F ROM BRIDAL TO PE RS O NAL PROT ECT IV E EQ U IP M E NT ( P P E) are available for purchase now and ready to ship from our US and UK warehouses.” What about colours? “We have both blue and white masks available for purchase,” says Martine. “Blue masks are traditionally used in medical settings, but since we are a bridal company at heart, we wanted to provide a white option as well.” Supporting our Stores The Harris’s founded Verasano separately to their bridal business, so it would not impact its customer base or bridal operations in any way. The company is Verasano, and we set it t the end of the day, our up to source and sell disposable face dedicated sales and support teams mission is to create a at Essense continue to work around masks and other PPE to help keep safer and better world for our communities and brides safe. The the clock to innovate, ideate, design our loved ones. It’s our and plan for the future of bridal with name is inspired by the Latin words, global responsibility to leverage vera meaning true and sano meaning the success of the Essense network of our expertise, our supply chain and stockists in mind. health. resources in a new and innovative As stockists start to get back to way to do just that,” explains Martine. business, each of the Essense From dresses to masks “Our journey in the apparel and retailers has been sent a gift of 100 global sourcing business began more “What qualifies us to source PPE materials are the strong relationships Verasano disposable face masks than 20 years ago when we started to help keep staff and brides safe Essense of Australia, a wedding dress we’ve built with our reputable and comfortable during their bridal factories across the world. This, design and wholesale company. coupled with our sophisticated supply experience. Since our inception, we have never chain and quality control measures, missed a bride’s wedding due to our Store re-opening resources sophisticated and experienced supply allows us to procure millions of “To further support our retailers in medical grade masks and other chain and logistics experts. their reopening efforts, we have PPE. “Just like our bridal business, “With the onset of the COVID created an exclusive library of Verasano offers quality, reliable and pandemic, we wanted to do our part certified product that has undergone resources and checklists to help them to make an immediate impact within prepare for, and adjust to, the ‘new’ stringent testing by a third-party our communities. We recognised bridal experience,” explains Martine. quality control company. Our we were in a unique position with products meet a range of international “These are designed to help staff feel our proven expertise to help create Personal Protective Equipment (PPE) standards and regulations and, unlike supported and comfortable working many other suppliers, our face masks in this new environment while also and launched a new company. That
Award winning design house Essense of Australia, has some pretty fabulous brands in its portfolio, and an enviable reputation for five-star service. Now the company, under the direction of founders Wayne and Martine Harris, has added another string to its bow and it is one that is helping deal with the impact of the pandemic. We talked to Martine about Verasano
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