Brand Guidelines
WELCOME TO THE NEW B.B.C BRAND GUIDELINES.
Table of Contents:
INTRO
5
TYPOGRAPHY
17
B.B.C Paints
6
IDENTITY
7
Writing Rules Print Typeface Web Typeface
18 19 20
About Our Logo Our Logo Logo Clear Space Logo Placement Logo Sizes Logo Colors Logo Misuses
8 9 10 11 12 13 16
GRAPHIC ELEMENTS
21
Color Palette
22
DESIGN EXAMPLES
23
Visual Examples
24
INTRO
B.B.C Paints:
B.B.C Paints Co. is a Saudi company seeks to make your world beautiful colors which places to your life harmonic style. B.B.C is an abbreviation of the English name of the company which is Beautiful and Best Color. We strive to be in trust of our customers. This made us one of the largest paints factories in the Kingdom. Expertise and advanced equipment contribute by giving innovative services and high quality.
6
IDENTITY
About Our Logo:
It’s a typography logo of the company name (B.B.C). Logo element depends on the strip and repeat the form of a triangle. This idea adapted from the prism with the three aspects which distract the pack light to rainbow colors in three-dimensions to simulate the prism.
8
Our Logo:
symbol
logotype
Logo
Logo Clear Space:
50%
50% Clear space
10
Logo Placement:
:)
:(
Logo Sizes:
Scale and proportion should be determined by the available space, function and visibility. The minimum size for the standard logo is 95 pixels.
Large scale use, Scale width btween: 140px – upward
Small scale use, Scale width btween: 95px – 140px
Favicon: 16px
12
Logo Colors:
Logo Colors (on color Background):
14
Logo Colors (on IMAGE Background):
- Use the logo in white and outline the Symbol.
Logo Misuses:
DON’T rotate the logo
DON’T stretch the logo
DON’T add a shadow to the logo
DON’T use non-approved colors
DON’T rearrange the logo elements
DON’T reflect the logo elements
16
TYPOGRAPHY
Writing Rules (for Print):
To write body text:
use font size12 pt with light. To write title:
use font size14 pt with light. To write the Company info:
use font size 9 pt with light. The color used for writing:
Gray Color - C:0 M:0 Y:0 K:90.
18
Print Typeface:
For English use:
Futura light: Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 # @ $ % & * ( ) .
For Arabic use:
GE Dinar One light:
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي ٠٩٨٧٦٥٤٣٢١ # @ $ % & * ( ) .
Web Typeface:
For English use: Arkitech light: Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 # @ $ % & * ( ) .
For Arabic use:
GE Modern light:
أ ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي ٠٩٨٧٦٥٤٣٢١ #@$&*().
20
GRAPHIC ELEMENTS
Color Palette:
Currently supported: orange, gray and green colors, in addition to the violet and gray. Orange: Fun. Green: vitality. Violet: luxury. Gray: formal.
R:241 G:91 B:43
C:0% M:80% Y:98% K:0%
C:0% M:0% Y:0% K:60%
R:128 G:130 B:133 R:13 G:177 B:75
C:80% M:0% Y:100% K:0%
C:0% M:0% Y:0% K:15%
R:220 G:221 B:222 R:94 G:23 B:77
C:60% M:100% Y:38% K:34%
22
DESIGN EXAMPLES
Visual Examples (logo):
24
Visual Examples (Stationery):
Visual Examples (At Office):
26
Visual Examples (Website):
Visual Examples (Poster):
28
Thank you. If unsure, just ask us at: deemah1412@gmail.com
Design by: Deemah Al-Ghunaim Project: Branding/Identity Program Instructor: Ms. Maha Al-Dobiae Class: Graphic Design 2 2015