that sourcing in person so we can see and touch the quality; we have to ensure that a particular fabric is right for us and therefore right for our brides. 5 What have you found is the best way of promoting the label? Pinterest! It’s where almost all our brides find us initially. Heavy promotion is undertaken through our social media in general but the best promotion is word of mouth. 6 And during the recent very difficult months, how have you reached your stockists and, ultimately brides themselves? Again, through social media and being active and present. We aren’t the sort of people who try and gloss over any significant issues that affect the world. If something is bad (like the worldwide pandemic has been) we try to tell it like it is but with the addition of some good humour.
7 Where is your biggest market? Our biggest market is the UK but in a typical year we would normally visit two or three cities in the USA, twice each, so that’s a massive market for us. We see brides individually in our hotel suite and design their dresses together. We carry anywhere between 40-60 dresses with us in a broad range of styles and sizes to ensure we have the makings of their perfect dress. 8 With two seasons of no trade events, have you found sales have dipped overall? Of course we have; anybody who says different is lying to themselves! It’s been difficult but with dynamic thought, careful planning and being one step ahead of the competition we can ensure we are set for the future.
in wedding days themselves? Short dresses have always been our main focus and there has been a definite upsurge in interest. The benefits of a Mooshki tea-length dress is the ease of movement, the relaxed elegance but no compromise on bridal style. 10 Plans going forward please We have just purchased a Victorian Pumphouse to renovate and turn into a wedding venue. It was built in 1873 and has been largely untouched since the end of the Second World War so it’s a mammoth task but the results will be amazing. The reaction already has been fantastic and booking enquiries are already flooding in for 2021 and 2022. From the brides we have been speaking to, 2022 seems to be the light at the end of this covid tunnel.
9 Are short dresses doing better than long because of the changes
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