Thai Food through Italian Taste
Royal Thai Embassy Rome
IED Design Rome 2014
Antonio Venece School Manager Laura Negrini IED Design Director
Laura Negrini Design Professor Adriano Caputo Lighting Design Professor Pietro Cagnazzi Assistant Students: Antonaci Sarah D’arpino Beatrice Di Giovanni Francesca Di stefano Ginevra Funari Flavia Gori Matteo Guerra Filippo Ke Shiyun Lemma Rosa Lo Zoppo Cecilia Milleri Beatrice Modric Petra Mosti Veronica Ricciardulli Marco
Thai Food through Italian Taste
01
pag 7
02
Blooming Thai
Freestyle
03 pag 23
04
Inside
Naga
05 pag 39
06 pag 47
07
Saeng Thai Restaurant
WAT
Thai Garden
pag 15
pag 31
pag 55
01 / Blooming Thai
typology:
casual fine dining
target:
high-end / mid-range
location:
Rome centre
dimension:
large 250 sm / 80 seats
01
Blooming Thai
Cecilia Lo Zoppo Petra Modric
7
01 / Blooming Thai
Flowers inspired the design of the restaurant, a place where people can enjoy sensation of peace and serenity. The aim is to make the client feel like a part of nature. He can have two different experiences: the first as a walking observer through the garden, the second as a part of the garden, like an insect inside a flower.
exterior view 9
general plan
model / kitchen window 01 / Blooming Thai
model / private room view
A restaurant peculiarity is to give the chance to clients to share their dinner with other ones. This happens in a special area of the main room in which are set round tables and high setback chairs, which recall flower shapes. The client will be the insect inside it, so maybe new friendships will bloom. For those who prefer being an observer, dinner is served at the other tables. People will taste the serenity of being surrounded by nature and, of course, Thai cuisine! cross section
main room view 11
private room view
light wall example
longitudinal section 01 / Blooming Thai
main room chair
model / view from the shop window
private room chair 13
02 / Freestyle
typology:
casual
target:
mid-range
location:
Rome centre - P.zza Trilussa
dimension:
medium 80 sm / 50 seats
02
Freestyle Matteo Gori Marco Ricciardulli
15
02 / Freestyle
On the left you can see the logo of the restaurant with the phrase “food preparation is a show” just to exalt the spectacular way the thai chefs cook and treat the food. We started with three key concepts: performance, enjoiment and kitchen’s experience to arrive at the concept of the “theatre” from which we developed our project. the day the colors are invisible but, during the night gives off a faint light, creating a warm atmosphere.
The restaurant attracts mainly a young clientele since the costs are middle-low. The place is open all day long until night, changing the atmosphere according to the time slots by offering different foods and shows (the cooking and after-clubbing ones). In axonometric view, we want bring out the figure of the counter that becomes the stages where the chefs performance. The kitchen, thanks to a big glass window, turns backstage, like a theatre. To exalt the figure of the counter we wanted to include two images where there are the prospectus and the exploded isometric of the counter with the respective materials. The following central room images depict the atmosphere of the restaurant during the after clubbing and during the dinner. Particular appears to be the wall that, painted with fluorescent colors, during the day the colors are invisible but, during the night gives off a faint light, creating a warm atmosphere.
17
C-C’ section
D-D’ section 02 / Freestyle
axonometric view
central room view / dinner 19
materials plan
Backlight opal plexiglass
Opal plexiglass
Black iron
counter axonometric view 02 / Freestyle
counter detail
counter view
central room view / dinner 21
03 / Inside
typology:
luxury
target:
high-end / mid-range
location:
Milan centre
dimension:
large 200 sm / 65 seats
03
Inside
Flavia Funari Beatrice Milleri
23
03 / Inside
TATTO
VISTA
GUSTO
UDITO
senses/space diagram
OLFATTO
The world around us reflected on the individual thorough the five senses of which it is equipped. The goal that we asked is to represent this concept through five different areas. Each zone has a characteristic feature which refers to a precise sense (sight, smell, touch, taste, hearing); to this end we have used contrasting materials to make it even more clarly the distinction of spaces while manteining harmony between them. In conclusion “Inside� is a new way to experience the restaurant, combining the tradition Thai a touch of modernity and avant-garde.
GRADIENT OF HARDNESS OF THE MATERIALS -
+
GRADIENT OF HARDNESS OF THE MATERIALS +
materials diagram 25
materials plan
central room view 03 / Inside
axonometric view
spicebox wall detail view 27
model view
model / main room view 03 / Inside
model / counter view
model / private room view
DD’ 1:50
longitudinal section
BB’ 1:50
1:100
cross section 1:20
spicebox furniture detail
table details 29
04 / Naga
typology:
casual fine dining
target:
high-end / mid-range
location:
Rome centre
dimension:
large 250 sm / 104 seats
04
Naga Sarah Antonaci Rosa Lemma
31
04 / Naga
The project is inspired by the shape of Naga snake. Naga is a divinity which represents fertility. Shapes, colours and materials used for the project is strictly connected to the spiritual atmosphere of the Thai culture.
graphic wall diagram
33
schematic view
The dining room of the restaurant is divided into two spaces: an intimate zone surrounds a central nucleus with tables, which refer to the sharing experience, typical of the Thai culture. Walls are covered by texture-wallpapers. They call back the Thai Taste for materials and colours overlapping.
general axonometric view 04 / Naga
lighting concept
general plan
Lights plays a prominent role in the creation of a mystic setting where food is offered between light and shadow. It is introduced to the costumers as a mystic vision.
schematic view 35
main room view
longitudinal section 04 / Naga
custom cutlery example
snake area view
kitchen plan 37
05 / Saeng Thai Restaurant
typology:
casual fine dining
target:
mid-range
location:
Rome / Prati
dimension:
medium 80 sm / 43 seats
05
Saeng Thai Restaurant
Shiyun Ke Veronica Mosti
39
05 / Saeng Thai Restaurant
Saeng Thai Restaurant
The Saeng Thai Restaurant Project has been designed on the business idea to link the thai culture to the European taste, to transfer thai culture emotion to the guests. The main project idea is based on the magic thai lantern which create a great emotional celebration, a magic effect in a wonderful scenario of colors and reflection of the lanterns in the water, which are in contrast to the blue light of the night sky. model / entrance view 41
longitudinal section
entrance view 05 / Saeng Thai Restaurant
The restaurant project has been then designed with the target to create a particular environment , which want to stimulate the emotions, for the guests, of the “magic lantern game�, based on the thai culture of making a wish after the lantern launch in the sky. The project description, starting outside from the main entrance include a sunshade wood door , designed to the end of filter external sunshine light and create a game of shadow, with the target to stimulate also curiosity of potential customers. main room view
Legend 1 Entrance 2 Reception 3 Main room 4 Customer Service 5 Kitchen 6 Staff Services
general plan 43
Over the main entrance we will find a reception space to which follows a door in which is possible to glimpse the restaurant main lounge, characterized by a game of different lights leaning from the ceiling, which create a soft environment of suffused light, while on the single tables we will find small spotlight that the guest can manually manage. The inside wall have as main elements a mirror and a black profile of a thai woman which represent the hall landscape. The lounge interior furnishing is very simple based on dark wood tables and chairs and a red platform, while dark wood divider can guarantee guests privacy .
benches table
main room view 05 / Saeng Thai Restaurant
So, make your choice !
Saeng Thai Menu If you take the full menu you will have a special tribute...
axonometric view
kitchenware
kitchenware
The Saeng Thai Restaurant, offers also a free kitchenware for full menu ordering, to bring at home.
lighting plan 45
06 / WAT
typology:
luxury
target:
high-end
location:
Rome
dimension:
large 250 sm / 82 seats
06
WAT Ginevra Di stefano Filippo Guerra
47
06 / WAT
project experience
W
A
T
Warm
Abstraction
Tradition
axonometric diagram
distribution diagram 49
lighting diagram
cross section 06 / WAT
materials scheme
general plan 51
cross section
entrance view 06 / WAT
reception detail
main room view 53
07 / Thai Garden
typology:
casual fine dining
target:
mid-range
location:
Rome / P.zza Ponte Milvio
dimension:
large 250 sm / 85 seats
07
Thai Garden
Beatrice D’arpino Francesca Di Giovanni
55
07 / Thai Garden
The design of the restaurant guides the customer discovering the peculiarity of each spice; the restaurant is also open in the afternoon and teaches you different ways to use spices. Come to live an healty and cultural experience. You can also buy spices and improve the Thai Experience at your own home!
CONCEPT
counter view 57
general plan
07 / Thai Garden
table detail
table detail
main room view 59
counter view
counter detail view 07 / Thai Garden
axonometric view
main room
entrance view
counter detail 61
01 - Blooming Thai Cecilia Lo Zoppo Petra Modric 02 - Freestyle Matteo Gori Marco Ricciardulli 03 - Inside Flavia Funari Beatrice Milleri 04 - Naga Sarah Antonaci Rosa Lemma 05 - Saeng Thai Restaurant Shiyun Ke Veronica Mosti 06 - WAT Ginevra Di stefano Filippo Guerra 07 - Thai Garden Beatrice D’arpino Francesca Di Giovanni