gift (gft)
n. 1. Something that is bestowed voluntarily and without compensation. 2. The act, right, or power of giving. 3. A talent, endowment, aptitude, or inclination. tr.v. gift·ed, gift·ing, gifts 1. To present something as a gift to. 2. To endow with.
pure and simple plainly, and without having to say anything else pure and simple and plain and simple absolutely; without further complication or elaboration.
Brief
Research
Create a branding and identity for a gifting range called ‘Gift’. Gift has plain and simple aesthetic products focusing on quality and appearance.
I started by looking into the type of products the range would have so I could get a feel for how the branding could complement this. I needed to ensure a brand loyalty to maintain customers as the products weren’t as visually loud as other ranges. I also needed to consider how it could stand out against competition. I looked into the word gift and took a focus of the act of giving.