End of Year Show Design Competition Prize £750 The Brief The competition invites Leeds College of Art students to design the concept and promotional materials for the annual end of year show that takes place from 12 - 18 June 2015. It will also include the Foundation End of Year show which takes place 21-26 May. The winning design will be applied to a suite of promotional materials co-ordinated by Peter & Paul, and signed off by the marketing team.
The Concept The concept should reflect the essence and purpose of the end of year show which is to showcase and celebrate the hard work and talent of all our exhibiting students. The end of year show is a College-wide exhibition and includes higher education, further education and short courses. The design needs to be representative of all these courses. Competition entries must be innovative and have a strong visual identity. The concept should be as creative as possible and adhere to the Leeds College of Art brand guidelines. Imagery and photography can be included in the concept.
Considerations This is a large and exciting project that requires professionalism and excellent time management skills. The project offers significant publicity and is likely to appear in regional and national press. We will accept submissions from individuals or small groups. Groups can be made up of students working across different courses at Leeds College of Art.
The competition is organised by the marketing department; the winning students should expect to work closely with agency Peter & Paul and the marketing department for the duration of the project. The winning work may be used as a piece of graded coursework, by prior consultation with your tutor.
Mandatory Requirements A0 Poster For the poster towers in and around the city centre and Hyde Park/Headingley. Poster must be bright and bold to stand out from the ‘noise’ created by other advertising. Private View E-Invite A high quality digital invite sent out mainly to industry contacts/friends to promote the show. Animation and interactive elements are welcome. Flyer A6 flyer to distribute around bars and venues in Leeds with A3 poster version for local schools. Online Graphics Several graphics for our website, social media channels and online advertising. Publication Adverts Several adverts for printed publications. External Signage Blenheim Walk Signage covers the four sides of the brick folly, each panel measures 2260mm x 4030mm. Exhibition Map A printed guide handed to visitors at Blenheim Walk to guide them round the exhibition. External Signage Vernon Street Usually includes 3 or 4 pieces of external signage.
Each of these items will have a different final delivery deadline between March and early May.
Target Audience The concept and design should aim to encourage people from the target audiences to visit the show, including: •
Local feeder schools, teachers and pupils
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College students, parents, staff and management
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Students that have applied to study here
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General public in Leeds/Yorkshire
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Alumni
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Local artists
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Creative industry professionals and businesses
What is Leeds College of Art? Founded in 1846, Leeds College of Art is one of the few remaining independent HE art institutions and the leading independent art institution in the North of England. Our culture is that of a creative community - supportive and open to new ideas, progression and experimentation. We are a specialist institution focusing purely on the visual arts – not a faculty of a larger University. Our staff are engaged with the creative and cultural industries – many of them are practising artists or work in the creative industries as freelancers or consultants. We are a small and friendly institution based in Leeds – an exciting and lively city for students, with a strong arts and design community. The following words reflect who we are as an organisation; we ask that you aim to incorporate the essence of these into your submission. Our values which guide our decisions and behaviour: Student-centred: maximising potential, nurturing talent, respecting individuality, holistic, Focused on specialist creative communities: collaborative, interactive, multi-disciplinary, studio-focused, externally engaged,
Critical in our thinking: aspirational, challenging, researching, questioning, analytical, innovative, independent thinking, Professional: relevant, contemporary, ambitious, achieving, international, employable, entrepreneurial, networked with industry, Progressive: beautiful, unconventional, risktaking, experimental, radical, responsive
How to enter the competition 1. You are required to submit 2-3 A2 concept presentation boards that demonstrate the thinking/meaning behind your concept. 2. You also need to submit an A2 example of how the concept will be applied to the postcard and poster. 3. You also need to submit an example of how the concept will be applied to the private view E-invite. Multiple submissions are allowed per student team.
Competition Deadline • Final submission to the Marketing department by 5pm Friday 20th February The winners (or shortlist of applicants) will then work with Peter & Paul prior to presenting the concepts to the Senior Management Team. Deadlines for the various elements of the campaign will be from late March onwards.
Prize money The prize money will be paid by cheque once the project is complete. The prize is per team not per member of the team. It is the team’s responsibility to decide how the money will be divided.
Contact Marketing If you would like more information about the competition contact the marketing department.
Lucy.tee@leeds-art.ac.uk 0113 202 8131 Room 103 Blenheim Walk