PCMA COLUMN
Some estimates show that by 2050, the carbon offsets market will be worth approximately $200 billion — and the events industry is helping to grow that market. (Chloe Niclas illustration)
EVENTS AND CARBON OFFSETS: WHAT YOU NEED TO KNOW Purchasing carbon offsets to shrink the footprint of events is becoming a more common practice, but not all offset programs are created equal. Here’s what to look for. Author: David McMillin Editor’s note: Renowned anthropologist Dr. Jane Goodall has
When Munich Re, a global reinsurance company, tallied up the
said of the climate crisis, “What you do makes a difference, and
financial damage — $210 billion — from hurricanes, wildfires,
you have to decide what kind of difference you want to make.”
and floods in 2020, the company traced the natural disasters
With that in mind, we are dedicating the November/December
back to the result of human activity: climate change.
edition of Convene fully — our first single-topic issue — to the
“Natural catastrophe losses in 2020 were significantly higher
climate crisis, and what the business events industry is doing to
than in the previous year,” wrote Torsten Jeworrek, a member
address this global challenge.
of the company’s board of management. “Climate change will play an increasing role in all of these hazards. It is time to act.” One way of taking action that has become increasingly
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| December 2021
