End of Year Show Design Competition Prize £750 The Brief The competition invites Leeds College of Art students to design the concept and promotional materials for the annual end of year show that takes place from 12 - 18 June 2015. It will also include the Foundation End of Year show which takes place 21-26 May. The winning design will be applied to a suite of promotional materials co-ordinated by Peter & Paul, and signed off by the marketing team.
The Concept The concept should reflect the essence and purpose of the end of year show which is to showcase and celebrate the hard work and talent of all our exhibiting students. The end of year show is a College-wide exhibition and includes higher education, further education and short courses. The design needs to be representative of all these courses. Competition entries must be innovative and have a strong visual identity. The concept should be as creative as possible and adhere to the Leeds College of Art brand guidelines. Imagery and photography can be included in the concept.
Considerations This is a large and exciting project that requires professionalism and excellent time management skills. The project offers significant publicity and is likely to appear in regional and national press. We will accept submissions from individuals or small groups. Groups can be made up of students working across different courses at Leeds College of Art.
The competition is organised by the marketing department; the winning students should expect to work closely with agency Peter & Paul and the marketing department for the duration of the project. The winning work may be used as a piece of graded coursework, by prior consultation with your tutor.
Mandatory Requirements A0 Poster For the poster towers in and around the city centre and Hyde Park/Headingley. Poster must be bright and bold to stand out from the ‘noise’ created by other advertising. Private View E-Invite A high quality digital invite sent out mainly to industry contacts/friends to promote the show. Animation and interactive elements are welcome. Flyer A6 flyer to distribute around bars and venues in Leeds with A3 poster version for local schools. Online Graphics Several graphics for our website, social media channels and online advertising. Publication Adverts Several adverts for printed publications. External Signage Blenheim Walk Signage covers the four sides of the brick folly, each panel measures 2260mm x 4030mm. Exhibition Map A printed guide handed to visitors at Blenheim Walk to guide them round the exhibition. External Signage Vernon Street Usually includes 3 or 4 pieces of external signage.