Tell us a bit about each brand under the Bridal Collective umbrella. ENZOANI BRAND www.enzoani.com Within the Enzoani division we have the flagship label Enzoani, and Blue by Enzoani. Kang Chun, ‘KC’, Lin is the creative mastermind behind the design and development of both labels. In terms of brand personality, in her choice of wedding dress, the Enzoani woman embodies elegance and romance, whether she gravitates toward the captivating allure of Blue, or the show-stopping gorgeousness of Enzoani. Enzoani RRP: £2,200-£3,480 Since its launch in 2005, Enzoani has continued to be a standout name in couture bridal wear, bringing forth innovative, trend-setting design that transcends time. KC’s focus on superior inner construction makes the gowns lighter and more comfortable than ever before, while maintaining the signature glamour and high quality that Enzoani has come to be known for. Chic and classy. Sophisticated yet playful. Effortlessly elegant, with a fashionforward eye for luxurious, couture style. The Enzoani woman encompasses all of these ideals while also maintaining strength and confidence in her own unique personality and tastes.
the flagship label, Enzoani. Our Blue by Enzoani bride radiates grace and confidence, naturally drawing in onlookers with her joy and charm. She is a style standout, and her choice in bridal and formalwear reflects her one-of-a-kind beauty, inside and out. ÉLYSÉE BRAND www.elyseebridal.com/ Launched in 2019, this division, the name of which is derived from the Ancient Greek word Elysium, meaning a place or state of perfect
Enzoani has continued to be a standout name in couture bridal wear, bringing forth innovative, trend-setting design that transcends time happiness, brings together ÉLYSÉE, ÉLYSÉE Atelier and ÉTOILE (previously Beautiful). Timeless and gorgeous, the ÉLYSÉE collections are sure to amaze. Brides will find ÉLYSÉE familiar and rooted in the heritage of traditional bridal design, while pushing the boundaries of fashion and enhancing sex appeal in an edited and acceptable way.
ÉLYSÉE Atelier RRP: £2,685 - £4,650 With its debut in 2020, the ÉLYSÉE Atelier collection takes a couturelevel approach to the sumptuous and Blue by Enzoani opulent decoration characterised RRP: £1,620 - £2,310 by the ÉLYSÉE aesthetic. ÉLYSÉE Introduced in 2007, Blue by Enzoani Atelier explores the evolution of the epitomises the quintessential, classic brand’s signature style and complex bride by offering style that endures pattern design. Gowns from the line time and tradition without forsaking are enriched with hand-beaded and fashion and price. embroidered details subtly woven Carefully designed and curated by throughout the intricately handKC, the collection is timelessly elegant placed lace for a chic, sophisticated with romantic laces, sweet and sexy bridal vision come to life. silhouettes, and a fit and finish like no other. Blue by Enzoani is moderately ÉLYSÉE priced and is meant to complement RRP: £1,950 -£2,475
Launched in 2019, ÉLYSÉE represents Enzoani’s first entry into the mainstream bridal market in a collection with high-end appeal and accessible pricing. The collection is inspired by Neo-classical art and architecture, and uses modern silhouettes to accentuate and contour the figure. ÉTOILE RRP: £1,260-£1,480 The Beautiful Bridal collection was re-branded ÉTOILE in 2020 and became part of the ÉLYSÉE Division, and updated with a fresh infusion of elegance and youthful, feminine styling. The collection is designed to achieve the same luxury and taste as ÉLYSÉE, but at a modest price point. ÉTOILE will delight brides with its signature body-contouring fit in classic and contemporary silhouettes, along with its subtle yet tastefully modern embellishments BADGLEY MISCHKA BRAND www. badgleymischka.com/ Badgley Mischka defines timeless glamour. Craftsmanship, glamour, and sparkle are integral to this label’s signature and best seen in its couture evening dresses and shoes that are beloved by celebrities, fashion icons, people who demand statementmaking style. Badgley Mischka Bride RRP: £2,495 - £3,435 In 2012, Enzoani partnered with Mark Badgley and James Mischka, the world-famous design duo behind the renowned eponymous brand. The Badgley Mischka Bride division utilises Enzoani’s experienced bridal network of production, sales, marketing, distribution, and operations to provide a seamless experience to brides and retail partners for a collection that epitomises the glitz and glamour associated with old Hollywood and the icons of the silver screen. This is vintage with a gorgeously modern, fashion-forward twist.
N O V E M B E R / D E C E M B E R 2 0 2 0 ♦ W E D D I N G T R A D E R ♦ 55
