Gift boards

gift (gft)

n.

1. Something that is bestowed voluntarily and without compensation.

2. The act, right, or power of giving.

3. A talent, endowment, aptitude, or inclination. tr.v. gift·ed, gift·ing, gifts 1. To present something as a gift to.

2. To endow with.

pure and simple plainly, and without having to say anything else pure and simple and plain and simple absolutely; without further complication or elaboration.

Brief

Research

Create a branding and identity for a gifting range called ‘Gift’. Gift has plain and simple aesthetic products focusing on quality and appearance.

I started by looking into the type of products the range would have so I could get a feel for how the branding could complement this. I needed to ensure a brand loyalty to maintain customers as the products weren’t as visually loud as other ranges. I also needed to consider how it could stand out against competition. I looked into the word gift and took a focus of the act of giving.

Gift*

*Beautiful, quality wrapping

Logo

Concept

I kept the logo clean and stripped back to reflect the products. The asterisk is an icon for the brand. Not only is it a star to represent something special but also is a silhouette of a figure jumping in the air with joy. This asterisk will work as a concept for the brand.

The asterisk works as a concept for the brand as not only a logo but also as the punctuation symbol. It asterisks to the products from the name to a key word to which the action of the product does e.g. tie or wrap. This shows the products as an extension to the brand and also works as a logo on the packaging.

~ ^ o !

+

New home

Goodbye

Get Well Soon

Wedding

Celebrate

Thank you

Icons Extending on the icons imagery I generated a range of symbols that reflect different gifting occasions. These can be applied to other products such as gift wrap and greeting cards.

*

Market Research I looked at the potential stockers of the brand and how they currently display ranges, types of products and the packaging of potential products.

Often the products are separated into product type unless in an overall range such as the pattern one featured. As a collection they will need to be displayed together as whole to stand out as a branded range. The display of these products could also differ from the others by using structured point of sale displays to keep the products maintained nicely.

Giftbox

Ribbon

Confetti

Wrapping sheets

Celotape

Product Design To develop the brand to have a real unique selling point I decided to design the packaging to aid the products and use of the user. This would create a use for the packaging other than just branding the products as well as keep the branding intact with the product. Creating a strong brand image which has a concept to make the product more functional will increase brand identity and loyalty.

Therefore using inspiration from various other products I have applied useful functions to the packaging to aid the customers use or the quality of the product.

Development

Products

I looked into stock and I decided to maintain the simplicity I would not use colour but frosted plastic which will represented through using tracing paper. I would also use corrugated card for the gift box and ribbon wheels as the stock works well with the colouring of the products. With the experimenting of the nets and stocks my packaging began to change and develop more appropriately with the products.

I did some research into different products that gift ranges sell and where stocked ones that were appropriate to the brand. I then sourced these and worked with them to create packaging suitable for it’s size and use.

Brand Language Due to the act of giving being a personal act of human interaction I had wanted the brand language to reflect this. I researched into other products which had a conversational tone with the customers looking at different ways in which this could be done.