Fashion Sizing & Fitting
The “I want sizing fitting” GUIDE
Dear Fashion Professionals, Either the pants fit or they don’t. Sizing & fitting determines the success of apparel products. A specific garment must therefore fit as many people as possible. The company that knows most about its customers has a clear advantage. iSize offers you this knowledge and embeds it directly into the iSize – CAD – 3D – Fashion Manikin sizing & fitting process chain. So you get instant feedback, improvement options and new ideas for each of your target groups. This guide will show you how to effectively use sizing & fitting as a market advantage. The result is your own sizing & fitting map – from the first exploratory actual measurements to a made-to-measure sizing & fitting process for your company.
Enjoy your reading! Dr. Andreas Seidl
Time-to-Market: Recognize the right size & fit at a glance +++ Costs: Uniform
Contents Page 4 What sizing & fitting technology can do for you
Page 5 Sizing & fitting today
Page 6–11 What sizing & fitting technology must achieve
Page 18 iSize in your company Page 16 Currently happening in the industry
Page 14 Sizing & fitting innovation: plan, start and win
Page 12 Getting real close to the customer – doing business with sizing & fitting
body measurements at every workstep +++ Secure: Coordinate sizing & fitting fast +++
Straight to the point What sizing & fitting technology can do for you
What does sizing & fitting mean to you? The bottom line is that you must have a “fitting” collection for your customers – but they all should feel good and look much better too, thanks to your fashion.
Analyze sizetables
Visualize body shape
Create market analysis
Sizing & fitting contributes significantly to the success of your collections. So you must always have your customers in mind or – even better – integrate your own target group straight into your collection development using the right technologies. This is where sizing & fitting development with our products iSize, SizeGERMANY fashion manikins and individual fashion manikins for product development really stand out from the rest. You get the latest information on the body sizes and shapes (!) of your customers. You can analyze this data and integrate it into your existing processes and tools. This is how you’ll be working – with uniform sizes from the first draft all the way to quality control – and you’ll have the foundation for a wide range of competitive advantages:
° Greater market shares: Your collections fit more people. Develop 3D avatars
You solidly establish new product segments, target groups, regions and ° Growth: markets ... fast.
° P roductivity: You achieve the desired sizing & fitting and allocation of sizes more Use the data throughout the entire fashion process
quickly and with less effort.
° S ales: You reduce returns and cancellations caused by sizing & fitting problems. Sales and profits rise.
° Quality: You gain a uniform sizing & fitting statement about all the products you offer.
4
Basic knowledge Sizing & fitting today
How do you integrate optimal sizing & fitting into industrialized apparel development and production? And what does optimal sizing & fitting actually look like? These are the basic questions. The Human Solutions Group has the answers – with a comprehensive portfolio of solutions for successful sizing & fitting.
SizeGERMANY fashion manikins Fitting and quality assurance on tailor’s dummies that have the right body measurements and shapes in SizeGERMANY standard sizes – developed by industry professionals.
Individual fashion manikins As professional as the SizeGERMANY fashion manikins, but specially developed with the individual dimensions and 3D body shapes of your target group, your house model or the ideal model for your size & fit concept.
iSize The world’s most comprehensive portal for the analysis and preparation of representative 3D body data from serial measurement surveys involving over 100,000 test persons from many countries.
Your sizing & fitting project You want to score with sizing & fitting in your markets? Our experts will advise you and perform analyses, studies and serial measurement surveys at your request.
5
Core questions: What sizing & fitting technology must achieve Question 1
How can we use iSize information in our company? And will it be worth it? iSize is an online portal that can be used at any number of workplaces after activation. It includes the world’s largest data base for 3D body data and is optimally adapted to the needs of the apparel industry with data from Europe, America and Asia. iSize can be introduced step-by-step into your company. The analysis results can not only be used for information, discussion and coordination, but also for further use in Cad.Assyst and Vidya. This is then doubly interesting from an economic point of view – for the consistent use of more uniform and more up-to-date sizetables significantly increases the quality and efficiency of the development process.
Example: Optimization of your own womenswear sizetable for the Chinese market
Example:
ptimization of your own sizetable for the O target group “Young Girls”
Market: China
Segment:
Young Fashion
Target:
Target:
Women, 13–25 years
Result:
y adjusting height and waist circumference, B a target group-specific table can be realized in iSize for young women aged between 13 and 25.
Women,18–75 years
Result: In our example, the potential market share improved by 11 %. That amounts to around 400,000 more potential female customers aged 18–75.
iSize: the sizing & fitting portal for the fashion industry The most comprehensive body dimension database The first portal with 3D body shapes Powerful analysis tools Concise presentation of analysis results Export of sizetables and 3D avatars
6
iSize gives you – new answers to key sizing & fitting questions
Your house model, your customers or your target group in every standard size Thanks to iSize you can further develop real figures on the computer, e.g. the average body shape of your customers or your house model with size 42 instead of 36.
Letter size and size labeling for various markets Which standard sizes are based on which body sizes? How do regional sizes differ and what corresponds to XS, S, M, L or XL? iSize shows you all this instantly.
Sizing & fitting deviations in different age groups, although they have the same standard size 4 x size 40 – different every time. As we get older, our body shapes change significantly.
Detect changes during grading How do bodies change when sizes go up or down? And what dimensions remain the same?
New markets, less effort Which sizes will help you score heavily abroad without changing too much?
System for uniform sizes They’ve been under consideration for a while. And they make sense too. Uniform sizes for the EU internal market can be achieved much more easily with data from iSize.
What can you do with iSize? Develop targeted size & fit. Even minimal changes in body dimensions or proportions can often have a big impact: but just a slight adjustment to your sizetable provides additional market shares and increases profitability. Minor pattern changes make the collection interesting for a larger target group.
7
Question 2
Is iSize data a dependable basis for decision making? Yes. The iSize data comes from 3D serial measurement surveys and anthropometric studies. The Human Solutions database is the most comprehensive in the world and is representative of the populations in many countries. Thanks to the capture of body measurements with 3D body scanners, the iSize database contains both classic dimensions and reliable information on body shapes. Since the scans of all the subjects are available, additional body measurements can also be taken at a later date.
What can you do with iSize? Safeguard your collection decisions. Thanks to iSize’s unique wealth of body dimension data and powerful analysis capabilities, you can answer key sizing & fitting questions for your company and make sure that your collection achieves maximum market shares in every standard size.
3D serial measurement surveys Up-to-date data is the lifeblood of good sizing & fitting. This information is obtained in serial measurement surveys, either by measuring cross-sections of different countries’ populations, or only one company-specific target group. Our technologies with 3D body scanners and Anthroscan software for measurement acquisition and the analysis and archiving of the acquired data give you a clear competitive advantage in time and quality.
NEW
8
Size NorthAmerica is ready to go! The sizing & fitting guarantee for all collections on the US market and in Canada.
iSize gives you – a comprehensive, representative database
Huge data potential 44 body measurements from more than 100,000 men and women (18–75), children (6–17) and small children/babies
International predictive power Analyses for Europe, North America and Asia – including comparison analyses by country
New, in-depth information with representative 3D serial measurement surveys SizeITALY, for instance and (soon) Size NorthAmerica
Easy access Online portal with high functionality and ease of use
The basis for the sizing & fitting solutions is formed by innovations like 3D body scanning for capturing body sizes/shapes, tools for avatar development and Cloud services. The iSize data conforms to international measuring standard ISO 8559 and is available in our CAD, Vidya, PLM and fashion manikins for the entire fashion process.
9
Question 3
How can fashion manikins help you to ensure uniform sizing & fitting?
The SizeGERMANY fashion manikins can be your launch pad for sizing & fitting optimization based on the SizeGERMANY table of standard sizes. Fitting is then performed on a manikin with the current survey dimensions. If you want to appeal to a specific target group that has different body dimensions and 3D body shapes, fashion manikins can be built to the group’s individual specifications and used – and they of course will have the special body features of the SizeGERMANY fashion manikins. Over time, however, many companies want to streamline their operations and use standard body measurements for patterns and fashion manikins. The manikins are also available as 3D models in Vidya. Seamless continuity is thus assured, because the same body measurements are always implemented in the CAD pattern, in the digital model and on the “realistic” fashion manikin.
What can you do with SizeGERMANY fashion manikins? Ensure uniform sizing & fitting. No more waiting for your house model or having to really fire up your imagination for the fitting session. SizeGERMANY fashion manikins or specific manikins to match your requirements show you the size & fit at every fitting session – and not only in your own company, but at suppliers worldwide. That saves time, avoids “thumb-twiddling” periods and ensures quality.
10
The SizeGERMANY fashion manikins give you: fitting and coordination in development and quality assurance
° Fitting sessions with the body dimensions and shapes of your target customers ° Visualization of your house model or of a body type in any standard size ° Coordination from site to site and with partners ° Safeguarding your sizing & fitting in outward processing and contract manufacturing
The SizeGERMANY fashion manikin family: Professional tailors’ dummies co-developed by leading fashion companies
° The first manikin family on the market with representative sizes and shapes ° Standard sizes for womenswear, menswear, kidswear (other sizes on request) ° Realistic body shapes and distinct body parts ° Compressible body areas ° Full-body versions, plus modular system for upper and lower body ° Height-adjustable stands or hang-up option ° Maximum weight: around 10 kg
11
To the point Getting real close to the customer – doing business with sizing & fitting Integrating your customers’ dimensions and shapes into your clothing processes opens up new approaches and business models to get ahead of your competition. Only a few of the many examples are mentioned here.
Sizing & fitting – just like that How can customers find the right size if they can’t try on the garments in the store? Human Solutions has a globally unique answer to this – “Virtual Scanner” technology. The Virtual Scanner uses the iSize database which is so extensive, statistically representative and detailed that the body measurements and shapes of customers can be determined with just a few known parameters. Gender, age, body height and weight are all that’s needed. The result is an avatar that is almost real and has the correct functionality for the fashion process. So it’s perfect for many application scenarios, like ordering online, on-site assistance in the store and much, much more.
Perfect size recommendation in the webshop Always ordering the correct size without trying it on? This is possible in the Online Shop of the future. The Shop knows the right sizes and the size & fit of all the customers. This is not only convenient for the buyer, it’s a massive competitive advantage for you, because the shopping experience and greater customer satisfaction ensure a higher conversion rate and fewer returns – and that means more sales and solid savings. Human Solutions now offers this completely targeted size recommendation with Bodyprofiling – and it can also be easily integrated into your Shop. Based on the Virtual Scanner technology, Bodyprofiling compares the product or brand-specific sizetables with the dynamically-generated body profile of the customer and determines the right size.
NEW
12
Bodyprofiling for size recommendation – in your own webshop. Virtual Scanner app for precise body profiles without fitting/taking of measurements.
A lifetime with the same size Size 40 at ages 18, 30, 50 and 75? That can only work with the label. In the background, fashion designers and clothing retailers must know how the body changes at different ages – and they have to customize their sizing & fitting to match each age group. That’s no problem with iSize.
Large sizes Development in the large sizes segment requires knowledge and experience. iSize gives you a close-up insight of this – because body measurements do not change uniformly from size 42 and upwards. The variety of body shapes (and consequently the sizing & fitting) increases and proportions change as a result. This is important for the grading of your patterns, but also for the arrangement of applications, samples, darts and colored surfaces.
NEW
Data Pool Large Sizes for women in iSize: For the first time sizing and fitting optimization can be implemented from normal to extreme sizes.
Exploit market potential fully Everything is different, only the sizetables stay the same. Today, more than half of all consumers cannot find a garment to fit without requesting one or more alterations. Serial measurements have shown that the dimensions and the body shapes of people and individual parts of the body such as the chest and waist circumference have changed dramatically. This guide shows you how to optimally align your sizetables – or you can book a consultation with our Sizing & Fitting team.
13
In concrete terms Sizing & fitting innovations – plan, start and win
There are many reasons for optimizing sizing & fitting – let’s take quality and market opportunities to start with. There’s quite a lot of effort involved here and that’s why we make it easy for you by ensuring that the current body dimension data of your target group is integrated into your development tools – getting you up & running as fast as possible.
14
1
To optimize sizing & fitting in your company, upload your existing sizetables to portal.i-size.net and select your target group. iSize will now show you where a little adaptation can get you a bigger share of the market. Now your solution can be easily dragged & dropped online and exported as a new sizetable, e.g. into Cad.Assyst.
2
You know the final dimensions of your basic patterns, but not the underlying body dimensions and figure type? No problem! On iSize, select your target group and display their typical 3D bodies. You can then select the figure type that best matches your sizing & fitting concept and obtain your sizetables or 3D avatars for CAD and Vidya.
3
The predetermined size & fit can be quickly checked with fashion manikins (real body dimensions and shapes included). The desired garment is simply tried on and adjusted at the relevant site or at your production partner’s. The fashion manikins are available in SizeGERMANY standard sizes, or in individual sizes for your target group.
4
Time is tight and your house model has to be everywhere at the same time. What about a fashion manikin? 3D body scanning provides the database for one or more fashion manikins, with the shape and dimensions of the real person. And a manikin is always available.
5
If you have knowledge of your customers, you can score in the market. Our experienced Sizing & Fitting team can tell you just how that works and the best place to start.
“I want to optimize our collection’s sizing & fitting.”
1. “I want to know more about body shapes for our basic patterns.”
“I want a competitive advantage from sizing & fitting.”
5.
2.
“I want our house model’s dimensions in the form of a fashion manikin.”
4.
3.
“I want to be able to transfer (and check out) our sizing & fitting anywhere, anytime.”
15
Sizing & fitting perspectives Currently happening in the industry
What does our customer actually look like? Excerpt from Walbusch, Case Study, fashion 02
Walbusch uses iSize to integrate current data on sizes, body shapes and postures from ‘Best Age’ models into its product development. In the first phase of the project, current data from the Walbusch target group is filtered from the SizeGERMANY serial measurement program and separately evaluated. The first deviations from the standard sizetable can already be seen, even at this early stage. In the second stage, the sizetable and the grading are revised. Using iSize, Walbusch also checks the market shares of the new sizetable. The new data and the manikins convince the Walbusch professionals. Post-corrective actions used to be done individually and only through experience – but now they can be objectively incorporated into product development from the outset. “We wanted to take the subjective ‘feel’ our house models have when they wear our new garments and analyze it as intensively as possible from an objective standpoint before putting it on a broader basis. So setting up target group-compatible manikins for tryingon garments was especially important for us.” Hartwig Bohnenkamp, Head of Quality Management, Walbusch
How do we improve sizing & fitting in online shopping? Excerpt from navabi, Case study, fashion 04
Using the very latest 3D body measurements and matching fashion manikins, the premium online store navabi creates competitive market advantages for large sizes. The company carried out an exciting project with Human Solutions. The starting point is the analysis in iSize. The result: the sizes in the existing sizetable are too large and that costs market shares. There are also interesting changes in grading steps. Based on the analysis, the Internet sizing & fitting advice services is further developed. A standard reference size is always present, plus of course the manufacturer’s specifications. SizeGERMANY fashion manikins facilitate the use of the new navabi sizetables. “Thanks to the iSize data, we’ve learned a lot about our existing sizes system. But best of all, we’ve found new ways to make navabi’s sizing & fitting advice services a unique selling factor in the market.” Matthieu Paulsen, Senior Operations Manager, navabi
16
Read the full articles at www.human-solutions.com/fashion
How can we secure our size & fit philosophy in international product development? Excerpt from Peter Hahn, Case Study, fashion 04
Peter Hahn uses data from iSize and SizeGERMANY fashion manikins, creating a uniform understanding of sizing & fitting in Germany and Asia. The company’s own labels follow a coordinated approach and support the Peter Hahn customer with the appropriate style through every age group. The sizing & fitting philosophy is similar for each brand, except that it follows the changing body dimensions with advancing age. In the collection development of its various own brands, this is why Peter Hahn not only provides its international partners with model concepts, but also understandable sizing & fitting specifications based on the relevant measurement charts and the company’s sizing & fitting concept. The mail order company also uses SizeGERMANY fashion manikins to monitor the required size & fit. “Our own-brand strategy is based on a clear sizing & fitting concept. SizeGERMANY and iSize contribute a tremendous amount of value.” Jörg H. Mahncke, Head of Quality Management and Sustainability, Peter Hahn
How does perfect sizing & fitting look on products worn close to the body? Extract from Yamamay, Case study, fashion 04
The Italian lingerie brand Yamamay takes close customer bonding seriously. This includes the integration of the precise sizing & fitting data of the company’s markets into its own product development. With a sizing & fitting study and the technical possibilities provided by iSize, Yamamay optimizes the size & fit of its products and prepares its international business expansion. Test persons are measured with and without Yamamay Shapewear. The effect of the shapewear, especially in the waist, abdomen, legs and buttocks can be clearly demonstrated statistically and even quantified. Thanks to the 3D visualization of the exact body dimensions and shapes, the differences are visible at a glance. “Partnership with SizeITALY was a strategically important decision for us. We continuously work on the sizing & fitting of our products and the results of the serial measurement surveys give us valuable information about the body dimensions and shapes of our customers, both at home and abroad.” Barbara Cimmino, Marketing Management Products, Inticom S.p.a. Yamamay
17
And now iSize in your company ‌
18
Your notes: What should iSize do for us?
° C oordination with production partners
° R eliable sizing & fitting for all items in a product segment
° U niform sizing & fitting for every standard size – irrespective of manufacturer or production partner
° D etermine sizing & fitting
for new markets and target groups
How would we benefit from better sizing & fitting in our dayto-day work?
Which technical possibilities and functions are our top priority?
Which departments in our company would be ideal for an iSize launch?
Do we need standard-size or individualized fashion manikins?
Which colleagues should we involve and how do we continue?
Arrange a meeting with Human Solutions.
We will be pleased to advise you about sizing & fitting. Human Solutions GmbH +49 (0) 631 343 593 00, contact@human-solutions.com, www.human-solutions.com.
19
Fashion CAD
Fashion in 3D The “I’m glad I knew that” GUIDE
The “This CAD can even surprise me” GUIDE
Fashion PLM The “Let’s tackle efficiency” GUIDE
Fashion Manufacturing
The “Real Savings” GUIDE
Fashion Sizing & Fitting
Also read our other Topic Guides!
The “I want sizing fitting” GUIDE