Brands are an opportunity to make our lives better. They can turn the everyday and mundane into wonderful experiences. They can raise our awareness of things we didn’t care about before. They can change our behaviour and inspire us to look the world differently. Brands shouldn't exist just to sell us more stuff. They need to do better. They need to care about us and the society we live in.
it different? What’s missing? Look around and experience it first hand. The answers will help inform your big idea: what it is you stand for (also referred to as a reason to believe or point of view, whichever makes the most sense to you). Your ‘What you stand for’ will help inform your brand name. Names can be tricky, but are very important. Spend some time on this bit until you get something which you really love and supports what you want to say.
We want you to rethink the brands of today to make them better. You have been given a specific theme – you need to create a brand for it. Ask how it can be better. How do you feel about your theme? Here’s your opportunity to do something about it.
2. Create You now have a name and know what you stand for – now you can draw it. What does it look like? What does it sound like? What does it do? You‘ll need a logo. It’s your icon, the thing you will be recognised by. How can it help tell a story? Consider the other elements that make up your brand. If you put your thumb over the logo, could you still tell it was you from everything else?
There is no one simple rule for creating a brand, but here is a useful structure which might help you plot your thoughts: 1. Define Start by asking yourself some questions. What should it stand for? Why should it exist? Why should people care? What makes
3. Build You’ve now defined how your brand walks and talks – now it’s time to make it live. What are all the ways the brand engages with you? What are the things you will
interact with? Think beyond the business card, consider all of the fantastic things your brand could do. Think about it’s behaviours. What does it do that’s unexpected? Make your brand experience wonderful, and something people will be drawn to and care about. Things to note You are creating new brands, not redoing existing ones. Your brand idea should also be independent to product and technology. The things it will stand for should be as relevant today as they are in twenty years time. No lab meat, no flying hotels, no androids, no hover cars. Deadlines and submission Crit: Monday 24th November Final deadline for submission: Monday 8th December. To submit your final project, please email as a PDF (under 10mb) to brief@designsomethingmore.com Prize Mystery trophy, placement, fame. Good luck!