TECH CORNER JUMP STARTING YOUR DIGITAL MARKETING WHAT-D'YOU-CALL-IT?
Part One - The Website or Social Media – Is one more important than the other?
Ramon Reyes Digital Assistant
Every business owner or small team will come to debate this topic at one time or another. It may be at the start of your Home Staging business, for example, making it one of the multiple tasks that need to be done just before launch. It will most likely come up later when the budget limits spending to just one or the other. Putting up a website or starting social media involves time and money -- two finite resources. Thus, the question – the website or social media? Is one more important than the other? The quick answer is this -- if you are a new business, you can create brand awareness and build an audience with minimal effort on social media, even with near-zero technical expertise. Anyone who can log in to a computer can dive into popular platforms like Facebook, Instagram, or Pinterest and start making posts. If you have completed a few projects and have a client base, the next goal will be to build your company's credibility and make your value known to the many potential customers scouring the Web looking for a company to Stage their properties. A website is one of the tools that will help you achieve this. Those were the quick answers. Now, let's look at the data. Let's make it simple and consider just two of the many facts (and there are lots). 1. Surveys show that no fewer than 3 billion individuals are on social media. If you target only the U.S, your state, county, and Home Staging in particular -- the result is still a big group of people. A large audience that you can reach. 2. Six out of every ten small businesses in 2018 did not have a website for their business, according to Devrix. There is still a lot of room for you to tell the world about your outstanding Home Staging company. If you build it, they will come. Does that sound familiar? Of course, it does. It is almost like the famous line from Kevin Costner's 1989 film Field of Dreams, but it is not. The actual phrase from the movie is this: If you build it, he will come. The line is memorable, but the analogy is inaccurate. Not everything started will work out 100%. Consider this example -- will a business succeed because someone dared to set it up? Is there any assurance that a relationship will work out because the couple said the magical three words, I love you? Surely the answer to these hypothetical examples will be no.
