Digital Image Magazine Feb 2023

Prices determined using a range of sources including:

• Results of the most recent Sign Price Benchmarking Survey (100+ sign companies participated)

• Using a commercial quoting system to apply latest labour and material costs with profitable margins

• Comparing supply prices from trade suppliers for commonly outsourced products

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editor Stephanie Gaddin

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Welcome to the first issue for 2023, stretching across February and March.

March 8th brings us International Women’s Day (IWD), the theme is Innovation and technology for gender equality. So much of our lives depend on technology and the internet, yet the UN reports that 259 million fewer women have access to the Internet than men. Increasingly services are conducted online in web portals and apps on our phones and devices. Being unsafe online, and feeling unsafe or unsure when using technology drastically impacts access to services, the ability to bank, and even job prospects. Access to educational resources notwithstanding, even in signmaking, vehicle wrapping, or the creation of large retail displays, so much of our work is dependant on being online. In this vein for IWD, we speak with Liane Barker of Barker Signs, Brisbane. With over 40 years experience in the industry, Liane has worked in signpainting, sign-writing and has followed all the technological advancements in sign making through her career.

It’s all about self-adhesive films and graphics in this issue, from wrapping an iconic train to the latest

products for covering walls, floors, and windows to sustainable choices in media.

For inspiration, we feature the multi-award-winning project,  Wrapping The Ghan, by Signageworld, from Adelaide. We also cover sustainable and PVC-free options in multiple articles. And now that Visual Impact has returned to its normal schedule, seeing these sustainable options and other innovations in person is that much easier with the next Visual Impact Sydney taking place from 3-5 May.

And for the designers and sales teams, we have tips for graphic design for vehicle wrapping.

As always we love hearing your stories, so keep in touch and let us know of your interesting and challenging projects. You can also follow us on LinkedIn, Instagram and Facebook for the latest news in signage and wide format printing. I look forward to catching up with you all this year.

Stephanie Gaddin Editor Digital Image Magazine

Photo Credit: Copernico (Unsplash)

Spandex PVC-free film now available worldwide

ONYX Software certified for HP Latex 2700 Series Printers

Onyx Graphics has announced that its ONYX software was recently certified for the HP Latex 2700 Series printer line.

Spandex has announced worldwide availability of ImagePerfect (IP) EverGreen, the range of print and signage films that are 100% PVC free and use a water-based, solvent free adhesive.

Created and produced by Eikon, the product development and manufacturing arm of the Spandex Group, IP EverGreen offers visual communications businesses an appealing alternative to PVC, with a holistic approach to environmental responsibility from the lining paper to the adhesive to the product packaging.

Commenting in the company blog, Andrew Coulson, CEO Spandex Groups notes that the company’s visual communications customers are actively looking for solutions that can truly help them and their clients make more environmentally responsible choices, adding that Spandex want to be ready to support them.

Coulson also notes that the product is priced competitively with conventional PVCbased alternatives.

HP’s RIP certification program defines a comprehensive set of compatibility criteria and performance standards to showcase the unique capabilities of HP Latex printing technologies. Certification provides HP partners with a level of differentiation based on achieving superior integration, compatibility, and performance with a specific device. Onyx Graphics has conformed to these criteria and was awarded HP Latex certified status.

“Collaborating closely with HP on the development of the new HP Latex 2700 Series Printer adds to our already strong partnership with HP,” said Matt Crawford, President and CEO of Onyx Graphics, Inc. “Customers who use ONYX with this printer can feel confident in producing quality prints right out of the box.”

Six New Printers added to Roland DG TrueVIS lineup

technological innovation, changes in social structure, and a growing awareness of environmental issues. As a result, printed graphics are increasingly required to create positive impressions and experiences in a wider range of situations, from outdoor and indoor commercial venues to public facilities such as museums, hospitals, schools, and even in private homes.”

Roland DG has announced the worldwide launch of six new models in the bestselling TrueVIS Series of large format inkjet printers and printer cutters: the AP-640 Resin Printer, the LG-640/540/300 high productivity UV printer cutters, and the versatile, cost-effective MG-640/300 UV printer cutters.

The TrueVIS lineup has expanded to include three ink types – UV, Resin and Ecosolvent – each with different capabilities. Together with the four ECO-SOL models previously launched in March 2022, the TrueVIS lineup expands to ten inkjet devices.

“In response to changing industry, environmental and social trends,” Tony

Miller, President of Roland DG’s Global Sales and Marketing Division, said, “we felt it was important to increase the number of options available to our customers so they can choose the best solution for their particular application requirements.” Miller added, “no matter which printing technology they choose, our customers can count on the same industry-leading TrueVIS print quality and reliability.”

“Since the first model, released in 2016, the TrueVIS Series has won worldwide acclaim from graphics professionals for its ability to produce durable graphics with the extraordinary power to excite hearts and minds,” said Miller. “Meanwhile, consumer needs are changing based on fast-paced

The AP-640 Resin Printer offers natural expressiveness that takes advantage of the media texture and is ideal for environmentally-friendly applications, giving added peace of mind. The LG Series and MG Series UV models enable highdefinition output and special printing capabilities, including three-dimensional expressions for tactile applications such as artwork reproduction and Braille. At the same time, the ECO-SOL models create stunning graphics with vivid, unsurpassed colour reproduction.

“It is our mission to provide people worldwide with the joy of creation and the excitement that comes from it. With the addition of resin and UV inkjet models, the TrueVIS Series opens up the future with vast possibilities of incredible signs and graphics for our customers,” concluded Miller.

NUtec Digital Ink achieves GREENGUARD Gold certification

Meteor patents “inkjet nozzle status detection”

NUtec Digital Ink has announced that it has achieved GREENGUARD Gold accreditation for select products within its Amethyst UVcurable roll-to-roll and rigid ink ranges, certifying them for use in schools and healthcare facilities.

NUtec Digital Ink products Amethyst A20RTR UV-curable inks for roll-to-roll printing and Amethyst A20-RIG UV-curable inks for rigid media have recently been tested by UL Solutions, a global leader in applied safety science, and have been approved for GREENGUARD Gold status.

“Being listed on UL Solutions’ SPOT website, one of the largest sustainable product databases globally, means NUtec Digital Ink GREENGUARD Gold certified products may now be specified with confidence for use on furniture, walls, floors, building materials and interior décor items used in educational institutions and hospitals,” says Darren Claassens, head of sales and marketing at NUtec Digital Ink.

GREENGUARD certified products have been rigorously tested and proven to meet some of the world’s most demanding chemical emissions standards intended to reduce indoor air pollution and the risk of chemical exposure, leading to healthier interior environments. The GREENGUARD Gold certification standard is the highest level achievable for health-based chemical emissions criteria, requiring lower total volatile organic compounds (VOC) emission levels, ensuring that products are acceptable for use in sensitive environments.

Meteor Inkjet, a UK based supplier of electronics, software, tools and services for industrial inkjet, has been granted a US patent for “Inkjet nozzle status detection” by the United States Patent and Trademark Office.  The patent covers a system and method for determining, in real-time, the operational status of a nozzle in a piezoelectric industrial inkjet printhead.  Meteor is a wholly-owned subsidiary of Hybrid Software Group.

Conventional solutions to jetting issues are often sufficient for scanning printers in applications where multiple passes can mitigate the impact of nozzle failure.  But for single-pass systems running at high speed, or in applications where nozzle failure would have catastrophic consequences, existing inline imaging solutions are often complex and typically cost more than the print system itself.  Additionally, because camera-based solutions identify printhead problems after-the-fact, they have limited use for predictive maintenance.

Fernando Rodriguez, Meteor’s Vice President of Technology and the primary inventor, explains, “Our invention uses real-time monitoring of electrical feedback from the nozzle after piezoelectric excitation to detect clogged or clogging print nozzles.  This disruptive innovation has the potential to remove a significant barrier to implementation of inkjet in applications where the impact of nozzle failure makes inkjet unsuitable.”

Clive Ayling, Meteor’s Managing Director, adds, “Over the last few years, Meteor has undertaken basic research to identify and develop ways to monitor and improve the reliability of the industrial inkjet printing process.  We are delighted that this invention has been recognised with a US patent and are confident that our ongoing investment in technological innovation will directly benefit not only our OEM customers but also the industry.”

Epson revamps

Fujimi Inkjet Innovation Lab

Epson has re-equipped and reopened the Fujimi Inkjet Innovation Lab at its Fujimi Plant in Japan.

The Fujimi Inkjet Innovation Lab, first opened in October 2019, was created to promote the exploration of new inkjet printing applications in manufacturing.

The re-equipped Fujimi Inkjet Innovation Lab is part of Epson’s strategy to expand applications for printhead-based solutions in new markets and to accelerate innovation in its customers’ printing and production processes.

The Lab has been newly outfitted with direct-to-surface colour inkjet printers and facilities for performing tests using Epson’s inkjet printheads. Furnished also with other new facilities such as a meeting area and a studio that can broadcast a view of

tests performed, the Lab is spacious, open and conducive to the growth of ideas.

The Fujimi Inkjet Innovation Lab is equipped with an inkjet machine for R&D mounted with Epson’s inkjet printheads and a battery of other devices, instruments, and tools for running trial production and evaluations.

Inkjet systems eliminate much of the waste associated with traditional production methods. They are expected to transform companies’ manufacturing, which is especially important given today’s increased focus on sustainability.

Epson says it will continue to drive the creation of new value that contributes to a more sustainable world through the Fujimi Inkjet Innovation Lab and co-creation with partners from various fields.

HP

showcases white 3D-printed metal objects with Metal Jet and Jet Fusion Series

the benefits of HP’s robust, manufacturingready Multi Jet Fusion platform, including industrial-grade reliability, low cost per part, and enhanced manufacturing predictability. Ideal for the automotive, consumer goods, healthcare, and industrial markets, early customers using the new solution to produce innovative white applications include DI Labs, Prototal Industries, and Weerg.

HP is showcasing its new commercial Jet Fusion and Metal Jet 3D printing solutions, new post-processing capabilities, expanded Digital Manufacturing Network (DMN), new materials and recycling program, and a variety of industrial production applications at Formnext. The show marks the first time HP is publicly exhibiting its new HP Jet Fusion 5420W Solution, including white applications, and the complete modular HP Metal Jet S100 Solution, including a new John Deere production application.

“Additive manufacturing delivers on today’s most urgent market demands, including sustainable innovation, hyper-personalization, and business resiliency,” said Didier Deltort, President of Personalization & 3D Printing, HP Inc. “Together with our global network of partners and customers, we are scaling additive manufacturing to meet these needs.”

NEW METAL JET S100 PRODUCTION APPLICATION

Launched in September, HP’s Metal Jet S100 Solution enables industrial customers to achieve better productivity, low part cost, and outstanding quality.

Together with GKN, John Deere is now manufacturing Metal Jet-printed valves in its agricultural machinery. In addition to significant productivity gains and environmental benefits, the high-quality part is functional in extreme weather conditions. John Deere is also leveraging HP’s Multi Jet Fusion technology to optimise its production process, using 3D printed prototypes to test and fine-tune components and parts such as windshield holders, reducing pre-assembly from 30 days to ten, delivery times by up to ten

weeks, and overall production costs by between 20 to 25 per cent.

“Our focus on innovation and sustainability is at the core of everything we do for our customers,” said Dr Jochen Müller, Manager of Global Digital Engineering at John Deere. “We are proud to be among the first in the agricultural industry to leverage the benefits of 3D printing for both prototyping and final parts production. Leveraging industrial 3D printing platforms for polymers and metals, we are discovering opportunities to deliver more efficient, reliable, and sustainable equipment.”

“HP continues to provide us with the advancements we need to push the boundaries of additive manufacturing and produce the final parts our customers need,” said Jan Löfving, CEO of Prototal Industries. “Beyond the industrial grade production HP delivers, we are seeing immediate interest in the new white applications made possible by the latest addition to HP’s Multi Jet Fusion family. As a proud Digital Manufacturing Partner in HP’s DMN, we are equipped to take on bold, innovative projects and help companies get the most value out of AM production.”

HP’s commitment to providing customers with innovations, technological advancements, professional services, and flexible business models is yielding significant growth in parts production. Since announcing its cumulative 100 million Multi Jet Fusion parts milestone at Formnext last year, more than 70 million additional parts have been printed in the past twelve months.

HP 3D PRINTING COMMITMENT TO SUSTAINABILITY

3D printing is increasingly recognised as a conduit for more sustainable manufacturing. The recent AM Power ‘Sustainability of Metal Additive Manufacturing’ report confirmed that metal binder jetting is one of the most sustainable production methods compared to traditional manufacturing. As an active member of the Additive Manufacturing Green Trade Association (AMGTA), HP is committed to accelerating sustainable manufacturing practices internally and across its ecosystem of partners and customers.

HP UNVEILS NEW JET FUSION 5400 SERIES

To enable entirely new production applications, HP has added the new HP Jet Fusion 5400 Series to its existing Jet Fusion portfolio and unveiled the first product in the series, the HP Jet Fusion 5420W Solution. The new solution enables consistent, high-quality production of white parts and provides

In response to the global demand for sustainable practises, HP says it is offering its customers using polymer-based technologies a new Virtucycle recycling and buyback program by Arkema. The program enables interested HP customers to sell used PA11 and PA12 powders, and printed parts, as opposed to disposing materials via costly, environmentally harmful practices such as landfilling or burning.

Daniel Edwards, founder of Posterboy Printing in NSW, has released a book titled “The Power of Print, print marketing in the digital age”, saying the book contains six-actionable principles that will “create powerful pieces of printed communications”.

The Six Principles define and explain the six significant characteristics of printed pieces or the six levers which can be pulled to create a powerful print marketing piece in any medium. The principles provide a framework that print buyers and suppliers can use to

assess projects and identify actionable improvements in campaigns.

Visual media such as signage fall under the principle of Clarity – something Edwards says has seconds to make an impression. “Every moment is precious, so the message needs to be focused. The Clarity principle breaks down graphic design content into three categories, Who, What and How, and how to balance them for the best results.”

The book is available on Amazon in hardcopy and digital format.

“The Power of Print” Book

JOLT launches ‘carbon negative’ OOH EV-charging network

JOLT, the fast EV charging and digital Outof-Home advertising network, announced its industry-first ‘carbon negative’ media program, ‘Clean Futures’. JOLT is the only media provider in Australia to have third-party verification through Verra Verified Carbon Standard (VCS), the world’s most widely used comprehensive voluntary greenhouse gas certification program.

JOLT is building Australia’s first network of free, fast charging stations. Using innovative technology-enabled by their partnerships

Color-Logic Certifies Ricoh Flatbed

Printers

Color-Logic announced the certification of three Ricoh flatbed printers: The Ricoh Pro TF6250, the Ricoh Pro TF6251, and the Ricoh Pro T7210. All three printers feature white ink and are particularly well-suited for use with the Color-Logic metallic print system.

“Color-Logic certification of the Ricoh Pro TF6250, TF6251, and T7210 flatbed printers makes metallic prints and embellishments available to a broad spectrum of signage, pointof-purchase, display, package prototyping, or short-run carton and label applications,” says Mark Geeves, Color-Logic Director of Sales and Marketing, adding “Color-Logic is pleased to certify and partner with one of the leading wide format printer manufacturers worldwide. The Color-Logic colour system of 924 colours and print embellishments, together with the quality and reliability of Ricoh printers, opens the door for printers seeking new markets and higher margins.”

with Governments and companies such as Ausgrid, they have created a functional and sustainable charging network that runs off renewable energy and produces carbon credits for advertisers.

JOLT has joined forces with ‘Clean Futures’ launch partner Audi and PHD Media.

“JOLT aims to raise the bar, with a means of quantifying the positive impact our advertising solutions have on consumers and broader communities, being ‘carbon negative’, whilst

FUJIFILM Australia promotes Troy Neighbour to lead Graphic Systems division

FUJIFILM Australia announced the promotion of Troy Neighbour to lead its Graphic Systems division; following the announcement of the retirement of Tony van Broekhuizen, after 30 years in the industry.

Neighbour joined FUJIFILM six years ago and has worked closely alongside van Broekhuizen to change FUJIFILM, pushing the company to expand its market appeal and strengthen its business processes.

Having spent the past 22 years in support of the printing industry, with brands like Canon and Samsung, Neighbour has a strong belief in the printing industry and loves to challenge the business to do its best.

Tony van Broekhuizen began his career in the graphics industry with Heidelberg in 1992 and moved to Currie Group in 2013 before joining

also improving transparency around carbon metrics. ‘Carbon negativity’ provides a genuine, measurable impact on the environment, not to be mistaken with ‘carbon neutrality’, where carbon emitted is purely cancelled out,” said Doug McNamee, JOLT CEO.

Brands’ “carbon negative” media campaigns on the JOLT network generate verified carbon credits, where more carbon is removed from the atmosphere than what is emitted, which is enabled by JOLT’s provision of free EV charging that accelerates EV uptake and reduces petrol cars on roads. Transitioning to zero-emissions transport will significantly impact climate change globally, given that twenty-seven per cent of all carbon emissions come from the transportation sector.

General Manager of Marketing for Audi Australia, Nick Reid, said, “Electric mobility is the central element of a more sustainable transportation system, and we are committed to maximising renewable energy use at Audi Australia, which doesn’t just end with our EV models. Sustainability stretches across the business. By partnering with JOLT’s Clean Futures program, we can utilise ‘carbon negative’ media to ultimately drive EV adoption with confidence that we’re making a direct positive impact on the environment and reducing carbon emissions as a brand.”

PHD CEO Mark Jarrett said, “For us at PHD, it’s rewarding to be involved in an initiative that doesn’t just represent effective marketing but also contributes to building out infrastructure for a more sustainable future.”

FUJIFILM in 2018. He has been instrumental in building the FUJIFILM Graphic Systems business in the industry, the company says his passion for the industry will be sorely missed.

“I’m very excited to receive this appointment. FUJIFILM is a great company, and we have a fantastic team with some of the most passionate and dedicated people you could find. Combining that with our constantly evolving technology, and we have a great platform to support our customers to achieve their goals,” said Neighbour.

Neighbour concluded, “I’d like to thank Tony for his leadership of our team over the past four and a half years. He has been instrumental in getting FUJIFILM to the position it is in now, where we can focus on growing ourselves and supporting the industry in the best possible way.”

Corex and Megara commence merger

Dandenong South manufacturer Corex Australia commenced its merger with Megara Australia in December 2022, bringing the design, manufacture, and recycling of plastic products under one roof. Corex is known as the exclusive manufacturer of Corflute, twin wall polypropylene sheet used broadly across the retail display and signage, packaging, material handling and building industries.

With both manufacturers being privately run and owned Australian businesses, the acquisition supports local jobs and communities by both designing and producing goods locally.

Corex Marketing Manager, Zita Watkin says, “When Corex and Megara joined forces, our aim was to deliver local customers with an Australian plastic manufacturing and recycling one-stop-shop with increased capabilities. Although the two companies remain separate, we have already found that the ability to share knowledge and services is resulting in a more diverse and improved offering to both businesses’ customers across many of the industries we service.”

Corex Managing Director, Simon Whiteley says, “Merging Corex and Megara extends our offering in the plastic sheet manufacturing and recycling industry in Australia. Together, we’ll be able to deliver a unique set of capabilities to the market and service a more diverse range of customers and industries.” The acquisition allows Corex to expand its plastic manufacturing capabilities while reusing all waste

products across a range of products.

Like Corex, Megara developed their own polypropylene sheet, PROMEG with carbon neutral certifications. Previously, Corex only specialised in larger display materials and packaging; now they can offer more varied goods via Megara in stationary, horticultural, and custom seasonal items for Christmas, Easter and Mother’s Day.

The move also continues Corex’s long-standing focus on environmentally friendly solutions.

Corex Recycling, which is also based at their Dandenong South premises, recycles all Corex products and most other plastics, making them a market leader in plastic recycling within Australia and globally.

“All plastic that Corex makes is 100% recyclable, so everything we make is reusable and 100 per cent recyclable at the end of its useful life,” says Watkin.

In recent months, the Corex team have commenced moving machinery and Megara team members across to the Dandenong South site. The move will be completed in early 2023.

The original article was written and supplied by the South East Melbourne Manufacturing Alliance (SEMMA). SEMMA is the peak industry association representing over 200 leading manufacturing companies located in South East Melbourne - Australia’s most dynamic manufacturing region.

ASGA Employment Law Webinar Provides Advice on Managing Psychological Injuries in the Workplace

The webinar was moderated by Vernon Kingman of Kingman Strategies and was presented by ASGA’s legal and business advisor, Warwick Ryan of Hickson Lawyers. With staffing shortages, a critical issue today, this webinar was a must-attend for anyone who owned a business or managed staff.

Vernon opened the webinar by reminding us of a time when back injuries and repetitive strain injuries were the prominent injury claims. Today psychological injuries comprise about a quarter of all worker’s compensation claims, and the lost days for psychological claims are generally three times that of an average physical injury.

Warwick has 25 years of experience as an employment law specialist who advises clients almost daily on some aspects regarding psychological injury for a bullying claim. He started the presentation by outlining the four separate areas of legislation or piece of legislation that deals with the issue of managing people’s mental well-being within the workplace, highlighting the fact that they often pointed in conflicting directions: Fair Work Act, Workers Compensation Act, Disability Discrimination Act and Work Health & Safety Act.

Each of these was considered when offering strategies for dealing with the key questions:

• Can we keep a worker with a psychological injury away from work?

• Can we terminate a worker with a psychological injury?

• Can employers insist on adequate medical information?

• What are the “no-go” areas regarding employee incapacity?

• How do we best communicate with ill and injured workers?

• What if they fail to cooperate?

• What are the “do nots” when it comes to managing these situations?

At the webinar’s conclusion, Warwick spoke regarding the new legislation to be introduced in 2023, where employers will have an ongoing positive obligation to take proactive and preventative action to eliminate unlawful sexual harassment and discrimination in the workplace. This means systems will need to be in place to deal with these issues, such as policies, processes and staff training. Further details will follow from Warwick in 2023.

With absenteeism and work injury claims so detrimental to a business today, the advice provided by Warwick during the webinar was invaluable, with the content serving as a useful resource for now and into the future. ASGA members can access the webinar recording and presentation in the member portal of the ASGA website: www.signs.org.au

ASGA’s Employment Law webinar, held in late 2022, provided valuable advice to attendees on managing workplace bullying and psychological injuries.

Warwick Ryan

Vernon Kingman

Looking ahead to 2023, Trends and Opportunities

From the global energy crisis to disruption to supply chains, print service providers worldwide faced various challenges in 2022. However, 2022 was also a year of recovery for many businesses as we emerged from the pandemic, with many restrictions on trading removed to allow companies to return to normal operations.

FESPA.com digs a little deeper, speaking with companies from the finishing and materials sectors to identify some key trends we can look out for and how focusing on these areas could help print businesses succeed throughout the coming 12 months.

THE GREEN TREND

Self-adhesive materials specialist Drytac has noted several major trends due to the number of markets in which its products are used. Global marketing director Amanda Lowe said that much as it has been in recent years, sustainability will continue to be a vital issue for print service providers in 2023 and beyond.

“Simply put, there is no escaping how important sustainability is for the end user, your customer, you as a business and indeed the planet as a whole,” Lowe said. “We all need to do our part to help protect the environment. By operating in a sustainable and planet-friendly manner, you will demonstrate to your customers that you share their eco-friendly values.

“This can often be tricky when it comes to print as there can be several parts of a project that might impact the world around us. Take window or floor graphics, for example; all these applications will require a release liner, adhesive, face film and ink, and some of them a laminate too. All must be thought about

during disposal of the graphics and the impact they might have on the environment.”

Aside from sustainability and specific business opportunities, Drytac has noted a rise in the number of DIY-ers transforming the look of their own homes, which has, in turn, led to a spike in demand for easy-to-apply wall graphics materials.

“Nowadays, consumers can purchase these types of products online from various platforms and, due to the easy-to-apply nature of materials, do not need expert installers to complete the job,” Lowe said. “Peel and stick wallpaper removes the need for messy glue and drying times, making it even easier for the consumer to apply the graphics themselves.

production runs in high volumes with short delivery times,” Bendixen said. “To meet the increasing demand for faster throughput and higher order volumes, automation has become essential in the finishing process.

“Robotics can also help with tasks such as parts picking and sorting, overcoming labour shortages. When integrated seamlessly into the production workflow, these solutions can even enable unattended operation.”

Bendixen added that it is critical for print service providers to have control over every step of the production process to ensure they are hitting their pre-set quality levels on each job and maximise revenue instead of outsourcing work. As such, he said that investment in high-quality cutting equipment would offer a solid base for finishing a wide range of printed work.

“To be ideally positioned, a printing business will take advantage of the full potential of digital print, and all the new materials and technologies it entails, to address new customers and gain access to new markets,” adds Bendixen.

AUTOMATION EQUATION

Also offering advice and guidance is cutting specialist Zünd, with Lars Bendixen, segment manager for graphics at the manufacturer, having picked out several key factors to look out for in 2023, focusing on automation and how this will support print companies moving forward.

“A continuous trend in the manufacturing industry is the development of smaller

Bendixen’s closing line offers a suitable conclusion to this future. While we may not be able to predict and forecast all trends that will appear in 2023, it is crucial that print companies of all shapes and sizes are prepared to adapt their business to cope with changing demands from customers. Whether this is investing in machinery to enhance production or taking on work in a new market, print businesses will have plenty of opportunity for growth over the coming 12 months and beyond.

Full article supplied by FESPA can be read at www.fespa.com

Reflecting on the past year and the key trends experienced by the print industry, Rob Fletcher looks ahead to 2023 and considers some of the main factors that will impact businesses in 2023.

Sustainable displays for seasonal campaigns

The next generation will look for solutions based on design properties, multiple materials and knowledge-based decisions to use more sustainable materials and practices.

Re-board leads the way in offering a solution for the commercial and retail industry, highlighting the benefits of a material that results in limited environmental impact.

Re-board Print and Kraft is the original, rigid paper core board with a unique engineered fluted core. This strong and rigid but lightweight board is easy to transport, assemble and disassemble.

“Too often sustainability has limited creativity, and we want to offer a solution that enables creatives and converters to push their creativity whilst achieving their sustainability goals,” says Wayne Hood, Spicers Visual Communications Portfolio Manager.

At the end of its lifetime, the entire fully paper-based material of Re-board can be recycled as paper or paper packaging material. In addition, the high-quality fibres of Re-Board can be recycled up to 7 times; therefore, by injecting the new fibres into the recycling system, more material can be used to manufacture other products.

“It’s important to know that throughout the history of Re-Board, the designer has played a key role, understanding the material’s properties, experimenting with cutting techniques, colours and designs to find new ways and improve the usability and discover new areas of use,” says Einar Ek, Re-board Director of Business Development. “Re-board comes from a renewable source of raw materials and with a high recycling value (quality of paper fibre) making sustainability the very core of what we do. With our products, we simply believe we can make a difference!” adds Ek.

There have been many uses of Re-board throughout the retail and exhibition industry; creative boundaries are pushed when creating spaces, environments, activations, window displays and POS.

Creatives, brand owners and marketers use this to reach new audiences, reinforce their position in the market, engage with customers and extend their brand experience.

“At Dashing, we are committed to continuously improving our sustainability efforts through products, services, and operations. We strive to offer our clients alternative solutions for their retail needs, always researching new materials to produce visually appealing activations that do not harm the environment. Besides the advantages in the material itself, these displays can be flat packed and easily assembled by store staff, saving in logistic and installation costs”, says Russell Kavnat, CEO of Dashing Group.

SPICERS RE-BOARD RANGE:

Re-board Print has a white surface made from 100% recycled fibres and a strong core produced using water-based glue. The unique fluted core enables this sheet to be rapidly cut into any conceivable shape. In addition, this versatile, high-quality board can be digitally printed or finished with a decorated laminate.

Features and Applications:

• Fully recyclable

• FSC Certified

• Suitable for UV inkjet print, shape cut, v-notched, curved and laminated

• Unique crush-resistant core

• Ideal for short to medium-structural applications. POS displays, shop fit-outs, exhibition stands, mounting boards, header cards and more.

Available thicknesses 5, 10, and 16mm

Re-board Kraft has a brown surface made from a mix of recycled and virgin fibres in both the core and the surface. Usually, a mix of 25% recycled fibre and 75% virgin fibre. Its strong core is produced using water-based glue. This fully recyclable board is ideal for printing directly on the substrate with UV, latex or water technology for highperformance results.

Features and Applications:

• Fully recyclable

• FSC Certified

• Suitable for UV inkjet print, shape cut, v-notched, curved and laminated

• Ideal for short to medium-structural applications. POS displays, shop fit-outs, exhibition stands, mounting boards, header cards and more.

Available thicknesses 5, 10, and 16mm

For enquiries or a sample, contact your local Spicers representative. 1300 132 644 | spicers.com.au

Spicers lead the sustainability revolution with premium, lightweight creative paper boards.

David Jones in-store hotspot displays.

Structurflex installs first EFI VUTEk D3r in New Zealand

Changing the landscape of the New Zealand Transport Industry

When it started in 1937, Sails & Covers Ltd was strictly a sail-making business; now, 85 years later, and after a few name changes and moving into industrial fabrics in the late 1970s and the truckside curtain market in the late 1980s, the company has added wide-format print to its repertoire.

Now called Structurflex, and under the guidance of Managing Director Simon Higgs, the company recently became the first in New Zealand to install the EFI VUTEk D3r, specifically to print truck side curtains.

Structurflex brought sign-writing and clear-coating in-house when it acquired a sign-writing business with these capabilities in 2019. He notes that progress sometimes makes things simpler and sometimes not.

With graphics and branding becoming more complex and traditional sign writing very labour-intensive, Higgs decided to research the latest printing technology to upgrade the company’s capabilities.

He first saw the EFI printer in action at Fleetmark, Australia, in 2019, and had “positive” discussions through 2020 and 2021 with both Paul Whitehead, Business Unit Manager – Sign and Display, for Currie Group in Australia and Craig Paul, Country Manager Currie Group New Zealand. The printer was ordered in December 2021 and delivered and installed through July and August 2022.

Higgs says he was confident in choosing this machine because “The Aussies were using EFI”. He researched extensively, noting that older UV curing technology usually used for billboards doesn’t work as well for truck-side curtains, given the number of times the curtains are opened and closed each day.

“EFI has recently nailed the technology improvements,” he says, continuing,

“The printer has been a game changer for us; our bottleneck used to be the sign-writing. But now we are printing graphics so quickly that the bottleneck is curtain manufacture. We have substantially reduced material and production costs and become New Zealand’s first onestop shop for curtain graphics and manufacture.”

Higgs couldn’t be more delighted with the printer’s performance as he notes the excellent colour and vivid graphics produced and the consistency of the colours when compared to printing with solvent inks. He makes special note of the savings gained by the company because the D3r can print in white, removing the need to sign write jobs on coloured fabrics.

Higgs adds that the printer is not only a game changer for Structurflex but also for the New Zealand transport industry.

Being the first D3r installed in New Zealand, Currie Group arranged for an expert from Australia to train both Structurflex and the NZ Currie Group team. While Higgs notes happily that the machine is reliable and has had no significant issues or breakdowns, he says he is reassured by the fact that the NZ Currie Group team have rapidly assimilated the technical expertise for the machine and is quick to respond to any questions. It’s also very convenient that Currie Group New Zealand is only ten minutes away from Structurflex’s Auckland site.

Paul Whitehead, Currie Group Business Unit Manager – Sign & Display, adds, “Structurflex was the first Currie Group customer to invest in the EFI platform in New Zealand.  It has been great to partner with such a professional business.  Simon and his entire team have enabled a smooth and highly efficient implementation due to their openness and willingness to learn.  Seeing how the new digital printing workflow has transformed the operation has been wonderful.

I’m looking forward to hitting the road and seeing some new digitally printed truck curtains on my next visit to New Zealand.”

Ezequiel Sabatino, Production Manager - Structurflex

Etch with Metamark, the Materials Company

Sandblasting or acid etching - the traditional method of window etching is known to be laborious, costly and most importantly, permanent. This traditional method has been superseded by a film that mimics the look and feel of etching while saving you time and money and allowing for future alterations.

Metamark has an impressive repertoire of materials to meet the sign and display market. Included in the collection are the Metamark Frost and Etch Effect series for window manifestations. Each of these window films provides a striking effect when producing decals and graphics or creating a focal point when covering part or complete areas of glass. This makes Metamark Frost and Etch Effect perfect for retail signage, corporate identity, and privacy screening applications.

“Your creative imagination and design become limitless as you are working with a vinyl which is printable on an eco-solvent and latex print technology together with the high-quality release liner and the adhesive providing fast cutting and easy weeding on all computerised sign-making equipment,” says Steve Warn, National Self-Adhesive Manager & Heat Transfer, Ball & Doggett.

Metamark Frost is an 80-micron monomeric calendered frosted film, suitable for glass display and privacy screening. This self-adhesive frosted glass window film produces a smooth, consistent finish and up to 3-year durability performance. Metamark Frost is a cost-effective solution for covering larger areas, such as office partitions or creating partial privacy within pubs and restaurants.

Metamark Etch Effect series has a seven-year performance and is a 70 and 80-micron film offering a superb choice of four authentic finishes consisting of Crystal Etch (56% light transmission), which offers a distinctive glitter effect, Silver Etch (69% light transmission) which gives higher opacity and greater definition for text, Dusted Etch

(87% light transmission) which is more subtle and provides a higher level of visibility and Opal Haze (83% light transmission) which has been formulated to provide a whiter, brighter, acid etched glass effect.

Whether you’re applying wet or dry for total coverage or cut and applied detailing, Metamark’s exclusive solvent adhesive system ensures sparkling results without a trace of adhesive visibility. For faster, trouble-free application of glass display, MetaScape Etches offers ease of application by providing air with an exit route from under the graphic, available across the Crystal Etch and Silver Etch. Metamark etched glass effect films have a ‘Class B’ European fire classification [BS EN 13501-1:2007].

Ball & Doggett and Conect Enterprises have a well-managed inventory and warehousing system across all major Australian cities, placing them in a strong position as a distribution leader in the selfadhesive vinyl market for signage and digital print requirements.

“We want every sign and display operator to fall in love with Metamark and experience the Frost and Etch Effect difference with an introductory special offer. During March and April, purchase any roll of Metamark Frost or Etch Effect series and get the second roll* at half price, along with two sets of weeding tools to get you started,” says Warn. *Second roll must be equal to or less than the purchased full-price roll.

If you are unfamiliar with the Metamark range, speak to our team at Conect Enterprises and discover the difference.

etche ect® Etch E ect

Vinyl for Window Manifestations

Metamark produces a range of etched glass e ect lms o ering a superb choice of authentic nishes. Printable on an eco-solvent or latex printing technologies. Applied wet or dry, for total coverage or cut and applied detailing.

Performance you can trust.

Metamark Frost is an 80 micron opal etch e ect vinyl suitable for glass manifestation and privacy screening, replacing traditional acid etching.

Metamark Etch E ect Series is a 70 and 80 micron lm with 7 years performance and a choice of four nishes; Crystal Etch, Dusted Etch, Silver Etch and Opal Haze.

MetaScape® Etch E ect Series is perfect for faster, trouble-free applications. O ering ease of application by providing air with an exit route from under the graphic. Choice of Crystal Etch and Silver Etch nish.

Perfect for decals, graphics or for architectural use on partial and/or complete covering areas of glass including retail signage, corporate identity, and privacy screening.

Available: 610, 1220, 1600mm widths.

Scan here for our latest deal on Metamark etche ect®

For all Metamark sales and information contact

1300

How much are you losing by not automating?

The buzzword is automation, and print machine manufacturers dream of offering their sign and wide-format clients an endto-end solution where their customer places orders through a website, and their files are pre-flighted and sent to machines grouped by material type. “Lights out Automation” is the catchword, but is it practical or even possible for a signmaker to work towards automation?

trickiest scheduling issues using services offered by Google, Amazon and Microsoft.

The first pushback from sign companies is always that “every job I do is different- how can you automate something different for every job?” This argument makes sense - After all, Henry Ford, the master of automation, developed the production line and could have any colour car you wanted, as long as it was black. That inflexibility won’t cut it in our industry.

Are our jobs so different? The reality is that if you look at the websites of twenty sign companies, you will see the same products repeatedly. Sure, artwork, sizes and materials might change from job to job, but how you make the product is mostly the same every time.

To work towards automation, we need to simplify and standardise our sales and production workflow so that our automation tools deal with the same information each time.

The journey towards automation starts with your product list; after all, your clients buy products for their benefit and don’t care too much about how you made the product or the machinery used.

or in a spreadsheet, you only reap the benefits of standardisation when you have software geared towards automation. Your MIS is the ‘traffic controller’ that holds all the information and coordinates between all the external tools that make you your workflow.

For instance, workflow automation tools like Enfocus Switch pull jobs from your MIS and can take your files, check for prepress issues, create file directories, create imposition, separate your CNC cutting files and send the files to a rip. Your MIS could find all jobs cut from ACM, batch them together and deliver the optimum schedule. Cutting machine companies like Esko have acquired companies like Tilia Labs, which are built to harness AI and are getting more powerful every day.

Sure, this process will take time, and you will measure your progress in years rather than months. It is, however, a journey that starts with simple standardisation. Standardise products and pricing, invest in an MIS with automation capability and make machinery investments with an eye to automation.

The short answer is that you can and should work towards automating your business. Not only will you improve productivity, but your business will become more attractive should you ever wish to sell it, along with making growing your business far more manageable. In addition, with artificial intelligence becoming increasingly powerful, you may soon be able to solve the

For each product, work out the different ways you make each; for instance, you might make an ACM sign by laminating it with printed vinyl or directly printing it and profile cut. These are product variations; each has a work instruction detailing how to make the product and which materials you can use.

As more clients expect to place orders and enquiries online, the product structure you have made translates nicely onto your online shop. Furthermore, once clients order from an online shop or portal, the information you receive will be the same each time, lending itself to be automated.

While you can do all the steps above on paper

If you don’t work towards automation, you will one day complain that your competitor’s prices are low and that you can’t afford to sell at the prices they do. The reality is that, they may be using automation to do the same work with half the effort, and catching up will be almost impossible.

Written by Nigel Davies Founder of M-Power Software and President of FESPA Australia Association

Experienced staff are hard to find, so it makes sense to work towards systems that allow your team to spend the maximum time possible adding value to your business rather than shuffling paper.

Photo Credit: John Schnobrich (Unsplash)

Photo Credit: @thisisengineering (Unsplash)

Intergenerational Skills Transfer, Liane Barker; Sign Painter Extraordinaire

Meet Liane Barker, a second-generation signwriter and gold leaf specialist based in Brisbane, Queensland. Barker has been in signwriting for over 40 years, joining her father, Maurie Barker, at Barker Signs in 1980 at the age of twenty; she was one of a small number of female signwriting apprentices.

Barker quickly proved her skill and determination, winning Top Signwriting Apprentice in Queensland in 1982.

Working in her Father’s business as an apprentice and later as a partner, Barker learnt the foundational skills of Signwriting and developed a business acumen that has offered her a lifelong career in Signage and Design.

When her apprenticeship was completed in 1984, Barker relocated to Armidale, NSW, starting a signwriting and design business producing hand-painted signage on roadside hoardings, large walls, vehicle signage, glass gilding and business shop fronts. She notes that being a female signwriter in a small country town was challenging at times, especially when dealing with older, conservative male clients who often wanted proof she could “handle the work” before hiring her.

After two years in Armidale, Barker was offered a position as Production Manager for a large signwriting and manufacturing company in Brisbane. The diverse role incorporated managing staff, quoting, and liaising with many corporate clients

and suppliers. This role saw Barker developing many vital industry contacts and connections, and, she says, expanded her skills in business.

The introduction of computer-generated signage in the mid-1980s saw a rapid shift in the sign industry. Through this transition, Barker undertook advanced sign manufacturing and computer training, giving her invaluable skills and knowledge in a rapidly evolving industry.

As a testament to her skills, and talent, Barker was nominated for the 2021 “Women in Sign Painting Award” with Signs of the Times, magazine in the USA.

Other personal achievements she notes proudly, include being selected to participate in the ‘Pre-Vinylette Society International Female Sign Painters Exhibition’ held in Chicago, USA, in 2017. Barker says, “Being the only Australian female signwriter in this exhibition was a huge honour, sparking my desire to keep the craft of signwriting alive and to pass on my knowledge and experience to others, particularly women interested in the signwriting trade.”

Liane Barker signwriting in 1982.

Barker later seized the opportunity in 2018 to work alongside USA signwriter Mike Meyer, describing him as “extremely talented and famous”, assisting him with his four-day ‘Better Letters’ signwriting workshop in Amsterdam, as well as visiting and working with fellow sign painters around the globe: exchanging ideas and techniques before returning to Australia.

In June 2019, Liane was invited to be an instructor at ‘Bushmasters’ Getaway 5-day Signwriting, Pinstriping and Airbrushing Retreat’ in Colorado, USA, along with fourteen instructors in Signwriting, Pinstriping and Airbrush.

At the beginning of COVID lockdowns in 2020, Barker transitioned her ‘Intro to Sign Lettering’ workshops to an online delivery using Zoom. In 2021, she added one-onone tutoring to her offering.

Keeping everything in the family, at the end of 2022, Barker and her daughter Kate launch their Interior Gilding service, “Touch of Gold Interiors”, offering bespoke furniture gilding, custom ceiling and wall gilding as well as hand-painted murals for high-end Marine and Commercial clients.

Barker offers advice for anyone wishing to get into traditional signwriting, saying, “Seek out as many workshops on offer here and overseas and learn as much as you can, follow signwriters on social media that you admire and ask questions; most signwriters will be more than happy to steer you in the right direction. Alternatively, reach out to a local signwriter and ask if you could pay them a visit in their sign shop to see firsthand what happens on a regular day and if this will be right for you.” She adds, “Remember, Signwriting is not always what you see on social media, and can be very

demanding work physically, mentally and financially.”

Barker sees her workshops filling a void in current apprenticeship training, which she says does not include traditional hand painting. As a result, she intends to expand her offering to include downloadable modules through 2023.

Barker credits her success through 40 years in signage, to keeping up with the latest technological advances in the trade and retaining her traditional skills and craft, allowing her to provide signage and graphic design solutions to various corporate and private clients matched to their needs and preferences.

Information on Barker Signs workshops and courses can be found at www.barkersigns. com/brushandpenstudio

Maurie Barker

Countdown Begins to Visual Impact Sydney

The countdown has begun with under four months to go until Visual Impact opens its doors in Sydney for the first time in five years with the promise of ‘everything sign and display’ to be showcased at the Sydney Showground, Sydney Olympic Park.

Like many events, Visual Impact was put ‘on ice’ during the pandemic. Still, Charly Blades, Event Manager for organiser Visual Connections, says the Melbourne iteration of the show, held last year alongside PacPrint, demonstrated the market’s readiness for in-person events –a fact validated by registrations now flowing in from around the region.

“If we had forgotten how valuable the trade show experience can be, Melbourne reminded us, with a huge range of technologies and innovations on show,” she says. “We expect to see some of the same trends in Sydney that we saw in Melbourne, but we also know there will be a number of new releases which are sure to create excitement.”

Stepping up early to confirm their support for the show are Platinum Sponsor Roland DG, and Gold Sponsors Epson, Euro Poles, HP, Pozitive, Spicers, Starleaton and Trotec Laser. Others who have committed to large stands include Alfex CNC, Ball & Doggett, Celmac, Elizabeth Machines, Kissell + Wolf, Mimaki, Multicam, Mutoh Australia, Paper

Handling Equipment (PHE), Rowmark Australia and Smartech

They will be joined by a host of other suppliers, including names like Acco Brands Australia, Aeronaut Automation, CMYKhub, Guangzhou CN International, Impression Technology, Print IQ , Quote & Print , SALed Australia , SAS Signage Accessories

Suppliers, Spandex , Sublimation Systems and Velflex Imports

Between them, these early birds already cover virtually every aspect of the sector, from digital printing and personalisation; to channel lettering, braille and illuminated signage to displays, display systems and wide-format printing. There will be a strong focus on textile,

sublimation and direct-to-garment printing, vinyl applications, as well as finishing technologies laser cutting, routing and engraving, stitching, seaming, welding and trimming; media and more. The exhibition will be complemented by a packed program of informative seminars.

“The visual graphics sector proved remarkably resilient during COVID and, in fact, saw some new opportunities as offshore supply became uncertain,” Blades says, “but to recover fully, and to consolidate and build on those gains, businesses must ensure they can continue to pivot to meet changing market demand and capitalise on new market trends, all while remaining efficient, cost-competitive and profitable.

“A visit to Visual Impact Sydney can help you really ‘envision your success’ by allowing you to gather information and ideas, see the trends and technologies in action, and discuss with the experts how innovation could contribute to your business future.”

Visual Impact Sydney will run from 3-5 May at the Sydney Showground, Sydney Olympic Park. Find out more at visualimpact.org.au . If you wish to exhibit and have not yet confirmed your stand, you can do so by calling Visual Connections on (02) 9868 1577, or emailing Charly at charlyb@visualconnections. org.au or Sarah Moore at sarahm@visualconnections.org.au

WE’RE BACK FOR BUSINESS

Transforming space without the cost of renovation

While offices and workspaces are often a little easier to change by simply moving furniture, or wall panels, sometimes it’s a bit more difficult to “shift things around.” So, let’s explore the creative options for transforming spaces by covering windows, walls and floors rather than taking a sledgehammer to them.

Printed coverings for windows, walls and floors can transform your space into a work of art. Breathing new life into a workspace with graphics placed in key positions can change the space’s form and sometimes the function. However, if you consider your space a blank canvas, the “sky is the limit” regarding how graphics can influence the use of an indoor space. Branding is only the tip of the iceberg, with options to place motivational pieces and inspirational sayings scattered through an office space in “dead” corners and walls at the ends of long corridors to break up the visual “sameness”.

WINDOWS

Window and glass applications are primarily for decorative and advertising purposes and can extend a brand’s reach. Is your client making the best use of their retail frontage, interior offices, and window space? Windows are a prime position for all forms of product and brand advertising. Window graphic applications lend themselves to a huge product portfolio, including frosted films, etched films, transparent, translucent and coloured films. Other choices may include optically clear printed films or films visible only from the outside.

Natural light is critical, though the design should be optically pleasing when viewed at different times under different light conditions. The design and graphics for an exterior facing window should be eye-catching and draw traffic up and into the store.

Products: Some of the most popular films include ORACAL Frosted, Dusted & Etched window films, ORACAL 8500 Translucent Colours, or ORACAL 8500 Transparent Coloured Films.

WALLS

Companies utilise wall graphics to create experience zones and activations in their offices and retail environments, to draw more customers into space, and drive traffic through the store.

Graphics can create harmony with customers using images that deliver a connection with their products and their brand. Great wall graphics can be motivational and inspirational to staff and customers and add to the comfort within office areas and retail spaces.

The ability to project a strong message and visuals create memorable experiences. Industries that utilise wall graphics for many purposes include corporate, retail, healthcare, hospitality and more. Is your client considering the best use of their internal office walls? How can you assist them in better using the blank canvas that a wall offers?

Products: Some of the most popular films for walls include ORAJET 3551RA, ORAJET 3651RA and ORAJET 3554 High Tack. For optimum protection, these premium print films are often combined with ORAGUARD 215 and ORAGUARD 213 Laminates.

FLOORS

Floor graphics are pivotal in grabbing attention and giving direction to those passing by, or looking for something specific in their travels, whether in a retail environment or an airport.

They are incredibly impactful in busy retail environments as both wayfinding signs and to draw foot traffic into a store or a pop-up space for an activation.

Floor graphics in supermarket retail spaces

are now very popular for leading brands. More and more businesses are now utilising floor graphics as a marketing medium within warehouses, car yards, automotive repairers and trade businesses using this space for brand advertising.

Floor graphics are not limited to internal projects, as we now see external graphics on paths and pedestrian areas as well as bridges and throughout sporting stadiums.

Products: Some of the most popular films for floor graphic applications include ORAJET 3162, ORAJET 3169 and ORAJET 3554 High Tack. For optimum protection, these premium print films are often combined with ORAGUARD 210, ORAGUARD 250AS and ORAGUARD 255 Laminates.

Whether a window, wall or floor covering, preparation and product selection are key to ensuring a transformed space retains its impact over time. Other considerations include the final design, durability, client expectation, required outcomes and the correct handling and disposal of materials.

ORAFOL products and their expert team can provide an all-in-one solution and help understand the best practices for methods and materials to transform a fit for- purpose space.

ORAFOL provides both the expertise and training in our ORAFOL Creative HUB and the ORAFOL product portfolio.

The expert training and products combine to give you a proven and innovative holistic offering that enables creativity and allows you to offer your clients the best service and solutions.

HEXIS CERTIFICATION

HEXIS specialises in high-performance self-adhesive cast PVC, polyurethane and latex films and offers highly innovative solutions for professionals in digital printing, signage, visual communication, vehicle wrapping and textile marking.

Over the years, the Application Division HEXIS has set up a network of approved installers all over the world to offer its customers a highperformance and responsive service. The guarantee of successful work according to professional requirements and in accordance with clearly defined ethics establishes a chain of trust between HEXIS, you and the end customer.

Such an approach by HEXIS ensures a continuous search for process improvements of the quality throughout production until the final installation and handover with the client. Certified HEXIS installers can advise customers on vinyl application purposes and from a range of best application practices.

Clayton Witney from Gold Coast Wraps, a HEXIS-certified installer and HEXIS-Certified Trainer, highlights that being HEXIS Certified means being connected to a skilled network of installers across the globe.

To Clayton, the following are what makes HEXIS certification unique and valuable:

• it is a group of highly skilled installers who pay close attention to detail

• having passed the HEXIS certification, each installer has achieved perfect results under pressure

• being able to reach out and ask questions to experts all over the world

• having installers that provide assistance to the same high HEXIScertified quality

• keeping the highest standard of testing.

• ensuring the installer can wrap and then place logos straight with the job, not the ground

• knowing the installer can improvise and solve problems while the job is in progress.

Witney notes, “With a HEXIS Certification, the certification is earned, with the installer proving their skills through the examination process – this makes HEXIS installers great!”

Certifications available at HEXIS AUSTRALIA are Sign & Wrap, and Bodyfence PPF.

The Certification Process is made up of two stages; an online Written Exam and a Practical Exam. The process tests your knowledge and skills in working with HEXIS products. Both parts of the exam must be passed to become a certified HEXIS Installer. The certification process tests your skills and knowledge in various applications, as well as your professionalism.

The advantages of becoming a Certified HEXIS Installer are:

• Earn the status of a Certified HEXIS Installer and be added to our network of installers, including a listing on the HEXIS website

• Discounted rates on HEXIS products

• Special invitations to attend events and trade shows

• Invitation to our Annual Training Refresh (free of charge)

Ready to join the adventure offered by HEXIS? Become a HEXIScertified installer today!

For more information on HEXIS Certifications, contact sales.au@hexisgroup.com or 07 3382 6261.

HEXIS - FRENCH MANUFACTURER OF SELF-ADHESIVE FILMS SINCE 1989

All rolls are 45-m in length unless otherwise specified

HXR101WG2 - Reinforced clear glue, air-release liner

VCSR101WG1 - Super reinforced clear glue, PE liner

- Extra reinforced clear glue, PE liner

Only

Polymeric - White PVC Film, 70 microns, PE liner

VCSR200WG1 - Super reinforced grey glue, gloss,

*VCSR201WG1 - Super reinforced clear glue, gloss,

VCSR201WM1- Super reinforced clear glue, matte,

VCXR201WG1- Extra reinforced clear glue, gloss, 40m length

All available in 1370mm width, with exception of *VCSR201WG1 in 1600mm as well

Monomeric - White PVC Film, 100 microns, PE liner

VCSR300WG1 - Super reinforced grey glue, gloss

VCSR300WM1 - Super reinforced grey glue, matte

VCSR301WG1 - Super reinforced clear glue, gloss

VCSR301WM1 - Super reinforced clear glue, matte

*VCXR301WG1 - Extra reinforced clear glue, gloss, 30m length

All available in 1370mm & 1600mm width, with exception of *VCXR301WG1 in 1370mm only

A NEED FOR MORE ENERGY-EFFICIENT BUILDINGS AND HOMES

In recent years, there has been a global shift for buildings to become more environmentally sustainable and energy efficient. In Australia, national rating systems are used to evaluate and compare these two metrics for commercial buildings and residential houses. These are important not only for reducing our carbon footprint and improving building value but also for reducing energy costs. In March 2020, the NSW Government announced “The Net Zero Plan” to reduce emissions by 50% by 2030 and reach net zero by 2050. This has building owners and homeowners looking for upgrades and retrofit options to improve energy efficiency.

Grow your business with 3M Window Films

Window films are a type of window treatment applied to windows and glass surfaces, designed to reduce the amount of solar heat transmitted through the glass. Unlike curtains or blinds that need to be closed to be effective, window films are designed to allow light in, help increase solar reflectivity, reduce heat and glare, reject up to 99% UV lights, and maintain your view, all at the same time. They also increase safety and security; these innovative glass solutions offer enhanced protection from accidents, break and entry, and flying glass fragments.

3M was issued the first sun control window film patent in 1966, and the innovative window film products have helped protect from the sun’s harmful rays for 50 years. Today, millions of square metres of 3M Window Film have been installed all around the world.

HOW CAN WINDOW FILMS IMPROVE THE ENERGY EFFICIENCY OF A COMMERCIAL BUILDING?

Windows are the single largest source of unwanted heat gain transmitted into a building through solar energy. Windows make up a relatively small size (~2030%) on an average commercial building envelope compared to the rest of its façade like walls and roofing but are responsible for up to 87% of the total heat gain depending on the window type. In addition, HVAC systems are the most significant portion of energy consumption in commercial buildings and upgrading the windows of a building can improve its energy efficiency.

A COST-EFFECTIVE RETROFIT

Existing buildings seeking to improve the energy efficiency of their glazing/ window system may consider one of the following choices:

• Replacing existing windows with double or triple-pane glass

• Adding a pane of glass to the windows

• Retrofitting with window film - Compared to the former options, window films represent a significant opportunity for cost-effective savings with the fastest payback.

The technology of window films today can significantly improve the performance of a window by reflecting up to 80% of solar energy, and this is often at less than half the cost of replacing windows or installing an additional pane.

Window performance can significantly impact the building envelope’s heat gain, and window films are a cost-effective retrofit that can substantially improve the windows’ performance. In addition, by rejecting solar energy, especially during times of peak energy demand, window films can directly improve a building’s energy efficiency rating (NABERS), reduce demands on energy companies, lead to cost savings for consumers, and help the Australian government meet its energy reduction and climate targets.

BECOME A 3M WINDOW FILM PARTNER:

3M Window Film enjoys some of the highest customer awareness —one of many reasons to partner with a technology leader. So become an authorised

3M Window Film dealer and start building your business today. Benefit from:

• A globally recognised and trusted 3M brand

• A comprehensive line of high-performance window films backed by 3M’s world-class comprehensive warranty

• Excellent technical and marketing support

• Extensive advertising and dealer marketing tools

Learn more about window film and how to become a 3M Installer: www.3m.com.au/BuildingWindowFilm

Applying 3M Window Film on the Markthal building.

Acoustic and Inspirational Fabrics

Ricky Richards stocks a diverse range of printable textiles that provide acoustic absorption and upholstery benefits for bespoke indoor pieces. With impressive features across the range, including a 3D honeycomb textured option, metallic finish, and the ability to create 3-dimensional fabric installations.

Silencio, Akustico, and Shape are designed and manufactured by Rickys’ long-term supply partner Pongs Germany. With their extensive knowledge, longstanding industry presence, and innovative approach, Pongs is undoubtedly a leader in the printable textiles space worldwide.

Silencio is a unique acoustic fabric. This sound-absorbing textile features a detailed 3-dimensional honeycomb structure and has known benefits on sound perception and quality. Silencio uniquely unites function and aesthetics; it can be digitally printed, making it ideal for interior design.

Like Silencio, Akustico has sound-absorbing properties. It is flexible, hard-wearing, fire retardant and printable. Ideal for producing curtains and ceiling sails and for covering design features for sound-optimized interior décor and art. The intricate weaving process ensures a uniformlooking surface from any angle.

The third product from the Pongs range is  Shape. Uniquely interwoven with metal threads, Shape is made with 50% polyester and 50% stainless steel. The strength and versatility of Shape allows this textile to be reversibly shapable by hand; Ideal for drapes and surfaces with an artistic approach - let your imagination run wild.

Lastly,  Aluminate, while not manufactured by Pongs, this printable textile stands out due to its soft hand feel with a unique metallic finish. This product has exceptional image quality and is ideal for banner stands, roller blinds, and tablecloths for events.

Customers of Ricky are generally familiar with printable textiles and soft signage options; however, they are always looking to add products with creative points of difference to ensure a diverse range of problemsolving solutions for their projects. This includes 3D textures, soundabsorbing properties, and metallic finishes.

Silencio, Akustico, Shape and Aluminate are all exclusive to Ricky and are available to order now. If you would like further information or a digital version of the Ricky printable product catalogue, contact your Print Media experts today at www.rickyrichards.com.au

Ricky Richards has you covered!

SPECIALTY FABRICS

BY RICKY

ACOUSTIC & INSPIRATIONAL FABRICS

Inspire

projects with Ricky’s diverse range of printable textiles. From acoustic options to reverse hand-shapable fabrics, create impactful spaces with sound absorption benefits with ease.

Explore acoustic essentials like Silencio which features a distinct 3-dimentional honeycomb texture and sound quality benefits, or luxurious Akustico which is ideal for curtains, ceiling sails and for covering design features with a sound-absorbing function. In search of something that will test boundaries? Be bold with Shape, an artistic three-dimensional fabric or Aluminate a 50% stainless steel weave with eye-catching metallic finish. Explore the full Ricky Printable Media range, endless opportunities for inspired creatives.

The Colour of Money

Achieving more in less time, without sacrificing the quality of output, goes a long way to making businesses more profitable.

With Arlon’s Premium Colour Change now being launched in Australia, wrap and sign shops can increase their productivity by leveraging the unique features of this revolutionary graphic film. This means faster and cleaner installs and easier removals.

‘’We are delighted to announce the introduction of Premium Colour Change. This product has been developed over the past four years with the customer in mind, and we believe it is the best Colour Change Film created. The ease and speed of application, clean removal, ultra-gloss finish and smooth appearance make this a standout product. The superb colours and finishes will transform any vehicle and add that wow factor to your motoring experience’’, says Neil Gomez, Director of Sales ANZ, Arlon.

Wrap shops and installers looking for a cast vinyl film with outstanding features and valuable benefits will find Arlon’s Premium Colour Change to be of exceptional quality.

The soft conformable cast film is available in twenty colours, with further colour releases planned for 2023. The range includes eyecatching colours available in gloss, matte and satin finishes. Gloss products include a special “cap sheet” that ensures an ultra-gloss finish.

Durability and performance testing started in the USA over four years ago; extensive accelerated and real-time testing has also been conducted here in Australia, possibly the harshest climate for UV degradation. Arlon’s industry-matching warranties reflect their test results and confidence in the performance of these Premium Colour Change Films. Arlon’s cast colour, cast printable digital films and cast-over laminate are all manufactured in sunny California.

FLITE Technology adhesive and liner system with invisible air channels gives fast and bubblefree application resulting in an ultra-smooth finish for full and partial vehicle wraps. The repositionable nature of FLITE Technology assists installers in wrapping faster – something everyone in our industry appreciates.

FLITE Technology also guarantees rapid, clean removability, again helping wrap shops achieve more in less time. Australian-based installers who have been part of the development cycle have been extremely pleased with the results and have expressed how impressed they are with the gloss levels.

In support of the launch of Premium Colour Change, Arlon has a dedicated web page, pcc.arlon.com, which is an excellent source of information. Here users can view available colours, customer testimonials, training videos and the location of your closest distributor.

Opportunities to attend Wrap Workshops with Arlon’s Cal James will be announced in the coming weeks at venues across Australia. Attendees will have the opportunity to learn wrap techniques and explore ways your business

can grow by saving time and money on installs. At the end of the workshop, you’ll have new tips and tricks that you can continuously draw from, ensuring long-lasting success. Cal James has a global track record in the car wrap industry, and technical knowledge spans almost twenty years. You will be in good hands with him.

Finding more time by using a high-performance, easy to apply wrap film can only help your wrap or sign shop to be more profitable. Which in today’s economic environment is a massive win.

Supporting the launch of Premium Colour Change Arlon is offering a Cashback rebate of up to $510 across the entire FLITE family of products, including favourites SLX+, printable reflective IllumiNITE and Fusion kits. To learn more about this cashback offer please visit pcc. arlon.com for full details. This rebate offers one more way to enhance your profitability and help your business thrive.

Contact your local Graphic Art Mart branch for further details on this offer.

With just 24 hours in a single day, time is every sign shop’s ultimate master.

Arlon Corporate Headquarters, California

Arlon’s Premium Colour Change

Cal James - Senior Technical Solutions Specialist, Arlon Graphics

PREMIUM COLOUR CHANGE

CAST FILM WITH FLITE TECHNOLOGY®

Your ideal choice for automotive restyling and fleet applications. The conformable cast film features FLITE Technology® for fast, easy installation, excellent repositioning and clean removability.

The engineered liner with invisible air channels gives bubble-free application resulting in an ultrasmooth finish for full and partial vehicle wraps. Guaranteed to stay down in deep channels, curves, recesses and the most complicated shapes.

FOR MORE INFO VISIT PCC.ARLON.COM

Wrapping The Ghan When culture and technology combine

2022 was a year of multiple wins for Derek Michalanney, Managing Director of Signageworld. Wrapping The Ghan, an iconic train and journey through the heart of Australia for client Journey Beyond Rail, has led to worldwide recognition for the signie from Adelaide.

First at the ISA International Expo in the USA in May 2022, where the project won Best of Wide Format in the Big Picture Awards, followed by winning Printer of the Year – Large Format in the Print and Visual Communication Association (PVCA) National Print Awards and taking home a Bronze medal in the National Sign and Graphics Awards, both held at PacPrint Melbourne in June 2022.

Journey Beyond Rail contacted Signageworld to wrap three carriages of the iconic train for the launch of the Parrtjima – A Festival of Light. The wrap showcases the work of First Nations artist Chantelle Mulladad. Parrtjima is a ten-day festival that runs in April of each year in Alice Springs and features artworks, light installations, performances, workshops, music, film and talks.

The first challenge was that the square artwork had to be adapted to suit the train carriages and for printing. Working through the design and proofing of these adjustments took two days. The choice of materials came next, with the challenge of the complexity of the carriage profile requiring a highly conformable film with excellent lifting resistance. The work also had to withstand moving at high speeds through the Northern Territory outback for several thousand kilometres

The team chose the 3M Controltac Print Film 40C-10R , Envision Gloss Wrap Overlaminate 8548G and Clear-Focus oneway vision. One-way vision material was selected, so the view of the passengers was not impacted on the journey.

While the combination of the products

is not normally endorsed by 3M, a case study by 3M provides details that explain the specification from the client required the job to last two weeks only, so using the Controltac vinyl made it easy to remove from the carriages at the end of the festival.

Journey Beyond Rail had concerns about using self-adhesive vinyl. Having experienced failures in the past, Michalanney worked with supplier Spicers and 3M to ensure the products selected were the best suited to the job, and to give Journey Beyond Rail confidence in the project.

It took 30 hours to print 400 square metres of vinyl and two weeks for the Signageworld

team to complete the installation in a secure facility owned by Journey Beyond Rail, so as to keep the project confidential until the unveiling of the train.

The excellent work by Signageworld is reflected not only in the reactions far and wide to the moving artwork, but also in their multiple wins for Large Format excellence in 2022.

“We are so proud to have been part of this year’s Parrtjima Festival, showcasing our talent to print and wrap three carriages on Australia’s iconic ‘The Ghan’. Our work has gone global, reaching millions of people. All we can say is wow…” concludes Michalanney.

Taking the First Step in Sustainability: Avery Dennison’s PVC-Free Films

Avery Dennison, a leading provider of graphics fi lms, is introducing new PVC-free fi lms in their product portfolio as a part of their commitment to developing environmentally friendly products and reducing their carbon footprint. PVC-free films are made without chlorine, phthalates, and other halogens while reducing emissions of volatile organic compounds (VOCs) and the user’s overall environmental impact.

The focus towards sustainability is growing among brands, and a common goal among these strategies is the phasing out of PVC usage. This shift can be attributed to past efforts to remove PVC packaging, the acknowledged challenges associated with PVC recycling, and its potentially negative environmental impact.

Avery Dennison as an industry leader is committed to developing environmentally friendly products and reducing the carbon footprint while creating long-term value for their customers and end users. Among other things, that means innovating and operating in ways that positively impact people and the planet. One of the ways they are doing this is by introducing new PVC-free films across their product portfolio.

“PVC has always been a go-to material for graphics applications due to its conformability and durability, particularly in outdoor Applications. However, we believe it’s time for the industry to continue to collaborate and reevaluate our material selection criteria,” said Jordan Leach, Director Graphics Solutions, Avery Dennison for ANZ & ASEAN. “Environmental impact of a product should be a prioritised consideration along with performance, cost and application performances. The industry must continue

to challenge our reliance on PVC and, where possible, seek materials that align with sustainability initiatives.”

PVC-FREE PORTFOLIO AT AVERY DENNISON

The PVC-free films at Avery Dennison are made without chlorine, phthalates, and other halogens. This reduces emissions of volatile organic compounds (VOCs) and makes PVCfree products safer for the environment and the people who handle them.

From Polyurethane-based Digitally printable premium films such as SP 1540 Ultra Clear to Digital overlaminates such as DOL 6460 and SL 4530 Anti-Graffiti, Avery Dennison already offers a range of PVC-free films for brands looking to reduce their environmental impact.

INTRODUCING THE NEW PVC-FREE SP 3523 OPAQUE MATT

SP 3523 Opaque Matt is the first product in Avery Dennison’s new Sustainable Print portfolio. Made with PVC-free material, the SP 3523 is easy to convert, making handling and application a breeze while saving you time and improving productivity.

It features a bright white film with grey adhesive, providing high opacity and creating eye-catching images that are sure to grab

attention. The film’s matt finish is perfect for interior promotions, and it’s printable on both UV and Latex, making it a versatile option for any project. It is an excellent choice for short-term promotional graphics, ideal for businesses looking for a cost-effective solution for their advertising needs.

“The SP 3523 Opaque Matt is an excellent solution for brands looking to improve their sustainability while also improving the quality of their graphics,” said Matthew Francis, Product & profitability Manager, Graphics Solutions, Avery Dennison. “It’s a step towards creating a greener future for the industry.”

In conclusion, PVC-free films offer a sustainable and environmentally friendly alternative to traditional PVC-based films. As an industry, we must continue investing in research and development to find alternative materials and better end-of-life solutions. Avery Dennison is leading the way in this effort. The company is planning to release many more new PVC-free films in the future that are not only better for the environment but also provide superior performance. Their new PVC-free films are just the beginning of a greener future for the graphics solutions industry.

The Workforce balancing act

by Charles Watson

Finding, developing and retaining talented employees is a constant challenge in business. The detrimental effect of high employee turnover is considerable. Replacing a departing employee, training new employees, and losing experience and specialised knowledge is costly. Additionally, the negative effect on the productivity of your remaining employees can be considerable. However, there are a few strategies employers can implement to form a functioning team and keep the band together.

TRUST

Although it can go against our conditioning to trust someone instantly, it is imperative for a productive workplace. Employees who feel they are trusted will show more initiative and are more likely to take ownership of problems when they arise. Conversely, your employees need to be able to trust you from the get-go. Trust does not necessarily increase with time, so display your honesty and value from the start.

COMMUNICATION

Regular and open communication with employees is a core element of developing a trust-based workplace culture. Continuous feedback is vital, so a yearly performance review will not pass muster. A regular weekly or fortnightly meeting with an agenda helps you realise employee concerns and provides valuable feedback. Regular communication with employees can stop a small problem from becoming uncontrollable. Be truthful but fair in your feedback.

CHALLENGE

Challenge and stretch your employees by setting realistic targets. Setting high standards of expected performance and behaviour with your employees will bring out the best in everyone. Great employees will generally rise to these challenges and get considerable satisfaction from their efforts. As part of challenging your employees, you need to understand the developmental

level of each employee. Assess and push appropriately, but know when to pull back. For example, don’t micromanage an experienced worker who has high expertise. Conversely, don’t leave inexperienced workers to their devices, hoping the best outcomes will occur. Find the balance that suits each employee.

DISINFECT TOXICITY

Everyone can have a bad day; however, continuous poor employee attitude and/or performance destroys any hope of having a high-functioning team. I see employers tolerate entirely unacceptable behaviour for far too long, and the consequences are enormous. Gossip, malingerers, and those who skate along need to be moved on. I am sure there is a job for them at your competitor’s business.

HIRE WELL

If you hire well, you are more likely to create a workforce whose skills and experience can be harnessed to create value in the business. Even if you use all the current methodologies and algorithms for hiring, the very act of employing someone is still a leap of faith. Not all your employees will be Rockstars; some will be ‘growers’, some will be solid and reliable, and you may even be lucky enough to hire that elusive workplace unicorn. Ask the right questions of candidates and look for actual accomplishments, not just activities; ask for their motivation, and establish their

authenticity. Additionally, ensure you have well-drafted contracts of employment that cover all bases.

These strategies only work if they are consistently applied. At its core, it’s all about leading the team and influencing those around you to achieve great results. Leading a team is challenging but is probably the most crucial factor in retaining talented performers. Nonetheless, don’t expect every employee to stay forever; in some respects, that might be a good thing. Current research states that the optimum maximum lifecycle of an employee is four years. But if you’re doing it right, the Rockstar will take your business to new heights, the ‘grower’ will come into their own, the ‘solid and stable’ will be your cornerstone, and your reputation as an employer will have them lining up at the door.

Charles Watson GM – IR, Policy & Governance PVCA

Photo Credit: Colton Sturgeon (Unsplash)

Trade Shows

FESPA SYDNEY SOCIAL

www.sgiaa.asn.au/NewsEvents/Events.aspx

15 March 2023

Sydney Rowing Club

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APPA ROADSHOW – 2023

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20-30 March 2023

Melbourne, Sydney, Brisbane, Perth, Adelaide

IMPRESSIONS EXPO – ATLANTIC CITY

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23-25 March 2023

Atlantic City Convention Center

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WRAPFEST 2023

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26 – 27 April 2023

Silverstone racecourse

Northamptonshire, UK

VISUAL IMPACT – SYDNEY

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3-5 May 2023

Sydney Showground, Sydney Olympic Park

PRINT & DIGITAL CONVENTION

printdigitalconvention.de

16-17 May 2023

Messe Dusseldorf, Germany

WOMEN IN PRINT BREAKFAST SERIES 2023

www.womeninprint.com.au

16-24 May 2023

Adelaide, Brisbane, Melbourne, Perth, Sydney

FESPA GLOBAL PRINT EXPO 2023

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23-25 May 2023

Messe Munich, Germany

ECOPRINT SUMMIT: THE FUTURE OF SUSTAINABLE PRINTING

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6-7 June 2023

Geneva, Switzerland

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And the Oscar goes to…

Don’t you love the Oscars? The pomp and ceremony and the sanctimonious actors who strut their stuff and give speeches that no one wants to hear and pretend to be the most important people on Earth. But… if it is a self-serving, almost narcissistic endeavour, why bother doing it, and why is much of the world entranced?

Whilst there is a measure to that, the real reason is far more financially driven than ego massaging.

Winning an Oscar elevates the movie and the actors’ pedigree immeasurably and encourages the masses, that’s you and me, to go and spend our hard-earned at the box office and watch it on the big screen. After all, that’s much better than viewing it in the comfort of your lounge room, dressed in your ‘trackie dacks’ and snuggling your dogs. At least that’s what Hollywood promotes, as that’s how they measure success… in dollars and bums in theatres.

And it has absolutely nothing to do with the sign and print industry.

Or does it?

Industry awards have been around for a long time and have always promoted a similar outcome. You won the best sign, shop fit, homebuilder, gymnasium, or whatever the industry, it helps solidify a winning business as a successful company. I spent over 20 years in what was then called ASFOIA, the shop fit industry association. It’s called IFA now, Interior Fitout Association. The IFA hold a conference every 18 months, and the shop fit awards take place on the final night of the 3-night conference.

IFA brilliantly chooses desirable locations, such as Queenstown in NZ, Kota Kinabalu in Borneo, and New Caledonia, for their Conferences. They employ world-class speakers, and I have found every event extremely motivating. But it’s the final night that gets all the shop fit companies excited. The IFA has done an excellent job of breaking the awards into many niche and speciality

categories so that even the smaller shops have an excellent chance of winning a “gong.”

ASGA has done something similar with their biennial awards coinciding with Visual Impact expos. Again, it guarantees good attendance and an excellent awards night and ceremony. I think last year’s event at Melbourne’s Crown was the best yet.

Moreover, winning an award taught me much about good business and management. After winning our first awards, I was surprised at our team’s overwhelming pride in “their” awards. Why do I use the word “their”? Because it takes a team to reach an excellent outcome.

Every.

Single.

Time.

From the first sales enquiry to graphic and technical design. The accounting team ensures the client has paid a deposit if required and provides a suitable payment structure. No good building the best sign in town and not getting paid for it. Once it goes to production, every department has to contribute, including sheet metal acrylic fabrication and the vinyl and print rooms. Assembly and LED lighting and, of course, the installers. It is no good building the best sign in town and putting it on the wrong building.

One thing I did well after the awards, when it came to informing the team, was to keep them in the dark about the results as best I could. Thankfully, ASGA didn’t publish the results too fast, giving me time to return to Perth for the Monday morning announcement.

Photo Credit: Mirko Fabien (Unsplash)

We always put on a team breakfast with the entire team present and the awards hidden. Then, of course, you have to build the tension: “There were over 400 entries, so don’t get your hopes up too high. And every entry was brilliant, so we had so much quality competition.”

Then I would pull out each award to great applause and backslapping. Some years we won 4 or 5, and one year a very humbling nine awards. In total, Kingman has won 55 ASGA awards. But what the awards do for your team matters the most. Each person intimately involved in that project beamed proudly, stood taller and took ownership of that award. We would display the winning works around our premises via digital screens, so everyone saw each job that had won an award. Often I would see a team member pausing as they walked past a screen with a smile of pride etched onto their face.

Winning an award is immeasurable in team bonding and pride.

Then there is the extremely valuable process of marketing your award success into promoting your quality to your customer base. Platforms such as LinkedIn, your company website and other social media platforms are all ways to promote your success. Add some personal flair to the award and have a copy made, and present it to your client, whom I guarantee will display it proudly. Clients love it as much as your team members. Knowing the sign industry peers recognise their sign is a considerable measure of success for your

client. It also ratifies their decision to choose your company. ASGA has also done a great job by making the judging process “blind”. No judge knows whose work it is they’re judging.

Yet I have seen some less than favourable entries over the years and wonder why to bother entering if you make no effort in your presentation. Make sure your entry photos are presented as beautifully as the sign you made. I even saw some entries for illuminated signs that didn’t have night shots. Why bother entering? Winning awards are valuable for you, your team and your customer. Make the effort to book and use a professional photographer; it isn’t as expensive as you think. You will have high-quality images for your website and other marketing even if you don’t win an award. That is still a positive outcome.

Take the photos at the best time of day. Morning and evening are great times for capturing great light; for illuminated jobs, take a series of shots to show twilight and night shots. However, even static shots can make an impactful entry. Creative photography intensifies your image.

But let’s be honest; signs aren’t exactly the most riveting subject matter, so we must go to that extra effort to ensure the image is sensational. In addition, slow exposure times give blurred movement of people and traffic, which enhances the shot.

If you don’t think a quality image sways judges, then I would suggest you would be wrong. I don’t mean that a bad sign will win if it’s presented wonderfully, but if it comes down to winning gold or silver, it just might make that difference... and I prefer gold.

Winning is great, but entering a sign your team created sends a message of confidence back to the team.

That is worth much more to a business owner than the plaque you hang, on the wall.

VERNON KINGMAN has been in the sign industry for over 50 years, owning one of the country’s most respected companies. He now writes, coaches and mentors businesses to reach their goals. Vernon can be contacted on vernonjkingman@gmail.com

The National Sign and Graphics Awards 2022.

Graphic Design Tips For Vehicle Wrapping

It’s not hard to find examples of failed wrap installations; photos abound across social media and in various online communities. We all love a good chuckle, especially when the mistakes seem obvious and should be easy to avoid. Doors that open on vans to create unwanted naughty words, or tiny lettering on a vehicle’s rear window that would be impossible to read even from any reasonable distance.

Here are some tips from Michael Palladino, Managing Director of Auto Artisan Group, when designing for wrapping to help you avoid costly disasters.

UNDERSTAND THE CLIENT’S BRIEF

Before you begin the design, ensure you understand the client’s job brief. Have many conversations about creative direction and ensure that you and your team have developed a strategy on the required design elements, style, and coverage. Speak to your sales team to clarify the requirements, and if possible, speak directly to the client to review the important things to them. While clients will often rely on you for direction, they have preferences, and there will be things they consider non-negotiable in their brand, so it’s best to have those conversations at the start before you commence with design.

CONSIDER THE APPLICATION AND MATERIALS

When you start the design, consider the application, any materials requested by the client, or the materials best suited to the circumstances and outcome required. Also, consider installation challenges such as flicks and edges in the door and other panels. If the client has specifically requested a product or has their heart set on a design, or slices a logo in half when the door slides open, how can you guide the client or manage the request in the best possible way?

POSITION THE BRAND

“Branding and communication are first and foremost the most important when

designing for commercial wraps, as it’s important to have clear messaging in places unobstructed for the audience to be impacted upon, “says Palladino. He adds, “The viewers can be drawn in by large logos and messaging but also by clever and stylish designs that will draw the eye to the vehicle first and then deliver the message once the eyes are focused on the vehicle.”

CONSIDER THE PURPOSE AND THE FUTURE

Palladino also gives the example of racing liveries which must consider replacement kits for the doors or bumpers that get damaged and need to be replaced without impacting the final design or visual impact of the bright colours and bold lines that stand out on the track.

DON’T RELY ON TEMPLATES

Common mistakes when designing for wrapping include poor templating with incorrect measurements or a vehicle template that could be outdated. Unfortunately, these types of errors are often not picked up until the installation stage, and they can be very costly to fix because not only would they require a reprint and redo of the design files, but also the delay in the project may impact your relationship with your client.

MEASURE EVERYTHING TWICE

Palladino has some tips for avoiding these mistakes: “Source photos of the actual vehicle that will be wrapped, even if a template is available. Then, double-check your measurements against the vehicle.

We go by our saying in our factory, measure thrice, design once, print and install once. You’ll save yourself a lot of headaches and costly reprinting if you double and triplecheck measurements against the vehicle a few times.”

Through the tips, the common thread is common sense, so a final word of advice, slow down to speed up. Take the time at the beginning of the job to set up the right conditions, ensure you have all the information, and you will save time, money and stress and deliver a stellar finished job for your client.

Michael Palladino MD Auto Artisan Group

PVC-Free Media

PVC-Free media is often promoted as a sustainable alternative to traditional PVC substrates. If it is PVC-free, it is implied or even directly marketed as being eco-friendly and a better choice for the environment. However, if something is not PVC, does that single aspect automatically qualify it as a green solution?

We all know that PVC has detrimental environmental impacts, but are the alternatives any better? This is where the green waters start to get murky. Just because something is less impactful on the environment does not mean it is good for the environment. The definition of ecofriendly is something that has little to no damaging effect on the environment. Labelling something as green by comparison raises interesting questions. Is this greenwashing, or is any improvement something we should embrace? Are PVC-free substrates the holy grail that will solve the problem of plastic waste in our industry?

The answer isn’t simple. PVC-free as a label tells us little about a product’s level of eco-friendliness or sustainability. A deeper understanding of what the material is and its attributes are a critical first step in determining if a PVC-free product is going to meet your and your client’s expectations.

So, what are these PVC-Free alternatives, and what are their advantages and disadvantages?

The first thing to remember is that if you only think about PVC in terms of its functionality, it is an amazing product. Once you start to look at those benefits from an environmental perspective and take the bad stuff out, you may have to compromise on one or more features like fire retardancy (aided by the high chlorine content in PVC), durability (from UV stabilisers and other additives), conformability (from phthalates) and price (PVC is cheap and manufactured in volume). You may not be able to have it all yet, but in many cases, you don’t need to. Not every print job requires all of these attributes. In considering PVC-free alternatives, it is important to determine which performance attributes are needed and if the

green(er) material can meet your requirements. After all, commercial reality needs to prevail. If we only considered the environment, we would be back to bicycles and paint (water-based, of course!).

PAPER AND BOARD

The most obvious PVC-free solution is paper. It comes from a renewable resource, is readily recyclable and cost-effective. Choosing certified paper (like FSC and PEFC) means the material was responsibly sourced from sustainably managed forests. A better eco choice is paper and board made from post-consumer paper waste. Not all paper is created equally. Manufacturing processes that use high amounts of chlorine to bleach paper are not great for human health or the ecosystem. To enhance the sustainability of using paper, recycling is key. While paper in landfill is biodegradable, it will produce methane as it breaks down, which is much more damaging than CO2. The downside of paper is that it isn’t very durable, is affected by moisture and has very limited applications outdoors.

OTHER PLASTICS

Plastic is getting a bad rap, but it’s not a substrate we need to ditch entirely to improve our sustainable footprint. There are many different types of plastics, of which PVC is just one. Plastic offers superior functionality over paper; different plastics are less impactful on the environment and can be easier to dispose of than PVC.

Polyester also known as PET, is a food-grade plastic typically used to make beverage bottles. It is regarded as relatively safe

Photo Credit: Fabian Albert (Unsplash)

Polypropylene (PP) is one of the greenest PVC-Free solutions. Films made from PP use fewer natural resources and generate less waste matter in production. PP is considered one of the safest plastics and is also used for food packaging. PP is non-toxic and more readily recyclable. It is also cost-effective. The main limitation of PP is that it has short-term exterior durability and isn’t conformable. However, it is more than suitable for many promotional types of advertising. While recycling is the ideal outcome, in a landfill, PP breaks down a lot faster than PVC without leaching harmful ingredients.

With the increasing range of PVC-Free substrates available, it is getting easier to find suitable, cost-effective high-performing alternatives to PVC. By understanding the performance capabilities of different plastics and why they are promoted as better eco solutions, you can make the right choice and reduce your use of PVC without compromising the quality of your work. Not only does this benefit the environment, but it will also benefit your business as you will be better able to service your clients at a time when sustainability is highly valued and on the agenda of many brands. PVC-free films may not wholly solve the plastic waste problem in our industry, but making the change will certainly reduce their impact.

with a long history of safe consumer use. PET is not a new material in wide format printing. Optically clear window films, anti-graffiti laminates and some wall films have always been PET but are now marketed for their PVC-Free value. Many alternatives to PVC banners are PET. PET is a durable plastic with high heat tolerance and, depending on the structure, can exhibit good flame resistance. PET is not conformable, so it is limited to flatsurface applications. High-quality PET self-adhesive films are also expensive. While PET bottles are readily recycled, PET films used by our industry are much more challenging to recycle locally as they are contaminated with ink, adhesive and silicones. Most PET-printed media is landfilled. It’s not an ideal outcome, but PET doesn’t contain phthalates and is chemically inert, so it doesn’t leach out additives like PVC.

Polyurethane (PU and TPU) is a PVC-free plastic that is tough, durable, and conformable and has been a popular choice for overlaminates or paint protection films. Increasingly manufacturers are using PU for PVC-free vehicle wrap film. They are marketed as a more environmentally friendly choice because they are free of chlorine, phthalates, and other halogens. However, none are promoted as recyclable, and when landfilled, the time it takes to break down will depend on the additives used.

DENISE KIRBY has over 27 years’ experience supplying self-adhesive media to the sign and print industry. Initially starting out in the family business as a distributor, she went on to work for leading selfadhesive manufacturers in marketing, business development and product management roles across Australia and New Zealand. She now has her own business, Kirbyco, which develops and supplies ecofriendly, recyclable and sustainable print media, and created ZERO, a product stewardship scheme which recycles end of life printed media. Denise is highly passionate about the industry and enjoys writing about applications, opportunities and new developments in print and signage. Her goal is to inspire people to explore new creative, functional and sustainable opportunities in print as well as educating the industry on products, trends and innovations.

Photo

Credit: Marcell Viragh (Unsplash)

Photo Credit: Amy Vann (Unsplash)

Create Your Best Ever Year in Business!

To say 2022 was a ‘turbulent’ year would be an understatement. For most businesses worldwide, it was one of the most challenging in living memory!

The start of the new year is an excellent time to pause and reflect on what happened in the prior year, what went well, what went wrong and how you plan to proceed in 2023.

A place to start is to sit down and review your Year-to-Date financial reports up to December. Compare actuals to budget (if you have one). Where were targets missed? It’s handy to measure changes by percentage and dollars, as percentages highlight the level of change more clearly. If you don’t have a budget… it’s never too late to start!

Are you splitting your revenue, for example, by product/service categories, divisions, branches/locations, customers,

salespeople etc.? If you are, you will be able to see more clearly where the action is needed. If you lump all revenue into one account in your accounting system, it makes it very difficult to see precisely where the issues are.

The new year is an excellent time to consider a price increase if you haven’t done one recently. Everyone’s costs are going up, and it’s not reasonable to absorb them all yourself. Sure be a bit less greedy when it comes to profit but don’t be a charity. If you really can’t achieve a price increase, can you seek alternative supplies or get better prices from current suppliers? Remember, every dollar in reduced costs goes straight to your bottom line.

Look closely at your overheads and how they contribute to business operations. Are they getting out of hand? Can some of them be shaved without too much detrimental effect on the business (especially customers)? Remember, every dollar in reduced overheads goes straight to your bottom line.

How happy are you with the Net Profit? Is it good enough for all your effort? How does it stack up against your budget?

How is your bank balance looking? Cash is usually the ‘canary in the coalmine’ when it comes to business financial health. If money is tight, a great tool to help is a Cashflow Forecast. You plot out money coming in and going out for the

Photo Credit: Melissa Grootes (Unsplash)

future, and it shows pretty quickly where the problems will be. It enables you to work on them before they become a real issue. A Cashflow Forecast helps business owners see the situation ahead more clearly and feel less stressed by it.

If you have borrowings, are they the right type? Should you investigate other options? How are lenders viewing your business? Are they nervous about the indicators? What can you do to improve them?

Are your customers treating you as a bank? Slow-paying customers are ruinous to cash flow. You need a system that gives them as little room as possible to pay slowly. Put someone in charge of it and give them targets to meet.

Are you taking advantage of all the terms from suppliers they offer? Paying suppliers too quickly is also ruinous to cash flow. Spend a little time reviewing your business with them and use it as ammunition to seek better terms or investigate other suppliers. Ensure your bookkeeper or whoever pays suppliers doesn’t pay early unless a discount is offered.

How’s your inventory tracking? Have you got too much cash tied up in slow-moving stock? Do you manage it closely for optimum levels? Think of stock as dollars piled up on the stockroom floor.

How is your Work in Progress (WIP) tracking? This is another place where cash gets tied up in labour and materials used on jobs that haven’t been invoiced yet. Think of WIP as dollars piled up on the workroom floor.

Have you got too much tied up in assets? Can you free up cash in this area and lease or hire instead of paying cash for machinery?

The EASY

I know these all sound like boringly apparent things, but if you take a little time to sit down quietly and review them and set out a plan to implement changes early in the new year, you will reap great rewards in terms of profit and cash flow… Not to mention business owner sanity!

This time of year is also an excellent time for reflection on what you want to achieve in the new year and how you plan to get there. Remember the old saying, “If you aim at nothing, you will reach the target with amazing accuracy.”

Once you’ve put your targets in place, set aside a little time each month to review the results with someone who understands financial management, they can repay their cost many times in better outcomes and clarity you get over the situation.

For more information about the issues mentioned above, download your FREE eBook Create Your Best Ever Year in Business at https://cfooncall.com.au/downloads/best-ever-year-in-business/

CFO-ON-CALL is a team of Financial and Business Advisors who work with open-minded people committed to business growth and achieving success. For a no obligation FREE chat about your profit growth opportunities please call us on 1300 36 24 36 or visit www.CFOonCall.com.au

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