Time Well Spent Andrew and Rob Pearce of Creatiques have never been busier! Since bridal retailers have re-opened for business, they’ve had more yesses to more dresses than ever before
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e are back... and back bigger, brighter, and better than we were before,” say the Boys. “While lockdown for many was isolating, we were so motivated that it actually did us the world of good. It made us realise that for a small business with two members of staff, we can close for an annual holiday and that we aren’t being held to ransom on the FOMO front; we have actually enjoyed time away to reevaluate and refocus on our business strategy. “We went virtual throughout lockdown. We created dream appointments for brides and sent
out a questionnaire in advance asking for all the information that we would normally gather for a ‘regular’ appointment – ideas, colours, looks and their top five favourite dresses from our collections. “We created a private Pinterest board so they could see their story and we added our suggestions of colour ideas, flowers, items that their partner might like and more and had everything ready for their virtual appointment, (VA). “The programme was a huge success with girls pre-booking the gowns they wanted to see, and we decided it was a process we’d incorporate ongoing when we opened, creating a ‘story’ of gowns in advance of a bride’s appointment. “Since welcoming brides back into the salon on 15 June we have sold to everyone from the selection they had chosen.
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