CONNECTIFY
Connectify Powered by ABB Building a platform to make a win-win-win relationship between ABB, AVP and end-customers powered by ABB. ABB (ASEA Brown Boveri) is a Swedish-Swiss multinational corporation headquartered in Zürich, Switzerland, operating mainly in robotics, power, heavy electrical equipments, and automation technology areas. ABB has been a Global Fortune 500 company for 23 years. ABB has developed a new Smart Sensor for their low-voltage electric motors, which measures vibration, temperature and other critical parameters to remotely monitor machine health and uses algorithms to alert in case of any maintenance needs or faulty conditions. The goal of this project is to help ABB with a B2B2C business model in which ABB’s Smart Sensor data
can be leveraged. The scope of the project is to help ABB to become the preferred partner to their AVPs by utilizing their digital initiative ‘Smart Sensor’. In simple terms, this project intends to help ABB do business with their ‘most valuable data’ and set up a platform to make a win-winwin relationship between all associated stakeholders. We as a multidisciplinary team consists of designers, engineers and business professionals that are lucky enough to catch the opportunity of working with ABB. As passionate about implementing design thinking in industrial practices, the team rendered our expertise to bring new perspective into the Smart Sensor project.
APPROACH Kickoff Clarifying project goals and objectives Making project plan
Literature Research
ABB Meetings
Executing a small scale literature review Formulating a basic understanding of the context and routine of AVPs
Sweden Field Trip Two day-long sessions consists of interviews and workshops with two different AVPs
Ideation Workshop
End Customer Meetings
Designing a high-level platform structure based on our understanding of AVPs current business process, their needs and their view of ABB
Doing an interview with a big engergy progucer in Helsinki
THE TEAM US Field Trip
Solution Verification Two separate interview and workshop days with two different AVPs
Connectify TEEMU LEMETTI
CHENGXIN HAO
FEI HAN
Major: Strategy Minor: IDBM
Major: COID Minor: IDBM
Major: IDBM
RAKESH SATHARASI Major:IDBM Minor:TBD
Creating a platform to make a win-win-win relationship between ABB, AVP and end-customers powered by ABB
ABB AVP End-customer
CONNECTIFY
Stock Management
Integrated E-commerce
AVP Partnership
ADD-ON VALUE
CONNECTIFY
Process Control & Internal Mangement
SMART SENSOR ENABLED
SMARTER, MORE SUSTAINABLE INDUSTRIES
Training
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Collaborative Database
Communciation & Feedback
Connectify benefits all associated stakeholders through multilevel utilization of data generated by the Smart Sensor.
Trust in Brand Better Service
Loyalty
The motor service industry is undergoing changes. While the Smart Sensor aims at being the gateway to tomorrow’s smart factory, how can a Smart Sensor platform become the stepping stone to strengthen collaboration between ABB and AVPs (Authorized value provider) as well as helping the AVPs in pursuing future, innovative business models? Here comes the “Connectify” plat-
form. It enables two major set of functionalities, Smart Sensor enabled functionalities that are directly generated from the sensor data and addon functionalities that can be realized after the certain level engagement on the platform. Three main Smart Sensor enabled functions includes Stock Management, Process Control & Internal Management and Communication & Feedback. They aim at providing direct support on the ser-
AVPs
End Customers
CONNECTIFY
Sensor Data
vice delivery from AVPs to the end customers. Four add-on value functions, on the other hand, support the backstage by providing collaborative
knowledge platform, training for both AVPs and end customers, AVP partnership management with ABB and integrated E-commerce.