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A Tristan Communications Ltd. Publication

Manitoba-based decorator continues to make a growing impression after three decades

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Volume 20, Issue 3

Bangladesh Factory Collapse Underpins Perils of Sourcing Direct Part three in a six-part series By Adriano Aldini, Imprint Canada

Industry marketing expert Mark L. Venit asked the question: “What’s in a name?� Well, if your company is anything like Manitoba-based Creative Print All, then it’s a heck of a lot. Venit would be proud, as Creative Print All’s name is a paradigm of what he stressed in his fourpart article series, What’s in a Name?, in which he outlined the fundamental criteria to consider when naming or renaming your company. (If you haven’t already, be sure you check out Venit’s article series which starts in Imprint Canada’s September/October 2012 edition and runs through to the March/April 2013 issue.) The company’s name is an accurate and to-the-point description of what it has been doing day-in and day-out since Ross Davies started the business more than three decades ago. Back in the mid-1970’s, Ross – having worked in the sign industry for several decades prior - decided to start his own business out of his basement in Niverville, Manitoba, hand printing signs for local customers. After seven years, Ross moved the company out of his home and his oldest son Patrick came on board at the age of 18.

In the January/February 2013 issue of Imprint Canada, we kicked-off a six-part article series which looked at the topic of direct overseas sourcing. In part one of this series, we highlighted five perils of sourcing direct, with the top three being: Finding the Right Manufacturer; Program Execution; Ensuring Quality Control. Due to the recent garment factory collapse in Bangladesh, the spotlight has been firmly placed on the saftey of global apparel manufacturing, and we found it timely to revisit these perils.

GLOBAL (RE)ACTION As rescue efforts were brought to a close on May 13, 2013, the Rana Plaza collapse in Bangladesh suffered more than 1,100 casualties. The country has approximately 3.6 million garment workers and is the third-largest exporter of clothes, behind China and Italy. In light of this most recent tragedy, more than 30 companies have signed the Accord on Fire and Building Safety, which is a first-of-its-kind, legally-binding contract that holds brands accountable for safety and labor conditions in the factories they employ in Bangladesh. <W]ZKQVO -QZMK\ ,WV\QV]ML WV 9IOM

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Get caught up on the latest industry news

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Screen Printing expert Mike Hishon answers your technical questions in our latest edition of Q+A 10 =4F ?A>3D2C B?>C;867CB

Imprint Canada's showcases the newest wearable fashions, advertising specialty items, supplies and equipment 16 1H C74 =D<14AB

Imprint Canada asked suppliers and distributors across Canada what impact the climate has on their business

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IMPRINT CANADA May/June 2013 - Volume 20, Number 3

Follow us: twitter.com/imprint_canada

MAY/JUNE 2013 Some of the key findings that caught my attention were the following: • There are more than 12.5 million Generation Y's currently in Canada (more than 37% of our population). • Only 29% of currently employed Generation Y's view work meetings to decide on a course of action as very efficient • 61% of employed Generation Y's don’t believe they need to physically be in an office with co-workers to be productive.

Real Time at the Same Time

• 35% of employed 18-29 year olds have started their own business on the side to supplement their income.

The Oxford Dictionary describes Generation Y as "the generation born in the 1980s and 1990s, comprised primarily of the children of baby boomers and typically perceived as increasingly familiar with digital and electronic technology." Over the past several months, it seems an increasing number of media outlets have attempted to shed light on the characteristics that define this particular demographic as their proliferation into the workplace continues to expand. One particular report that I found enlightening was published online by shift27.com; it provided me with much needed insight into Generation Y.

The study also revealed that among this demographic, Generation Y's tend to view success as something shared across an organization through flattened leadership. No matter their role, they want to provide input and even collaborate directly with the CEO if relevant. As a group, they are also more willing to trade high pay for fewer billable hours, flexible schedules and a better work-life balance. Based on of these findings, it appears evident that Generation Y will transform the present day workplace to better suit its needs and core beliefs. At the same time however, I wonder if all impacts on the workplace will be positive ones. While I try to remain optimistic that the Generation Y mindset will revolutionize the workplace for the better, my instincts tell me that the core values they reflect will result in even less real time communication and greater fragmentation TM of resources than exists today. ',*,7$/ With a greater number '(&25$7,1* of individuals working 6833/,(6 in more independDOVR DYDLODEOH ent and fractured 1HHQDK 7 6KLUW time intervals, work7UDQVIHU 3DSHU places - and eventually marketplaces - will lack /DVHU &RSLHU the benefits derived from larger groups ,QNMHW working harmoniously +HDW 7UDQVIHUV in the same direction at the same time.

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THE PERILS OF SOURCING DIRECT REVISITED CONTINUED ON PAGE 6 COMPANY PROFILE: CREATIVE PRINT ALL

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INDUSTRY NEWS SCREEN PRINTING Q+A WESTERN IMPRINT CANADA SHOW BY THE NUMBERS

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CONTINUED ON PAGE 8

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WEARABLES SHOWCASE

31

AD SPECIALTY SHOWCASE

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SUPPLIES & EQUIPMENT SHOWCASE

PUBLISHER Tony Muccilli : tony@imprintcanada.com PRODUCTION MANAGEMENT Adriano Aldini : news@imprintcanada.com

CONTRIBUTING WRITERS Mark L. Venit, Ted Stahl, Adriano Aldini, Fran McAvity MARKETING COORDINATOR Steve Silva: feedback@imprintcanada.com OFFICE ADMINISTRATOR Maria Natale: shows@imprintcanada.com GENERAL INQUIRIES feedback@imprintcanada.com, (905)856-2600 ADVERTISING SALES

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Imprint Canada is published six times per year by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted after three months from the date of publication. TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycroft Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884

GST Registration #: RT892913294

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Industry News Gildan Activewear announces record results for second quarter Updates guidance for full fiscal year

Gildan Activewear Inc. (TSX:GIL)(NYSE:GIL)

announced record results for the second quarter of the 2013 fiscal year, which were in excess of the guidance range it had previously provided in spite of challenging market conditions and the impact of unseasonal weather conditions in both operating segments.

Second Quarter Results

Net earnings were $72.3 million or $0.59 per share (all figures U.S.) on a diluted basis for the second fiscal quarter ended March 31, 2013, compared with net earnings of $26.9 million or $0.22 per share in the second quarter of fiscal 2012. Results for the second quarter of 2013 include restructuring and acquisition-related costs amounting to $0.4 million after tax. The growth in the Gildan's net earnings from the second quarter of 2012 was due to the benefit of significantly lower cotton costs together with higher unit sales volumes in both the Branded Apparel and Printwear operating segments, and a more favourable product-mix for Branded Apparel. This was partially offset by lower selling prices for Printwear, including the $0.04 per share impact of a distributor inventory devaluation discount in the quarter, higher manufacturing costs, the charge for the discontinuation of Anvil® product-lines, higher selling, general and administrative expenses and higher income taxes. Net sales in the second quarter amounted to $523.0 million, up 8.4 per cent from $482.6 million in the second quarter of fiscal 2012. Sales for the Printwear segment amounted to $368.0 million, up 2.0 per cent from the second quarter of fiscal 2012, and sales for the Branded Apparel segment were $155.0 million, up 27.4 per cent from the second quarter of last year.

The slight increase in sales in the Printwear segment was due to approximately 4 per cent unit sales volume growth in the U.S., primarily due to the acquisition of Anvil®, and almost 20 per cent unit sales volume growth in international markets. The 27.4 per cent growth in sales for the Branded Apparel segment was due to the impact of the acquisition of Anvil® and increased sales of Gildan® branded activewear to retail customers, partially offset by slightly lower sales of socks compared to the second quarter of last year.

Year-To-Date Earnings

Net earnings in the first half of fiscal 2013 were $107.6 million or $0.88 per share on a diluted basis, compared to net loss of $19.2 million or $0.16 per share in the first six months of fiscal 2012.

Outlook

Net sales for fiscal 2013 are now projected to be slightly in excess of $2.15 billion. Net sales for Printwear are projected to be approximately $1.45 billion, and net sales for Branded Apparel are projected to be slightly in excess of $0.7 billion. Gildan now expects full year adjusted EPS of $2.65-$2.70, as the more favourable than projected second quarter results and projected increased supply chain and manufacturing efficiencies for the balance of the year are assumed to offset the negative impact of higher than previously projected cotton costs in the fourth quarter. Gildan believes that it is well positioned for continuing growth in sales and earnings, as it brings capacity on-stream to support its sales growth initiatives in both operating segments.

BrandAlliance welcomes Marc Roy as CEO BrandAlliance™ is pleased to announce the appointment of Marc Roy as Chief Executive Officer and member of the Board of Directors, as of May 27th, 2013. Marc Roy brings 20+ years of industry experience to BrandAlliance, having previously served as CEO of Accolade Reaction from January 1999 to February 2010. “I am elated to be joining such a dynamic group of talented and creative people. BrandAlliance’s collaborative culture has always attracted me and was a key factor in

my decision to come on board” explains Marc Roy. “The executive team and I share a common vision not only for the company but the entire industry, making this move a perfect fit,” he added. “We are thrilled to have Marc play a significant role in our long-term strategic plan of accelerating growth in North America, as well as globally” explains Nick Thompson, Chairman of the Board.

Ash City appoints new Vice President of Canadian Sales and new Communications Manager Ash City Worldwide is proud to announce two recent additions to their team with the appointment of Craig Ryan as Vice President of Canadian Sales, and Nadia Santoli as the company's new Communication's Manager. Ryan's role will be responsible for Canadian Sales and Sales Support, and will oversee both Ash City's Canadian Sales Representatives and Key Account Managers. Craig joins Ash City with a wealth of experience in Sales, most recently at Easton Sports, where he was the Vice President, Product Marketing and Global Hockey Sales. His experience also includes senior roles at Reebok/CCM and The Hockey Company, within the Apparel and Ad Specialty Apparel sales functions. "Craig's apparel industry experience and his deeply established Canadian market relationships are a significant asset to our Senior Management team," said Doug Hayes, President and CEO, Ash City. "We are pleased to have him on board, and look forward to achieving the next level of excellence and growth at Ash City." "I'm thrilled to be a part of the Ash City team – this company has made huge strides in the apparel industry, and I look forward to generating even more success for this already outstanding corporation," said Craig Ryan.

New Communication Manager

Nadia Santoli's role as the company's new Communications Manager will be responsible for public relations, media management, copywriting and internal communications. With over nine years of PR and communications experience, Nadia most recently held the District Public Relations Manager role at Robert Half International, and successfully elevated its brand presence in the Canadian market. “Nadia’s unique experience and enthusiasm will complement our Marketing Team tremendously, and we’re looking forward to leveraging her skills, as we continue to tell the Ash City story,” said Laura Turner, VP of Marketing, Ash City.

ESP acquires Promobilia ESP Canada has announced that it has finalized the acquisition of Promobilia. “The fit and culture between the two companies will make

for a very positive experience for our valued customers going forward. I was impressed with the professionalism and product knowledge the Promobilia staff has acquired," said Merrick Falkenstein, president of ESP. "We approached ESP as I was impressed with their operations," said Paul Kan Lum, owner of Promobilia. "ESP fits all I was looking for.” Promobilia’s offices in British Columbia will remain operational with key employees and all corporate contact information being retained.

Joto moves into new western Canadian facility in Coquitlam, BC Joto announced that its western Canadian facility is moving to a new address in British Columbia. Effective May 20th, 2013, Joto's western Canadian facility, which was previously located in Burnaby, will be moving to Coquitlam, BC.

The company's new address and contact information is as follows:

#108-1750 Hartley Avenue, Coquitlam BC V3K 7A1, Canada. Tel: 604-520-1803 : Fax: 604-520-1833

The company's toll free numbers remain unchanged: Phone 1-800-565-5686 : Fax 1-800-565-5622.

Industry News, Continued on Page 10

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IMPRINT CANADA | May/June 2013

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Some of the companies that signed the agreement include:Â H&M, PVH, Zara, Tesco, Marks & Spencer, Primark, Mango, Helly Hansen, G-Star Raw, Loblaws, and Benetton. "We recognize the commitment that these companies are making towards ending the cycle of factory disasters in Bangladesh," said IndustriALL General Secretary Jyrki Raina. IndustriALL, a global union representing 50 million workers in 140 countries in various manufacturing sectors, drafted the Accord along with UNI Global Union. "We call on all other global brands sourcing from Bangladesh to join us in making sure that every garment worker in Bangladesh can work in safety," added Raina. Other North American retailers, such as Wal-Mart, are discussing whether to forge their own Bangladesh safety agreement as an alternative. Wal-Mart announced it would conduct in-depth safety inspections at all 279 Bangladesh factories with which it works and publicly release the names and inspection information. Wal-Mart said it would also have Bureau Veritas provide fire safety training for every worker in every factory in Bangladesh that produces its goods. Bureau Veritas is a European testing and inspection company that, on behalf of Wal-Mart, assesses factories and trains workers in Bangladesh.

THE PERILS OF SOURCING DIRECT - REVISITED 1. Finding the right manufacturer As working conditions in manufacturing facilities overseas come under increased media and public scrutiny, finding the "right" manufacturer to produce your wares has never been more important - both from a critical position of safety, as well as from a PR standpoint. Suppliers in our industry have invested massive amounts of capital and resources to establish offshore manufacturing facilities and/or supply chain infrastructures that satisfy the ever-diversified needs of distributors. Distributors looking circumvent established supply channels in hopes of attaining larger profit margins will realize that one of their biggest challenges will be securing a safe and reliable manufacturer to partner with. The resources required to procure a safe, ideal partner are immense. With factory working conditions in the media's spotlight more than ever before, the qualifying factors for vetting a

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manufacturer's safety and ethical track record have arguably never been more critical. Questions like the ones listed below need to be answered in a clear, transparent manner: •

Does the factory comply with global standards for human rights and safety in the workplace?

•

Are environmental laws and safety regulations being adhered to?

•

Is there a quality management structure in place?

•

Does the manufacturer hold an ISO certification?

Properly vetting a factory requires plenty of time, money and research. The realities of business make it so that during this process, it can become dangerously convenient to curtail your search and simply partner with a manufacturer that "seems" right. This is big mistake which could lead to partnering with a manufacturer whose operations violate ethical and safety standards. From a PR standpoint, the ramifications for a company sourcing unethically-made goods are potentially devastating. "From a public relations perspective, the cost to companies is significantly more than it would have been for them if they would have manufactured or sourced those garments locally," said Mathew Wilson, Vice President of National Policy for Canadian Manufacturers & Exporters. As has been witnessed by the Rana Plaza factory collapse, even multinational corporations and retail giants are not impervious to serious problems with their offshore production partners.

2. Program Execution Translating conceptual ideas into finished products is not something which happens overnight; bridging the communication divide between your company and the offshore factory floor - in order to ensure all products meet specifications - takes time, money, patience and planning to get right. Even though many popular garment and promotional product categories have been knocked-off or reverse engineered by offshore manufacturers, there is no guarantee of adherence to original specifications on dimensions, materials, performance, or worker safety.

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The only way to ensure adherence to any of these parameters is to develop a clear set of parameters and safety guidelines to which the imported products must be manufactured. The next step is to enforce these guidelines, which is where quality control comes into play.

3. Quality Control The economic realities of our consumer behaviour have illustrated that shoppers are more sensitive to price tags than product origins. While people will openly say they abhor the use of sweatshops and unethical labour standards, much of this goes out the window when most people actually go shopping. They often either forget these opinions or choose not to act on them if the price just isn’t right. Experts have called this the “social respectability� or “social desirability� bias. The lack of any real enforceable ethical and safety legislation in low cost manufacturing nations - coupled with the aforementioned reality of Westerner's ingrained consumer behaviour - has produced a vicious cycle in which low cost is king. For importers, what this means is that there is no guarantee that the manufacturer they've partnered with is actually producing the goods on the same factory floor that they carefully vetted. In order to squeeze out more profit, there have been instances where the offshore manufacturer moves production to lower cost facilities with unregulated and unsafe working conditions. To avoid tactics of this nature, a company-owned, quality control team physically in the offshore factories monitoring production will ensure working conditions, safety standards, and product specifications mandated are strictly adhered to. The team should be composed of non-factory employees who explicitly understand all facets of your quality control guidelines as well as the factory’s processes in order so they can communicate these in ongoing manner with offshore production managers and key factory personnel. For smaller-volume programs, the cost of placing a company-sponsored team offshore doesn't make much fiscal sense, and thus the onus of monitor production falls to a third party, or even the manufacturing partner themselves. Unfortunately, when things go wrong, or worse, when disaster strikes in a way that it did in Bangladesh, relying on offshore manufacturers or third-world governments to enact and enforce post-disaster legislation leaves far too much room for error and more innocent people potentially at risk. The newly signed Accord on Fire and Building Safety is a step in the right direction as it sets a global example for manufacturers being held accountable for safety practices, training, and labour conditions in the factories employed in Bangladesh. It's unfortunate however that it took a disaster of this magnitude to fast-track its creation. Whether or not similar accords of this nature will be enacted in other developing nations where production sourced from is another issue yet to be addressed. Details of the Accord on Fire and Building Safety can be viewed at www.laborrights.org.

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A short year later, Ross’ second son Glen joined the business, and the company expanded its services to include screen printing and apparel decoration with the purchase of its first four-head manual press. During this time, Patrick left the company for a couple of years to work for a Canadian screen printing supply company in order to further hone his skills and perfect the craft. Upon his return a couple of years later, Patrick armed with a whack of industry knowledge - helped expand the screen printing side of the business to the point where it became the majority of work they produced. (With the know-how he attained, Patrick, together with Glen and Ross, built their own custom drier!) As the apparel decorating side of the business continued to flourish, Creative Print All moved into a new facility in Steinbach, MB and decided it was time to incorporate inhouse embroidery to its list of services. “At that time we were contracting our embroidery business out to a company in Winnipeg,� explains Patrick. “Between the driving back and forth and the money spent on the outsourcing, we figured we could do it better ourselves,� he added.

In the mid-2000’s, Creative Print All expanded once again, this time incorporating promotional products into its growing list of offerings, while also adding a new large format printer to its full colour signage business. “We noticed that our clients were having to buy a lot of different products from many different companies,â€? explained Glen. “So we decided it was in our best interest to create an environment where we could deliver the widest breadth of solutions to our customers.â€? In 2010, the company moved once again, this time into a gleaming new 5,000 square foot facility, complete with a showroom, 4,000 square feet of production space and a 2,500 square foot mezzanine. Today, Creative Print All employs 15 dedicated staff members and is equipped with 18 embroidery heads, several screen printing stations, a large format printer, and a heat transfer machine. The company creatively prints all business that comes through its doors, and – thanks to three decades worth of quality work - has a built a long-standing reputation for providing complete graphic solutions among its more than 3,500 locally-based clients. “One of the main things we do so well – in addition to having a great sales team – is that we produce all our work in house. We are very hands on with everything,â€? said /ZWU 5MN\# =PM ,ZMI\Q^M 9ZQV\ *TT \MIU$ 5IZZa /ZQM[MV X]\[ \PM NQVQ[PQVO \W]KPM[ WV I [QOV$ ,ZMI\Q^M 9ZQV\ *TT [ VM_ [PW_ZWWU Glen, who together The tipping point for Creative Print All to bring embroid- with Patrick oversees much of the production in the shop. ery services in-house came during the Christmas rush “While the learning curve was pretty steep as one would of 1999, when their existing contractor was too busy to expect when continuously adding new technology to a complete the orders they gave him (he left about 25 P.O.'s fully functioning business, we were determined to get it sitting on the table). right‌and we did!â€? “In 2000, we attended the Toronto Imprint Canada Show This hands-on approach ensures that any product that and purchased our first four-head embroidery machine,â€? said leaves Creative Print All’s building is produced properly. Patrick. From there, the company then added a single head In terms of product mix, currently 40 per cent of sales to accommodate samples, sew-outs and personalized orders. comes from the embroidery side; 25 per cent comes

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from the sign business, and the remaining 35 per cent is divided relatively equally between promotional products and screen printing. This wide range of services has benefited Creative Print All in more ways than simply being a one-stop complete graphics and promotional design shop; offering such a wide gamut of services has helped the company insulate itself from the economic downturn that hit the Canadian economy at the tail end of 2008. “Our departments were affected by different industries during the recession,� says Patrick, who explains that the company was able to sustain moderate growth during this tumultuous period due to the very fact that their services are so diversified.

A True Family -Run Business Creative Print All is in every way a true family run business. Founding father Ross, now 87, is still involved with the business, handling bookkeeping duties and keeping his experienced eye on things. The relationship that the company enjoys with its team is excellent. With the majority of staff being long-time team members, they too are treated very much like family. “We’ve had staff that has left for personal reasons who have ended up coming back to work for us,� noted Patrick. “If they’re asking to come back and work with us, it’s because we’ve treated them very well.�

Above and Beyond the Call of Duty Like most decorators and distributors in our industry, dealing with rush orders can be a challenge; it always seems that customers are asking for their decorated products “the next day.� Patrick explains that while this reality is a daily challenge for them, Creative Print All still works as efficiently as possible to get orders turned around and out the door. At times however, there arises a situation where a REAL rush order is required. In Creative Print All’s case, this happened when one of their major accounts in the agriculture industry called them up in the middle of the week to bid on a job that required the rebranding trucks, office buildings and feed mills for a takeover the client had just finalized. “We were informed that we got the contract on Friday and all the new signage had to be completed before Monday morning,� recalls Patrick. The logistical challenge was quite daunting to say the least. Not only was the signage that was required for the feed mills and buildings extremely large, it needed to be applied 75 feet in the air. Creative Print All worked tirelessly to produce the signage that same night and contracted four crews which they dispatched to different areas of the province to rebrand each of the client’s trucks while the in-house team tackled the installation of signage for the feed mills and buildings. Nevertheless, the hard work ultimately paid off. “It was one of our greatest success to date,� noted Glen. This dedicated, hands-on approach has been the only way Creative Print All knows how to conduct its business. As Mark L. Venit would say, “It’s only fitting that their name says it all.�

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A: When faced with a question like this, I have conflicting feelings. As a screen printer who has always been hands-on, I like to keep things "In - House" as much as possible. In the case of weather resistant waterproof vinyl stickers, however, I would choose to outsource the artwork. Companies like Stahls' specialize in this type of embellishment, and it’s as simple as sending your artwork, choosing the size, colours, and quantity and they definitely do the rest. The most important thing is that the product you deliver to your customer will hold up under the conditions required while looking it’s best. @) FWPc R^[^da bT_PaPcX^] b^UcfPaT f^d[S h^d aTR^\\T]S. 8 RdaaT]c[h dbT ?W^c^bW^_ U^a bT_PaPcX]V U^da R^[^da _a^RTbb Y^Qb 0]h bdVVTbcX^]b U^a ^cWTa b^UcfPaT X bW^d[S QT dbX]V.

A: If your using PS, I would suggest trying Accu-Rip by Freehand Graphics. It comes with an "All Black" option that lets you turn your epson 1400 into a printing beast. If you are looking to switch, Digital Art Solutions has Smart Designer X4.5 which is an amazing Rip Software. @) 8 \ cahX]V c^ _a^SdRT P aTU[TRcXeT _aX]c ^] _^[h b_P]STg Q[PRZ [^]V b[TTeT bWXacb 8 \ dbX]V P fWXcT _^[h d]STaQPbT fXcW P bcaTcRW PSSXcXeT FWT] fT _aX]c Xc Xc [^^Zb VaTPc Qdc fWT] fT aT\^eT Xc Ua^\ cWT _[PcT] Xc aX__[Tb _dRZTab FWPc X P\ S^X]V fa^]V.

A: It doesn’t sound like your doing anything wrong, except possibly using too much spray adhesive. Pulling and stretching your product off the platen will definitely create a rippled look. @) 7^f \dRW bW^d[S 8 RWPaVT U^a UXgX]V \h R[XT]cb Pacf^aZ P]S bT_PaPcX]V R^[^dab.

A: The important questions you need to ask yourself are as follows: • How long does it take you to separate your artwork? • What are you using to separate the extensions? • And most importantly, what is your time worth? I have always blended my artwork charges into my film charges. For example take the artwork supplied and charge your customer film at $12 - $15 for front left separations, and $20 for full front or back pieces of film. Also charging $20 per screen setup and you should have everything well covered.

painfully slow and kills production. Having the machine setup to run all day long is key to your success. Another way to speed up prep time is to have several jobs placed on one screen. The key is to look at upcoming jobs and determine which film will go where. For example almost every job will have a white plate. Make sure however, that when putting two different jobs on one screen that the colours match.

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A: Employees need to be able to have " great hands " in this industry. Honestly, anyone can learn the process but some have the ability to pull a squeegee from day one. After your potential employee makes it past the resume stage, you should see what type of skills they possess on the press. No one wants to scrap garments, and lost product kills margins. It’s extremely important that you have a person who is interested in the process as well. Remember, it takes a certain type of person to print day-in / day-out.

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Answers were provided courtesy of Mike Hishon of Hishons Custom. With over 18 years experience in textile screen printing, Mike is a graphic artist who has amassed such clients as the Stratford Festival (North America's biggest Shakespearean Theatre) for which he designs and prints for their world renowned Theatre Stores. For more tips and tricks, please visit www.thescreenprintersguide.com @) BW^d[S 8 QT PbZX]V \h R[XT]cb c^ bdQ\Xc cWTXa Pac f^aZ X] eTRc^a U^a\Pc ^a Pb P WXVW aTb^[dcX^] X\PVT. 8b ^]T V^X]V c^ QT TPbXTa U^a \T c^ f^aZ fXcW.

A: Vector extensions are always your best bet. If your customer comes back in a few months looking to order more shirts but wants to add another location, vector based extensions are easily re-sized without losing any quality. @) FT UX]S cWPc P [^c ^U cX\T VTcb [^bc X] cWT bRaTT] _aT_PaPcX^] bcPVT FWPc cX\T bPeX]V cX_b RP] h^d VXeT P ]TfQXT [^^ZX]V c^ b_TTS d_ cda]Pa^d]S cX\T.

A: Add software such as Digital Art Solutions pre-packaged art. This will have you designing like a pro in no time and will speed up production while setting you apart from the competition. Also, always prep your screens at the end of the day. Waiting for a screen to dry can be

VAPOR APPAREL Sublimation Friendly, Screen Printing, Embroidery, Heat Transfer and much more. High-quality performance apparel. Manufactured with PURE-tech™ permanent moisture wicking technology. Does not fade or wash away with time. Partnered with Unifi, Inc. to develop the Eco line. Men, Women and Youth lines. Other features include: UV Protection, Microbacterial Resistant, Stain Resistant, Reduced Static and Fast Drying.

A: Make sure the temperature is at least 320 degrees and slow down your belt. Your belt speed will be determined by how long your dryer is. I have found a trick over the years is to add a gradient or transparency of 10 per cent to your white under base. It will give your fluorescent ink something to grab on to. Try it, it will work! @) 8 WPeT P ' ^UUbTc bRaTT] c^ _[PcT] 4eTah cX\T 8 b_aPh PSWTbXeT [^PS P bWXac ^] cWT _[PcT] P]S _aX]c cWT bWXac cWT bWXac bcXRZb c^ cWT bRaTT] PUcTa cWT UXabc WXc 0\ X dbX]V c^^ \dRW X]Z.

A: It’s very possible; a heavy deposit can definitely do this. Make sure you make a stroke that will push all the ink through your screen. Another little tip would be to push down on the screen with your squeegee, after you have made your stroke (not on the image) while trying to lift the upper corner of the screen simultaneously. This will allow to ink and shirt to separate.

Industry News ,WV\QV]ML NZWU 9IOM Westhall expands into new facility Adds new Canadian sales reps to growing team Westhall Apparel has expanded into a new 20,000 square foot facility located at: 5420 Timberlea Blvd, Mississauga, ON, L4W 2T7. "This move was important to us" said Gabe Palumbo, president and CEO of Westhall Apparel. "Coupled with our new Canadian sales team, we're in a position to better provide exceptional service and great quality to our growing base of customers all across Canada," he added. Westhall Apparel's Canadian sales team can be reached at: BC - WINNING EDGE SALES LTD TEL: 604-436-2877 FAX: 604-436-2858 EMAIL: winningedgesales@telus.net

AB - HARRIS AGENCIES TEL: 780-444-6396 FAX: 780-444-6346 EMAIL: harrisagencies@me.com

SK, MB, ON, NW - ARNOTT AGENCIES TEL: 204-261-1051 FAX: 204-275-6431 EMAIL: john@arnottagencies.com WEB: www.arnottagencies.com

S.W. ON - DENNIS LEE SALES AGENCY TEL: 519-878-3334 / 905-330-6503 EMAIL:Â dleesai@rogers.com EMAIL:Â ogriffiths@sympatico.ca

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GTA - INFINITY SALES GROUP TEL: 905-274-4576 EMAIL: infinity@bellnet.ca

N.W. ON - MIKE MARTINAK SALESÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â TEL: 613-256-6618 FAX: 613-256-6192 EMAIL: mikemartinak@xplornet.com

QC - AGENCE NORDIQ QUEBEC CITY: Marc-Andre Jomphe                          FAX: 418-658-0873 EMAIL m-a@nordiq.ca

LAVAL TEL: 450-681-6673 FAX: 450-681-6670 EMAIL: david@nordiq.ca EMAIL: kevin@nordiq.ca

REDEFINE PERFORMANCE

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OCTOBER 18-19, 2013

15

BMO CENTRE - HALL C

annual

Calgary, ALBERTA

(;+,%,725 /,67 DV RI 0D\

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('8&$7,21$/ 3$&.$*( 5A830H >2C>14A ' 9 EGJFAF? G> =E:JGA<=JQ OAL@ :=N=JD=Q >A=D< 9F< >J9F E;9NALQ "KH=;A9D LOG%H9JL K=EAF9J" H9JL )2 <A?ALARAF? <=KA?FK >GJ >9:JA; 8:30 a.m. – 10:00 a.m. Drive forward to quality digitizing. This session will cover detailed analysis of the design components in order to understand “Design to Fabric.� We will look at specific densities, underlay, stitch angles, compensation and stitch length -- key components for quality and production. This session will lead us straight into marrying the design components to fabric and the effective use of embroidery aids. Beverley Field, Artistic Digitizing

H9JL *2 E9JJQAF? <=KA?FK LG >9:JA; 10:30 a.m. – 12:00 p.m. This session will continue to develop the “Design to Fabric� theme. We will be going over the fabric components we need to understand in order to effectively choose the correct embroidery aids. We will discuss the various threads, needles, backings, toppings, and adhesives along with techniques for proper hooping and fabric preparation. Learn to recognize the digitizing flaws you can correct with your embroidery aids. Discussion and examples of Design to Fabric will help clarify choices as to what aids to use for which fabrics. Fran McAvity, Gunold Canada

B0CDA30H >2C>14A ( KM:DAE9LAGF >GJ L@= 9HH9J=D AF<MKLJQ 12:30 p.m. - 2:00 p.m. Define sublimation and its processes in regards to apparel and promotional soft goods. Learn the process for both small and large format sublimation; Who is currently doing sublimation, and the value the sublimation process can bring to both the end-user and the distributor of sublimation. This session will touch upon how to get started in sublimation printing, as well as the benefits and pitfalls of both producing sublimation and selling it as a final product. Kai Low, Oddball Workshop Digital Printing

"KH=;A9D HJ=K=FL9LAGF" <AK;GN=J @GO NAKAGF$ 9DA?FE=FL$ 9F< =P=;MLAGF OADD ;@9F?= L@= O9Q QGM D=9< 2:30 p.m. - 4:00 p.m. The Work of Leaders distills leadership best practices into a simple, compelling process that helps leaders at all levels get immediate results. Essentially, leaders have three fundamental responsibilities: 1. Crafting a Vision 2. Building Alignment 3. Championing Execution Using the framework of Vision, Alignment, and Execution, the Everything DiSC Work of Leaders Profile allows leaders to gain insight on their own leadership behaviours and how they impact their effectiveness at each phase of leadership. We can help you understand where your leadership strengths and challenges fall within 18 behavioural continua by providing context-specific feedback, and strategies for improving leadership effectiveness.

N=;LGJ%:9K=< =E:JGA<=JQ GHHGKAL= LJ9<ALAGF9D 8:30 a.m. - 10:00 a.m. Learn how to create designs with the use of drawing tools included in popular graphic systems like Pen-Slice-CombineBreakup-Offset. See how these tools will help you become faster in the design creation opposite the traditional ways of digitizing. Learn how the use of Vector-based embroidery will help you to improve speed and quality of your designs. Alexandros Papaioannou,Pulse Microsystems

;J=9LAF? <=KA?FK AFKA<= 9<G:= 9F< ;GJ=D 10:30 a.m. - 12:00 p.m. See and learn how to combine digitizing techniques inside the most popular graphic systems like Adobe and Corel. Discover how you can now continue to use your graphic system and convert your existing graphic designs to embroidery files without the need to purchase a new digitizing system. See how you can digitize designs by using the tools you already are familiar with. Alexandros Papaioannou,Pulse Microsystems

15 annual

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Cyndi Goodjohn, DiSC Profile Canada

ONLINE REGISTRATION NOW OPEN AT www.IMPRINTCANADA.COM

Founded in Montreal

Made in USA Sweatshop Free American Apparel is Jobs. At American Apparel we leverage art, design, innovation, and technology to advance our business. Our workers earn fair wages, pay millions of dollars in taxes, and have access to comprehensive medical programs.

Treated in an enzyme wash to simulate 40 laundry cycles gives this garment a unique, ultra-soft, worn-in feel and vintage-like drape. Constructed from 30-singles, 100% ring-spun combed Cotton, this tight-knit fabric provides a smooth, consistent surface ideal for all types of embellishment techniques.

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American Apparel —Canada 1550 Metcalfe Room 704 Montreal, QC H3A 1X6 Tel: +1 (514) 940–1301 Fax: +1 (514) 939–0695 canadacsr@americanapparel.net American Apparel —Factory HQ USA 747 Warehouse St. Los Angeles, CA 90021 Wholesale Imprintable Division americanapparel.net/wholesale

2011 Unisex Power Washed Tee — XS | S | M | L | XL | XXL — 100% Ring-Spun Combed Cotton — 4.3 oz/yd² = 146 g /m² Butter – 7402 U

New Silver – Cool Gray 3 U

Beni Imo – 2705 U

Crème – 7506 U

High Dive – 325 U

Pewter – 7531 U

Red Punch – 185 U

Lieutenant – 5743 U

Majesty – 275 U

Black – Neutral Black U

Navy – 282 U

White – 7541 U

New Colors

OCTOBER 18-19, 2013 BMO CENTRE, Hall C Calgary, ALBERTA >558280; B7>F B?>=B>AB

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L@= G>>A;A9D @GL=D @=9<IM9JL=JK G> L@= O=KL=JF AEHJAFL ;9F9<9 K@GO :=KL O=KL=JF HDMK ;9D?9JQ ;=FLJ= AFF2 3630 Macleod Trail South Calgary, Alberta T2G 2P9 (403) 287-3900 http://www.bwcalgarycentre.com For reservations, call: 1-877-287-3900

RATE: $129.49 (Includes a complimentary hot breakfast) SHOW CODE: Imprint Canada Show/#10090 DEADLINE: September 17, 2013

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4206 MacLeod Trail South, Calgary, AB (403) 287-2700 or 1-866-554-0162 www.hihotelcalgary.ca RATE: $124 CODE: WIC or Western Imprint Canada Show DEADLINE: September 17, 2013

119 – 12th Avenue S.W., Calgary, AB (403) 266-4611 or 1-800-661-9378 www.hotelarts.ca RATE: Starting at $119 / $185 CODE: 1310WESTER 001 DEADLINE: September 16, 2013

3828 MacLeod Trail South, Calgary, AB (403) 243-5531 or 1-800-361-3422 www.daysinn-calgarysouth.com RATE: $92.99 CODE: CG7012 DEADLINE: September 15, 2013

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Air Canada is pleased to offer special rates to delegates attending the Western Imprint Canada Show.

WestJet is pleased to offer a 10% discount off our best available fare at the time of the booking (excluding seat sales and web fares) to delegates flying to and from the Western Imprint Canada Show in Calgary.

Please book your Air Canada flight by visiting AirCanada.com and enter Promotion Code 4XAUE7V1 in the search panel. Discounts do not apply to TANGO packages nor Executive Class.

To book your WestJet flight, please contact the WestJet Groups Department at 1-888-493-7853. The convention code CC7800 must be quoted at the time of booking. P lease note that Convention Codes are not available for use on WestJet.com at this time.

Rates are available from October 11-26, 2013.

The discounted rates are available for travel up to three days prior to and three days after the Show. For travel outside of these dates, WestJet will offer the best available fare at the time of booking.

ONLINE REGISTRATION NOW OPEN AT www.IMPRINTCANADA.COM

Full chest distressed True Edge transfer. Lyell – Slub Tee.

Introducing Trimark Tee’s GET READY FOR SUMMER AND LOOK GOOD TOO, IN OUR NEW LINE OF FASHION COTTON TEES. Get inspired at www.trimarksportswear.com/decoration Lyell • 17896/97896

Northshore • 17898/97898

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IMPRINT CANADA _ 0D\ -XQH

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100% CANADIAN OWNED COMPANY

Tel.: 1-800-711-1600 Fax: 1-800-463-5222

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Coming to a Town Near You! Join us to learn about the latest innovations in heat printing and sign making. You’ll have the opportunity to see our newest products, grab some samples, and meet the Stahls’ Canada team! We’ll also have show specials and giveaways at each of our stops. Reserve your spot today — visit Stahls.ca/tour to find the location nearest you.

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CH801 Campus Classic Contrast Hood Red

W1740 Cali Beach Heathered Hood Royal Heather

W1815 Ladies Harvard Hood Bonzai

One Source. One Price. Over the years we have listened to you the client and have arrived at the most convenient and reliable system. The one source, one price method! It’s simple we take care of everything from garment to design ideas, decorating methods, and you pay just one single price. Making your life easy.

Call or visit us at Westhallapparel.ca for your one source one price. We truly have made it easy.

T 905 501 1033 • F 905 501 0398 • westhallapparel.ca

Imprint Canada surveyed suppliers and distributors across Canada to determine what impact, if any, the climate has on their business. Below are our findings.

Q.: IN WHAT SEASON DO DISTRIBUTORS PLACE THE MAJORITY OF THEIR ORDERS WITH SUPPLIERS?

Q.: HOW IMPORTANT ARE CLIMATE CONDITIONS ON SALES? THE MOST INFLUENTIAL FACTOR

orders don’t fluctuate based on seasons

31%

10%

35%

Q: HOW HAS UNSEASONABLY COLD WEATHER IMPACTED ORDERS?

10%

14%

AMONG THE TOP 3 FACTORS

25%

AMONG THE TOP 5 FACTORS

35%

NOT A FACTOR

40%

Q.: WHAT IMPACT WILL GLOBAL WARMING HAVE ON SOURCING DECISIONS?

Q.: HOW HAS UNSEASONABLY WARM WEATHER IMPACTED ORDERS?

POSITIVE IMPACT

55%

20%

45%

15%

NEGATIVE IMPACT

POSITIVE IMPACT

NEGATIVE IMPACT

POSITIVE IMPACT

25%

NO IMPACT

THE OLD FARMER’S ALMANAC LONG-RANGE WEATHER FORECAST

40%

5%

NEGATIVE IMPACT

0% 5% NO IMPACT

UNCERTAIN

32% 63%

NO IMPACT

YUKON Summer season temperatures will average near or slightly below normal, with the hottest periods in the first third of June, early to mid-July, and mid-August. Rainfall will be close to normal. September and October will have slightly below-normal temperatures and near-normal precipitation. Snowfall will be above normal in the east and below normal in the west.

NORTHWEST TERRITORIES Summer season temperatures will average near or slightly below normal, with the hottest periods in the first third of June, early to mid-July, and mid-August. Rainfall will be close to normal. September and October will have slightly below-normal temperatures and near-normal precipitation. Snowfall will be above normal in the east and below normal in the west. MARITIMES Summer will be cooler than normal, with the hottest periods in early and mid-July and early September. Rainfall will be above normal in Newfoundland and Labrador and below normal elsewhere. Despite a tropical storm threat in mid-October, precipitation in September and October will be below normal, while temperatures will be above normal.

BRITISH COLUMBIA Summer will be slightly cooler than normal, with normal rainfall. The hottest periods will occur from late June through early July and in late July. September and October will be slightly cooler than normal, with precipitation above normal near the coast and below normal inland.

QUEBEC Summer will be a bit cooler than normal, with the hottest temperatures in mid-July and mid-August. Rainfall will be below normal in the east and above normal in the west. September and October will be much warmer and drier than normal, on average. THE PRAIRIES Summer will be cooler than normal, on average, with the hottest periods in late June and early July. Rainfall will be above normal in the east and below normal in the west.

ONTARIO Summer will be cooler and rainier than normal, with the hottest temperatures in early to mid-July, late July, and mid-August. September and October will be warmer and drier than normal.

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©2013 Fruit of the Loom, Inc.

Our revolutionary high-density fabric offers

more than meets the eye. More of everything you need—available from the Fruit of the Loom® brand. In addition to greater detail retention with our new 8.3 ounce, Heavy Cotton HD™ and 10.0 ounce, Lofteez HD® collections, we’re introducing expanded colors, sizes and styles across the board. And with the fine gauge yarns of our HD fabric knit tighter than ever, you’ll get a more consistent, smooth surface for maximum ink coverage and image sharpness. It means a variety of colors and incredible printability to bring your creative vision to life—only from Fruit of the Loom HD™.

MORE COLORS l MORE STYLES l MORE CHOICES

905.607.5500 l FruitActivewear.com/FruitHD

Scan to learn the Fruit HD difference.

Get in the Swing Canada!

GS220 100% polyester cool mesh www.canadasportswear.com

Made In Canada

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