TPB, Clark formalize partnership for MICECON 2024

In an exciting development, the Clark Development Corporation (CDC) has secured the bid to host MICECON 2024 at the Clark Freeport Zone in Pampanga. To mark this momentous occasion, CDC and the Tourism Promotions Board (TPB) Philippines formalized their partnership through the signing of a Memorandum of Agreement (MOA) to stage the largest gathering of Meetings, Incentive Travel, Conventions, and Exhibitions (MICE) professionals in the country next year.

The signing ceremony was led by TPB Chief Operating Officer Maria Margarita Montemayor Nograles and CDC President & Chief Executive Officer Agnes VST Devanadera, accompanied by key officials including TPB Deputy COO for Corporate Affairs Atty. Vince Manuel, CDC Vice President for Business Development and Business Enhancement Group Atty. Noelle Mina Meneses, CDC Tourism & Promotions Division Officer-in-Charge Elenita S. Lorenzo, and CDC Legal Affairs Group Officerin-Charge Atty. Anna Gayle T. Barin.

MICECON 2024, set to take place from July 10 to 12, will bring together MICE professionals from across the globe. This event, which will be hosted in the Metro Clark area for the second time since 2014, presents a splendid opportunity for Clark and its neighboring communities to showcase their rich history, culture, and heritage to both local and international MICE delegates. Moreover, MICECON 2024 is expected to attract new investments and business opportunities, making a significant contribution to the region's economic growth.

Clark, with its exceptional infrastructure facilities, captivating attractions, and strategic location in the heart of Asia Pacific's emerging markets, is poised to demonstrate its prowess as a premier destination for hosting world-class conferences. The region boasts popular international hotel chains that offer modern, spacious accommodations, convenient access to several Industrial and Technology Parks within the zone, and the state-ofthe-art Clark International Airport (CRK), which serves as a premier gateway to the Philippines, ensuring a seamless experience for all travelers.

The city of Clark is making dynamic strides toward becoming the country's first smart, resilient, and sustainable city. In 2025, Clark will further enhance its connectivity with the opening of the Malolos-Clark Railway, a high-speed train system designed to streamline travel between Clark and Manila. This visionary project not only reduces commuting time but also contributes to a significant reduction in

2014

greenhouse gas emissions, estimated at over 60,000 tons annually.

Expressing gratitude to the TPB for selecting Clark as the official host of MICECON 2024, CDC President & CEO Agnes VST Devanadera expressed her optimism about the upcoming event. She stated, "We are thrilled to have been given the opportunity to showcase the unique features, rich culture, and state-ofthe-art facilities of Clark and its adjacent communities. This event will undoubtedly help solidify Clark's position as a premier and highly sought-after destination for investments and tourism in the Asia Pacific Region. We look forward to demonstrating the warmth and hospitality of the Metro Clark area and providing attendees with an unforgettable experience."

TPB COO Maria Margarita Montemayor Nograles added, "Holding MICECON next year at Clark will further cement the Philippines' standing as a top MICE destination in Asia. With the city's stunning natural landscapes, iconic and historical destinations, and innovative infrastructure projects that prioritize sustainability, we will be able to attract more tourists and investments, contributing to the revitalization of the tourism industry."

MICECON 2024 promises to be an extraordinary event, offering participants the chance to explore the wonders of Clark, network with fellow MICE professionals, and forge strong connections with local and international stakeholders.

Nestled at the heart of Central Luzon, Pampanga is hailed as the Culinary Capital of the Philippines. It takes pride in its thriving food culture that harmoniously blends traditional and contemporary favors. The province’s delectable cuisine can be attributed to its skilled cooks who have inherited heirloom recipes and time-honored cooking techniques passed down through generations. With its remarkable food scene until today, Pampanga remains an unforgettable epicurean destination for tourists and locals alike.

The growth of Pampanga's economy has been further spurred by the establishment of industrial and transportation facilities in Clark Freeport Zone, or simply Clark, which has successfully attracted foreign trade and investment. In recent years, it has quickly become a leisure, sports, entertainment and dining destination among frequent travelers and lifestyleseekers.

Clark's dining landscape has expanded to include a range of international favors, with establishments serving Korean, Japanese, American, and Italian cuisines plus the sprouting of huge, themed cafes. With an infux of dining options, Clark is now a new culinary destination within a destination.

A must-visit iconic landmark in Clark is Hann Casino Resort, a fully integrated resort that houses a frst-rate gaming facility, international hotels and a wide range of casual and specialty restaurants, cafes and bars. Hann has naturally embraced the gastronomic excellence that Pampanga is known for.

Hann Casino Resort is home of the frst 5-star hotel in Central Luzon, Clark Marriott and the frst Swissotel in the Philippines. These wellappointed hotels collectively operate a total of 15 restaurants, cafes and bars. In the latest ranking of TripAdvisor - a travel research platform that gathers and consolidates reviews and opinions from members regarding destinations, accommodations, restaurants, and activities across the globe –Hann Casino Resort dominates the Top 10 Best Restaurants List in Clark!