Design Review by ImaginXP Volume 2, Dec 2020
ABOUT IMAGINXP ImaginXP is addressing the quality, curriculum and skill gap that exists in the higher education market with well-trained faculty, industry focused curriculum, a virtual university My Coach platform and 1250+ corporate coaches. We partner with universities to enable both full time degree programmes delivered off line at the university campus as well as online through the virtual university platform. The platform is enabled with live classroom access, projects and challenges, short term certification academy, events and corporate mentors to guide and teach the students across the six years of graduation and post-graduation. We are a leading organization for UX Design, Design Thinking and Future Skills offering Short Term Certif ication Courses, Undergraduate & Postgraduate degree programs. We cater & foster students and working professionals aspiring to learn Future Skills through our network of university alliance programs, short-term certif ication courses, corporate workshops & online programs. We offer currently 6 full-time degree programmes & also 50+ short term certif ication courses in the field of design, technology & coding and product management through the platform. We are currently catering to 2000+ full-time students at leading universities PAN India and certified 15000+ students with our short term certification courses in digital & design courses. We also partner with leading corporates to train their workforce in future skills
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Prof. Col. Shishir Kumar Director General Prof. Col. Shishir Kumar is an author, motivator and a TEDx Speaker. He is an M.Tech in Industrial Engineering from IIT Delhi. He has served the Indian Army for 32 years and has been into university leadership roles for last 15 years.
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Editorial I feel extremely proud to announce the second edition of our biannual ImaginXP’s Design Journal. I feel really proud and exultant to acclaim that we as an ImaginXP team are ready with all new hopes and hues to bring out this issue.
This edition is going to unfold the unraveled world of Emerging Technologies in UX Design. It covers a wide range of articles to bring out the insights of Emerging Technologies into the world of Design, Design thinking and User Experience Design. It presents peer reviewed articles, case studies, projects and artworks. It focuses on our students, academicians and professionals in the design domain to share their views, learnings and experiences. I resolutely believe that the second issue, Volume 2, February 2021 will turn out to be readers delight and an impulse to a step towards India’s global hub for digitalisation. Through the efforts of our accomplished team members, faculties and talented students we have been able to create and present this Design Journal as progress on our path of ecosystem for developing start ups and innovations using Design. I wish all our readers best wishes and a pleasant journey to success. I would also request for your valuable feedback, or suggestions, which will help us in striving for excellence.
Warm Regards, Prof. Col. Shishir Kumar Director General ImaginXP
Editorial This pandemic year has out-broken the global economy on a massive scale. The world is still scrambling hard to battle the current and upcoming economic consequences of this black swan event, but it also bought an exciting opportunity to contemplate in the field of UI/UX for the future. Designers were able to think and create in a different way to tackle the situation. This edition of our biannual ImaginXP’s Design Journal provides an insight into the world of Design, Design Thinking and User Experience Design in the field of emerging technology. Behind the scenes, much of the work has been a collaborative of all our ImaginXP heads, curriculum team, faculties and students, to pursuit the academic and professional excellence. As a team, we work, we commit, and continually strive to meaningfully represent design research, it culture, practices, theories, language, experiences and communities. The Design Journal is nurtured with equal measures of knowledge, compassion, and experiences. We look forward to great responses and feedback to seeing what tomorrow’s work with you brings.
Your sincerely, Neha Deshbhratar Editor-in-Chief ImaginXP Email : editor@imaginxp.com
Content
1
Thematic Section: Designing for Emerging Technologies - future of healthcare industry with artificial intelligence - A Modern Day Approach to Make your Mark - Nudging a user towards action through storytelling
2
Non-Thematic Section - Design is as Godly as Water - Understanding Responsible UX Design through Psychological Models of Behaviour - Ideating a solution for parking spaces
3
Students Corner - Ikea and their omnichannelway to ace at customer Experience: case study - Air charging: power sourcefor future transportation. - Innovative Technologiesin Healthcare - New Technologies Disrupting UX - Students Portfolio Artwork a
5
Alumni and Corporate Connect - Alumni Speak - Students Testimonials - Students Placment Testimonials
6
Dezutainment - Guess the Technology? - Guess who I am? - Tech Movie Trivia - Brand Identity
7
Our Programs - Partnering University - Certifcate Courses - Corporate courses
FUTURE OF HEALTHCARE INDUSTRY WITH ARTIFICIAL INTELLIGENCE By : Namrata Singh UX Design Faculty, ImaginXP
INTRODUCTION With time, technology has revolutionized the
Robotics have powers to expand the potential
world around us and has made our lives easier,
values of several industries in the future. Digital
faster and more advanced. It is present in every
transformation in healthcare is the positive
sector of our life- from our homes to off ices,
impact of technology in healthcare (Reddy,
from shopping to travel, from health to educa-
2020). Although the healthcare technology
tion. Technology has provided E-learning plat-
industry has been growing moderately in the
forms that has bridged geographical gaps
past, advancement is expected to manage the
through online tools and learning materials in
pandemic.
several formats. Learning virtually is no longer a novelty (Wardini, 2020).
Today, the world is anxiously dependent on tech-
Doctors and scientists are making use of tech-
coronavirus and to discover an effective treat-
nology to tackle problems that once seemed
ment. Technology, playing its role well has
impossible. Devices like Smartphones, Smart-
enabled to speed up the process. AI is playing a
watches, Tablets and Voice Assistant Devices
significant role in suggesting components of a
are a gift of technology that have helped us with
vaccine by understanding viral protein struc-
instant payments, bookings and monitoring our
tures. MIT and Harvard University researchers
health. In times of COVID-19, when the world
have utilized machine learning to track trends in
was shutting down, technology came to rescue –
mental health in correlation to the COVID-19
Distance Learning, Online Entertainment, Con-
pandemic. Their AI model examined thousands
tactless Deliveries, regular Updates, Tempera-
of online Reddit messages to find that issues of
ture Monitoring, Work from Home etc. After the
suicidality and loneliness had nearly doubled
COVID-19 outbreak, it is evident that, from AI to
during this time. Artificial intelligence is the
robotics, the technology innovations are helping
simulation of human intelligence in machines
to manage the epidemic and preparing us to f
that are programmed to think like humans and
ight future public health emergency in a timely
mimic their actions (SiliconBeans, 2020). The
and organized manner. Several Emerging Tech-
term is applied to the project of developing sys-
nologies like Internet of Things (IoT),Artificial
tems to think like humans and mimic their
Intelligence (AI), Augmented Reality (AR), Virtual
actions (SiliconBeans, 2020).
nology to find ways to slow the spread of the
The term is applied to the project of developing
patients so that doctors can easily form a diagno-
systems endowed with the intellectual process-
sis and prescribe medicines even from a remote
es of humans, such as the ability to reason, gen-
location.
eralize, or learn from experience. ARTIFICIAL INTELLIGENCE IN HEALTHCARE
One of the major benef its of telehealth is that it decreases contact between patients, healthcare
Artificial Intelligence (AI) and related advance-
workers, and other patients. Wearable devices
ments are progressively prevalent in business and
enable healthcare workers to have real-time
society and are starting to be applied to medical
information on patient data while they remain at
services as well. AI Medical Analysis, Images from
home. The spread of wearable devices combined
MRI Scans, CT Scanners and X-rays contain huge
with AI is also being applied to oversee heart
amount of complex data that is difficult and time
diseases which would allow doctors to detect
consuming for humans to evaluate. AI-based
life-threatening diseases at a more curable stage.
approaches in healthcare enable researchers to
One of the most important technologies behind
see what may otherwise skip the human eye. The
telemedicine apps is WebRTC, whose important
healthcare AI-powered tools industry is expected
feature is that it can enable useful features like
to exceed $34 billion by 2025, which means this
text and video chat, screen sharing, and file trans-
technology will shape almost all facets of the
fer.
industry (Reddy, 2020).
2. ARTIFICIAL INTELLIGENCE IN MEDICAL
Chatbots and virtual health assistants are another
DIAGNOSIS
AI-based technology that patients and healthcare
AI has proved to combat misdiagnosing illness and
professionals are becoming familiar with. Chat-
medical errors which accounted for majority of
bots can f ill a multitude of roles from serving as
deaths all around the world. PathAI is developing
customer service representatives to diagnostic
machine learning technology to assist patholo-
tools. Though the Chatbots are not ready to carry
gists in making more accurate diagnoses and
out diagnostic and therapeutic procedures, they
aims at reducing error in cancer diagnosis and
can be used as assisting tools in the near future.
developing methods for individualized medical
AI Technology also supports the prediction of labo-
treatment (Daley, 2019).
ratory experiment results. they can be used as assisting tools in the near future. AI Technology also supports the prediction of laboratory experiment results. ADVANCEMENTS IN HEALTHCARE USING AI 1. TELEMEDICINE IN AI It can store, analyze all patient data and can also give recommendations on what kind of nutrition elements are lacking in the human body. Startup companies like “Lemonaid Health” uses the f indings of AI in healthcare to screen and evaluate
Fig 1; A Scientist at Zebra Medical Vision
Buoy Health is an AI-based symptom and cure
Health, an AI software to help move patients from
checker that uses algorithms to detect and treat
testing to treatment more efficiently. The Deep-
ailment. It’s working includes a chatbot that gath-
Mind Health program alerts doctors when a
ers a patient’s symptoms and health concerns,
patient’s health declines and can even help in the
then connects that patient to appropriare care
diagnosis of ailments by combing its massive
based on its diagnosis.
dataset for comparable symptoms. By collecting
Zebra Medical Vision provides radiologists with an AI-enabled assistant that receives imaging scans and automatically examines them for various clin-
symptoms of a patient and entering them into the DeepMind platform, doctors can diagnose quickly and more effectively (Daley, 2019).
ical findings it has studied. The Findings are then passed onto radiologists, who take the assistant’s reports into consideration when making a diagnosis (Daley, 2019). The f ifth smartest artificial intelligence company in the world- Enlitic develops deep learning medical tools to streamline radiology diagnoses. The
Fig 2; A promotional creative for Babylon.
company’s deep learning platform examines unstructured medical data (radiology images,
4. AI ROBOT-ASSISTED SURGERY
blood tests, EKGs, genomics, patient medical
Several hospitals are including Robots in complex
history) to give doctors better insight into a
and critical treatment procedures. “According to
patient’s real-time needs (Daley, 2019).
the Mayo Clinic, “robots help doctors perform complex procedures with a precision, flexibility and
AI-enhanced microscopes are being used by doc-
control that goes beyond human capabilities.”
tors to scan for harmful bacteria in blood samples at a faster rate as compared to manual scanning.
Robots equipped with cameras, mechanical arms and surgical instruments augment the experience,
3. EFFECTIVE PATIENT EXPERIENCE WITH AI
skill and knowledge of doctors to create a new kind
Time is money. Hospitals, Clinics or Physicians
of surgery. Robot-assisted surgeries have been
that effectively provide a seamless experience to
successful as they led to fewer complications, less
their patients, can attend to many patients daily.
pain and a faster recovery time.
New developments in AI healthcare technology
Progressions in Artificial Intelligence has limit-
are smoothing out the patient experience, helping
less possibilities. Is there any possibility to inte-
hospital staff process millions of data points,
grate Artificial Intelligence with the human
faster and more eff iciently.
mind?
Babylon is an app that uses AI to provide person-
Neuralink, a neural tech company founded by
alized and interactive healthcare, including
Elon Musk has built a self-contained neural
face-to-face appointments with doctors. Hospitals
implant that can wirelessly transmit detailed
all over the world are using Google’s DeepMind
brainactivity without the aid of external hardware.
Paper Records being replaced by Electronic Health Records (EHRs) have been a game changer in the medical world. Technology has helped lower healthcare
costs,
provide
self-diagnostic
approach, predict epidemics, improving quality of life, developing new vaccines and treatments, robotic assistants, precised and efficient clinical operations etc. Artificial Intelligence, being one of the emerging technologies has the potential to Fig 3; Neuralink's self-contained neural implant functions without the aid of external hardware.
help address important health challenges but might be limited by the quality of available health
Musk demonstrated the device with live pigs, one
data. With the developments and contributions
of which had the implant in its brain. A screen
made by technology currently- future technology
above the pig streamed the electrical brain activity
is sure to transform our lives in unbelievable ways.
being registered by the device.
REFERENCES
Microsoft, and IBM - are investing in the develop-
1. Bioethics, N. C. (2018). Artificial intelligence (AI) in healthcare and research. Nuffield Council on Bioethics. 2. Daley, S. (2019, July 4). 32 EXAMPLES OF AI IN HEALTHCARE THAT WILL MAKE YOU FEEL BETTER ABOUT THE 3. Reddy, M. (2020, June 19). Digital Transformation in Healthcare in 2020: 7 Key Trends. 4. S., M. B. (2020, April 14). Covid-19: 8 ways in which technology helps pandemic management. 5. TECHNOLOGY TRENDS IN HEALTHCARE IN 2021: THE RISE OF AI. (n.d.) 6. Thomas Davenport, R. K. (2019). The potential for artificial intelligence in healthcare. Future Healthcare Journal. 7. Wardini, J. (2020, May 25). HOW TECHNOLOGY IS SHAPING THE FUTURE OF EDUCATION.
ment of AI for healthcare and research. AI’s future
ABOUT AUTHOR
Fig 4; One of the Neuralink pigs at Musk’s online demo.
FUTURE OF AI IN HEALTHCARE Major technology companies – including Google,
in health care may include activities that vary from basic to advance (Bioethics, 2018). Medical professionals should keep in mind to prioritize patient privacy and security when considering AI applications. CONCLUSION There is no denying that the future of technology will continue to revolutionize our lives. In a few years, robots will be commonplace in factories
Namrata Singh is a UX Design Faculty at ImaginXP (Jagran Lakecity University). She is an avid design researcher in f ields of Crafts and User Experience. She is a NIFT Alumniher educational background and work experience in Design gives her a strong foundation to take holistic approaches in Design and Research projects. Her Research Papers focusing on Warli Craft and alternatives for Plastic have been presented in National Seminars and published later. Namrata is eager to explore divergent inspirations hidden all around and strongly believes that
CONNECTS
and hospitals. No doubt, technology has been a
linkedin.com/in/namrata-singh-6350144a/
blessing to health sector. Outdated
namrata.singh@imaginxp.com
A MODERN DAY APPROACH TO MAKE YOUR MARK By : Divij Deswal UX Design Faculty, ImaginXP
Since historical times, people have been navi-
The original idea of the "MyMark" application
gating the physical world to leave their mark in
design started as an activity to find out different
different ways. Monuments are made, statues
applications of Mixed Reality. I used my under-
are built, treasures are hidden- inspiring people
standing of AR as a useful technology for
to have conversations about the creator and
making
their achievements. But not every mark is made
"MyMark" helps people keep things such as
for others. Many people burrow their belongings
landmarks in the real world virtually, which can
to f ind them later when they need it such as cuts
help them in different ways.
a
parallel
world
without
limits.
on trees that are used to navigate through the forest. We may require alteration of our physical
And so, the project aimed at creating landmarks
world for different reasons, be it pathfinding,
digitally with Augmented Reality. It does not take
recalling specif ic memories or finding hidden
up physical space in any way, and it is noticeable
objects. These activities sparked my interest in
enough digitally when a phone screen is pointed
designing a state of the art of navigation tool- a
towards it.
journey that I will walk you through in this piece. There
are
existing
applications
such
as
In order to physically alter the physical space, it
Pokémon Go and Minecraft World which use the
requires a position of power. In the case of exist-
power of GPS to f ind a place on a map, and com-
ing architecture, many people also choose van-
puter vision to place the object at an actual
dalism because, psychologically, it is hard to
physical space, these applications are continu-
imagine changing anything outside our home.
ally improving to give a desirable user expeence.
But what if everyone could change the world in a
During my project, user segments such as the
way that it happens in a personal manner. What
younger and older generation were questioned
if we could build something beautiful, digitally,
to f ind out what diff iculties they faced when they
instead of a nondescript building, and every time
used conventional navigation applications, like
we see that, we remember all the memories of
Google Maps.
things we did as a child when the building did not exist? There are several possibilities if such
One of the problematic features was that many
an idea is implemented using mixed reality.
times Google Maps points to the center of the
location, and not the actual entry gates of the place, which leads to confusion. The older generation expressed that Google Maps did not work on physical landmarks, Example – "Second right after the mosque. Take a left from the temple", expressions like this is specif ic to the mental model of the older Indian generation, which was not similar to Google's in-built way of
Fig 2; Mockups of the application (Home Screen and Object Placement Screen)
command and navigation. In this case, land-
The landmarks created by "MyMark" is personal
marks can help.Personas were created of a vast
and only visible if shared by the creator because
range of Indians, their goals, aspirations and
if everyone publicly shares their landmarks, it
needs were noted. Situations such as navigating
can clutter the Digital Space. It was indeed a
to a small object in a big city, wayfinding in the
satisfying personal project with fun elements of
jungle and moving on narrow streets where a
Augmented Reality.
car cannot enter, were tested and the use of landmarks was implemented successfully.
CONCLUSION Upon taking the interviews about the navigation, I found out that people were having trouble In the Indian context while using navigation. To solve this pain point, use of augmented reality was done, which would require a little tech-savvy side to the user, however can be extremely accurate in finding out places. REFERENCES 1. https://www.cnbc.com/2019/08/08/google-maps-ar-directions-released-for-iphones-and-android.html 2. https://www.youtube.com/watch?v=CIsH3qFCidg
Fig 1; A dog pointing towards a street
ABOUT AUTHOR
building, windows of a house or a wall. After
Divij Deswal is a UX Design Faculty at Chitkara University. He is a design researcher and UI/UX Designer for digital products. His passion projects have been researching on digital comics and creating an Indian themed board game. He is a NIFT alumnus and having done his M.Des. in Experience Design, he is equipped with all around knowledge about UX. His next stop is Mixed reality and creating experiences using AR and VR.
placing the landmark, the person is required to
CONNECTS
The f inal design enabled people to use AR to make their landmarks. These landmarks can be a dog pointing towards a street, a tree which can be seen from far away to get to a particular place, or even marking selective floors of a
record places surrounding the landmark so that it is easier to f ind the location in the next time.
linkedin.com/in/divijdeswal/ divij.deswal@imaginxp.com
NUDGING A USER TOWARDS ACTION THROUGH STORYTELLING By : Aditya sahakar UX Design Faculty, ImaginXP
Understanding the psychology of the user helps
changing
their
economic
incentives."Some
us understand the reasons behind what drives
prominent examples of nudges [1] are
people to take certain actions. We can create unique and well-crafted experiences only when
1. The UK government has had its own dedicat-
we understand the user motivation that guides
ed ‘Nudge Unit’ dedicated to encourage people
the action.
for making better informed social choices 2. Supermarkets use it very subtly to boost
“Human behaviour flows from three main
sales
sources: desire, emotion, and knowledge.”
3. In some industries, it is used to achieve a
– Plato
‘zero accident' workplace culture.
Growing from Plato's proposition, BJ Fogg’s
UX designers aim for users to opt the path we
behaviour model robustly extends says that for
pave for them. Rather than directing them
any behaviour to occur, we need motivation,
towards something, there are subtle ways to
ability, and trigger. It's a very simple idea yet it
nudge the user using design principles ground-
still goes unnoticed. If we subtly promote the
ed in psychology and sociology.
choice that you want people to make, they will naturally gravitate towards the choice that is
However, many have argued the idea of persua-
presented to them.
sive design on ethical grounds. There are common misconceptions that it is used for self-
Instead of making it overtly obvious, a persua-
ish reasons or to 'control' the user. But if we
sive nudge pushes user towards taking action by
imply the persuasive design techniques, it
using subtle cues. The nudge theory [2] has long
should have the value of transparency and
been used in various f ields such as politics and
benevolence or else it is not justified. It should
behavioural economics. It was popularized in
not force or trick users towards a goal or some-
2008 by economists Richard Thaler and Cass
thing which they otherwise prefer not to do. The
Sunstein. In their book, they describe a nudge as
appropriate prompt can lead to a chain of
"any aspect of the choice architecture that
desired behaviours. Fogg outlines three types of
alters people’s behaviour in a predictable way
prompts:this trigger motivates behaviour and
without forbidding any options or significantly
should be designed with a motivational element
3. Signal (for those with high motivation + high ability): indicates or reminds to perform a behaviour HOW DESIGN THINKING IS USED TO DEVICE CURATED STORYTELLING Design thinking is a method to solve problems that focuses on feedback and listening with empathy to the needs of individuals and groups
Fig 1; Storytelling
and storytelling is an essential human activity for sharing experiences, explaining values and
CONCLUSION
arriving at solutions with verbal and visual feed-
The design is best told through stories. Each
back. Storytelling explains the interconnections
experience counts and it yearns to be shared
among people in situations and settings. Listen-
and expressed to the others . When we pick a
ing engages people; and empathy is an essential
pen that we like or see a good website and like a
and fundamental component in this process.
particular feature. At the end it's about the story
"Storytelling is the essential human activity. The harder the situation, the more essential it is." – Tim O' Brien Stories generate lots of questions and it expands the breadth and depth of stories, which leads to innovative thoughts and ideas. They provide the context required for the process of
of generates to be told and the story of experience that we aim to build for the user. REFERENCES 1. Enginess.io. 2020. 5 Stellar Examples Of The Humble Nudge | Enginess Insights. 2. Medium. 2020. Persuasive Design: Nudging Users In The Right Direction. 3. Knowledge Without Borders. 2020. Design Thinking And Storytelling - Knowledge Without Borders.
design thinking. In such a case, storytelling becomes an important tool for feedback, which
ABOUT AUTHOR
is the basis of iterative prototyping that lead to
Aditya Shahakar is currently a Design researcher and UX Trainer in ImaginXP . He comes from the background of designing spaces and products for users which sparked his interests towards experience design. He loves to find inspiration through nature and learn through them . Explorer at heart, he has a passion for travel and loves to know the user psychology and about them wherever he goes.
solutions. Stories and prototypes are weaved together, def ining and repositioning experiences through a number of potential interpretations, which allow researchers to test new solutions before deciding on a particular policy, program, or service.
CONNECTS
Thus, the curation in storytelling that nudges
linkedin.com/in/aditya-shahakar-7a41116a/
users in the rightful direction helps improve the
aditya.shahakar@imaginxp.com
overall process of design thinking and builds better relationships [3].
“The worlds first ever website(as we know it) launched in 1992”
DESIGN IS AS GODLY AS WATER Shailja Singh UX Design Faculty, ImaginXP
In today’s modern world, the value of water and
Give yourself two minutes and count how many
mindful design have become important aspects
times you came in contact with water, today?
to understand their inherent vitality. Having said
Now think of your emotional response or feel-
that, if we look around, ignorance towards water
ings experienced with every contact. When you
clearly highlights our unfortunate deed to not
washed your hands, drank a glass of water,
realize the fundamental nature of water.
f illed your water bottle, washed your face, and
Remember playing in the rain when you were a
watered your plants. When a hot sunny day
child? Even though you did not know about the
drains your energy, water gives you life! When
properties of rain, you could experience and feel
you dance to the sounds of rain, it imbibes a
it. This is what we often fail to consider as
feeling that is soothing.
designers- if our surroundings can make us feel a certain way, then so should the product. This
Design impacts the customer’s overall experi-
thought process should form the fundamentals
ence through a product or service. Every design-
of design. The propelling features of design
er wishes their designs to be perfect and provide
approaches, if consciously understood layer by
the consumer with the best experience. This
layer and implemented thoroughly, can create
idea inspired me to consider my designs to have
an output no less than water. That’s what makes
the properties of WATER. Whenever people use
design as godly as water.
any product, the experience should be comforting and satisfying as water makes you feel. Let’s talk about the properties of water. TRANSPARENCY This implies that consumers should have full knowledge of where their data is going and how it is being used. Most users are aware that applications and websites are collecting their data but they are surprisingly unaware about the exact type of data being collected (Harvard Busi-
Fig 1. Original creation of Shailja Singh
ness Review, 2015).
According to a survey, users are willing to pro-
soon become obsolete and irrelevant. A design-
vide data if told beforehand about the purpose
er needs to be agile and keep moving ahead,
and informing them that it will be used to
changing course to suit the dynamic business
improve the product.
environment.
TRANSFORMABILITY
Today the user is spoiled for choice and still
Water possesses an almost magical property
keeps looking for the latest features. The com-
transformed from one state of matter to anoth-
petition is so fierce that every day is a new
er. We should understand the significance of
launch and even the lockdown proved to be
transformation between different devices as
another opportunity for new designs to f lourish.
well as across demographics. The more a product is transformable across ages, cultures, consumers by considering economic diversity and different literacy levels, the more it is accepted and adopted. It will be one of the most valuable factors in the success of any product. One of the most important examples of such a product is Uber. Today, Uber impacts the lives of millions of drivers and passengers. They all come from different backgrounds and completely different demographics. The ease of use, intuitive design and minimal steps have all led to the desirability and trust in their services. AGILITY AND ADAPTABILITY
Fig 3; “Water has the power to make you feel mindful”, Original creation of Shailja Singh
Water can create health, wellbeing and agility The use of right design process, data and techFig 2; Content is like water, Copyright holder: Stephanie Walter
nology can make a stunning product, which might change peoples’ lives and the same prod-
Water, when stagnant, becomes a breeding
uct with wrong usage of technology, false
ground for bacteria and illnessess. Similarly, if
research data, no user empathy can lead to a
you remain stuck with the same processes and
substandard product which will ultimately fail to
ideas, going only by tradition, your product will
leave its mark.
Design is an iterative process. One product can
the physical attributes of the natural elements
have different aspects/usages. A single input
we see, but what if we also inculcate the inher-
can change the entire product in the same
ent qualities of those elements? And what is
wayas meditation can change the neural struc-
more unique to our planet than water?This
ture in the brain, and make it dance in a com-
thought led me to think about the properties of
pletely different way.
water that we experience but never really observe in our daily lives. What if, my product
All forms of physical life on our planet is actively
has those invisible yet inevitable properties? The
engaged with water. Water does not function as
basic properties of water that I felt could easily
a standalone element, it needs other elements
be the principal of any design. A product that
and chemicals to produce and sustain life. It
has the perfect blend of all these basic ingredi-
means each element has its own value. Similar-
ents will lead to an overall experience.
ly, design is like the soul of any product, to have the best impression on the user it needs to have a similar level of hardware and support.
REFERENCES 1. Harvard Business Review. 2020. Customer Data: Designing for Transparency and Trust. 2. UX courses. 2020. Adaptive vs. Responsive Design | Interaction Design Foundation (IxDF). 3. The value of adaptability | Ministry for the Environment. 2020. The value of adaptability | Ministry for the Environment.
ABOUT AUTHOR Shailja Singh is currently a Design researcher and UX faculty at ImagineXP. She comes from the background of Design research and Space planning wherein she got inclined towards exploring the interplay between people, design and technology.
CONNECTS Fig 4; “Water has the power to make you feel mindful”, Original creation of Shailja Singh
Collectively, all humans are designers, we have come to design our own world. This basic nature of humans has made them evolve and change the face of the world. We have always been an observing species and many of our designs are based on what we have observed in the natural world. CONCLUSION For a long time we have only designed based on
linkedin.com/in/shailja-singh-072a01117/ shailja.singh@imaginxp.com
UNDERSTANDING RESPONSIBLE UX DESIGN THROUGH PSYCHOLOGICAL MODELS OF BEHAVIOUR Debarghya Kumar UX Design Faculty, ImaginXP
If we look at a day in a common man's life 20
experience. In order to evaluate digital experi-
years ago, there were dedicated time slots for
ences and their effectiveness from the customer
different activities. A home would consist of a
perspective and business perspective.
computer in the workplace, a television, analogue landline telephone and a mobile phone in rare cases. People were more dependent on in-person communication. Today, when we have multiple devices with the internet connection and different activities associated with varied applications, we spend more time in front of the screen. A noteworthy observation is the overlapping of activities all in one time that did not exist decades ago. Having dinner while answering a mail on your laptop or attending a meeting while driving children to school was never heard of before. Yes, the computing power of our devices has grown exponentially. But have humans been
Fig. 1; Shown above is an image from a publication called,"Engineering Connected Intelligence: A Socio-Technical Perspective" by Prof. Dr Bedir Tekinerdogan from Wageningen University. It portrays the growth of our devices' computing power concerning
able to keep up with that pace? Human brains have grown and adapted to the
the brains of different living organisms.
CUSTOMER PERSPECTIVE
current scenario, compromising their attention
a. How much of the claimed purpose is being
to simultaneously cater to multiple things. Yes,
served?
humans can multi-task, but not to the extent of
b. What are the added features that a user gets
computers. Different field experts have specu-
along with the main feature?
lated that computers might overpower humans.
c. If it has an addictive user engagement
In the light of these facts, responsible digital
model, what are the withdrawal effects?
user experience design shall be an important
d. How often does the person use the particular
thing to consider in the coming few years as the
application in a given day? In this process, how
world progresses to the next level of customer
does he/she affect other activities?
2. BUSINESS PERSPECTIVE a. What is the possibility that the application will serve as a long-term user engagement model?
action reinforces the cycle of behavior. • Investment: An action that improves the product or service in the future.
b. How much chance is there that a competitive
THE FOGG MODEL
threat with an effective user engagement model
The Fogg Behavior Model shows that three
might barge into the market? What are the pos-
elements must meet at the same moment for a
sible measures for achieving resilience in such a
behavior to occur: Motivation, Ability, and a
case?
Prompt. When a behavior does not occur, at
c. Whether the overall business model is good
least one of those three elements is missing.
enough for long term sustenance? Different daily use applications may be studied by keeping two theories in view, namely- the Hook’s Model and Fogg’s Model. THE HOOK MODEL The Hook Model is a four step process that organisations can use to create products or services used habitually by people. At its core, the
Fig 3; the Fogg behaviour model
Hook Model is about creating a habit. A habit is defined as an “automatic behavior triggered by
In this paper, the applications that we are
situational cues. The Hook Model consists of the
exploring through the lens of these models are:
following parameters:
1. WhatsApp: Communication 2. Spotify: Music and entertainment 3. Zomato: Food purchase and delivery 1. WhatsApp messaging and posed a severe threat to BBM. Later on, as data became more affordable, they launched the calling feature. WhatsApp has proved to be a convenient tool for making international calls, sending documents, images and other les. The groups turned out to be effective
Fig 2; the Hook Model
for intra-organisation communication systems
• Trigger (External or Internal): This cues the
for many.
action that then builds a habit.
Effectiveness benchmarking from the custom-
• Action: Behavior carried out in anticipation of
er's perspective, according to the Hook's Model
the reward.
is as follows:
• Reward: The problem that’s solved through
Trigger: Some of the triggers are the
Notifications bar with the gradual unfolding of
communication. Ability required is just a smart-
information serially in the mentioned order.
phone and $1 per year. The trigger is as
Notif ications on the Smartwatch for a few peo-
discussed above. Though this application is suff
ple.The Notifications alert or ‘ping’ is also a
iciently engaging,it does not engage a person to
significant trigger.
the extent that he/she might have to forego other activities and stay glued. So, it might be
Action: People tend to stay aware of each oth-
regarded as an excellent example of responsible
er's whereabouts by keeping a check through
UX design.
messaging. Groups are used for posts and news commonly affecting its members. One can also
2. Spotify
send photos, audio, video and documents quick-
Spotify has completely changed the user
ly on this platform.
engagement model as compared to traditional music players. The application was designed for
Reward: Gratification from each other for
people to contribute to each other's playlists
forwarded content may be regarded as the
and share it. Sharing Spotify links on statuses
reward of the tribe. The very feeling of commu-
became a new trend. Now it has around 320 mil-
nicating with near and dear ones staying miles
lion active users.
apart is self-rewarding.
Let us try to understand its effectiveness through Hook's model.
Investment: WhatsApp charges $1 per year from its users. However, Indian users have it free.
Trigger: Everybody wants to have access to new
India forms around 1/10th of the entire user
music continually. In Spotify, people get to see
base. So, they still earn enough to make a good
each other's playlists and get access to new
prof it.
music content.
Given the pace at which WhatsApp has grown,
Action: Listen and explore new music from
there is a bleak chance that any other product
different genres. Share your playlist on Spotify
might disrupt its course of business evolution in
and Instagram.
this domain. Also, it has a straightforward user engagement model. The actions committed are
Reward: People feel great when they see an act
minimal, rewards are aligned very well to the
of approval for their choice of music. That is pre-
users' interests, and investment is also signifi-
cisely the reward of the tribe.
cantly less. The trigger is immense in this case as a lot of communication happens through
Investment: The investment that one has to put
WhatsApp.
forward for a year of subscription to Spotify is around 1200 INR. A person also invests some
According to Fogg's model, user behaviour is
time into exploring new music and artists.
entirely driven by motivation, ability and trigger. Motivation, in this case, is the requirement and
Spotify has been very successful among other
willingness to maintain effective
services as it is being driven more by the
community than the company. As a platform, it
There is an availability of good discount deals on
is being preferred by individual artistes, music
food. Advertisements are shown on the notif
production houses and even bands. As shown
ication bar.
above, the Hook's model is well established in the user engagement model of Spotify. It has an
Action: People can order food when needed and
elementary cycle, and users get enough boun-
give reviews for orders purchased. They can also
ties compared to the number of investments
buy a subscription for regular discounts and
and the actions they commit. It allows the
deals.
person to multi-task at appropriate times. Similarly, Fogg's model is also well satisfied.
Rewards: There are great discount deals for the
There is motivation to search and explore, sub-
loyalty shown. People have the opportunity to try
scribe to reasonable premium application
newer options for lower prices.
features, as discussed above. Based on the above characteristics, Spotify has a healthy user
Investments: One can regularly order food on
engagement model and is a responsible user
the platform and become a loyal customer. One
experience design.
can also choose to buy a gold subscription to get regular discounts and free food at times.Though
3. Zomato
there are several competitors in the same
Zomato is one of the pioneers in food delivery
domain, they don't match the reliability that
applications, beating many other food delivery
Zomato has gained over time. It fits very well in
applications, credited to multiple factors.
the Hook's model with the parameters shown
Zomato originally started as a food blogging
above. Rewards are
platform. Later on, its present day competitors Swiggy and Foodpanda started the food delivery
immense as compared to the actions and
business first. However, Zomato had data on
investments. Every person has different trig-
user preferences which turned things in its
gers; such as disliking hostel food and ordering
favour. After launching the food delivery plat-
in for a change instead. Users may also be
form, it emerged a market leader. It could lever-
dependent on Zomato for their food. So, is it
age the existing delivery network to deliver
responsible for the company's perspective to
essentials during the lockdown. It also started
have people getting hooked to order food regu-
streaming video content on food to keep people
larly? People's general tendency makes them
engaged. As the lockdown got lifted, they start-
order food that is just tasty and not healthy when
ed taking every precaution for food delivery to
they don't
ensure hygiene and safety.
Zomato may be an excellent example of the
f ind the desired options. Hence,
user-engagement model, but, only in a busiLet us try to understand its effectiveness
ness-centric way.
through Hook's model. Looking through the lens of the Fogg's model, Trigger: People can try new restaurants and
motivation and ability depend on the user to a
food, and have food delivered at the doorstep.
great extent. However, in most cases, the trigger
may be external if the person cannot arrange for food. Most of the time, the trigger would lead to conversion for some users and as a result, many people would overspend, which may not be customer-centric. To conclude with, we have seen three different
20%
applications that are from different genres,
of pure text information is
through the lens of Hook's & Fogg's model.
remembered after you have
WhatsApp and Spotify have a straightforward
read it.
user engagement model that doesn't make the
that’s why design is important!
user get overly attached to the application. However, Zomato may turn out to be derogatory to a person's lifestyle at times, specific to different contexts. ABOUT AUTHOR Debarghya Kumar is a multidisciplinary design professional specializing in the f ield of UX Design. He is an Architect and holds a Masters degree in Industrial Design from School of Planning and Architecture, New Delhi. He has successfully completed several communication and industrial design projects. His areas of interest include HMI and HCI for the specially-abled. He has worked on CNC routing optimization software for small-scale furniture industry.
CONNECTS
90% of information transmitted to the brain is visual A picture really does speak 1,000 words
67% of business owners expect that
linkedin.com/in/debarghya-kumar-48080b6b/
graphic design will become
debarghya.kumar@imaginxp.com
even more important to the success of their business over the next 5 years
Visual images are processed
60,000 Times faster than text
IDEATING A SOLUTION FOR PARKING SPACES Rakesh Ahirwar UX Design Faculty, ImaginXP
With a rise in the number of vehicles in the
CUSTOMER PERSPECTIVE
country, the issue of parking spaces in Indian
In residential areas, the situation is more critical
cities has increased exponentially. In metropoli-
where people access roads to park their cars.
tan cities where land is limited and expensive,
This makes the circulation tough for essential
rising
services like firefighting and ambulances.
demand
for
parking
spaces
puts
immense pressure on people's day-to-day livelihoods. This further results in traffic congestion,
USER SEGMENTS FACING THIS PROBLEM
disproportionate demand and supply, and envi-
1. People who use personal vehicles for their
ronmental hazards. Poor parking management
daily travel to work
and policies in India have caused chaotic situa-
2. People who use personal vehicles occasion-
tions like overcrowded footpaths, illegal park-
ally for visits, shopping or other needs.
ing, and criminal activities due to improper sur-
3. People who do not have a parking space at
veillance. This paper explores a day to day chal-
their residence.
lenge faced by many that was articulated
Interviewing the audience revealed the following
through a digital solution.
insights:
THE PROBLEM Lack of car parking spaces in residential and commercial areas of commercial cities (such as Delhi and Gurgaon). PROBLEMS FACED IN COMMERCIAL AREAS
Interviewing the audience revealed the following insights: • People who use personal vehicles for their daily travel prefer alternate spaces in the same vicinity like nearby paid parking, parking freely on roads or parking in other buildings’ parking spaces.
In commercial areas, buildings have their own
Problems they face:
parking spaces for their employees. Still, due to
• Damage to vehicle (if parked openly on road)
an increase in the number of vehicles, it is chal-
• Vehicle towing (if parked in a no parking area)
lenging to find parking spaces during peak
• Reaching late at the workplace (f inding safe
hours. Unavailability of parking slots is even
alternative places is time-consuming).
more cumbersome when roads are floodeddur-
• People who use personal vehicles occasionally
ing monsoons.
face difficulties in f innding parking spaces at
Problems they face: • Sometimes they have to change their shopping destinations due to unavailability of parking space • Residential areas are getting dense day by day due to increase in population. People are migrating to bigger cities for their bread and butter. The culture of vertical parking is reaching new heights. Buildings do not have adequate
Using this same app, people can also offer their own available spaces to others looking for parking close to them. As such, I designed two applications as a potential solution: A consumer application for people who are looking for the parking spaces in both commercial and residential areas, and an operator application for commercial parking space owners.
parking in small, unorganized colonies. The concept of personal vehicles is no longer a luxury but a necessity. AN ALTERNATE PERSPECTIVE After conducting interviews with the target audience, I also had the chance to interact with the commercial parking authorities in select cities.
Fig 1; consumer facing app
Talking with them revealed that the parking spaces on the main road or near the main road are earning more than the parking spaces situated at a distance from the road. THE IDEA One day, one of my friends asked for help in f inding clients for his available basement space. This was the point that sparked the idea of rent-
Fig 2; parking operator app
ing out parking spaces. The concept is sim-
CONCLUSION
ple—a mobile app that allows people take a
The art of sharing can still balance the ecosys-
place on rent for their cars.
tem of fast moving cities to improve user experi-
THE SOLUTION After researching the entire ecosystem of this problem, I found that the audience who are using their personal vehicles for their daily commute is the major contributor to this problem situation. I decided to dedicate the core experience of my product to them. They can look for nearby available spaces before reaching their destination to save time, eliminate friction, and schedule or book the parking space. In this application, I have also added my idea of renting out parking spaces in residential areas.
ence in many ways. We can share our available spaces to those in need at a minimal/reasonable cost. ABOUT AUTHOR I am an Architect and Industrial Designer with a heart of solving problems creatively with design. I believe in absolute humane empathy in product design. In my spare time i love to stitch denim based products like Jackets, Bags etc.
CONNECTS linkedin.com/in/rakeshkumarahirwar/ rakesh.ahirwar @imaginxp.com
Students Corner
IKEA AND THEIR OMNICHANNEL WAY TO ACE AT CUSTOMER EXPERIENCE: Case Study Nishita Sharma | Vrinda Haritesh Tushita Bhatia | Akanksha Rai DIT University
PROBLEM STATEMENT
According to recent Google data, e-commerce is
The purpose of this paper is to study the omni-
rising by up to 3% last year in the retail market.
presence of IKEA- one of the most ref ined inter-
Despite this development, we still see a para-
national furniture companies in the world. The
dox: the key objective of the average retailer's
aim is to reveal a new understanding about their
KPI remains in-store traff ic. All this is motivated
strategy for better customer experience and,
by the fact that 80% of retail transactions are
through thorough analysis, contributing new
still offline. On the other hand, we cannot ignore
knowledge to what is already known from previ-
that 60 per cent of retail purchases are digitally
ous studies.
impacted, which means that these purchases were followed by internet research that brought the consumer to a retail touchpoint. They spend more time online waiting for the order than they spend time in the shop themselves. We may undoubtedly claim that mobile has had a significant effect on making the in-store experience more effective. Google expects this impact to hit almost all sales by 2022-25. Fig 2, IKEA’s AR function
What is IKEA?
What is the present-day scenario of retailing?
This study talks about the omnipresence of IKEA
Retailing is experiencing a lot of transition
retail, a global company of Swedish origin,
today. This move is due to traditional brick and
based in Delft, Netherlands, which designs and
mortar stores expanding into e-commerce and
produces ready-to-assemble furniture, kitchen
increasing existing online retailers' sales-rate.
appliances and home goods, among other
The proliferation of internet vendors has pushed
useful products and sometimes home services.
traditional store retailers to open an internet
IKEA's target is to 'go to the place, both offline
fulfilment platform and organise their distribu-
and online.' Finding the right balance between
tion networks across the supply chain to remain
lifting a strong e-commerce campaign and
competitive and satisfy consumers' current
keeping the popular stores as the keystone of
expectations.
industry.
The retail omnichannel strategy must be mea-
model could affect prices, but it proved to be an
sured to see the moderate success making it
incredible advantage of IKEA over its rivals.
more customer-centric to make this technique successful.
In-store experience • IKEA's immersive customer experiences
This paper attempts to focus on IKEA's
target a wide range of audiences, starting from
multi-channel sales strategy which aims to pro-
childhood to f inding comfort for old age. In
vide consumers with a consistent buying experi-
short, they have "something for everyone ".
ence, whether they shop online on a laptop or
• As one goes around the vast building and the
handheld computer, by smartphone, or in a
uniquely decorated rooms reminiscent of movie
brick-and-mortar store.
sets (many of which displays IKEA's catalogue
IKEA’S BUSINESS STRATEGY
pieces), it allows customers to feel at home. • Arrows line the f loor showing that Ikea has
IKEA took a step further and brought a signif-
planned a vision for those who joined them.
icant transformation in the industry by catering
There is full use of one's senses throughout the
to customers' expectations and needs. The criti-
journey be it touch, see or hear, establishing
cal components in IKEA’s business strategy
trust among the customers and the brand.
include offering lower price ranges for their
• Besides offering a unique and immersive envi-
target audience, upgrading the product cata-
ronment for children and adults, IKEA also has a
logue, opening up stores worldwide and part-
community of customers in mind. As Ad Week
nering with other brands. IKEA has partnered
notes, IKEA is an open space in which it
with Apple in the AR home furnishing project
embraces a range of different backgrounds and
and Adidas to share customer behaviour aware-
circumstances. From the moment one enters
ness (Group Yearly Summary, IKEA Group, 2016),
the shop to the moment one exits the parking
(IKEA Facts and Figures, 2018, 2019).
lot, everybody has something to experience,
IKEA’S OMNICHANNEL STRATEGY IKEA's omnichannel strategy combines its famous physical blue-box stores with the convenience of online shopping. The warehouse-format stores, which were a tremendous breakthrough, are often located outside the city centre, to help the business keep costs down and, as a result, prices down.
irrespective of their age or background. IKEA APPS The IKEA store app helps customers shop quickly and seamlessly. The app is the ultimate shopping experience, from planning your visit to discovering and recalling everything before you get there. The app enables customers to discover exclusive deals and activities in the shops. Customers can complete their new room,
IKEA is present over every social media plat-
browse through collections or hunt for a single
form. IKEA's advertising campaigns are one of
object, based on rates, colours, shapes, and
the most well-tested in the industry, commend-
more. One can also stock supply at the nearest
ed for its thoughtful humour.
IKEA shop and where to pick them up. Customers can use the store plan diagram to navigate
The cost of transforming to a digital business
their way around the store. They can quickly
build and handle goods from their shopping list
IKEA Home Smart will function as its busi-
by syncing their IKEA account list.
ness unit, responsible for its end-to-end
IKEA’s AUGMENTED REALITY APPLICATION
smart home business. IKEA has a comprehensive knowledge of life at home as a fur-
A new augmented reality (AR) framework
niture designer and a unique opportunity to
has been introduced by IKEA that enables
marry electronics with ordinary furniture.
users to explore the goods of IKEA in
Ikea's digital revolution will make the lives
real-time via the AR Kit technology of Apple
of billions happier. The IKEA Home smart
iOS 11. The iPhone- and iPad-compatible
app directs users independently by helping
free application features realistically ren-
them monitor each light source, create vari-
dered, true-to-scale 3D items from Dubbed
ous lighting moods, and open/close smart
IKEA Spot.
blinds. FURNITURE AS A SERVICE With the ever-growing needs and wishes of a customer, a retailer can never stop innovating. IKEA has experimented and explored Fig 2, IKEA’s AR function
the scalable furniture service. As a service
The program scans any room from an
(PAAS) initiative, aimed at the younger gen-
iPhone or an iPad camera to simulate a
eration, they show an inclination towards
product inside a space. On an online web-
renting material rather than buying it. This
site, users can search through over 2,000
PAAS model comes with its own set of chal-
IKEA products to make their choices. Users
lenges such as:
must point the unit to the appropriate loca-
• What will be the end of a product's
tion in a room until they have chosen it, then drag and drop the selected product into space. IKEA Place will also save each cus-
usable life? • What will be the cost of various products throughout varied timelines?
tomer's favourite items, post their social
• Will the rental prize drop as the product
media selections, and encourage direct
ages? If so, then in what proportion?
sales via the IKEA website.
CONCLUSION
IKEA HOME SMART
One company, many firms, and many, many
IKEA Home smart was introduced as a con-
individuals are part of IKEA in a nutshell.
cept in 2012 and began to venture into the
Stretched around the world, they have a
smart home market in 2016. Home Smart
passion for home furnishing and an ambi-
enriches life at home by integrating digital
tious mutual vision: for more people to
elements and technology into products and
create a better daily existence. This vision
solutions.The versatility of platform-agnos-
drives what they do together with a simple
tic technologies enables users to mix and
business concept, shared values, and a
match products that make the most sense of
society focused on the spirit of together-
their needs and design tastes.
ness.
AIR CHARGING: POWER SOURCE FOR FUTURE TRANSPORTATION Shashank Shrivastava (B.Des- Jagran Lakecity University, Bhopal)
Electricity is the new age of fuel, but quality
Vehicles are becoming more aerodynamic. They
electric vehicles cost no less than a luxury. In
cut through the air while moving with accelerat-
developing countries like India, where electricity
ed speed and performance. Assume we use
is still unavailable to many, electricity produc-
superfast air f lowing through the vehicle, in
tion and demand are still unmet with the
charging its battery by allowing it to go through
nation's demand. In such a scenario, is the
a turbine. In that case, electricity can be gener-
vision of making Indian vehicles all-electric
ated, which can charge the vehicle's battery,
viable? The answer may be yes, but only if an
proving to be more functional in the context of
unlimited and free energy source is used. Elec-
four-wheelers. The airspeed is high on the roof,
tric vehicles have dropped the dependency on
at the front side of the body and the back.
fuel. Tesla cars can cover 550 km on one-hour battery charging, but they would still need to recharge once the battery drains. You would need to check the battery level or fuel dial before starting the vehicle. Recharging is always a worry for everyone, which may ruin any motor
Fig. 1; Air flowing through different aerodynamic channels with scope of electricity generation.
vehicle's primary purpose, i.e., reaching the
Aerodynamics of the car or a bus allows air to
destination safely and on time. These concerns
F low to minimise drag forces, for example,
consume a person's time and energy, which can
sports cars have air inlets to pass air through
instead be used more productively.
them, reducing drag force. If high-performance mini turbines can harness this airflow, free
However, imagine if you would never have to
energy would generate without compromising
recharge your electric vehicle, i.e., your vehicle
the vehicle's aesthetic. If these turbines with
is moving and charging at the same time. The
dust repellents material and will be the main
idea is to use air as the power source for trans-
generator. If multiple turbines are installed in
portation. There is always wind flow as long as
high-speed regions at the back and split electri-
the cars move with speed. If this unlimited and
cal supply is designed, this may reduce the over-
free source is harnessed for energising your
heating of the turbine and make electricity
vehicle, energy concerns may get resolved
distribution more eff icient. Thus, clearing most
permanently.
shortcomings of a conventional turbine system.
The air charging mechanism will be most benef
While the "Keep driving, keep charging" tech-
icial for city cars, buses, railways and metros.
nology still needs advancements. But this will be a once in a lifetime investment and humanity may never require fuel or electricity for transportation. CONCLUSION This "Keep driving, keep charging" technology
Fig 2; Air flow pattern through a truck
still needs initiative from tech giants It this will be "once in an Earth time investment" and
All you need is to drive the vehicle to charge it.
humanity may never face fuel or electricity
The advantages are countless including, a
issues for the transportation, ever. All one would
no-cost, no emission, a low maintenance model.
need to fuel the car is just to DRIVE IT
There will be no need to search for charging stations in the middle of a trip, no expenditure
REFERENCES
on charging system installation.
1. https://youtu.be/Ur4NLTqqWEw 2. https://youtu.be/_NPNiyR5cWo 3. https://youtu.be/QVRCqLRgZRQ 4. Www.chinookets.com 5.https://www.researchgate.net/publication/335420814_DESIGN_AND_FABRICATION _OF_WIND_POWERED_VEHICLE
Fig. 3; Airflow through the duct towards the turbine.
6. https://www.audi-technology-portal.de/en/body/aerodynamics- aeroacoustics/underbody
Getting this simple system into public transport
7 . h t t p s : / / i 1 . a d i s . w s / i / w a s h f o rd / 7 - w a y s - t o - i m -
or any city vehicle is no rocket science. Many
prove-your-fuel-consumption- today?$adpimage$
innovators and f irms like Chinook ETS have
8.https://bsmedia.business-standard.com/_me-
experimented with wind and turbines on vehi-
dia/bs/img/article/2018- 05/12/full/1526142957-6946.jpg
cles, but the designs lack aesthetic and design functionality. Tech giants like Google had also sponsored a few experiments. However, companies and governments' focus, especially in developing countries like India, is battery-powered electric vehicles and advancing it. Vehicles are not an easy task for governments to handle. Additionally, battery-powered electric vehicles
ABOUT AUTHOR Shashank Shrivastava is a student of B.des in UX design, at Jagran Lakecity University, Bhopal. He loves to upcycle , and is very curious about the emotional and functional aspect of design elements with special interest to its subconscious communication.
CONNECTS
have several deficiencies which may be a prob-
linkedin.com/in/shashank-shrivastava-b27127174
lem for the future. Developing technologies and
shashanks969@gmail.com
investing in wind energy power supply for transportation making it reliable for the Indian scenario.
“Education & Design are tools to improve the lives of others.”
Innovative Technologies in Healthcare Shayan Roy (B.Des- Jagran Lakecity University, Bhopal)
In this fast-changing world, technology plays a
mation is stored in a new file or block, which
vital role in our day to day life. People’s lifestyles
creates a chain of information or blocks, and if
are constantly evolving owing to innovative tech-
any person hampers the information in the
nologies. Mobile phones change with user
Blockchain, it will break down, and the informa-
needs and lifestyle leading to the creation of
tion will be made safe.
extraordinary innovative solutions that make people's life more comfortable and seamless.
HEALTHCARE INDUSTRY BEFORE
Digital devices and apps have helped people
BLOCKCHAIN:
connect with others via calls or social media
• Patients used to carry and store information
while also tracking their daily routine, health,
on a paper.
and aiding in banking and retail services.
• Doctors used to prescribe medicines and tests on paper, and the patient had to carry the paper
Similarly, in the healthcare sector, innovative
everywhere to medical shops and pathology
technologies have continuously helped doctors
labs.
and nurses save the lives of millions using MRI,
• Patients had to keep the prescribed paper safe
x-ray and so forth. Recently developed technolo-
till they recover and had to store it for future use.
gies include Blockchain, Electronic Health Recorder (EHR), and virtual reality, to name a
HEALTHCARE INDUSTRY AFTER
few.
BLOCKCHAIN: • Now, the information is made digital. Doctors
This article explores these technologies and
will prescribe medicines on a digital medium.
how they will aid the healthcare sector in the
• The information is stored more securely, and
future.
only trusted authorities can access the information, no one can hamper the information.
BLOCKCHAIN:
• New information is stored in a new block or
Blockchain is a system where records of infor-
f ile, and it can be stored for future use.
mation are maintained across several computers linked in a peer-to-peer network.
ELECTRONIC HEALTH RECORDER (EHR):
How does Blockchain work?
EHR is a systematized collection of patient's
It stores user's data in a f ile or block. New infor
health information in a digital format.
EHR records such as diagnoses, treatment,
that can be experienced in a seemingly real or
allergies, and other laboratory test results can
physical way by a person using special electron-
be shared with different healthcare settings.
ic equipment, such as a helmet with a screen inside or gloves fitted with sensors. VR uses software to produce images, sound and other sensations to create a life-life user perception. HEALTHCARE INDUSTRY BEFORE VIRTUAL REALITY: Currently, medical students are learning on cadavers, which is challenging to get hold of
Fig. 1; Patient’s Reports on an Intelligent Digital System
HEALTHCARE INDUSTRY BEFORE EHR: Previously, doctors had to store information on paper, and the hospital had to maintain the records. Unfortunately, human error can often
as it would not react in the same way a live patient would. HEALTHCARE INDUSTRY AFTER VIRTUAL REALITY:
lead to incorrect credentials and loss of data.
1. Medical Training:
HEALTHCARE INDUSTRY AFTER EHR:
details of any body part and effectively practice
Using VR, medical students can view minute
• The EHR provides accurate, up to date and
it, virtually. VR can create training scenarios
complete information about the patients.
which would replicate standard surgical proce-
• It aids in sharing electronic information with
dures, making it engaging for the students to
patients and other clinics securely.
learn.
• It provides an effective diagnose while reduc-
2. Patients’ Treatment:
ing medical errors and providing safer care.
Patients are taken through their surgical plan by
• The EHR reduces cost through decreased
virtually stepping into a patient-specif ic recon-
paperwork, improved safety, reduces duplication
struction of their anatomy and pathology, result-
of testing hence improves overall health.
ing in enhanced understanding of the treatment and, consequently, higher patient satisfaction.
VIRTUAL REALITY (VR): Virtual reality is a the computer-generated simulation of a 3D image or environment
CONCLUSION Innovative technologies are continuously evolving and shaping people's lives for a better future, especially in the healthcare sector. A significant number of people can heal from diseases faster and more effectively than before. In a nutshell, these technologies prove to be advantageous
to
medical
students, and patients. Fig. 2; Leveraging Virtual Reality to Understand Human Organs
professionals,
We can now see a remarkable change in our world that was once only possible in fictional stories. REFERENCES 1.https://www.adsc.com/blog/how-an-electronic-prescription-works 2.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6764776/ 3.https://aginginplace.org/technology-in-our-life-today-and-how-it-has-changed/ 4.https://www.ericsson.com/en/about-us/history/communtion/how-the-telephone-changed-the-world/how-m obile-phones-have-changed-our-lives 5.https://www.investopedia.com/terms/b/blockchain.asp 6.https://www.simplilearn.com/tutorials/blockchain-tutorial/blockchain-technology 7.https://builtin.com/blockchain/blockchain-healthcare-applications-companies
8 Interesting Facts About The New Google logo 01. The new Google logo is the seventh Google logo and the sixth since its search engine opened to the public in 1998. seventh Google logo 02. This is the first time that Google announced a new logo with a doodle on the Google home pages around the world. 03. The new Google logo combines “the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing.”
ABOUT AUTHOR Shayan Roy a student of 2nd year B.Des (UX Design). He is from West Bengal. His major hobbies are painting, playing action type games and bike riding and in recent times practicing on some softwares. He loves travelling and have been to many different places in India.
CONNECTS shayanroy shayanroy91@gmail.com
04. The new Google logo retains the rotated ‘e’ from the previous Google logo, as a reminder that Google will “always be a bit unconventional.” 05. In addition to the new logotype, Google has created a new san-serif typeface called Product Sans. The new font will be used to name Google products and maintain an appropriate level of distinction between the Google logotype and the product name. 06. Previously mobile users on low bandwidth were shown a different version of the Google logo. With this new change, the logos displayed on low and high bandwidth connections will be uniform.
The name for “robot” has dark origins. If you look into the etymology of “robot,” it comes from the Czech word “robota” which translates to forced labor or work. The word was first used to refer to a fictional humanoid in a play in 1920.
07. The old Google logo image weighed ~14,000 bytes, while a special variant of Google’s full-color logo is only 305 bytes. 08. Google “pushed the vibrancy of the red, green, and yellow to maintain saturation and pop” in its new logo.
NEW TECHNOLOGIES DISRUPTING UX Hardik Shettigar Srinivas University
As a UX designer, the possibilities that new
AI & ML & accessibility of tools is particularly
technologies bring to human-machine interac-
benef icial for smaller companies trying to
tion fascinates me. I have been contemplating
innovate and disrupt their industry.
numerous new technologies such as artificial intelligence, the internet of things, voice assis-
DESIGNING FOR AI PRODUCTS
tants and how UX will be the center of it all.
Since AI is embedded in the products we use,
Questions so often asked are as follows- How
making decisions on behalf of people, we as
will UX be related to these technologies?, What
designers should know what anticipatory design
will be the future of human-machine interac-
is. It talks about both the promises of predictive
tions?, How can a designer make sure that he
user experiences, smart reduction of the user’s
focuses on creating human-centred experienc-
cognitive load, and its challenges such as user
es in the face of new technologies?
privacy and experience bubbles. For example, Google has done exciting work through an AI
This article looks at some of the unique technol-
Guidebook. This guide sets out design guide-
ogies that are reshaping lives.
lines and best practices when designing AI
ARTIFICIAL INTELLIGENCE IN THE
products.
FUTURE OF UX
HUMANISING AUTONOMY
The most notable feature of AI is conversational
By enabling a new degree of mobility, indepen-
chatbots. These bots can recognise human
dence and safety for users, autonomous vehi-
intent and variance. They can converse with
cles promise to make a significant distinction to
people seamlessly as a human would. While
the world. However, discussions continue to
some sectors are at the start of their AI jour-
focus on crucial areas, such as technical feasi-
neys, others are confident in their approach, and
bility and versatility. Different digital products &
many others still have a long way to go. The
design studio considers the human experience
impact of artificial intelligence on our daily lives
of self-driving cars in their work. Although the
is hard to ignore. Still, during the pandemic, the
company might not yet be near the time when
growth of infrastructure and accessibility of AI
self-driving cars take over the streets, it usually
and ML will allow dis ruption in a wide variety
explores the potential issues surrounding
ofindustries of all sizes. The democratisation of
human needs that arise with autonomous
vehicles, mobility, autonomy, trust, accessibility. VOICE USER INTERFACE (UI)
speech, gestures, direct touch. As a result, communication between humans and systems are seamless, yet require formality.
vehicles, mobility, autonomy, trust, accessibility.
Most current technology systems rely on
VUIs such as the Apple Homepod, Google
different touchpoints such as button press,
Home, Amazon Echo, and Alexa have taken
type on keyboards, and screen swipes. New
over the market and enhanced user experi-
systems are incorporating touchless control
ences. Voice-enabled AI can take care of
options helping us communicate with sys-
almost everything in an instant.
tems through gesture and speech. Gesture and sound-based input methods are being taken seriously in industrial settings. Systems include touchless sensors used in simple forms, such as automatic camera clicks by waving your hand at the phone screen, and in complex forms, such as face recognition, iris detection, and voice-track-
Fig. 1; Elderly People Conversing with Alexa
ing for data storage applications. Google’s
Voice user interfaces are used for mobile
voice-based search application can be used
apps, Smart Home speakers and so on. VUI
if the person’s hands are full, one can ask
is an invisible interface as voice is used as
questions, and Google replies immediately
the primary or only interaction between
with a result. Two examples of touchless
people and devices, proving to be advanta-
controls in today’s growing market are
geous as screen fatigue is a growing con-
industrial automation and healthcare.
cern. VUI is fascinating, but voice interaction
Project Soli is the new sensing technology;
is vastly different from Graphic UI interac-
it tracks the person’s hand movement by
tion. A thorough understanding of voice
detecting touchless gesture interactions
communication between user and systems
using radar. Soli’s potential applications
is crucial to designing VUIs.
range from wearables, cars to the Internet of Things. This technology is an exciting type
TOUCHLESS GESTURE INTERACTION
of innovation where the possibilities are endless. CLOUD COMPUTING & DATA
With the rise of serverless models, we can use a ‘pay as you go’ structure. The plans are more flexible and allow people to have Fig. 2; Touchless sensors on the screen detecting user’s hand movement
power over their expenses on cloud hosting. It allows users and enterprises to run soft-
People have different ways to communicate,
ware without installing. Cloud computing
such as speech, gestures, direct touch. As a
gets rid of the problem of buying and
maintaining hardware while providing stability and security.
DID YOU KNOW Graphic Design Student Turned a $35
Suppose the future of user experiences
Logo Into $1 Million, Here’s how!
becomes even more human-centred, societ-
In 1971, a young graphic design student
ies will move into a revolutionary and
Carolyn Davidson, was asked to design a
undamaging world, helping people lead
logo by Phil Knight for Nike. Davidson
enriching and meaningful lives.
charged Knight $75 for the design, and since then, she worked for the company until 1980. After leaving Nike, in return for
CONCLUSION I hear by like to conclude that how the implementation of new technologies is disrupting the scope of UX for it's depletion. So one should not only deviate towards new technologies , rather give equal opportunities to UX technologies to showcase their worth
her contribution, Knight gave Davidson shares of Nike stock. It was for years that the value of the stock was unknown. However, in a recent stakeholder meeting, Knight revealed the exact amount of stock given to Davidson. When the company went public in 1980, they re-called Davidson and gave her 500 shares of stock, which she never sold, and is worth
REFERENCES 1. Yang, M. (2020). New Technologies Will Disrupt UX. [online] Medium. 2. Mortensen, D.H. (n.d.). How to Design Voice User Interfaces. [online] The Interaction Design Foundation. 3. Toptal Design Blog. (n.d.) Designing a VUI – Voice User Interface.
ABOUT AUTHOR Hardik Shettigar,B.Des, Srinivas University “As a UX designer, I look at users problems and situations from a fresh perspective, and I suggest unorthodox solutions. I believe an unstructured process can approach creative thinking.”
CONNECTS linkedin.com/in/hardik-shettigar-177a2b1b9 hardik.dwell@gmail.com
The boy silhouetted in the logo design of dreamwork SKG is William. The son of Robert Hunt (the illustrator hired for the design)
close to $1 million this day. The world of graphic design, which has been littered with stories of artists getting paid very little for logos, has now gone on to make high-prof it evaluations!
Alumni Speak The Course was a unique and exciting experience, everything I learned about UX was very informative and undoubtedly aimed at improving the lives of people around us. The information imparted by Industry Experts working as faculties was useful for preparing ourselves for future ventures. Also, the design sessions on the latest software were quite fascinating and gave my learning curve a considerable raise.
Ni k h i l T h a k u r Chitkara B.E Integerated
I am glad that I chose Chitkara University & ImaginXP for providing me with this excellent opportunity in exploring the world of UX. It has been an incredible journey to shape my career. At the same time, gained immense knowledge within the classroom under the guidance of UX expertise provided by ImaginXP.
Aa n c h a l Gu pta Chitkara B.E Integerated
The experience at Chitkara University was enriching in terms of technical skills and with an add-on course of UI /UX which was introduced by ImaginXP to make us understand user experience & user interface. This Course was very much driven with user research and a one-week workshop that provided enriching learning experience about the real world scenario projects and also the process involved for the final output for the project. I had also received ample opportunities to groom myself, all thanks to mentors of Chitkara & ImaginXP
Um a n g Ma h a j a n Chitkara B.E Integerated
I express gratitude towards the all deans, teachers and all the other staff members for unending support they gave me during my academic years at Chitkara University and ImaginXP. It was because of your support and trust in me that help me outshine in academics. I can never payback for the teachings I have got in the university to excel in my career in UX.
Udi t J a s w a l Chitkara B.E Integerated
Chitkara University and ImaginXP provided me an opportunity to pursue the course of Design in User Experience (UX). I enjoyed the course very much as it was something new and very much interesting from the courses we been studying. My journey throughout this course has been very good .ImaginXP plays a very important role in making this course interesting for me, and I am glad that I got a chance to study UX Course from ImaginXP
Aa n c h a l Gu pta Chitkara B.E Integerated
Students Speak I attended the UX Jumpstarter course, I am happy that I took this right decision. I appreciate the team for supporting me throughout the course. We were encouraged to think and create something out of the box. Assignments and the class test were of great help to gain knowledge. I got a fresh start as a UX Designer after completing my UX Jumpstarter course from imaginXP.
Po n n a m Sa i UX Jumpstarter
I thoroughly enjoyed my time at ImaginXP. I attended the UX Jumpstarter course,I am happy that I made the right decision. We were encouraged to think and create something out of the box. Assignments and the class tests helped us gain comprehensive knowledge about UI/UX. The best part about ImaginXP is it’s faculty and curriculum.
Sa n g ra m Sh i n de UX Jumpstarter
My UX journey started with a PGCP in 'Design Thinking and Innovation' from ImaginXP (2018-19 batch). I would like to appreciate amazing course structure, the guides, and placement assistance given by ImaginXP. I want to take this opportunity to thank ImaginXP for putting in great efforts to get their students placed in the best organizations for UX. I'm already experiencing great results in my UX career as well as in my Design thinking skills.
Ara ti Du be y UX Jumpstarter
“ImaginXP is a place where you can find an amalgamation of learning, fun, culture, lore, literature, and many such life preaching activities. I am thankful to the faculty for providing a platform to enhance my skills and an opportunity to showcase them.”
Am i t Sh a rm a UX Jumpstarter
ImaginXP helped me kick-start my career as a UX Designer. Their UX pedagogy is lucid and comprehensive. The faculty is very co-operative and knowledgeable. We were taught through immersive interactive sessions, which enhanced my critical thinking abilities.
Ra s h i J a i n UX Jumpstarter
Placment I was introduced to understanding the importance of empathy and design thinking in the field of UX Design. Right from defining the problem statement, to following a thorough design process and then finally creating my first case study. Special thanks to the faculty & Rupam ma’am for their constant guidance
Ka ri s h m a Sh a rm a Placed at PWC
I thoroughly enjoyed my time at ImaginXP. I attended the UX Jumpstarter course,I am happy that I made the right decision. We were encouraged to think and create something out of the box. Assignments and the class tests helped us gain comprehensive knowledge about UI/UX. The best part about ImaginXP is it’s faculty and curriculum.
Ta ru n Na i du Placed at Innovkraft Software, Bangalore
I completed the User Experience Design course from ImaginXP (Amravati Centre). This leading design institute has provided me with the insightful learning experience and special thanks to Mr. Satish Bawage and Ms. Rupam Chaure for their unending support. I feel glad to be part of ImaginXP for helping me with the Placement in Redcube Digital, Gurgaon.
Ra h u l Pu n dli k ra o Bh a d Placed at Redcube Digital
I have completed the User Experience Jumpstarter course from ImaginXP Institute - Amravati Branch. ImaginXP Team has helped and supported me at each & every step of my UX journey. I transitioned my journey from M.Sc. (Electronic) field to UX Design Industry without facing any difficulties. Special thanks to Satish Sir (Trainer) and Rupam Ma'am for guidance & placement support. ImaginXP services (Out of 5): 4.1
So n a li k a Re w a s e k a r Placed at Redcube Digital
I would like to thank ImaginXP for introducing me to the world of UX Design. I would also like to thank Aboli Ma'am for her constant guidance. I'm in love with my work and very excited about the future.
Ch a i ta n y a Me tk a r Placed at SRV Media
Artwork
“Festive Vibes” By : Abhibhav | Chitkara University https://www.behance.net/abhibhav https://www.linkedin.com/in/abhibhav-kumar-329652172/ https://www.instagram.com/ux_forge/?igshid=1r16t627n4rlz
“Slim Shady” By : Arnab Dey | Chitkara University https://www.behance.net/arnabdey192e65 https://www.linkedin.com/in/arnab-dey-8b10a1187/
“Billie Eilish vector portrait” By : Abhibhav | Chitkara University https://www.behance.net/akshatshar8b5c/appreciated
“Ian Somerhalder” By : Smriti Sethi | Chitkara University
https://www.linkedin.com/in/akshat-sharma-434955179/
https://www.behance.net/smritisethi/editor
https://www.instagram.com/ak_knows_ux/?igshid=1y2ajtl2jewu4
https://dribbble.com/Designholic
“Chadwick Boseman” By : Divvya Kakkar | Chitkara University https://dribbble.com/_divvyakakkar https://www.instagram.com/_artsypants/
“The shapes we are creating are not abstract, they are absolute” By : Akash Shah | Chitkara University https://www.behance.net/akashsah/moodboards https://www.linkedin.com/in/akash-sah-88216816b/
“Peacock at the burden of its Tail” “Fauna-Flora ” By : Jasnoor Kaur | Chitkara University
By : Kriti Sharma | Chitkara University https://www.behance.net/kritisharma05/ https://www.linkedin.com/in/kriti-sharma-872152196/
“Captain Fantastic” By : Janmeet Singh Chadha | Chitkara University https://www.instagram.com/illastratesingh/?igshid=rcfyqqtz0z3z https://www.linkedin.com/in/janmeet-s-2114358b/
“Captain America (Movie Poster)” By : Rahul Sheokand | Chitkara University https://www.instagram.com/rahulsheokand.10/?igshid=1gwxs7yevb0mi
https://www.linkedin.com/in/janmeet-s-2114358b/
Watan Raj | Chitkara University https://www.behance.net/watanraj https://www.linkedin.com/in/watan-raj-0a7a241a8
“Happy to be together” By : Janmeet Singh Chadha | Chitkara University https://www.instagram.com/illastratesingh/?igshid=rcfyqqtz0z3z https://www.linkedin.com/in/janmeet-s-2114358b/
“Start your car and take ride of it” By : Khushboo Kumari | Chitkara University https://www.instagram.com/baranwal.khushboo22/ https://www.linkedin.com/in/khushboo-baranwal-244b11159/
By : Abhijay Rajput | Jagannath University https://anubhav1942.github.io/abhijaytodak.github.io/
By : Arjun Sengupta | Jagannath University https://www.instagram.com/rahulsheokand.10/?igshid=1gwxs7yevb0mi
Portfolio
“MobilePe App Re-design” Description:- MobilePe application of MobilePe e-commerce Pvt. Ltd. It is a startup based on Referral Marketing and the app is a platform through which a user can use several services. I redesigned this application
“GRIND (Music App Design for IOS)”
because I found some opportunities to improve the UX for
Description:- GRIND an IOS application for songs, music
the app by modifying the IA and redesigning the overall UI
videos and podcasts, with lyrics/subtitles. A community
for the app.
account for artists and fans to connect. And a better Navigation and Hierarchy of information.
By : Abhibhav | B.Des Chitkara University
By : Arnab Dey | B.Des Chitkara University
https://www.behance.net/abhibhav
https://www.behance.net/arnabdey192e65
https://www.linkedin.com/in/abhibhav-329652172
https://www.linkedin.com/in/arnab-dey-8b10a1187/
“Project-1”
“AIIMS Service Design” AIIMS Service Design Project was a focused on
Description about UI
controlling the appointments of millions of patients in
In the year 2017, Amazon - one of the world's largest
AIIMs Hospitals and making the Workflow of Doctors
companies, launched their on-demand video streaming
and nurses more easier and Organized.
service in India called Amazon Prime. However, since then the visual aesthetics of the website are not up to
By: Watan Raj | B.Des Chitkara University
date with the current styles of UI design. The redesign
https://www.behance.net/watanraj
was done keeping a minimalistic approach which ran
https://www.linkedin.com/in/watan-raj-0a7a241a8/
parallels with the user experience of the site. The visual hierarchy was fixed and the logo was also redesigned making it more minimal and clean.
“Starbucks (India) Mobile App Redesign” Starbucks, the world's largest coffee chain entered the Indian market in 2012, after which it introduced the Star-
“Project-2”
bucks India Mobile Application in 2017 with the aim of giving customers a fast and convenient way to pay for
Gamers often struggle with the high cost of equipment as
in-store purchases and earn stars through the loyalty
an initial outlay for their gaming experience but as the
program using their mobile device. However, the applica-
high-speed internet connections are getting more afford-
tion did not turn out to be a success as customers
able and the cloud computing adoption is in explosive
preferred other alternatives.
growth. The next revolutionary thing in the gaming industry will be cloud gaming in the next upcoming years.
After two months of research which included analyzing
So, let’s imagine a platform like Netflix where you buy
the application heuristics, gathering useful data and
monthly or yearly subscription not for movies but video
gaining insights from the real users, I reached the root of
games instead. (Cloud Computing will play a huge role in
the problem. I redesigned the app from scratch, changing
this for all the backend work) Cool right? Well here's a
the entire user flows, information architecture and the
basic landing page i created for those kinda platforms.
visual design.
By : Karan Suri | B.Des Chitkara University
By: Khushi Chandola | B.Des Chitkara University
https://www.behance.net/karansuri/moodboards
www.behance.net/gallery/105509967/Starbucks-India-App-Redesign
https://www.linkedin.com/in/karan-suri-12a8a31a3/
www.linkedin.com/in/khushi-chandola-bba0701a0/
Guess the Technology?
1 A: IOT (Internet of Things)
B: Virtual Reality
C: Cybersecurity
2
D: None
3
A: Veri fied Robot
B: Robotics
A: Cybersecurity
B: Artif ical Intelligence
C: Auto Robot
D: Pilot Robot
C: Blockchain
D: None
4
5
A: Security Board
B: Software
A: Cloud Security
B: Cloud Mining
C: Keyboard
D: Motherboard
C: Cloud Computing
D: Data Cloud
Guess who I am?
1
I am the part of a family of machine learning methods based on artificial neural networks with representation learning. Who am I? A: Deep Learning
2
C: Natural Language Processing
D: None
Guess which one of these is not an area of AI? A: Web design
3
B: Artif icial Intelligence
B: Computer vision/image recognition
C: Voice recognition
D: Robotics
I am the robot who performs repetitive tasks such as welding. Guess who I am? A: Domestic robots
B: Carrier robots
C: Manufacturing robots
D: Expert Systems
4
Guess the technology that uses parts of a person's body for identification purpose. A: Artificial Intelligence
5
B: Robotics
C: Cryptography
D: Biometrics
I am a branch of computer science concerned with building smart machines capable of performing tasks that typically require human intelligence. Guess which technology I am?
A: Machine Learning
B: Artif icial Intelligence
C: Augmented Reality
D: Neural Networks
Tech Movie Trivia
1
What's the name of Will Smith's f ilm which takes place in the future where robots do all the manual labor for humans?
A: Pursuit of Happyness
2
C: Gemini Man
D: I Am Legend
Guess the movie which was created by intelligent machines to distract humans while using their bodies as an energy source.
A: Iron Man
3
B: i, Robot
B: The Matrix
C: Interstaller
D: Doctor Strange
What's the name of Tony Stark's (Iron Man's) computer that features advanced artif icial intelligence? A: J.A.R.V.I.S
B: S.P.I.D.E.Y
C: Pepper Potts
D: Cortana
4
In "Star Trek," identify this device that allows people to disappear and rematerialize elsewhere
A: Replicators
5
C: Teleporters
D: Time Machine
This flim is the dream of internal medicine doctors everywhere. Guess the flim
A: Fantastic Voyage
6
B: Tricorders
B: Innerspace
C: Innerspace Voyage
D: Fantastic Innerspace
What do we call sci-fi characters that are part-machine and part-human like RoboCop and The Terminator? A: Robot
B: Cyberpunk
C: Jedi
D: Cyborg
Brand Identity
1
"Which of the following Companies announced "Mission: Electric" in 2017 to make sustainable technologies cost-effective and viable in daily mobility? " A: Uber Electric
2
B: OLA Electric
C: Meru Electric
D: Yulu Electric
Which of the following colors is commonly used in IT company logos as it creates a sense of security while showing loyalty and professionalism? A: Blue
B: Grey
C: Black
D: Yulu Electric
3
Why did Google Workspace change its G Suite icons?
A: to confuse the users
4
C: to unify the visual language of the various apps in its suite.
D: None of the above
Unveil is a web app that helps couples manage and research their wedding vendors with ease. What does the negative space in the logo imply? A: Two hands holding together
5
B: to empathize with visually impaired users
B: Tilted Heart
C: A hook
D: U clip
Which of the following logos belongs to world's transition to sustainable energy with electric cars, solar and integrated renewable energy solutions for homes and businesses? A: Ferrari
B: Tesla
C: SpaceX
D: Nissan
Answer Guess the Technology? 1: A
2: B
4: C
5: C
Guess who I am? 3: C
Tech Movie Trivia
1: A
2: A
4: D
5: B
3: C
Brand Identity
1: B
2: B
3: A
1: B
2: A
4: C
5: B
6: D
4: D
5: B
3: C
Our University Degree Program Courses • Bachelor of Design in User Experience (B. Des)
• Master of Design in User Experience (M. Des)
• B. E. Integrate
• Bachelor of Business Administration in FinTech (BBA - FINTECH)
• BFA Integrated
Courses Campus: Jaipur
• Bachelor of Design in User Experience (B. Des)
Courses Campus: NCR, Delhi
• Bachelor of Design in User Experience (B. Des)
Courses • Bachelor of Design in User Experience (B. Des)
• Master of Design in User Experience (M. Des)
Courses • Bachelor of Design in User Experience (B. Des)
• Master of Design in User Experience (M. Des)
Courses • Bachelor of Design in User Experience (B. Des)
Courses • Master of Design in User Experience (M. Des)
• Master of Design in User Experience (M. Des)
Courses • Bachelor of Design in User Experience (B. Des)
Courses • Master of Design in User Experience (M. Des)
Courses • Bachelor of Design in User Experience (B. Des)
• Master of Design in User Experience (M. Des)
Courses • UX Specialisation UX Add-On
Courses • Bachelor of Design in User Experience (B. Des)
• Master of Design in User Experience (M. Des)
Courses • Post Graduate Diploma in User Experience Design
Courses • Bachelor of Design in User Experience (B. Des) • Bachelor of Business Administration in FinTech (BBA - FINTECH)
• Master of Design in User Experience (M. Des) • MBA Disruptive Entrepreneurship
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To Know More vist www.imaginxp.com/universities/
9826 819 390 | 8367 796 955 sonam.keshari@imaginxp.com admissions@imaginxp.com
Certification Courses • UX Jumpstarter
• Design Thinking
The UX Jumpstarter Course is an intensive 3.5
ImaginXP’s Design Thinking course helpsmas-
Months program where one learns in depth the
ter the concepts of Design Thinking: thepower-
ImaginXP 6D UX design process. Light theory
ful process of problem-solving thatinvolves
and heavy on practice to execute UX design from
understanding customer needs on adeeper
concept to delivery.
level. One will learn our patented 5D Design Thinking Framework, aligned to industry standards, frame design problems, and validateinnovative solutions. This Design Thinkingcourse helps to expertise in business strategy & innovation, empowering to drive a design thinking culture in any organisation
• UI Design & Tools UI Design and Tools is a 42-hour course where one can learn the nuances of User Interface Design and the relevant tools employed by the industry. This course aims at imparting skills to design an engaging user interface using industry-relevant tools like Axure, Figma and Invision. It also helps to learn the relevant aspect of branding and its strategy.
• Mobile UX Design Mobile UX Design course is a 36-hour crashcourse, which helps in learning techniques for mobile user experience design. Designing effective mobile navigation, interaction design and responsive design overview.
• User Research This course is based on strongly understanding and empathising with users. In this 3-week crascourse, you will learn how to plan, conduct
anddocument effective user research studies to gain valuable user insights and design innovation solutions. Senior Industry Experts in UX, working with best of brands are associated with us as Mentors and train students with Industry ready toolkits following the standards of industry
• Interaction Design It is a 6-week interaction design course where one learn techniques and processes for information architecture design, interaction patterns on web and mobile, and rapid prototyping. The course is about how to bring ideas to paper, design information intelligibly and quickly design prototypes to get feedback from customers, team members and users
• C Programming This course is about exploring the C programming language and understanding the concepts of it. This course is about implementing C pro-
• Redefining CX in response to covid19
gramming to solve complex problem.
This course aims to demonstrate how business-
• C++ Programming
es can transform themselves with evolving cus-
C++ is faster than most other programming
tomer behaviour in response to Covid-19. It
languages and it provides excellent concurrency
covers methodologies on omnipresence experi-
support. This makes it useful in those areas
ences, digital transformation of businesses,
where performance is quite critical and the
solving problems via Design Thinking. It high-
latency required is very low. This course will
lights the use of design deliverables like perso-
cover everything from basic to advance level C++
nas, empathy maps, customer journey maps
programming concepts.
and service design blueprints to optimise customer experience.
• Visual Design
• Core Java It's a rigorous training program where students are given hands-on experience along with theo-
In this 6-week visual design course, one can
retical knowledge that is desired by employers
learn the principles of design, visualisation
and helps in shaping the successful career for
techniques and the process of designing
best prospective job-profiles in the IT sector.
interfaces for different technology platforms.
Accelerate your career path as Java Developer,
• Python
• Data Science/Analytics
The program starts with basics of Python Pro-
(Specialization for Computer
gramming and progresses towards imparting
Science Engineering Students)
in-depth knowledge of Python Programming required for conducting data analysis in Python.
The essential catchphrase that highlights the importance of data, i.e, “Data is thenew oil”. By 2025, it is expected that globally we will produce 465 exabytes of dataproduced globally every day.
• Block Chain Technology (Specialization for Computer Science Engineering Students) Blockchain Technology course curriculum helps across global supply chains, financial services,
• Design Thinking & Innovation: Design Thinking is a problem solving process with user centric approach. It allows professional to think and explore the users deeply to create Useful, Engaging and Innovative solutions based upon their needs.
• Executive Program in Blockchain Technologies and Application For Business This module is designed to provide the student with a foundational understanding of blockchain
healthcare, government and many other industries, innovators to disrupt and transform traditional business models.
• Robotics (Specialization for Mechanical Engineering Students) Advancement in technologies has led to making the specialization course in themultidisciplinary field of robotics that equips students with the necessary skills to analyse, design and control complex technical systems.
• Robotics (Specialization for
and cryptocurrency. it does provide a basic
Mechanical Engineering Students)
understanding so the student can begin the
Advancement in technologies has led to making
journey of exploring the big-gest technology
the specialization course in themultidisciplinary
since the internet.
field of robotics that equips students with the necessary skills to analyse, design and control
• User Experience (Specialization for B.Tech/ B.des students) User Experience (UX) design is a sunrise indus-
complex technical systems.
• IOT (Specialization for Electrical
try which is growing at a swift paceowing to the
& Electronics Engineering Students)
growth in the digital economy. UX is the design
New era of technology advancement has
of digital products whichcombines arts, science,
increased collection and use of data withhelp of
psychology and technology. This course applies
IOT is becoming more prevalent. This program is
to students from any field of UX design
designed to expand.
• IOT with Cloud Worx:
• RPA- Robotic Process Automation
“The IoT will have a great impact on the econo-
A 2016 report by McKinsey and Co. predicts that
my by transforming many enterprises into digi-
the Robotic Process Automation market could
tal
business
be worth $6.7 trillion by 2025. Robotic Process
models, improving efficiency, and increasing
Automation (RPA) is perpetually the eventual
employee and customer engagement.’’ Mark
future of automation for any business process.
businesses,
facilitating
new
Hung, Vice President, Gartner Research
• Fintech (Specialization for B.Com/ BBA students)
• Cybersecurity (Specialization for B.Sc. IT/ BCA Students) The program focus on cultivating 21st century
FinTech is a niche financial service skillset that
skills, capabilities and attributes,bringing out
amalgamates Finance and Latest Technology,
curiosity, adaptability and critical thinking in
like Big Data Analytics, Artificial Intelligence
Cyber Security. Start your journey in Cyber
and Blockchain.
Security with this program that protects data
• Big Data Analytics
network, secure
Data is everywhere; every second we create new
• Design Thinking
data, and there is an urgent need to preserve
Design Thinking helps evolve a human-centric
whatever data is being generated for fear of
approach to innovation in the Product/Services
missing out on something important, Big data
being developed for the User. This program will
Analytics is one of the emerging future skills
help you master the concepts of Design Think-
•
ing.
AI & ML (Specialization for B.Tech and BCA Students)
• Cloud Computing
Become a full-fledged professional in artificial
Cloud computing is the next big thing and in-de-
intelligence (AI) and machine learning (ML).
mand skills among IT. Today more than 90% of
A high-tech program with an industry-oriented
companies are on the cloud. Ever since it was
curriculum that providesstudents with excellent
introduced, cloud computing trends show
career opportunities.
year-on-year growth.
For more information Give a missed call at:
8367 797 112 To Know More vist www.imaginxp.com/courses/
Corporate Courses Our corporate trainings are designed to meet the organisations training objective wherein we map the skills as per organisational structure and identify level based skill gaps. Accordingly, we customise the offering by defining a clear roadmap. This involves designing course structures and modules based on employee level and expertise. We deliver both online and offline course delivery, which is based on practice based pedagogy. Our trainers are practicing industry professionals having rich and diverse experience. The training KPIs are defined and continuous evaluation and assessment are implement to measure the participants progress.
Corporate Offerings DESIGN THINKING:
UX:
STRATEGY
• Design Thinking, Training & Workshop
• UX Design Thinking & Workshops
• Creative Strategy in Art & Design
• Design Sprint Consulting Workshops
• Product Lockdown & UX Workshop
• Customer Experience Design Strategy
• Creative Thinking & Problem Solving
• UX Design Management
• Time Management
• Design Trends & Emerging Technology
• UX for Emerging Technology
• Digital Experience Strategy
• Ideation, Innovation & Patenting
• Responsive Design
• Enterprise Experience Strategy
• Customized training & workshop for
• Data Visualisation
Design tools
• Customer Centricity • Omni chanel Customer Experience Design
MISCELLANEOUS • Time Management • Service Design Workshop
• Information Architecture • Mobile UI
Our Corporate Clients
Editorial Board
Neha Deshbhratar Editor in Chief
Faculty Members
Naicy Rajput
Abdul Kalam
Sweta Raj
Priyanka Gehlot
UX Design Faculty
UX Design Faculty
UX Design Faculty
UX Design Faculty
SPIT Uiversity
Sandip University
Chitkara University
Jagannath University
Shailja Singh
Namrata Singh
Debarghya Kumar
UX Design Faculty
UX Design Faculty
UX Design Faculty
Chitkara University
Jagran lakecity University
DIT University
Students Members
Parth Garg DIT University
Tushita Bhatia DIT University
Neeraj Negi DIT University
Abhijay Tondak Jagannath University
Hardik Shettigar Srinivas University
Rakshika Dhar Chitkara University
Harman Bains Chitkara University
Semee Najnath Srinivas University
Curriculum Team
Eshayat Taskin Curriculum Designer
Rucha Udgirkar Content Writer
Natasha Mascarenhas Curriculum content associate
Feedback Form for journal(Google form link) 1. Name, email and phone no. 2. Based on 1 to 5, rate our design Journal. 3. Which one is your favourite section in the design journal? 4. We believe in solidarity, genuine and honest feedback to improve our Journal.
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UX Designer
Product Designer
V/S
UX Design is creating products or services that provide meaningful experiences to the Users.
Product Design is defined as an approach to shape new products and services from start to end.
Product Designer
UX Designer
UX designer will identify the
Product designer will propose
problems of the business.
product solutions.
For the UX designer, the priority
For a product designer, it’s the
is usability and user satisfaction.
process, business, cost & brand.
It focuses on the needs of the
It focuses on the needs of the
Customer.
Customer as well as the Company.
It includes aspects of branding,
It includes aspects like market
design, usability & functionality.
research, identifying problems, product development, providing solutions.
LEARN DESIGN FOR A BETTER TOMORROW WITH IMAGINXP
Chandigarh Delhi
Gurugram
Noida
Jaipur Indore
Kolkata
Nagpur Mumbai (Vashi, Andheri: Pune(Baner/Kharadi) Hyderabad
Bengaluru Chennai
Office no. 401, 4th Floor, Golden Empire opposite Syngenta, Baner, Pune, Maharashtra 411045 Call us at: 9908 008 650 OR vist: www.imaginxp.com