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from MINDLESS? MINDFUL !
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From Passive :( to
Active :)
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DRIVERS Cultural Values; Consumer Strategy;
Management
Principle
Americo Mateus © 2010
CHANGES 01 Liquid LIFE ; Déclassé Consumption ; Dollars and
Sense
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CHANGES 02
Ethics and Fair play ; Empathy and Respect ; Values
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CHANGES 03
Indestructible spirit ; Durable Living ; Brands that
lasts
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CHANGES 04
Return to the fold ; Cooperative Consumerism ;
Community Organizer
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SPEND SHIFT DATA Main Discussion Topics
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BRAND ASSET VALUATOR 800, 000 Consumers; 50,000 brands, 275 Studies, 51 Countries, US panel 16,000 Respondents
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SPEND SHIFT Main Number ! 54,5% American of the population: THE SPEND SHIFT IS A CONSUMER LED MOVEMENT TO PROMOTE VALUES THROUGH THE POWER OF CONSUMPTION
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