Looking ahead The duo has some exciting developments in the pipeline, including partnering with stockists in a series of pop-ups, the first of which will be in Sweden, where they are working with the Wild at Heart boutique during November and December. “The pop-ups will bring designers to regions that are not yet represented. Considering today’s reality where travel is limited, we need and are passionate about bringing the
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designs to the bride,” says Becs. Also on the drawing board is an ambitious plan to strengthen the Dress Tribe’s B2B services to and between designers and retailers and they are looking at the possibility of direct online sales for certain collections. “Without revealing too much we will be launching a campaign in 2021 with some of our designers that is very close to our heart and really embodies our values for and of real brides…” Watch this space.
ALENA LEENA
“Our aim is to make TDT a verb. We want brides to say “I’m TDT’ing my wedding dress!” says Becs. “Our audience wants a variety of options at their fingertips. Whether they are looking for that something special, for example - a traditional wedding dress or something very specific - a sequin mini for their garden party or two-piece suit for the trip down to the town hall – we have the designers to make that wish a reality. “Our designers very much identify with our brand – slick, simple and modern. Our core aim is to make sure that the brands shine through and that their individuality is noticed. They also love the ease of the site along with our working approach, which is open, flexible and adaptable to their needs. “Most commonly we receive feedback about their love of fellow brands and collections of designers we carry. We’ve had some lovely messages from brides telling us when they found their dresses because of our site or Instagram as well as countless thank you letters as we helped them track down certain outfits.” At the moment The Dress Tribe only accepts stockists that carry at least one of the partnered designers to register with the site and, like the brands themselves, retailers have access to independently create their profiles and update their in-store collections. “Bridal is a small world so often retailers will prompt new designers to have a look at TDT or vise versa,”says Damaris.
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