M AKIN G A N I MPR ESS ION Couture designer Amy Mair took the decision during lockdown to rework her website herself and be involved in every stage of the process. The results show what dedication and determination can achieve
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ike many, I have had some time to think and be productive during lockdown and some time to rest, too, but with the continuous waves of emotions and moments of feeling drained of any energy, it was
important for me to have a task and to challenge myself to adapt to this new way of life, this new ‘normal’, and use the time that I may not have had before to teach myself about all things tech and, paramount, communications.
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I wondered if I needed a new approach and a new way of reaching clients and making an impact in these uncertain times so I decided to focus on developing a brand new website myself, having control over every aspect of the build from page layouts to fonts, writing about myself, the label’s identity and our pledge to be a sustainable business, considering our fashion-conscious future in the bridal industry. I know that marketing and promotions are a pivotal part of every business but for new independent designers they are key and cannot be ignored today when it is vital that we pour our energies into building a brand story that is appealing to customers. I had to consider how I could ride this storm and have something at the end of it all that would keep my label current and recognised as a contemporary design house in the industry.
