Wedding Trader - issue 22

Page 84

STEPHEN BISHOP Tailor-made choices could well be for darker colours and heavier fabrics

Post pandemic menswear The menswear industry shares the view that 2021 will be a good year, although grooms choices may be different because of seasonal conditions and style of weddings. Dominic Bliss reports

A

dam McGovern and Eather Quinlan, an engaged couple from New Jersey, had been hoping for a big wedding this year, with plenty of friends and family in attendance. Then Covid-19 struck, scuppering their plans entirely. Unlike most couples, though, they weren’t willing to wait for the pandemic to pass before they got hitched. “We decided that, since we had no idea when the actual, traditional ceremony would take place, there was no time like the present,” said Quinlan. Their solution? An online marriage. McGovern applied to the Governor

of New Jersey and received special permission for him and his fiancée to be married by local officials via the video-conference platform Zoom. On 20 May 20, with the couple at their home and the town mayor a few miles away in his office, the knot was tied. Unusual times call for unusual solutions. Just like every other type of social gathering in the UK, weddings are having to adapt enormously to the pandemic. From 4 July in England, weddings with up to 30 guests were permitted. In Northern Ireland, outdoor weddings with up to ten people are allowed. Restrictions

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are tighter in Wales while now in Scotland, up to 15 people from five different households cn attend an outdoor wedding. What does all this mean for men’s wedding wear? Will post-pandemic weddings have an effect on the suits that grooms, best men and their ushers select for the big day? A move from lightweight fabrics Wedding logistics are sure to impact. Since venues were closed for all of spring and the start of summer, there will be extra demand for the rest of the year. With more autumn


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AND FINALLY

2min
pages 96-98

FINANCE

9min
pages 94-95

GOING LEGAL

6min
pages 92-93

TRAINING

5min
pages 90-91

LOOKING GORGEOUS

6min
pages 70-83

GROOMS’ ROOM

6min
pages 84-87

TECHNO

5min
pages 88-89

BRIDESTALK

3min
pages 68-69

BOLD AND BRILLIANT

1min
pages 66-67

FROM BRIDAL TO PPE

4min
pages 64-65

EUROPEAN BRIDAL WEEK

2min
pages 62-63

HEADSTART

2min
pages 60-61

VIEWPOINT

3min
page 47

MAKING AN IMPRESSION

4min
pages 54-56

TIME WELL SPENT

6min
pages 51-53

BY ASSOCIATION

10min
pages 57-59

VENUE-SPEAK

7min
pages 48-50

I DID IT MY WAY

5min
pages 44-46

TAKING CHARGE

5min
pages 40-43

TAKING THE LEAD

14min
pages 26-35

ELLIE’S PLACE

7min
pages 24-25

NOW HEAR THIS

4min
pages 38-39

BARCELONA

5min
pages 18-19

THINKING IT THROUGH

5min
pages 36-37

LETTER FROM AMERICA

5min
pages 20-23

LAURA’S THOUGHTS

6min
pages 16-17
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