2021 June Members Publication

Page 20

Let's get

Social

Laurie Graham Creative Director | VP of Operations

Friends, marketing our business has never been more important, and with this crazy Real Estate Market, we need to put our social media platforms on performance enhancers. At last month's Real Estate Xchange event I was given the opportunity to share with our attendee's insights on how to discover and market to their ideal client. I took everyone through a fun exercise of describing details down to the type of clothes the clients would wear, who they are, what they do and even what type of car they drive. All of these things are completely relevant because if your social media presence does not engage these items then you are not going to spark the interest of your ideal client. This month I would like to piggyback on this topic and share some of my “go-to’s” when it comes to creating content for our ideal client. It is NO SECRET that we all need help and we all need sources of inspiration. So my number one recommendation for you, If you struggle with what to post, besides “before and after’s” you definitely will appreciate this article.

Great Communication Begins with

So, what do you post? Well, A few years ago my girl, Jasmine Star, started a little website called Social Curator. Every month she releases a new set of captions and writing prompts for you! Each includes writtenOprahmonth Whinfrey for-you captions on: Your Why Behind the Scenes Personal Insight Encouragement

About Me Benefits Showcase Products/Services


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.