IELA Operations Summit 2024 - Programme by IELAassociation

OPERATIONAL EXCELLENCE P R O G R A M M E

2024 KU A L A LUMPUR M A L A Y S I A

5th

OPERATIONS SUMMIT J A N U A RY 1 1 t h • 1 4 t h , 2 0 2 4

2024 KU A L A LUMPUR M A L A Y S I A

5th

OPERATIONS SUMMIT J A N U A RY 1 1 t h • 1 4 t h , 2 0 2 4

LEARN

NETWORK Operations Summit 2024 Sponsors

Operations Summit 2024 Supporters

Thank you for your great support!

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KUALA LUMPUR •

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JANUARY 11th • 14 th, 2024 - KUALA LUMPUR, MALAYSIA

CONTENT EVENT PROGRAMME

4-6

MEET THE EXPERTS

8-13

OS24 DELEGATES

14-15

Welcome to the

5 th IELA OPERATIONS SUMMIT O P E R A T I O N A L

E X C E L L E N C E

Dear Delegates, We are very happy to welcome you to the IELA Operations Summit 2024 in Kuala Lumpur. The last physical OS took place in Hong Kong in 2018. Following the 2 online versions of OS in 2020 and 2022, we are now glad to be able to finally meet in person again. It is wonderful to have the upcoming OS24 in Kuala Lumpur for the first time. Sustainability is an important upcoming topic in our industry and we are glad to have the support of the IELA Sustainability Working Group, who will be working with you on challenging tasks concerning our exhibition logistics industry.

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EDITOR & ADVERTISING

Elizabeth Niehaus

We have furthermore been looking for topics which bring value to your daily business and which are challenging us in our operational work. A big thank you to all the speakers who are supporting this event, spending their time and bringing in valuable knowledge.

adminiela@iela.org Ludivine Bastien ludivine@iela.org } IELA SECRETARIAT TQ Consulting GmbH Lindenhof 6 6060 Sarnen, Switzerland T: +41 41 661 1718 F: +41 41 661 1719 W: www.iela.org } DESIGN

We wish you a wonderful OS24. You will hopefully make a lot of new friends and benefit greatly from the topics and sessions in your daily business. This knowledge will be a lot of use for you when you return to your office. Enjoy the upcoming days! On behalf of the whole IELA Education & Training Working Group Ute Wiezorrek, Alessandra Dellavedova & Paulo Gameiro Chairperson and Vice Chairpersons

of IELA Education & Training Working Group

Stella Cimmino stellacimmino@gmail.com © Copyright IELA 2024. All rights reserved No part of IELA World may be reproduced, stored in retrieval systems, or transmitted in any other form, or by any other means, electronic, mechanical, photographic, recording or otherwise without the prior written permission of the publisher. The contents of IELA World are subject to reproduction in information storage and retrieval systems.

• OS2024 | THE EVENT PROGRAMME

Event location: SUNWAY RESORT HOTEL Persiaran Lagoon, Bandar Sunway, 47500 Petaling Jaya, Selangor, Malaysia

Day 1

Thursday, January 11th

Arrival of the delegates at the hotel

17:00-18:00

Event On-Site Registration Powered by WEL Group, France

18:30-23:00

Welcome Cocktail and Reception Powered by TWI Group Inc. (Canada), Canada Sunset Gallery Dress Code: Smart Casual

Renewal Signature MOU IELA-MACEOS

Day 2

Friday, January 12th

07:00-07:45

Morning Sports Activity: Powered by Orphee Beinoglou International Interactive Bootcamp Training Forwarders S.A., Greece Dress Code: Sports clothing at the pool side area

08:45-09:00

Welcome by IELA Chairperson, Sandi Trotter Grand Congress, Level 12

09:00-10:30

CASE STUDY: THE GREENEST CO.: by Marta Kupis Paving the way for IELA Sustainability WG, Chairperson Sustainable Excellence Grand Congress, Level 12

10:30-11:00

Morning Coffee Break Congress Recess Bar, Level 12

11:00-12:00

Venues by Winnee Lim Grand Congress, Level 12 Malaysia International Trade and Exhibition Centre (MITEC)

12:00-12:45

Sustainable Packaging by Orphee Jr. Beinoglou Grand Congress, Level 12 IELA Board Member

12:45-13:45

Lunch Break Powered by Swiss Expo Logistics AG, Switzerland The Resort Cafe, Ground floor

13:45-15:30

Mode of transport: by Andrew Michael Danker - External Speaker Airline - DGR – Batteries MAB Academy Sdn Bhd., Malaysia Grand Congress, Level 12

15:30-16:00

Afternoon Coffee Break Congress Recess Bar, Level 12

(Check-in starts at 3pm)

16:00-17:00 Agent Relationships by Sandi Trotter, Bas Wiendels and Lucien Lawson Grand Congress, Level 12 IELA Chairperson, IELA Vice-Chairperson and IELA Board Member 19:30-23:30

PROGRAMME

Dinner Powered by TWI Group Inc. (USA), USA Souled Out Café Dress Code: Smart Casual

KUALA LUMPUR •

IELA’s OPERATIONS SUMMIT: Topics

L NA IO AT

S • 13 TOP C I P IC O S T

6 TOPICS

LLENCE EXCE

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EX C E L L EN C EO P ER

OCCUPATIONAL SAFE WORKING DEMONSTRATION

SAFEGUARDING THE JOURNEY: MASTERING SPECIALISED FORWARDING OF SENSITIVE GOODS

• CS PI O

OPERAT ION AL

MODE OF TRANSPORT: AIRLINE  DGR  BATTERIES

ONSITE AGENT DOMESTIC AGENT

OPE R A T I O N

TARIFF & SHIPPING INSTRUCTIONS

TOPICS • 13 13

STANDARDS & CUSTOMS

E • C N LLE E EXC

RATIONAL OPE

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VENUES

ICS • 13 TOP TOCUSTOMS => EORI 13 PI

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EXC ELL EN

CASE STUDY: THE GREENEST LOGISTICS CO.: PAVING THE WAY FOR SUSTAINABLE EXCELLENCE

SUSTAINABLE PACKAGING

OPERATIONAL

E AI:NC ARTIFICIAL LLE E INTELLIGENCE C

•

AGENT RELATIONSHIPS

CUSTOMER RELATIONS

PROGRAMME

• OS2024 WINTER SEMINAR | THE EVENT 2019 PROGRAMME

Day 3

Saturday, January 13th

07:00-07:45

Morning Sports Activity: Powered by Orphee Beinoglou International Interactive Bootcamp Training Forwarders S.A., Greece Dress Code: Sports clothing at the pool side area

08:45-09:30

On-Site Agent / Domestic Agent by Rasyid Bin Abdullah Grand Congress, Level 12 Member of the IELA Education & Training WG

09:30-10:30 10:30-10:45

AI: Artificial Intelligence by Dr. Carrine Teoh Chooi Shi - External Speaker Grand Congress, Level 12 ASEAN CIO Association, Malaysia

10:45-11:30

Safeguarding the Journey: by Alexandra Erdmann & Sudhir Dhavan Mastering Specialised Forwarding IELA Board Members of Sensitive Goods Grand Congress, Level 12

11:30-12:15

Occupational Safe: by Daniel Mithran, IELA Board Member & Treasurer Working Demonstration & the JIM Team Grand Congress, Level 12

12:15-13:00

Standards & Customs by Ujjwal Gupta Grand Congress, Level 12 IELA Standards & Customs WG, Vice-Chairperson

13:00-14:00

Lunch Break Powered by Curio Pack Sdn. Bhd., Malaysia The Resort Cafe, Ground floor

14:15-19:00

Team Building Activity: Powered by R.E. Rogers India Pvt. Ltd., India Dress Code: Come dressed in clothes to get wet SUNWAY HUNT Sunway Lagoon

19:00-20:00

Dinner Powered by R.E. Rogers India Pvt. Ltd., India Team Building function venue

20:00-23:00

Access to Night Theme Park Powered by R.E. Rogers India Pvt. Ltd., India Sunway Lagoon

Day 4

Sunday, January 14th

Morning Coffee Break Congress Recess Bar, Level 12

**Please check out before joining the morning sessions. The hotel will store your luggage. 08:45-09:30

Tariff & Shipping Instructions by Bas Wiendels & Lucien Lawson Grand Congress, Level 12 IELA Vice-Chairperson and IELA Board Member

09:30-10:15 Customs => EORI by Dirk Urra & Alessandra Dellavedova Grand Congress, Level 12 IELA Board Member & Vice-Chair of the Education & Training WG 10:15-10:45 Morning Coffee Break Congress Recess Bar, Level 12

6 6

10:45-11:30

Customer Relationship by Sandi Trotter & Jasmine Yang Grand Congress, Level 12 IELA Chairperson & IELA Board Member

11:30-13:00

Sustainability - Case Study by the Sustainability WG Group Presentation IELA Members Grand Congress, Level 12

13:00-14:00

Lunch Break The Resort Cafe, Ground floor

14:00

Closing of the event & departure of the delegates

PROGRAMME PROGRAMME

KUALA LUMPUR •

PROGRAMME

• OS2024 | LECTURERS

Meet the experts > WELCOME | AGENT RELATIONSHIPS | CUSTOMER RELATIONSHIP Sandi Trotter began her carrier in Exhibition logistics in 1993 with TWI Group Inc. and remains there today as a member of the TWI Management Team. In 2014, Sandi directed the Expansion of the Company to include Canadian domestic Shows and become a licensed Canada Customs Broker, which have been highly successful initiatives.

Sandi has been a member of the Canadian Exhibition Logistics Association (CAEM) for over 15 years. She is the former Chairperson of the Membership Working Group as well as serving as IELA Vice-Chair in 20202022, and she has been elected IELA Chairperson in June 2022. t

Sandi Trotter

Director Business Development TWI Group, Inc., Canada

IELA Chairperson

http://www.twigroup.com

> CASE STUDY: THE GREENEST LOGISTICS CO.: PAVING THE WAY FOR SUSTAINABLE EXCELLENCE Marta Kupis has graduated in Polish Philology, in Culture Studies, and in Management and Marketing from the Jagiellonian University in Cracow. Originally from Poland, in 2008 she moved to Spain and started working as Logistics Freight Forwarder for Exhibitions and Events in 2010. Since 2016 she has been responsible for Sales and Operations of the Export Shows Department in Resa Expo Logistics.

Marta joined the Sustainability Working Group in March 2023 as Vice Chair and became the Chairperson of the group in July 2023. In November 2023 she completed a “Sustainable Business Management and Agenda 2023” course in ESADE. She believes in sustainable profitable business and she is convinced that sustainable businesses are the future. t

Marta Kupis

Sales and Operations Manager RESA EXPO LOGISTICS, Spain

IELA Sustainability WG, Chairperson

www.resaexpo.com

> VENUES Winnee Lim current role is General Manager, Business Development of MITEC, that is the largest exhibition and convention centre of 52,000 sqm in Kuala Lumpur, Malaysia. She is responsible to deliver and implement a commercially effective sales plan to achieve optimum venue occupancy and profitable business mix for the venue. In her capacity, she also assist the CEO to oversee the operation of the venue Winnee Lim

External Speaker

PROGRAMME

from Human Resources to Catering Operation, Safety and Security division to Building & Facility Maintenance.

Winnee is involved actively as Vice President of Education for the Malaysia Association of Conference, Exhibition Organiser and Suppliers (MACEOS) and a HRDCorp Certified Trainer. t General Manager, Business Development MITEC, Malaysia International Trade & Exhibition Centre, Malaysia www.mitec.com.my/

KUALA LUMPUR •

Meet the experts > SUSTAINABLE PACKAGING Orphee studied Business Administration with a view to working afterwards in the family business. He graduated in 2014 from University of Plymouth in the UK. In November 2014, he carried out his military service and joined the Greek army which was completed in August 2015 when he started work in the family business located in Athens.

Orphee Jr. Beinoglou IELA Board Member

Orphee first worked in the warehouse and on-site at exhibition venues in order to gain valuable experience. Learning from A-Z was key to his success in the industry. He particularly believes in the IELA spirit and mentality but most importantly, believes in the people of the exhibition industry. He was elected IELA Board Member in June 2022. t

Member of the Board Orphee Beinoglou International Forwarder S.A, Greece www.beinoglou.gr

> MODE OF TRANSPORT: AIRLINE - DGR – BATTERIES Andrew Michael Danker a seasoned professional with 30+ years in Airfreight and Logistics, has made a lasting impact at Malaysia Airlines Cargo.

As an instructor at Malaysia Airlines Academy, he specializes in Dangerous Goods Regulations, Airfreight Skills, and Basic Cargo Training.

His journey spans pivotal roles in Import & Export Operations, Sales, Reservations, and more. With a passion for training, Andrew has mentored 100+ Practical Internship Students, with 50% now thriving in the industry.

Andrew’s commitment to excellence is evident through IATA and PSMB/HRDF certifications, showcasing his dedication to shaping industry professionals with comprehensive expertise. t

Andrew Michael Danker

Crew Ground Mandatory Training & Handling MAB Academy Sdn Bhd., Malaysia

External Speaker

https://www.malaysiaairlinesacademy.com/

> AGENT RELATIONSHIPS - TARIFF & SHIPPING INSTRUCTIONS Bas Wiendels is an energetic Dutchman and a well-educated international event and exhibition specialist. He founded Valverde 17 years ago and is appreciated for his experience of over 25 years & his professionalism. Bas has been a Board Member of the Dutch Exhibition Association (CLC/ VECTA) for more than 7 years and he was elected IELA Board Member in 2021.

He knows the drill of being on a Board of Management and taking responsibility, especially shown during the Pandemic. Bas is a believer in young talent and their contribution in our industry. He is a host speaker at the Amsterdam and Tilburg University of Applied Science teaching young talent the “do’s and don’ts” in our business. He enjoys sharing his passion and passes on his knowledge to next generations in our industry. t

Bas Wiendels

Director Valverde B.V., The Netherlands

IELA Vice-Chairperson

www.valverde.nl

PROGRAMME

• OS2024 | LECTURERS

Meet the experts > AGENT RELATIONSHIPS - TARIFF & SHIPPING INSTRUCTIONS Lucien joined Clamageran Expositions, one of the founding members of IELA, in 1990 and he attended his first Annual Meeting in 2000.

as a group member and Board’s goto. He contributes to Membership and Sustainability WGs, prioritizing global industry relationships for IELA’s growth.

Lucien’s passion and devotion to the worldwide exhibition logistics industry and his ability to strengthen interpersonal relationships is what drove him to become one of the 3 associated owners of Clamageran.

Lucien’s experience and energy is an asset for IELA to propel the association to reach ambitious goals, especially during a period which has brought many challenges to the global industry.

Lucien, ex-chair of IELA IRWG (January 2022 - June 2023), continues

Lucien was elected Board Member in June 2022. t

Lucien Lawson

Director Clamageran Foirexpo, France

IELA Board Member

www.clamageran-expositions.fr

> ON-SITE AGENT / DOMESTIC AGENT Mohd Rasyid currently holds the with an emphasis on Indonesia. It was position of Managing Director at during this period that Rogers Malaysia R.E. Rogers Malaysia. was voted IELA Best Onsite Agent 2008 & 2nd place Best Onsite Agent 2019. Since joining R.E. Rogers Malaysia in 2007, he has been deeply involved in the He is also proud recipient of the Best company’s operations, demonstrating Student Award at Winter Seminar 2013. unparalleled dedication to every facet His commitment to continuous learning of the business. His journey started with and academic achievement has been hands-on site work, where he played a driving force throughout his career, a pivotal role in executing all onsite which he is now pleased to be passing operations for domestic shows here in on to others. t Malaysia and throughout Southeast Asia Mohd Rasyid Bin Abdullah

Member of the IELA E&T WG

M A L A Y S I A

Managing Director R.E. Rogers (Malaysia) Sdn Bhd, Malaysia www.rogers-asia.com

> AI: ARTIFICIAL INTELLIGENCE Dr. Carrine, Chief Strategy Officer at Bond Holdings, boasts 20+ years in engineering tech and cybersecurity. A specialist in Critical National Infrastructure (CNI) protection, standards, and privacy, she excels in frameworks like ISO 27001, Common Criteria, PDPA, Cyber Ethics, and Critical Infrastructure Protection. Uniting business and tech, she emphasizes the digital economy and Dr Carrine Teoh Chooi Shi External Speaker

PROGRAMME

cybersecurity, advocating for women in technology. Currently, as VP of the ASEAN CIO Association and VP of NTU Alumni Association Malaysia, she actively contributes to various industry and academic organizations. Dr. Carrine holds prestigious roles, including Women in Security ASEAN Awards Ambassador 2023 and Judge of Asia Top 50 Women Tech Leaders 2024. t VP ASEAN CIO Association, Malaysia https://acioa.com/

KUALA LUMPUR •

Meet the experts > SAFEGUARDING THE JOURNEY: MASTERING SPECIALISED FORWARDING OF SENSITIVE GOODS Alexandra Erdmann has been active in the transport industry since 1997. In 2002, She moved into exhibition and event logistics and took over the management of the exhibition department of a large corporation in Switzerland. With the foundation of her own company, SWISS EXPO LOGISTICS AG, in 2010 she fulfilled one of her life’s dreams. As a logical step for her own company, she became a member of IELA in 2013. Since 2013 she is fully Alexandra Erdmann IELA Board Member

committed to IELA. From 2015 - 2020 Alexandra had been active as Vice Chair for the Think Tank Working Group (former PR & Marketing). Since 2020 Alexandra is a Board Member of IELA and is the go-to Person for the Education & Training Working Group. Alexandra Erdmann has won the precious award “Best Export Agent” with SWISS EXPO LOGISTICS AG in 2014 and 2015. t CEO Swiss Expo Logistics Ltd., Switzerland www.swiss-expologistics.com

> SAFEGUARDING THE JOURNEY: MASTERING SPECIALISED FORWARDING OF SENSITIVE GOODS Sudhir is a Science graduate from the University of Pune, holding a Diploma in Business Management, as well as UFI EMD and IAEE CEM certifications. In April 2010, Sudhir joined R.E. Rogers India as the Country Head of Sales and Operations, quickly progressing to the role of Chief Executive Officer within a few years. With a notable career spanning over 25 years in the Exhibition and Logistics Industry, Sudhir has established a strong Sudhir Dhavan

IELA Board Member

reputation for his expertise in marketing and business development planning. In June 2021, he was appointed IELA Board of Management, where he currently serves. During his tenure, Sudhir has been instrumental in establishing the “IELA Academy”, a valuable resource for members and the industry as a whole. As CEO, Sudhir has demonstrated his ability to assemble and lead a team of dedicated professionals focused on expanding the company’s customer base across India. t CEO R.E. Rogers India Pte. Ltd., India www.rogersworldwideindia.com

> OCCUPATIONAL SAFE: WORKING DEMONSTRATION The JIM Team who have been handling exhibition on-site work for over 30 years will be presenting the topic “Work Safely On-site”.

Most students these days do not get the opportunity to see a live demonstration of how to safely handle cargo and use tools and equipment onsite. The presenters will explain in detail every aspect of cargo handling on site and this will provide valuable knowledge to the students for their future site work. It will give them adequate knowledge of what to look out for and what to check for a safe work environment. t

Daniel Mithran,

JIM Project & Expo Logistics(M)Sdn.Bhd, Malaysia

IELA Board Member & Treasurer

& The JIM Team

www.jim.com.my

PROGRAMME

• OS2024 | LECTURERS

Meet the experts > STANDARDS & CUSTOMS

IELA Standards & Customs Working Group Vice-Chairperson

Ujjwal holds a bachelor’s degree in Engineering and an MBA in International Marketing and Operations. He is also a registered Customs Broker and actively involved in decision making groups at various international exhibition bodies, including Indian Exhibition Industry Association (IEIA), AFECA and of course, IELA.

Ujjwal takes key interest in learning ways to serve the international exhibition community better, with an outlook of developing sustainable solution at BIG Logistics, always keeping an eye on the safety of his team and valuable cargo. t

Ujjwal Gupta

International Sales and BD BIG Logistics India Pvt Ltd, India

IELA Standards & Customs WG, Vice-Chairperson

www.brightindiagroup.com

> CUSTOMS => EORI

IELA Education & Training Working Group Vice-Chairperson

Alessandra has spent almost her entire working career on site in Fiera Milano working for big Italian companies appointed as official contractors and having the chance to participate in the transformation of the venue and its procedures. She joined Expotrans in 2004 and she was part of the start-up team that introduced the present ICT and procedures in Fiera Milano. She is today the Manager of Expotrans Fiera Milano Alessandra Dellavedova

IELA E&T WG, Vice-Chairperson

Team coordinating the customs clearance operations, the handling and forwarding of about 100 Exhibitions and Congresses held there yearly, the second largest venue in Europe. In this role she has worked on mega events such as EMO and ITMA. At present she is also the company trainer and go-to person for all Customs clearance matters related to exhibitions in Italy. t Project Manager Expotrans S.p.A., Italy www.expotrans.net

> CUSTOMS => EORI Dirk Urra has been an active member of IELA for several years and an IELA Board member since June 2023. Throughout his career in the exhibition and event industry, he has gained valuable experience and a deep understanding of the challenges and opportunities that our industry faces.

Dirk Urra

IELA Board Member

PROGRAMME

He believes that by maintaining strong partnerships and embracing new technologies, we can enhance the efficiency and effectiveness of our operations, ultimately benefiting all stakeholders involved. t

Vice President Kuehne + Nagel (AG & Co.) KG - KN Expo & Event Logistics, Germany

www.kuehne-nagel.com

KUALA LUMPUR •

> CUSTOMER RELATIONSHIP Jasmine Yang holds a forklift driver licence and enjoys boxing but can also be found playing the piano at home. She became the Manager - Import Dept. at Eurotran in 2017 and led the team to win Best Domestic Agent in the same year. In 2018, Jasmine was sponsored by the Taiwan Exhibition Association as the most potential young professional in AFECA in Korea where Eurotran won the Outstanding Service Award. Jasmine Yang

IELA Board Member

Her adventure continued in 2019 by representing Taiwan in winning votes for hosting the IELA event and two years later, she was invited as Speaker at the Winter Seminar 2021 talking on Best Practices – Domestic Agent. As the Vice Chairman of the Youth Committee in the Taiwan Exhibition Association, she is devoted to encouraging other young professionals to shine. Jasmine was elected IELA Board Member in June 2022. t Manager of Fairs & Events Department Eurotran Expo Service Co., Ltd., Taiwan www.eurotran.com

Day 3: Saturday, January 13th, 14:15-19:00

Get ready to join the TEAM BUILDING ACTIVITY: the SUMWAY HUNT at the Sunway Lagoon, Asia’s Best Attraction You will participate in the Station Challenge activity with 3 games, after a warm up activity, and then the teams will join the Hunt Amazing Race to explore the Sunway Lagoon with a detailed treasure hunt. You will need to take some pictures and find answers to questions to complete your mission. PROGRAMME 14:15 Registration 14:30

Theme Park Gate Open