From convenience to experience – Helsingin Sanomat

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HELSINGIN SANOMAT

HELSINGIN SANOMAT

APPROACH

Bridging the gap between the busy lifestyles and quality journalism The lives of 30-45 year olds are often busy with small children, careers really taking off and the free time becoming essentially nonexistent. Despite their busy lifestyles, they have a strong need for information. However, the amount of information available can also feel overwhelming. For them news are essential and quality journalism is both - something that they need and can

afford, - but it’s often seen as a commodity. Our goal is to truly understand the underlying needs of the customers and what does Helsingin Sanomat have to do to satisfy these needs, and to turn the consumption of quality journalism into an enjoyable part of their everyday lives.

D

SANOMATES

Hoai Van Chu

Elias Lehto

Hanne Savolainen

Liliana Zuga-Divre

VN

FI

FI

LV

B.Sc. (Econ.) International Business

B.Sc. (Econ.) International Business

Master of Architecture 2009

B.B.A. Business Information Technology

M.Sc. in Economics and Business Administration (IDBM)

M.Sc. in Economics and Business Administration (IDBM)

M.A. of Arts (IDBM)

M.Sc. in Technology (IDBM)

hoai.chu@aalto.fi

elias.o.lehto@aalto.fi

hanne.savolainen@aalto.fi

liliana.zuga-divre@aalto.fi

uring the project, the team has had weekly workshops at Sanomatalo, where every Monday everyone would gather and work on the most current issues at hand, discuss, analyse, ideate and bond over personal stories. One member of the team would join the official Helsingin Sanomat weekly briefings to keep the client company and the team on track with what each side is currently doing. By having frequent meetings with the representatives of Helsingin Sanomat, the team has been able to have a quick iteration of ideas and focus points. One of the focal points in the project has been community building through differ-

ent channels. Helsingin Sanomat has to bridge the gap that accommodates the needs of their clients within their busy lifestyle, and to create a routine in which the users feel like they belong to. By interviewing people, and truly understanding the needs of the target audience, the team has defined four areas of importance that were later prototyped for: Community Building and Engagement Visuals and Storytelling Family Value User Experience


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