In the month of May, Laurie and I took on the challenge to record a video of ourselves just talking; whether something motivational or just rambling, and it was hard at times. I did miss a couple of days after the conference, but it was very eye opening. There really is always something to talk about, whether we think so or not.
Jill Johnson Digital Coordinator
Get out from
behindthe scenes Our very first Real Estate XChange Conference has now come to an end! If you were unable to attend the conference at the end of May, boy you missed out! The conference was jam-packed with so much information regarding branding, social media, and short-term rentals! Even though the crowd was small, we sure were mighty. One of the big points discussed was video content for social media and marketing. A key takeaway that I had is that video does not have to be perfect, nor is it meant to be. People relate with real people which is why being your true self on social media platforms is what seems to attract a higher audience rather than a highly produced video. However, produced videos definitely still have their place as they should. What I wanted to write about in this article is not necessarily the kind of videos to create, but more of the how. It really is as simple as grabbing your phone, hold it in 1 hand “selfie-style”, or set it down on a table, and just talk.
As many of you know, I started with HSRA a few years ago in a shy bubble. I tended to stay behind the scenes and that’s really all I wanted to do. In the past year, with the help of my amazing team, I have been able to burst out of that bubble for the most part.
