7. Cadence & Content: What you write in your copy matters, believe it or not, there is a cadence to the content you create. Most people prefer shorter text. They don’t want to read a book, they want the CliffsNotes. The first sentence has to be the showstopper. It literally has to be the “Scroll Stopper” - will what you said in that first sentence cause your client to STOP & READ the rest of the post? For example - “SOLD after 2 hrs on the Market” or “Staging adds value faster than it adds cost”. Then start your next sentence with space between to finish out your post. 8. When it’s time to change up the feed - This whole time I have been encouraging you to freshen up your feed for summer however what happens when fall comes, and the feeling of your feed needs to change? You plan in advance! When someone comes to your Instagram page, they typically see between 12 or 15 images depending on how far they scroll. When preparing (in advance) for a feed theme change, do it in increments of 12 or 15 images at a time. For example, I went from a black and white theme to a fall colors theme below.
You can also change the themes of your feed as well, maybe you are strictly Staging luxury modern townhouses instead of the traditional single-family residences that you have typically staged in the past, simply grab 12 or 15 images of your new Staging styles and post them in increments of three, one in the morning, one in the afternoon and one in the evening and in 3-6 days you will have a whole new feel to your feed. It’s time to bring the Pretty Back, to show off (as Jana said in last month's article)! Show the world your curated amazingness! I will be checking on your IG pages to see what fun and creative ways you come up with over the summer!!!
