We give a detailed primer on how to optimize, advance and expand your digital marketing e orts for maximum results. 12
HOW TO TURN THE TIDES WHEN DEALING WITH TOUGH CUSTOMERS
Talent development specialist Kate Zabriskie outlines ve steps you can use to empower your employees when dealing with tough customers. 10
We showcase the newest product o erings courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, decorating supplies and equipment. 18
Leveraging E-commerce: Expand Your Reach & Sales in the Digital Age
By Adriano Aldini, Imprint Canada
As daily business operations become increasingly digital, companies in our industry must adapt to stay competitive.
E-commerce is no longer just an option; it’s a necessity for expanding reach, enhancing customer engagement, and driving sales.
Whether you’re a distributor or a decorator, optimizing your e-commerce platform can open new avenues for growth. is article explores how you can leverage e-commerce to expand your company’s reach in the digital age.
Conquering the Karen Conundrum
Five Steps To Turning the Tides on Tough Customers
By Kate Zabriskie
You have likely encountered scenarios similar to this during the course of business:
A regular client placed a large order for branded tote bags and, when nalizing the deal, insisted that we include decoration and custom printed lanyards with all bags at no additional cost. He mentioned how much money he’s spent with us over the years and insinuated that because of his loyalty, we should waive the extra fee because of his loyalty to our business.
Encountering customers with challenging behaviours—sometimes colloquially referred to as “Karens”—is an inevitable part of business. (Sincere apologies to all of the very nice people in this world named Karen.) If not handled properly, interactions with these types of customers can escalate and a ect the morale of employees, as well as the reputation of the business.
When something is wrong with a product or service, customers should complain, and businesses should do all they can to correct the problem.
Upselling Your Potential
In today’s ever-changing and competitive landscape, upselling is more than just a sales tactic—it’s an opportunity to showcase the true potential of promotional apparel and hard goods.
By o ering a range of embellishment and decorating techniques, you not only enhance the perceived value of a product but also elevate your clients’ brands in ways they may not have considered.
e right embellishment—screen printing, DTG, embroidery, heat transfer, digital printing, et cetera—can transform a simple product, like a T-shirt or mug, into a highly impactful marketing tool. When you educate your clients on these options, you position yourself as a partner in their branding e orts rather than a salesperson, because you are helping them make important decisions that deliver lasting impressions.
Recent advances in digital technology have opened up even more variety, allowing for greater precision, faster turnarounds, and more cost-e ective solutions for complex designs. Embellishment like Direct-To-Garment (DTG) and Direct-To-Film (DTF) are revolutionizing what’s possible in terms of customization. is means your customers can access more vibrant colours, intricate patterns, and unique textures, all while staying within their budget.
Encourage your clients to think beyond basic logos. Show them how premium nishes like metallic foil, 3D pu embroidery, or specialty inks can create a distinctive look that makes their branding e orts stand out. By embracing these advanced techniques, you’ll not only increase your average order value but also build stronger, long-term relationships with your clients as they come to rely on your expertise in branding.
In an industry driven by creativity, the ability to upsell through innovative decorating techniques is key to growing both your clients’ businesses and your own. Let’s continue to push the boundaries and make every product delivered a masterpiece of branding potential.
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News {Business Development}
When customers cross the line, however, they require a di erent approach.
How to Help Your Team
Don’t leave navigating interactions with entitled customers up to your sta to gure out. Entitled customers are not the regular run-of-the-mill challenge, and your sta needs to be ready to handle them.
Step
1: Be Clear About What They Can & Cannot Accommodate
While rules can seem restrictive on the surface, when thoughtfully developed, they can help employees navigate tough situations. Can they give away products? Under what circumstances are free upgrades allowed? In other words,
where is the line?
Step 2: Give Them a Framework to Follow & Practice It
A framework or model can provide guidance that employees can access in real time if it’s something they’ve memorized and practiced.
e acronym “ACORN” is such a tool!
• Acknowledgment and Appreciation: Recognize the customer’s patronage and acknowledge any requests.
Employee: “So you would to include lanyards with your order? We can accommodate! We have serveral popular options that would be ideal. Which of these would you like me to add to your order?”.
While the loyalty and order are appreciated, the cost of
the product and decoration adds up. Giving it away without charge is not something that is justi able.
Client: “I want you to include the premium packaging and decoration for me at no charge. I’ve spent a fortune here.”
Employee: “We do appreciate your business Sir.”
• Clarity and Boundaries: Clearly communicate what is possible within the company’s policies, setting realistic expectations for what services can be provided.
Employee: “Our premium decoration services and our lanyards have a cost associated with them.”
• O ering Options: Present the customer with viable alternatives or solutions, guiding them toward available choices that align with the company’s capabilities.
Employee: “Do you prefer to go with full-colour decoration or should we stick with standard one-colour printing?”
• Repetition and Rea rmation: Repeat and rea rm key points as necessary, especially in the face of persistent or unreasonable demands, to maintain a clear and consistent message.
Customer: “Are you deaf? I said I want you to include it and the lanyards. I give you a lot of business!”
Employee: “Sir, I understand, and we do appreciate your business. Our decoration services and our lanyard products are not free. Would you still like to proceed with this order?
• Never Engage with or Match the Bad Behavior: Steer the dialogue towards a positive outcome by focusing on constructive solutions, avoiding confrontation, and keeping the conversation on track toward resolution.
Customer: “I want a manager!”
Employee: “I can certainly get them, please give me a moment.” Try to practice this framework with your employees before they need it.
Step 3:
Be Prepared to Handle Escalations
When customers cross the line, managers must be willing to step in and support their team.
Manager: “Mr. Client, I understand from that you’ve requested a decoration services and lanyards at no charge. Is that correct?”
Customer: “Yes. I give you a lot of business, and it’s the least you can do. I’ve already wasted too much time on this.”
Manager: “As my colleague explained, we appreciate your business. As for the request for free decoration and lanyards, that’s not something we can accommodate. Our services do have a fee. Would you still like to proceed with your order?
Step 4:
Learn and Adapt from Every Encounter
A er a particularly di cult interaction with an entitled customer, it’s bene cial for the team to debrief and discuss what happened, what was handled well, and what could be improved. A review a er the fact provides valuable learning opportunities and helps re ne the organization’s approach to handling similar situations in the future.
Collecting and analyzing feedback from these encounters can also inform potential adjustments to policies and procedures to better serve both customers and sta .
Step 5: Recognize Employees Who E ectively Manage Challenges
Acknowledging employees who e ectively manage challenging interactions can boost morale and motivation. Recognition can take many forms, from verbal praise in team meetings to more formal rewards like employee of the month programs. Celebrating these successes reinforces the value of skilled customer service and encourages continued excellence. You can navigate these di cult interactions more smoothly by equipping your team with clear policies and e ective communication frameworks like ACORN. Additionally, be prepared to step in when needed. And when challenges arise, use each one to learn and grow as a team.
News {Business Development}
E-Commerce, continued from Page 1
E-commerce has transformed how businesses operate, and the promotional products industry is no exception.
With more customers preferring to shop and research online, having a strong e-commerce presence is critical for reaching new markets and meeting customer expectations.
e pandemic accelerated this trend, with many businesses realizing the importance of a robust online platform. Today, e-commerce is not just about having a website, it’s about creating an integrated, seamless online experience that caters to your modern client.
Step 1: Optimize Your E-commerce Platform
e foundation of a successful e-commerce strategy lies in having an optimized platform. Here’s how you can ensure your website meets the needs of your customers and sets you apart from the competition:
• User-Friendly Design: Your website should be easy to navigate, with a clean, intuitive design. Customers should be able to nd products quickly and easily. Implementing a search function, categorizing products e ectively, and providing clear product descriptions are essential. e design NEEDS to be mobile-friendly, as a growing portion of research and purchasing is done via smartphones.
• Captivating Visuals: Visuals play a crucial role in online sourcing. High-quality images and videos that showcase your products from di erent angles can help clients make informed decisions. Consider implementing 360-degree views and virtual mock-up features that allow customers to visualize products in real-world settings.
• Fast and Secure Checkout Process: A complicated checkout process can lead to order abandonment. Streamline the checkout process by reducing the number of steps required to complete an order. O er multiple payment options, including credit cards, PayPal, and other digital wallets.
With more customers preferring to shop and research online, having a strong e-commerce presence is critical for reaching new markets and meeting customer expectations.
Ensuring that your website is secure, with SSL encryption and clear privacy policies, is also crucial for building trust with your customers.
• SEO Optimization: Search engine optimization (SEO) is vital for driving organic tra c to your site. Use relevant keywords in your product descriptions, meta tags, and content to improve your site’s visibility on search engines like Google.
Regularly update your content and consider starting a blog or resource section that o ers valuable insights related to your industry. is not only improves SEO but also positions you as a thought leader in the industry.
• Personalization: Personalization is a powerful tool in e-commerce as well as in promotional products. Using data analytics to understand customer behaviour and preferences to o er personalized product recommendations, discounts, and promotions will boost your bottom line.
Step 2: Enhance the Online Experience
Beyond having a functional e-commerce platform, it’s essential to create an engaging online experience. Here are some strategies to consider:
• Live Support: O ering live chat support can help address queries in real-time, reducing the likelihood of them leaving your site without making a purchase. AI-powered chatbots can handle common inquiries, while human agents can assist with more complex issues.
• Customer Reviews and Testimonials: Social proof is a powerful motivator. Encourage satis ed clients to leave
reviews and testimonials on your site. Display these prominently to build credibility and trust.
Consider o ering incentives, such as discounts on future orders, to encourage more reviews.
• Loyalty Programs: Implementing a loyalty program can encourage repeat orders. O er points for every order, which can be redeemed for discounts or free product.
Promote your loyalty program across your website and in email communications to keep your customer base engaged.
• Email Marketing: Email remains one of the most e ective tools for driving e-commerce sales. Use email marketing to keep customers informed about new products, special o ers, and industry trends.
Segmented email campaigns that target speci c customer groups with personalized content are particularly e ective.
• Social Media Integration: Integrate your e-commerce platform with your social media channels. Platforms like Instagram and Facebook allow businesses to set up shops directly on their pro les, making it easier for customers to discover and purchase products.
Use social media to showcase your products, engage with customers, and drive tra c to your website.
Step 3: How to Expand Your Reach with Digital Marketing
E-commerce success is closely tied to e ective digital marketing. Here’s how you can use digital marketing to expand your reach and attract new customers:
• Pay-Per-Click Advertising (PPC): PPC advertising on platforms like Google Ads and social media channels can drive targeted tra c to your site.
With PPC, you can bid on keywords related to your products, ensuring your ads appear to users searching for similar products.
PPC campaigns can be tailored to speci c demographics, geographic locations, and even times of day, maximizing your return on investment.
• Content Marketing: Content marketing involves creating valuable content that attracts and engages your target audience. is can include blog posts, videos, infographics, and more. By o ering insights, tips, and industry news, you can drive tra c to your site and establish your brand as an authority in the promotional products industry.
E-Commerce, continued on Page 14
News {Business Development}
DML Announces Sales Agency Changes in Ontario
DML Creation announced a change with its sales agencies in Northeastern Ontario (Bell Marketing) and the GTA (Imsports).
“ is change was not made lightly, but for reasons beyond the company’s control. DML Creations would like to thank Bruno, Steve, Marty and Rodney for their loyalty and contribution over the last several years,” said DML in a statement.
DML is pleased to announce it has joined forces with e Sales Advantage Team (Trecia Jones and Tim Schruder) in Northeastern Ontario and Gendron Sales Agency (Bryan Gendron) in the GTA. “ e addition of these agencies to the DML family will help align the company’s strategic goals and
E-Commerce, continued from Page 12
• Social Media Advertising: Social media platforms o er powerful advertising tools that allow you to reach speci c audiences.
Create compelling ads that highlight your products’ unique features and bene ts. Retargeting ads, which show your products to users who have previously visited your site, can be particularly e ective in converting leads into customers.
• In uencer/Partnership Marketing: Collaborating with in uencers and well-known brands in our industry can help your business reach new audiences.
Choose personalities or companies who align with your brand values and have a following that matches your target market. In uencer endorsements can signi cantly boost brand awareness and drive sales.
Step 4. How to Navigate Challenges and Stay Competitive
While e-commerce o ers signi cant opportunities, it also
will ensure it continues to provide the highest level of service and support to which DML customers have become accustomed to,” the company added.
e Sales Advantage Team and the Gendron Sales Agency bring years of experience in the industry and are committed to maintaining the strong relationships we built over the years. DML is eager to continue to grow the mutual business together.
E ective September 1, 2024, the new sales teams will assume the responsibilities and will be available to meet and work with customers.
DML emphasized its commitment to making the
comes with challenges. Here are some tips for navigating these challenges and staying competitive:
• Keep Up with Technology: e digital landscape is constantly evolving. Stay informed about the latest e-commerce technologies and trends, and be willing to adapt your strategy as needed.
Whether it’s integrating new payment options or exploring AI-driven personalization, staying ahead of the curve will give you a competitive edge.
• Monitor Your Competition: Keep an eye on what your competitors are doing in the e-commerce space. Analyze their strategies, pricing, and customer engagement tactics. Use this information to re ne your approach and identify areas where you can di erentiate yourself.
• Focus on Customer Retention: Acquiring new customers is important, but retaining existing ones is equally crucial. O er exceptional customer service, deliver on your promises, and continuously engage with your audience to build long-term relationships.
• Analyze Performance: Regularly review your e-commerce
transition as smooth as possible, and ensuring there are no disruptions with any orders customers have in process.
DML’s internal support team is always available to help with any inquiries you may have. ey can be reached at 1-855-824-0795; Sabrina Gauthier: sabrina@dmlcreation. com; Sebastian Flores: sebastian@dmlcreation.com
DML expressed appreciation for clients’ support and understanding as the company moves forward with these changes.
If you have any questions, please contact Tony Mannucci directly: tony.m@dmlcreation.com.
performance metrics, including tra c, conversion rates, average order value, and customer acquisition costs. Use this data to make informed decisions and optimize your strategy for better results.
• Embrace Innovation: e most successful e-commerce businesses are those that embrace innovation. Whether it’s adopting new marketing tactics, exploring new sales channels, or experimenting with new technologies, being open to change will help you stay competitive in a rapidly evolving market.
Leveraging e-commerce is essential for expanding your reach in the promotional products and imprintable apparel industry. By optimizing your platform, enhancing the online customer experience, and implementing e ective digital marketing strategies, you can attract new customers, increase sales, and build a strong online presence.
As the digital landscape continues to evolve, staying informed, adaptable, and innovative will be key to longterm success. Embrace the opportunities that e-commerce o ers, and watch your business thrive in the digital age.
Our Team’s Holiday Picks
WEARABLES
New Eco Textured Fleece Recycled Snap Pullover
The Hunts Point Eco Textured Fleece Pullover from Cutter & Buck is an exceptionally soft, jacquard textured recycled fleece that offers enhanced thermoregulation and superior moisture wicking breathability. Comfort blended from high quality certified eco-friendly recycled polyester and finished with a versatile snap placket closure. Designed to be a favourite pullover for an active life. For details, please visit www.cbcorporate.com
Heavy BlendTM Youth Full Zip Hoodie
Waterproof Heavy Duty Rain Jacket
Big K’s heavy-duty waterproof orange rain jacket is one of the many hi-vis winter safety products from Big K Clothing. The featured BK133ORG jacket meets CSA Z96-15 Class 2, Level 2 standards and comes in Orange, Lime, and Black, sizes S-5XL. Custom manufacturing is available. For details please visit www.bigkclothing.ca
Ibiza Textured Cap
The 18600B Gildan® Heavy Blend™ Youth Full Zip Hooded Sweatshirt combines practicality and style effortlessly. With its 50% U.S. Cotton and 50% polyester composition, it provides a reliable 13.3 oz/LinYd weight, ensuring your child stays warm. For more information, please visit www.gildan.com/ca 50%
Vladimir Beanie
Discover the perfect blend of comfort, warmth, and style with the Vladimir (FP534) Beanie. This double-knit mélange design is made of 100% Acrylic, offering warmth and comfort; ideal for custom embroidery and knitted logos. Available in 6 colours. Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com
Flat Seam Board Toque
AJM is proud to add an additional flat seem toque to its winter collection. Style 1G090M is an acrylic board toque with a rib knit pattern and a partial polyester micro fleece lining for added warmth. The main attraction is the sleek flat seams which provides a smooth finish and a snug & comfortable fit. This sophisticated yet sporty look will surely keep you warm and looking great. Available in 5 popular colourways. For a similar cuff version, look at 1G270M. Please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com
Stay cool and dry with the Ibiza (FP281), featuring a UV-protected, diamond-textured design. Made of 95% Polyester and 5% Cotton, this 6 panel cap is equipped with FERST-DRY Moisture-Wicking technology. An adjustable self-back strap, the PEB has a hidden hook & loop system. Available in 5 colours and suitable for a wide variety of decoration techniques. Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com
Knit Cuff Toques
Canada Sportswear's Polar Knit Cuff Toque (H08000) and Blaze Knit Cuff Toque (H08002 - Intense Colours) are constructed from 100% Acrylic Roll Cuff Design that features a stretchy premium weight with superior shape retention. These toques feature a 3" adjustable cuff and tear away label. Available in a wide range of standard and intense colours.
Please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com
Midweight Fleece Hoodie
The SF500B Softstyle™ Midweight Fleece Youth Hoodie from Gildan is your go-to choice for value, comfort and style. Made from 80% ring spun cotton and 20% polyester, this hoodie provides a soft touch while retaining durability.
For more information, please visit www.gildan.com/ca
Double-needle neckline, armholes and cuffs Made in Canada
Treated Orange Hoodie
Big K’s FR-treated orange hoodie is part of an exclusive line of hi-vis fire retardant gear from Big K Clothing. The FR collection includes vests, jackets, pants, bib pants, coveralls, hoodies, and headwear. The BK3556FRC-ORG hoodie meets CSA Z96-15 Class 2, Level 2 standards and is available in Orange, Navy, and Black, sizes S-5XL. Custom manufacturing options are available.
For details please visit www.bigkclothing.ca
Toques for Everyone
AJM introduces cuff toques for everyone. This unique swirl pattern is made with acrylic yarn which provides that retail look and is ideal for both men and women. Style 1E133L has an additional polyester satin lining which reduces frizz, hair breakage & static while 9J210M is without the satin lining. Both toques sport an 8cm acrylic pom pom. Available in multiple colourways and ready for immediate shipping from all 3 Canadian warehouses.
Contact AJM International at 1-800-361-6256 or visit www.ajmintl.com
Alpine Full Zip Sweater
Elevate your comfort and style with our Alpine Full Zip Sweater (FW3013 Men’s / FW3017 Women’s). Made of a blend of 60% Cotton and 40% Acrylic, this full zip sweater features heavyweight cuffs and hem. A stand-up collar and long sleeves, with an even hem and FW zipper pull. Available in 3 colours, sizes XS-4XL (men’s) and XS-3XL (women’s), and is suitable for a wide variety of decoration techniques.
Contact Fersten Worldwide (800) 565-7462 or visit www.fersten. com
Metro Acrylic Beanie
Canada Sportswear's stylish Metro Acrylic Beanie (H08005) has a stretchy premium weight and delivers superior shape retention. With the Tear away label, you can truly customize this Beanie for any branding campaign. Available in: Black, Navy, Charcoal, Grey.
Please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com
Anchorage Winter Jacket
SoftstyleTM Midweight Sweatshirt
Featuring a blend of 80% ring spun cotton and 20% polyester, the SF600 Softstyle™ Midweight Fleece Adult Full Zip Hooded Sweatshirt is a reliable choice for any wardrobe. Available in sizes SM to 4XL, it is suitable for screen printing, DTG, heat transfer, and embroidery, making customization easy. For more information, please visit www.gildan.com/ca
Traditional Full-Length Apron
From cooking, to crafting, to gardening, to much more, DML has your needs in mind with the Traditional Full-Length Apron. The DA51 features a 65% Polyester, 35% Cotton fabric, and unique pull-to-adjust ties, so you can be sure that your apron fits you perfectly. Take advantage of the various different pockets and 4 distinctive colorways that this apron has to offer your team. Visit www.dmlcreation.com for more information
Stay warm and stylish in the Anchorage Winter Jacket (FW3220 Men’s / FW3225 Women’s), with critical seam sealing and a removable tear away hood. Made from 100% Polyester Twill, this jacket features a self collar with thick contrasting stitching, a storm placket with snaps and hook and loop closures, and a two-way technical zipper. It includes 3M reflective piping, multiple pockets (including anti-RFID and media pockets), and self-adjustable sleeve closures with storm cuffs. Available in black, sizes XS-4XL (men’s) and XS-3XL (women’s). Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com
Mesh Supervisor Safety Vest
Big K’s poly/cotton hi-vis orange Supervisor Safety Vest is one of over 300 industry-standard safety clothing items available at Big K Clothing. The featured BK400 vest meets CSA Z96-15 Class 2, Level 2 standards. For details please visit www.bigkclothing.ca
Igloo 36oz Twist ‘n’ Chug Bottle
DezineCorp is proud to introduce the NEW Igloo 36oz ‘Twist ‘n’ Chug Bottle’ (style: M0436). Available in 3 durable, clear gloss coated colours, the Twist ‘n’ Chug Bottle is a sleek double wall, vacuum-insulated design with a copper lining. Features the Swing-up Tuck Tight™ handle (built into the lid) with soft grip for easy, comfortable carrying. Handle folds down when not in use so its flush against the bottle & out of the way. Consider the Igloo 36oz ‘Twist ‘n’ Chug Bottle’ for your next Brand event. For more details, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com
Wireless Bluetooth Mini Speaker
Magnus Pen is showcasing its Wireless bluetooth mini speaker with USB charger (#SP-001). Ideal for home, work and travel, you can connect to your smart phones and other devices wirelessly. Working with universal compatible devices, this speaker lets you listen to your music, podcast, radio etc effortlessly. Working range 10m, working time 2-3 hours. For details, please visit MagnusPen.com
Holiday Decanter
Add a touch of holiday elegance to the table with The CSI Group’s beautifully customized glass decanter. Perfect for serving festive wines or sparkling water, the sleek design brings a touch of sophistication and cheer to every pour. For inquiries, visit thecsigroup.net or contact orest@thecsigroup.net
Eye Candy Plastic Ballpoint Pen
Nalgene Sustainable Bottles
Celebrate the season with Nalgene’s classic 32 oz bottles, ideal for holiday gifts! Item TC701 is Made in the USA from 50% recycled plastic. These leak-proof, BPA-free bottles are dishwasher safe and feature a wide mouth for festive ice cubes or fruit infusions. Customize with a holiday message in a colour to suit your festive spirit! For inquiries, visit thecsigroup.net or contact orest@thecsigroup.net
Vintage Record Coaster
Resonate with your audience - the Vintage Record Coaster imitates the shape of a real vinyl record. Made with PVC material, this coaster ensures longevity and resistance to wear and tear. It is suitable for concert memorabilia, breweries, product launches, company gifts, and more.
For more details, please visit www.hpgbrands.ca
Vila Recycled 15” Backpack
The Vila Commuter (SM-8203) is a sustainable backpack that blends style and function. Made with 300D rPET, this backpack comes in trending neutral colours. The zippered main compartment includes a laptop sleeve that secures up to 15-inch laptops. Keep your water bottle or other accessories in the side mesh pocket and use the front zippered pocket for extra organization of the daily essentials. Secure it to your luggage handle using the trolley sleeve. For details, please visit PCNA.com/en-ca
Brighten up writing experiences with the Eye Candy Plastic Ballpoint Pen (G2004), available in a spectrum of vibrant hues. This push-action pen features a rubberized finish for a comfortable grip, except for the white colour, which maintains a sleek, glossy texture. With SureWrite™ low lead blue ink, it delivers reliable performance. Perfect for cost-effective promotional giveaways, this pen offers high perceived value, making it an ideal choice for businesses looking to impress without breaking the budget. For more details, visit www.spectorandco.com
DRIPOWER® FLEECE
As inventors of the sweatshirt , Russell Athletic® has committed to delivering high quality apparel for over 120 years
To book you order: Call 519-754-1799 or Email: jenna@hotlineapparel.ca
Enjoy the holidays with The CSI Group’s festive glass cider mugs (#C101-G). Perfect for warm, spiced drinks, these glass mugs feature an elegant company medallion and generous handle. Ideal for cozy gatherings, and holiday gift baskets. For inquiries, visit thecsigroup.net or contact orest@thecsigroup.ne
Step up your workout game with the new ‘Endurance 20oz Shaker Bottle’ from DezineCorp (style PW04FRBK). This all-inone fitness shaker features a reusable water bottle with dual supplement organizer. Easy-Clean & Durable. Perfect for Gym Enthusiasts, Outdoors and everyday use. Made in North America.
For more details, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com
Klondike Fleece Blanket
The Klondike Fleece Blanket (FBX-1) is the perfect urban or outdoor warm up accessory for those days where winter is more than just a hint in the air. Its ultra-soft finished edge fleece construction and carry straps provide the perfect combination of comfort, style, and function. Make your life story the one that keeps them talking. For details, please visit www.stormtechperformance.com
Preston Eco Keyring
The Preston Eco Keyring (G8064) is made from 65% Polyurethane, 21% post-consumer recycled polyester, and 14% post-consumer polyurethane. It features a metal carabiner and two split rings, along with a strap holder and vinyl strap with a metal snap closure. The metal buckle comes in anodized black on black and blue, or gunmetal on walnut. Default debossing provides a clean look, making it ideal for eco-conscious individuals needing a reliable and stylish keyring.
For more details, visit www.spectorandco.com
Hydro Flask® 20L Insulated Tote
Brewmaster Pilsner Glass
The Brewmaster Pilsner glass is crafted for connoisseurs of fine beverages. Made from durable soda lime glass, it ensures clarity and longevity. With a spacious 700 ML (24 FL OZ) capacity, it’s the perfect vessel for savouring your favorite beverage in style. This style of glass is commonly used for drinking a pilsner beer but is perfect for beverages of all kinds.
For more details, please visit www.hpgbrands.ca
Soft PVC Shoe Charm
Dazzle your footwear with DML Creation Soft PVC Shoe Charms (SH-C)! With up to 4 PVC colours, and your choice of a 3D or 2D design, you can be sure to show off your own personal style.
Visit www.dmlcreation.com for more information
For details, please visit PCNA.com/en-ca
The Hydro Flask® large insulated tote (1601-05) keeps food fresh for hours. The main body fabric is made of 100% recycled polyester with a durable coating. Fully-lined and leakproof interior for easy cleaning, the collapsible design allows for quick storage and travel. Features include a robust base for unsupported self-standing, waterresistant zippers keep moisture out, and an outer pocket for quick access to extras.
Saratoga Spirit Brite Water Bottle
Add a touch of style to this bright and cheery Spirit Brite 20 oz. water bottle with bamboo lid (Item # WC401192). The double wall insulated powder coated exterior does not sweat & ice won’t melt for 12+ hours. This bottle fits in most cup holders; each insulated vacuum tumbler is individually boxed. Encourage sustainable practices and promote your brand by customizing the bottle with your company logo or message.
For details please, visit www.adgpromo.ca
Endurance Powder Coated Bottle
The Endurance Powder Coated Bottle (Item # WC400104) a 32 oz. stainless steel double wall insulated vacuum bottle that features a leak-proof Insulated Spout Lid™ for easy, controlled, one-handed drinking and a carry handle for all day carrying comfort. The vacuum insulation keeps your beverage hot for up to 8 hours and keeps liquids cold for up to 12 hours. For details, visit www.adgpromo.ca
Norseman Roll Top Pack
Stormtech is featuring the weather resistant Norseman Roll Top Pack — RTB-1. It’s robust, yet lightweight. Organized, yet versatile. From the office to the trailhead, the zippered main compartment facilitates easy organization and access, while the roll top closure forms a tight protective seal. Ensconced in the laptop sleeve, your computer is protected from hard impacts. You’ll be in your element, while this pack protects your belongings from them.
For details, please visit www.stormtechperformance.com
Debossed / Embossed Silicone Bracelet
Discover DML Creation’s popular Embossed/ Debossed Silicone Bracelets (DB-C / EB-C). Available in youth size, adult size, and wide thickness, you can be sure that everyone can wear it with pride. For those looking to add even more flair, DML offers these unique bracelets in tie dye, glow in the dark, or with segmented colours.
Visit www.dmlcreation.com for more information
Personal Care Kits
Jayline is offering its Personal Care Kits (PC-KIT1). Experience the pinnacle of personalized skincare with this all-inclusive kit that features a curated collection of premium products crafted to enhance your self-care routine. This kit comes with 1 bar of soap, 1 bath bomb, 1 lip balm and 1 emery board with no sleeve. It is packaged in a reusable, organic cotton bag and inludes a 1 colour imprint on the cotton gift bag and imprints on the emery board and nail file.
Visit www.jay-line.com for more information
Asobu Orbit Water Bottle
The unique and eye catching Orbit (SBV45) bottle from Ad’N’Art is the perfect bottle to keep your water crisp and cool and keeps coffee piping hot all morning long. Its unique shape is sleek and a head-turner, complete with an easy to carry handle, the Orbit is a perfect accessory to any outfit.
For more information, please visit www.adnart.com
717 ADULT UNISEX CLASSIC PULLOVER HOODIE
30/S Fine Ringspun Yarn for Softness
3 END Brushed Fleece
65% Cotton 35% Poly - Solid Colors
60% Cotton 40% Poly - Heather Colors
Double Needle Cover Stitching
1x1 Rib with Spandex
Sweatpatch for Relabelling
5/8” Flat Matching Drawcord
XS To 3XL
Roland BY-20 Desktop DTF Printer
Create customized apparel & accessories with one compact, easy-to-use device. The all-new VersaSTUDIO BY-20 is the ultimate desktop direct-tofilm printer… and more. Simple to use, reliable and efficient, the BY-20 makes decorating apparel and accessories with vibrant, detailed graphics quick and easy – even for those with no prior printing experience. Visit www.rbdigital.ca for more information
Otter DTF All-in-one System
Experience boundless printing with Joto's new all-in-one DTF system. Great for large-scale production or smallvolume printing, this system integrates printing, powder shaking, heating, and purifying functions in a compact design. The fully automated features enhance productivity and quality. For details, visit www.jotoimagingsupplies.com or contact 1-800-565-5586
High Quality Embroidery Threads
Marathon Threads Canada carries a comprehensive selection of Rayon, Polyester, Variegated, and Metallic embroidery thread, available in 1000 M and 5000 M cones. Marathon's high-quality thread ensures durability and precision. For more information or to shop online visit marathonthreads.ca
Multi-Head Configuration
The BEKT-S1502CII is a 2-head machine designed with a smaller footprint. The KT 2-head features an open, bridge-style chassis, the 17.5" x 14.75" sewing area provides an efficient use of space in a sturdy, compact multi-head frame. The KT 2-head will deliver superior stitch quality, productivity, and reliability. Visit www.barudanamerica.com for more details
60%
1x1
903 ADULT UNISEX
Fast High Quality Transfers
Emblemtek's UltraTranz TM transfers offer the perfect blend of quality, speed, and affordability, making them the ideal choice for any project. Whether you need custom designs, logos, or detailed graphics, our transfers are crafted to meet the highest standards, ensuring vibrant colours and long-lasting durability. With quick turnaround times, you won’t have to wait long to receive your order, and our competitive pricing means you get exceptional value without compromising on quality. Fast, reliable, and high-quality transfers every time. For details, please visit www.emblemtek.com
Roland BD-8 Desktop UV Flatbed Printer
New Premium Embroidery Backing/Stabilizer
Try RB Digital’s NEW premium embroidery backing/stabilizer at a lower price! Now available in precut sheets, rolls, cutaway and tearaway. It is specifically designed to deliver superior support and stability for all your embroidery projects. This high-quality backing ensures clean, precise stitching while preventing fabric puckering and distortion, making it an essential addition to your embroidery toolkit. Visit www.rbdigital.ca for more information
Digi-Max Digital Transfers
PrestoCrest' Digi-Max Digital Transfers are digitally printed on a substrate with a clear mylar background for easy application. They will not crack or peel and are ideal for tough to print garments and stretch apparel. Brilliant colour and opacity on any colour background make these transfers perfect for complex multi-colour logos and small designs. For details, visit www.prestocrest.com
New UV DTF Game Changer
Get vibrant colours, exceptional durability and water resistance using permanent UV DTF stickers to decorate hard goods. Value-Rite provides both 13” and 24” UV DTF printers, films and ink. Comes with 1 full year warranty with onsite service across Canada.
For details, contact Valuerite.com 1-800-242-8069, info@valuerite.com
VIVID HD INK
$AVE 30% - 50%
High-Quality Ink: Ideal for DTF printers with excellent realistic colour reproduction and washability.
Strong Coverage: Ensures clear, vivid prints without glue edges.
High Stability: Resists dye migration during high-temperature drying.
Eco-Friendly: Environmentally safe and prevents nozzle clogs.
Cost-Effective: Reduces ink usage by 20% compared to standard ink.
HD POWDER
$AVE 30% - 50%
Visit www.rbdigital.ca for more information
Mimaki Heat-Assisted Laminator
Extraordinary product customization starts here. The new VersaSTUDIO BD-8 makes it quick and easy for anyone to print vibrant and detailed graphics on a wide range of objects. With a BD8, adding value and appeal to items like phone covers, cosmetic cases, fashion accessories, sports memorabilia, gifts, bottles, and more is a breeze. Simply print directly onto items or print UV DTF transfers for application later.
New DTF Printer & Shaker
The new 18” DTF printer and shaker makes for easy transition from DTG printing. If shop floor space is limited, the foot print of the 18” DTF printer and shaker requires less area than our larger 24” model. Plus you can print 16”x20” DTF transfers to match your DTG output. All Value-Rite industrial DTF printers and shakers come with 1 full year warranty with onsite service across Canada. For details, contact Valuerite.com 1-800-242-8069, info@valuerite.com
The Mimaki Heat-Assisted Laminator improves laminate film adhesion, particularly to surfaces printed with UV-LED ink, and reduces the potential for silvering effect created by pressure sensitive laminates. With a 62.2” maximum width, this laminator delivers fast throughput speeds and easy access to pressure handle and foot pedal. For more information, please visit www.gospicers.ca
Laser Engraved Patches
Elevate your apparel and accessories with custom faux leather patches from Deco Transfer Print Inc. These faux leather patches will provide the look and feel of real leather. Whether you are looking for a standard shape or something creative, we’ve got you covered! Faux leather patches are finished with a hot melt adhesive.
For details, please visit www.decotransfer.ca
Soft Touch: Provides a soft feel with high colour adhesion.
Strong Adhesion: Sticks to ink, not film, for better results.
Wash Resistant: Maintains quality after washing.
Anti-Scratch & Anti-Yellowing: Durable and long-lasting.
Versatile: Compatible with cotton, nylon, polyester, and more.
