SERVICE PROVIDER - CONFERENCE COMPASS
ACING YOUR APP PROMOTION How can I ensure that my event app will be a success? One of the most asked questions to our team is: “How can I ensure that my event app will be a success?” Making an event app successful is not only about offering the right functionalities and features, it is also closely connected to your app promotion. Simply providing a great app does not necessarily mean that all your attendees will use it. But what happens if the app promotion becomes another point on your already packed to-do list? Jana Westermann, Marketing Manager at Conference Compass, knows how to ace your app promotion before, during, and after your event:
BEFORE YOUR EVENT
the first-time app users by ensuring that your registration
Website
staff and welcoming hosts have
As most of your delegates
a good know-how of the app
will register through your
and its features.
website or consult it regularly for event information, we highly
Posters, banners & screens
recommend you include a page
Display your app, its main
about your app in the general
features and download
information section. Use your
instructions on banners and
app screenshots and list its
screens throughout your event.
benefits to convince your delegates. Furthermore,
app in shorts, tweets or posts. Don’t
consider explaining the download
forget to include a link to the app part
process for less tech-savvy attendees.
of your website and attach images of your app. If you have more time on
your hands, you can also create a
Your newsletters, confirmation or
post-campaign that focuses on specific
information emails are the perfect place
parts/benefits of your app that builds
to inform future delegates about your
up to the event. Another simple but
app. Create a small banner, button or
effective way to promote your app is
image that forwards attendees to the
to include a call-to-action in your
app part of your website and include it
company page banners.
in every email. Additionally, we would advise you to send one email entirely focused on the app a week before the event. Don’t forget to list the benefits of
DURING YOUR EVENT
your app such as networking, interactive
Registration
session tools and the personalised
You only have one chance to make a
agenda to play to your attendees’
first impression! Be sure to show and
FOMO (fear of missing out).
promote the use of your app at the first face-to-face contact with your
Social media
attendees - the registration process.
Social media is one of the most effective
Place QR codes strategically at the
ways to engage with your attendees.
entrance or registration waiting zone
Pick your most effective social networks
to gain maximum visibility. Prepare
and tell your audience about your event
yourself for app-related questions from
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| November 2019
Make your app a relevant and essential tool for attendees by including timely points of interest, for example: “Right now on the app: live voting for the best poster.” Badges What is the one thing that pretty much all of your attendees wear on them all the time? Their badges! There is no better constant reminder of your app
