IT’ S S H OW T IME … European Bridal Week, 30 April–2 May, is the key trade event in northern Europe, attracting exhibitors and visitors from across the world. It’s theme this year, Bringing Back The Magic, says it all
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any hundreds of new collections, from more than 40 countries, will be unveiled when European Bridal Week opens its doors in Messe Essen’s high-tech exhibition facility
in April. And adding to the special magic is that some of the industry’s biggest names – including the Justin Alexander Group, Morilee, Demetrios, Eddy K, The Sposa Group, Amelie and Cleofe Finati by Archetipo – have chosen EBW as their exclusive showground in Northern Europe. A vast audience of visitors from the four corners of the world – there for three days of serious buying – is central to the appeal of this longstanding event that has been uniting the bridal community by delivering the names, the atmosphere, the networking opportunities, and crucially, the business for almost 20 years. That’s a fine pedigree, indeed. This year, the show’s dynamic catwalk programme features three
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performances a day – at 11am, 1pm and 3pm – and is where retailers head to preview the best of the best for the season ahead.
HOW TO REGISTER You can register at www.europeanbridalweek.com to fast track your entry to the show and check out the impressive list of exhibitors, and special show features. The team at marketing@ europeanbridalweek.com will answer questions and help with recommending accommodation for overseas buyers.
