thetrendcurve
™
the international authority on trends in home furnishings www.trendcurve.com/TTC
THE LIFE OF A TREND
Emerging • Artisan creations
• Highest price
• Specialty channel
• Highest perceived
• Designer branded hotels
• Early adopters/ risk takers
value
• The WOW factor
Incoming • Initial design awareness • Better retail, catalog, web • First price drop • More aspire to own than can
Pre-Peak • Established • Volume selling • Economies of scale
Peak • Mass design awareness • Highest interest, exposure, sales • The “sweet spot” • Excellent supply • Beginning of the end
Post-Peak • Sales begin to drop off • Supply has overtaken demand • Lower prices
Outgoing • Non-prestige locations • Lowest price • Drop in quality
Decline No meaningful role as a fashion statement
The Trend Life Cycle • 1945: 15 Years • 1950: 10 Years • 1970: 7 Years • 1984: 5 Years
The Trend Life Cycle • More newness and choice • More new color and materials • More well-designed forms and patterns • More education about trends
The Trend Life Cycle • Trend went from nice-to-have... • ...to must-have • Trend demands at every price point • Fast, Fast, FAST!
Less Product Development Means Trend Becomes More Important
Color
“When creativity is on the agenda, results are positive. In fact, exhibitors’ results indicate contrast between those who had innovated and those who invested less in new products.”
“You can’t excite with basics.”
The Trend Curve Colors™ 2010
RazzleDazzle Metallics™ 2009-2010
DIRECTIVES
Home & Apparel
Flower Garden
Flower Garden
Flower Garden
Flower Garden
Flower Garden
Butterflies
Outlines
Lace
Lace
Sheer
Hardware
Stones
Jewelry
Jewlery
Pearls
Shape Shifting
Maximum Flexibility
No-Limit Thinking!
Surface Interest