AB comes first Since the AB Agencies team hit the road back in June, with its pop-up events and in-store meetings, they have have been overwhelmed with the positivity, not just for their collections, but for business in general. There appears to be a renewed optimism within the industry and it’s a great buzz! Tony and Claire Bromilow report THE PORTFOLIO MODECA LE PAPILLON JAZZ BY MODECA CURVES BY MODECA RANDY FENOLI HERVE PARIS LIBELLE MIRANDA TEMPLETON
AB Agencies Ltd Email - abagenciesltd@gmail.com
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etailers have been very excited to see our new collections in the flesh. To be able touch the gowns, see the fabrics, try them on, study the images and simply talk face to face has been a gift after the difficulties of the past year. Visiting stores is always a treat and Tony has been spoilt by our stockists’ hospitality and taken snaps whenever possible. I am pleased to report that his selfie skills are improving greatly, much to everyone’s relief! We have laughed and cried with our fabulous retailers. There have been so many ups and downs for everyone, but to see the resilience in the wonderful people we work with is uplifting. We have had a very successful few months out on the road, but while being away from home for so long is never easy, it is most definitely rewarding and something we will never take for granted again. Our pop-up events have given us a wonderful opportunity to showcase our collections in a calm and relaxing atmosphere without the need for our customers to travel very far to see the latest ranges.
on. We are very fortunate to work with some of the most wonderful designers and the team in Holland are incredible. New processes We have a very simple, smoothrunning shipping system that has prevented additional costs and delays to our retailers, something that is more important now than ever before. As the distributors, we deal with every aspect of the business night and day – all enquiries, sales, marketing, customer service and invoicing come through us. It’s demanding, yes, and different to how it was when we were agents, rather than distributors. But it is rewarding, as we learn something new every day. And we have been very busy working on tools to help our retailers access the information they need quickly and efficiently without having to wait for an email response.
Good things ahead Our brand new sparkling website has launched and gives our retailers access to all the key information they need about our brands – such as delivery dates, links to check stock availability, collection links, prices, size charts, images, and videos that Learning and growing they can download to use on social Taking over the distribution for media, plus information on shipping, England, Scotland and Wales for so and countless extras. many successful brands has been a While there are always going to huge responsibility, and a big learning be teething problems with any new curve that we have welcomed business and a period of transition, we wholeheartedly, as it means we are better able to support our stockists on are absolutely delighted with the way things are running, and the support a more personal level. from our stockists speaks volumes in We have learned so much more their trust in us. about the needs of our retailers and We are incredibly grateful to each we hope to be able to improve the structure of our business as time goes and every one of them.
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