BOLD, BRAVE AND BRILLI ANT It is 18 years since Olga Yermoloff launched Olvis to a world of fashion-forward women who wanted to dress to be noticed. Hers is a look that never stands still, never relies on past success and always breaks through accepted barriers. Christine Marchant is now representing the brand in the UK
B
ack in 2002, in Amsterdam, designer Olga Yermoloff had one clear vision – a desire to create a luxury fashion label with a special and distinct personality that used feminine French lace with its own unique features. Now unique is a much over-used word – it means one of a kind, and only one – but in Olvi’s chosen fabric that would identify the brand right from the start, it is an accurate description. What makes this lace outstanding, and able the meet the one-of-a-kind description, is the flower patterning
within the design and the stretch quality that smooths and sculpts the body so that everything dress fits like a glove. Right from the early days, the flower pattern in the lace, the stretch capabilities and of course the extraordinary designs, put Olvi on the fashion-forward map. Today, the label offers over 100 (yes, 100) lace colours, the addition of scatterings of Swarovski crystals and, because the company owns its own factories, the possibility of design changes. Sizes range from UK 6 to 24, but that stretch
66 ♦ W E D D I N G T R A D E R ♦ J U L Y / A U G U S T 2 0 2 0
element offers leeway – and often a size smaller than usual will provide the perfect fit, and the right degree of comfort. There are around 80 new designs in the latest collection, six new lace colours and two sensation prints in subtle darker shades and a blend of military green tones, mauve and light pinks combined with grey and brown. And white, of course, is the bold bridal favourite. Contact Christine to find out more at Info@olvis.co.uk
