Harrison Park
Breeze Records
Extended Practice
OUGD603
Breeze Records
Background
Target Audience
Breeze Records is a recently formed independent record label situated in Leeds specialising in the production and release of artists on compact cassettes. Their aim is to offer a unique sound experience through a somewhat obsolete medium and target a gap in an ever growing market for music collectables.
Although being a niche, Breeze Records targets a large hip culture sector that prides itself on the collection of obscure/dated items, as well as the large group of music collectors and people interested in the specific bands on the label.
Brief Brand identity and art direction for the Independent Leeds based record label Breeze Records. The branding system is required to be applied across various formats and still have the same impact on a small scale as it would on a large scale.
Tone of Voice The tone of voice needs to be reflective of the users, it needs to fit into a specific hip culture and must have a certain look and feel to it therefore it must speak to the users through the style and aesthetic because that is what the audience concerns themselves with.
Mandatory Requirements Logo Branding System Compact Cassette Inserts Packaging Marketing Collateral
01/08