EDUCATION SPECIAL DESTINATION - MELBOURNE
MELBOURNE LEADS THE WAY IN SUSTAINABILITY Ensuring Melbourne is a sustainable destination for business
Building on its sustainability credentials, MCEC is proud
events is a key mission of Melbourne Convention Bureau
to have again achieved gold status through EarthCheck,
(MCB). Committed to the role, MCB works to secure business
the world’s leading business advisory group specialising in
events for Melbourne that will have a positive social,
sustainability and destination management for the travel and
environmental and economic impact for the city, and will
tourism industry.
reiterate its position globally as a safe, sustainable and innovative destination.
MCEC has been EarthCheck certified since 2009 and has proudly achieved gold status since 2016. By continuing to work
Acting on sustainability takes commitment from everyone and
with EarthCheck, MCEC joins other industry leaders who are
MCB is proud to work with its partner Melbourne Convention
taking meaningful steps towards resolving some of the very
and Exhibition Centre (MCEC), who has cemented itself as a
real issues that face the planet.
leader in the sustainability space. There are many Over the years MCEC has implemented initiatives that
innovative programs
include: its involvement in the Melbourne Renewable Energy
underway, focusing
Project, appointing a full-time sustainability manager and
on improving the
championing local produce.
sustainability of the
Prioritising sustainability, the organisation is committed to championing innovative ideas to provide better outcomes for the community, customers and its environmental footprint. 12
| December 2021
city and enhancing the delegate experience. The city’s sustainable practices include transport services, infrastructure, green-city programs and environmental initiatives. MCB can support event planners in creating a sustainable event. Find out more www.melbournecb.com.au/why-melbourne/ sustainability/plan-a-sustainable-event/