US Design Trend 2010

thetrendcurve

™

the international authority on trends in home furnishings www.trendcurve.com/TTC

THE LIFE OF A TREND

Emerging • Artisan creations

• Highest price

• Specialty channel

• Highest perceived

• Designer branded hotels

• Early adopters/ risk takers

value

• The WOW factor

Incoming • Initial design awareness • Better retail, catalog, web • First price drop • More aspire to own than can

Pre-Peak • Established • Volume selling • Economies of scale

Peak • Mass design awareness • Highest interest, exposure, sales • The “sweet spot” • Excellent supply • Beginning of the end

Post-Peak • Sales begin to drop off • Supply has overtaken demand • Lower prices

Outgoing • Non-prestige locations • Lowest price • Drop in quality

Decline No meaningful role as a fashion statement

The Trend Life Cycle • 1945: 15 Years • 1950: 10 Years • 1970: 7 Years • 1984: 5 Years

The Trend Life Cycle • More newness and choice • More new color and materials • More well-designed forms and patterns • More education about trends

The Trend Life Cycle • Trend went from nice-to-have...

• ...to must-have • Trend demands at every price point • Fast, Fast, FAST!

Less Product Development Means Trend Becomes More Important

Color

“When creativity is on the agenda, results are positive. In fact, exhibitors’ results indicate contrast between those who had innovated and those who invested less in new products.”

“You can’t excite with basics.”

The Trend Curve Colors™ 2010

RazzleDazzle Metallics™ 2009-2010

DIRECTIVES

Home & Apparel

Flower Garden

Flower Garden

Flower Garden

Flower Garden

Flower Garden

Butterflies

Outlines

Lace

Lace

Sheer

Hardware

Stones

Jewelry

Jewlery

Pearls

Shape Shifting

Maximum Flexibility

No-Limit Thinking!

Surface Interest