Business consultant and author Margaret Graziano outlines the blueprint for unleashing your company’s collective genius. 8
We highlight a number of actionable tips you can employ right now to to leverage your best customers and grow your business 18
By Adriano Aldini, Imprint Canada
As we look ahead to 2025, the promotional products landscape is undergoing a signi cant transformation. Driven by evolving consumer expectations and market shi s, the industry is focusing on sustainability, innovation, and purposeful branding.
e coming year will see businesses prioritizing smarter, greener, and more impactful promotional strategies that deliver lasting impressions and align with consumer values.
Let’s explore key trends shaping the promotional products industry in 2025 and how brands can stay ahead of the curve.
By Garrett Brown, Imprint Canada
In the competitive world of promotional products, getting in front of potential clients can be the difference between growing your business and falling behind. Whether you’re a distributor, decorator, or supplier, successful prospecting is a critical skill for building relationships, securing new accounts, and driving long-term success. Here are seven proven steps to maximize your prospecting e orts and open new doors in the promotional products industry.
Before you begin prospecting, it’s essential to know who you want to target.
Focus on industries, businesses, or organizations that align with your strengths, products, and services. Are you an expert in branded apparel for corporate teams? Do you excel at eco-friendly promotional items? By narrowing your focus to clients who need what you o er, you can create tailored pitches that resonate with decision-makers and solve their speci c problems.
Tip: Use tools like LinkedIn, industry directories, and trade association membership lists to build a targeted prospecting list.
As we turn the page to 2025, optimism lls the air for Canada’s promotional products industry. A er navigating several years of economic challenges and shi ing consumer priorities, our industry has proven its resilience beyond the shadow of doubt.
While there remains uncertainty around trade agreements with our biggest ally, Canada’s economy will remain committed to growth, fueled by innovation and sustainability.
e growing demand for businesses to engage with their audiences in authentic ways creates a prime landscape for our industry to thrive. Promotional products are no longer just giveaways, they’re strategic tools to build loyalty, strengthen relationships, and communicate values.
To seize the opportunities ahead, businesses in our industry must be equipped with fresh perspectives to innovate, adapt, and lead. is means embracing trends like sustainability, personalized experiences, and co-branded collaborations to deliver products that stand out.
Investing in new technology - whether it’s e-commerce platforms, state-of-the-art decorating equipment, virtual design tools, or data analytics - will be key to staying ahead of the curve and leading our industry into a new chapter.
Collaboration also remains critical. Suppliers, distributors and decorators must continue to work together to create seamless supply chains and deliver exceptional value to clients. By fostering partnerships, sharing expertise, and focusing on mutual success, our industry can elevate itself as a trusted partner for Canadian businesses.
Finally, let’s remember that the heart of our industry lies in relationships. Building trust and exceeding expectations will set the foundation for long-term growth.
As we navigate 2025, I encourage every business in the promotional products industry to embrace optimism and plan strategically. With the right mix of creativity, collaboration, and innovation, this can be a year of extraordinary growth—not just for your business but for the industry as a whole.
Here’s to a successful and prosperous year ahead!
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A Blueprint for Unleashing Collective Genius
By Margaret Graziano
When Satya Nadella took over as CEO of Microso in 2014, the company was known for its rigid, competitive, and toxic culture. Instead of fostering collaboration, Microso had become a place where people withheld information, blamed others, and engaged in defensive behaviours. Nadella knew that for Microso to thrive, it needed to shi .
One of his rst actions was to train leaders in nonviolent con ict resolution and growth-oriented leadership. He worked to transform Microso ’s culture into one that embraced continuous learning, encouraged collaboration, and fostered innovation. e result? Microso is now one of the most innovative and successful companies in the world, with a culture that empowers employees to take risks and learn from failure.
In today’s rapidly changing business environment, fostering a culture of innovation is no longer just a nice-tohave—it’s a must. e ability to create a fertile environment where collective genius can emerge is key to maintaining a competitive edge.
However, creating such an environment requires deliberate attention to your intent, environment, and architecture. One of the most essential elements in this equation is the cultivation of a growth mindset, both on an individual and organizational level.
A growth mindset refers to the belief that talents and abilities can be developed through dedication, e ort, and openness to learning.
Individuals and companies armed with a growth mindset view challenges as opportunities to grow rather than as obstacles to avoid. ey embrace failures as part of the learning process and are more resilient when faced with setbacks.
e opposite of a growth mindset is a xed mindset, where individuals tend to believe that their talents and intelligence are static traits. ose with a xed mindset may feel threatened by challenges and o en shy away from opportunities that could lead to failure or expose their perceived limitations.
Organizations that operate with a xed mindset o en fall into the trap of stagnation. Employees in these environments may spend more energy defending their ideas and protecting their reputations than exploring new possibilities. As a result, innovation su ers, and teams are more likely to get stuck in a cycle of ine ciency. Over time, this can lead to burnout, disengagement, and high turnover.
For leaders, embracing and encouraging a growth mindset is pivotal in unlocking the collective potential within their teams. It’s about creating the space, time, and architecture necessary for employees to engage in meaningful work that fosters learning, creativity, and innovation. ere are ve key elements to cultivate a growth mind-
Individuals and companies armed with a growth mindset view challenges as opportunities to grow rather than as obstacles to avoid. They embrace failures as part of the learning process and are more resilient when faced with setbacks.
Cultivating a growth mindset begins with the desire to adopt one. is requires a conscious use of self—acknowledging that no one has all the answers and that solutions o en lie outside of conventional thinking. Leaders and employees must develop a willingness to explore, question assumptions, and seek input from others.
By creating an environment where calculated risks are encouraged, clear architecture is in place, and systems thinking is applied, leaders can cultivate the conditions necessary for collective genius to emerge.
Creating an environment that nurtures a growth mindset involves more than just encouraging positive thinking. It requires the construction of an environment where calculated risks are welcomed, trial and error is part of the process, and regular feedback loops are established.
In organizations with growth mindsets, teams are encouraged to try, fail, and try again, with a focus on learning rather than on consequences.
On the ip side, environments dominated by aggressive-defensive behaviours—such as perfectionism, excessive competitiveness, or authoritarianism—tend to inhibit growth. In these settings, people are more likely to engage in defensive behaviours that protect their egos, rather than taking risks or learning from failure.
Eliminating these destructive behaviours and replacing them with constructive styles, such as inclusivity, open communication, and collaboration, is key.
Innovation doesn’t happen in a vacuum.
To optimize collective genius, leaders must create an architecture that promotes creativity and collaboration. is begins with a clear intent—de ning the purpose of meetings, projects, or initiatives.
What is the goal? How do you want participants to feel and interact? Who owns which aspects of the project?
Every step, from project inception to delivery, needs to be carefully structured, with clear roles, timelines, and feedback mechanisms. is clarity builds trust and ensures that teams can focus on innovation without being constrained by ambiguity.
A systems mindset enables teams to think beyond individual components and consider the organization as a whole. Systems thinking involves mapping out how different parts of an organization interact and impact each other. By taking this approach, teams can identify root causes of problems and develop solutions that create longterm value rather than quick xes.
For example, instead of addressing individual issues
in isolation, organizations with a systems mindset focus on how one positive change can ripple through multiple departments or teams.
A growth mindset promotes proactive problem-solving. Instead of waiting for issues to arise, employees with a growth mindset are always looking for ways to improve and optimize. ey approach challenges as opportunities to make a positive impact.
is solution-oriented thinking is contagious and leads to a culture of continuous improvement, where employees feel empowered to take initiative and contribute to the organization’s success.
For leaders, embracing and encouraging a growth mindset is pivotal in unlocking the collective potential within their teams.
A growth mindset is essential for organizations and individuals to thrive in today’s ever-changing business landscape.
By creating an environment where calculated risks are encouraged, clear architecture is in place, and systems thinking is applied, leaders can cultivate the conditions necessary for collective genius to emerge.
A culture of people with the growth mindset continually evolves, leading to breakthroughs in innovation, engagement, and long-term success.
Just as Microso ’s transformation under Satya Nadella illustrates, committing to a growth mindset can unlock unprecedented levels of performance and creativity.
Generic pitches no longer cut it in today’s market. Take the time to research your prospects’ businesses, values, and pain points. Are they launching a new product? Opening a new location? Looking to improve brand visibility? A personalized email, call, or social media message that addresses their unique needs will stand out and demonstrate that you understand their goals.
Example: Instead of saying, “We o er branded merchandise,” try, “We noticed your company is focused on sustainability—we would love to show you how our eco-friendly promotional products can align with your mission.”
Your current customers, industry connections, and suppliers are powerful allies in prospecting. Don’t be afraid to ask for referrals or introductions to businesses that could bene t from
your services. A warm introduction from a mutual contact can o en open doors that cold outreach cannot.
Action Step: Regularly engage with your network through social media, industry events, and follow-up communications to stay top of mind and identify new opportunities.
You know the power of promotional products—use them to your advantage. Sending a creative, high-quality, or personalized promotional item to a prospect can make a memorable rst impression and showcase what you bring to the table. Include a handwritten note or personalized message to make the outreach even more impactful.
Idea: Send a sample of your work, such as a custom notebook, branded drinkware, or a tech accessory with your logo, along with a message like, “We help brands stand out—imagine what we can do for yours!”
Successful prospecting requires a multi-touch approach. Combine phone calls, emails, social media outreach, and even direct mail to reach your prospects where they are. A single message is easy to ignore, but consistent, thoughtful follow-ups across di erent channels increase your chances of being seen and heard.
Strategy: Start with a personalized email, follow up with a phone call, and then connect on LinkedIn. Share relevant case studies, success stories, or new trends in promotional products to add value with each touchpoint.
e goal of prospecting isn’t to close a sale on the rst contact— it’s to build a relationship and establish trust. Position yourself as a problem-solver who understands their business and can deliver value. Listen to their needs, ask thoughtful questions, and o er solutions that align with their goals.
Remember: People do business with people they trust. Take the time to understand your prospects and focus on long-term connections rather than short-term wins.
You know the power of promotional products—use them to your advantage. Send a creative, highquality, personalized promotional item to a prospect to showcase what you bring to the table.
Not every outreach e ort will be a success—and that’s okay. e key is to track your prospecting activities, analyze what’s working, and adjust your approach as needed. Are certain industries more responsive? Do speci c messaging strategies get better results? By measuring your e orts, you can re ne your process to be more e ective over time.
Tools: Use CRM so ware to keep track of leads, follow-ups, and outcomes. Regularly review your progress and tweak your strategy based on the data.
Successful prospecting is both an art and a science. For distributors and decorators in the promotional products industry, the ability to identify opportunities, personalize outreach, and deliver real value will set you apart from the competition.
By following these steps, you can open new doors, secure valuable partnerships, and grow your business. Now is the time to take action. Put these prospecting strategies into practice and watch as new opportunities begin to unfold. A er all, getting your foot in the door is just the rst step—what you do next is what counts.
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2025 Trends, continued from Page 1
1. Sustainability is More Than a Trend
Sustainability is no longer optional—it’s a necessity. Consumers today demand products that are eco-friendly and re ect a brand’s commitment to responsible practices.
Items cra ed from recycled materials, biodegradable plastics, and natural resources like bamboo continue to gain traction. Seed-infused products, reusable drinkware, and durable tote bags continue to be popular choices, promoting green habits and reducing environmental impact.
By prioritizing sustainable products, brands not only enhance their eco-credentials but also forge stronger connections with environmentally conscious audiences.
2. Products with Purpose
Purpose-driven promotional products are on the rise, aligning with consumers who want their purchases to contribute to positive social and environmental outcomes.
Items that give back—whether through charitable donations, community initiatives, or certi cations like B Corp— are becoming a focal point.
Brands incorporating social impact into their promotional strategies resonate deeply with audiences seeking authenticity and ethical responsibility. ese meaningful products don’t just promote a logo; they promote a mission, fostering a deeper bond between businesses and their audiences.
3. The Proliferation of Tech-Integrated Merchandise
e demand for wireless and tech-integrated products continues to grow, as consumers embrace smarter solutions that enhance their daily lives.
Promotional items like wireless chargers, Bluetooth speakers, tness trackers, and smart accessories combine functionality with modern appeal. Tech-savvy products are practical, versatile, and ensure repeated use—keeping your brand top of mind. By integrating cutting-edge technology
Purpose-driven promotional products are on the rise, aligning with consumers who want their purchases to contribute to positive social and environmental outcomes.
into promotional strategies, businesses position themselves as forward-thinking and in tune with contemporary needs.
4. Recognizable Co-Branded Products
Partnering with well-known retail brands is a gamechanger for promotional campaigns.
By aligning with trusted retail brands, businesses add credibility and value to their promotional e orts. Co-branded items such as premium notebooks, insulated water bottles, and high-quality apparel create a lasting impression and resonate with consumers who already trust these brands. is strategy not only enhances perceived value but also builds loyalty, reinforcing a brand’s commitment to quality.
5. Personalization for Greater Impact
We’ve talked a lot about the impact that personalized products can make, and for good measure. Personalized products are becoming essential for brands looking to stand out and build meaningful connections with their audiences. Customized merchandise, such as engraved notebooks, personalized water bottles, or monogrammed wine tumblers, goes beyond standard giveaways. ese items are perceived as thoughtful gi s rather than generic swag, creating an emotional connection and leaving a lasting impression.
In 2025, businesses will increasingly leverage personalization to make their promotional items feel exclusive and unique.
6. Budget-Friendly Yet High-Quality Solutions
Cost-e ectiveness remains a key priority in a competitive market, but that doesn’t mean compromising on quality.
Budget-friendly promotional products that are functional, durable, and sustainable—like reusable bags, ecofriendly drinkware, and multipurpose tech accessories—are poised to dominate. ese items stretch marketing dollars further while delivering real value to recipients.
oughtful spending and smart product choices will resonate with consumers who appreciate brands that prioritize quality and practicality.
7. Shared Experiences and Lifestyle-Focused Items
In 2025, promotional products will increasingly revolve around shared experiences and enhancing everyday moments. Items like travel gear, picnic blankets, entertainment accessories, and work-from-home essentials will be in high demand.
With hybrid work models and experience-driven consumerism on the rise, products that support connection and community—whether during work retreats, family outings, or virtual entertainment—will align seamlessly with modern lifestyles. Branded products that enhance these shared moments keep businesses visible in meaningful ways.
8. In uencer-Led Promotion
In uencers will play a pivotal role in showcasing promotional products in 2025, focusing on authentic storytelling and real-life integration.
Instead of simple endorsements, in uencers will highlight the practicality, design, and sustainability of products through unboxing videos, curated collections, and event sponsorships. is approach allows brands to reach target audiences more e ectively, with in uencers demonstrating product value in relatable, inspiring ways.
e promotional products industry in 2025 will be de ned by purpose, sustainability, innovation, and connection. Consumers are gravitating toward brands that re ect their values, embrace technology, and contribute positively to society. By prioritizing eco-conscious materials, personalization, and co-branded solutions, businesses can create promotional items that are not just giveaways but powerful tools for fostering loyalty and leaving a lasting impact. Staying ahead of these trends will ensure your promotional strategies remain fresh, meaningful, and e ective— setting your brand apart in a competitive marketplace. A er all, it’s not just about the products you give; it’s about the purpose and experiences you create.
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By Adriano Aldini, Imprint Canada
In the uber-competitive world of promotional products, your best customers are your most valuable assets. ey already trust you, understand the value of your services, and are more likely to buy again—if you nurture those relationships e ectively.
For promotional product distributors and decorators, maximizing opportunities with existing customers is o en easier and more cost-e ective than nding new ones.
Here are a number of actionable tips to help you grow your business by deepening connections with your best customers.
To deliver exceptional value, you need to know your best customer’s business as well as you know your own. And, like any business, needs change with time and you need to be on top of those changes.
Take the time to stay updated about your best clients’ evolving challenges, goals, target audience, and industry trends. Attend their events, subscribe to their newsletters, and even research their competitors.
By positioning yourself as a trusted, informed partner who understands their needs, you become a go-to resource, not just a vendor.
Actionable Advice: Schedule quarterly business reviews (QBRs) with your top clients. Discuss their current priorities and how promotional campaigns can help support and achieve their goals.
Promotional products are most impactful when they address a speci c need. Instead of presenting generic items, tailor your recommendations to align with your client’s campaigns, audience, and objectives.
Whether they’re promoting a sustainability initiative, launching a new product, or recognizing employees, your solutions should re ect their goals.
Your customers count on you to be an expert in promotional products. Stay ahead of trends and proactively share ideas that can enhance their marketing e orts. Show them what’s new in eco-friendly items, tech accessories, or personalization options.
Actionable Advice: Send regular idea decks or trend reports to your best customers, highlighting innovative products and creative applications that align with their brand.
Treating your top clients like VIPs goes a long way in strengthening relationships. O er personalized service, whether it’s remembering birthdays, sending handwritten notes, or tailoring presentations to their preferences.
Actionable Advice: Use a CRM system to track key client details, such as special events, product preferences, and reorder timelines. Reach out with personalized messages and thoughtful touches that show you value their business.
Propose a yearly plan with scheduled touchpoints. For example, present ideas for holiday gifts, trade show giveaways, or employee incentives months in advance to ensure they have a cohesive strategy.
insights for future campaigns, or suggest complementary products that align with their goals.
Actionable Advice: Send post-campaign follow-ups to check how the promotional products performed. O er tips for maximizing product use or suggest new ideas for upcoming initiatives.
Actionable Advice: Ask detailed questions about their campaigns and initiatives. en present a curated selection of promotional products with an explanation of how each item ts their strategy.
Show your best customers how much you value them by o ering exclusive bene ts. Special pricing, early access to new products, or limited-time bundles are great ways to reward loyalty and encourage repeat business.
Actionable Advice: O er a loyalty program where clients earn discounts or perks based on their annual spend. For example, a tiered program with increasing bene ts will incentivize higher purchases.
Take the time to stay updated about your best clients’ evolving challenges, goals, target audience, and industry trends. Attend their events, subscribe to their newsletters, and even research their competitors.
Instead of focusing on one-o orders, work with your best customers to plan long-term promotional strategies. Whether it’s seasonal campaigns, employee recognition programs, or ongoing event sponsorships, long-term partnerships allow you to add value consistently.
Actionable Advice: Propose a yearly plan with scheduled touchpoints. For example, present ideas for holiday gi s, trade show giveaways, or employee incentives months in advance to ensure they have a cohesive strategy.
7.
the ROI of Your Promo Campaigns
Show your clients the measurable impact of their promotional product investments. Whether it’s increased booth tra c at a trade show, enhanced employee engagement, or boosted brand visibility, demonstrating ROI helps build con dence and trust.
Actionable Advice: Collect success stories, testimonials, and performance data from past campaigns. Create case studies that highlight results, and share them with your best customers.
Your relationship with your customers shouldn’t stop a er a purchase. Follow up to ensure satisfaction, o er
Stay ahead of your customer’s needs by being proactive. Whether it’s reaching out with seasonal product ideas, suggesting event giveaways, or touching base to share new opportunities, consistent engagement keeps your relationship strong.
Actionable Advice: Develop a touchpoint calendar to ensure you check in with your top customers regularly. Combine calls, emails, in-person visits, and creative outreach to maintain strong connections year-round.
Position yourself as an industry leader by o ering educational insights that bene t your customers’ marketing e orts. Share tips on leveraging promotional products e ectively, showcase the latest trends, or host webinars and workshops that deliver value.
Actionable Advice: O er free webinars or lunchand-learn sessions for your clients, focusing on best practices for using branded merchandise to achieve their business goals.
Show your clients that you care about their success by celebrating their achievements. Highlight their campaigns on your social media, feature them in case studies, or share their success stories in your marketing materials. is not only strengthens your partnership but also promotes their brand.
Actionable Advice: Create a customer spotlight series on your website or social channels. Share photos of successful campaigns, tag your clients, and showcase how your promotional products contributed to their results.
Growing your business doesn’t always mean nding new customers. O en, the greatest opportunities lie with those who already know and trust you. By o ering tailored solutions, sharing fresh ideas, and treating your best clients like true partners, you not only grow sales but also build longterm relationships that sustain your business for years to come.
Focus on adding value at every interaction, understanding your clients’ needs, and positioning yourself as an essential resource. When you help your best customers succeed, your success naturally follows.
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Designed for those who celebrate softness. The natural breathability of soft combed, ring spun cotton combined with the strength and durability of polyester provides fast drying moisture control. And, the rayon finishes the trifecta with excellent moisture absorbency and a naturally flattering drape. Pullover Hood, style #KOI2055; Full Zip Hood, style #KOI2052
For details, please visit www.sanmarcanada.com
Canada Sportswear is showcasing its Snap Back Trucker Cap. Style # H08205 features front panels made of 100% cotton twill, and 100% nylon mesh mid and back panels. This 6-panel structured cap has a pre-curved visor with 8 rows of topstitching and a tear-away label. Comes with tear-away embroidery backing for easy decoration. Visit www.canadasportswear.com for more details
340 GSM
30/S Fine Ringspun Yarn for Softness
3 END Brushed Fleece
Emphasis on Fabric Softness
80% Cotton 20% Poly
Double Needle Cover Stitching
Rib with Lycra Spandex
Sweatpatch for Relabelling
Twill Tape at Neck for Clean Finish
XS to 3XL
ADULT UNISEX
HEAVY WEIGHT
PIGMENT DYED
CREWNECK
ADULT UNISEX
HEAVY WEIGHT
PIGMENT DYED HOODY
340 GSM
30/S Fine Ringspun Yarn for Softness
3 END Brushed Fleece
Emphasis on Fabric Softness
80% Cotton 20% Poly
Double Needle Cover Stitching
Rib with Lycra Spandex
Sweatpatch for Relabelling
Twill Tape at Neck for Clean Finish
XS to 3XL
Discover DML Creation's new I8533 cap featuring Flexfit technology. This mid-profile six panel structured cap features a shapeable pre-curved visor with contrasting silver undervisor. Detailing includes Poly/sport blend fabric with perforated sides & back, and a 110 Technology sweatband with adjustable plastic snap back. This cap delivers a stylish look, UV protection and moisture wicking properties.
For more details, please visit www.dmlcreation.com
Sleek silhouette base layer with H2X-DRY® moisture management technology and environmentally sustainable 100% Recycled Polyester that wicks moisture away from the skin. The Mesa 1/4 Zip Pullover, Style FPR1W, features an Ottoman textured knit, which offers light thermal properties, breathability, and a free range of movement. Flatlock seams and chin saver provide chafe-free comfort.
For details, visit www.stormtechperformance.com
Made for revolutionary print transference in an ecofriendly package. Tourbillon, pronounced ‘Tour-be-yon’ is the most intuitively printable hoodie available today. It is not only the simplest print surface you have ever used, but it will produce an unbelievably exact print with absolutely no drag. Style #'s ATCF6500, ATCF6400, ATCF6600, ATCF6700.
For more details, please visit www.sanmarcanada.com
Style 6000S/T from KC Caps is the ultimate blend of style and functionality. Crafted for durability and comfort, this cap is available in a range of solid and two-tone colours, including custom colourways available through offshore order. Its pre-curved peak offers a classic look while providing shade and protection from the elements. The self-fabric Velcro closure ensures a secure and adjustable fit, perfect for all-day wear. For more information, please visit www.kccaps.ca
of sewing threads, wholesalers of elastics, tapes, trimmings etc.
The Holloway Classic Heavyweight Fleece Hoodie is a robust choice for teams across various sports. Its 12 oz. blend of 75% cotton and 25% polyester provides a durable and comfortable fit. Featuring 58% cotton, 40% polyester, and 2% elastane rib-knit side inserts, cuffs, and bottom band, this hoodie offers flexibility and retains its shape. The tag-free label ensures comfort without irritation, and the exterior faux leather logo loop label adds a touch of style.
For more information, please visit www.augustasportswear.ca
Kobe Sportswear is showcasing the Insulated Sniper Jacket Adult, Style #820JA. The outer shell is constructed from 100% high count Polyester with Waterproof Coating, and the lining is made of 120 Gram Quilted Polyester. This jacket features velcro cuffs, two exterior zippered pockets, scooped bottom with draw-cord & lock, reinforced shoulder and side seams.
For more details, visit www.kobesportswear.com and
The Rimouski (FW3221 Men’s / FW3223 Women’s) is a fashionable heavyweight jacket with detachable faux fur trim. Made of 100% Polyester Twill with 100% Polyester Heat Tech and Fleece lining. This jacket features a tear away faux fur hood with hook and loop, a 3/4 Heat-Tech lining, critically seam-sealed construction, and a storm placket with snap closure. Finished with double needle stitching, an interior back yoke, and an even hem. Available in Black, sizes XS-4XL (men’s) and XS-3XL (women’s). Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com
Canada Sportswear's Retro Foam Snap Back Trucker Cap features a 100% polyester foam front and mesh back. Style H08210 comes with an adjustable snap back closure, a pre-curved visor with 6 rows of topstitching and cord detail, and tear-away label. This cap features tear-away embroidery backing for easy decoration. Visit www.canadasportswear.com/collections/headwear
ADG Promo is showcasing its Durable 30 oz. Tumbler (Item # WC401518). The Saratoga Swing Handle Brite Tumbler boasts double-wall Insulation, and a bright powder-coated finish which adds a sleek touch while protecting against wear and tear. Ideal for long trips and outdoor adventures, it’s customizable with a laser-engraved imprint.
Visit www.adgpromo.ca for more information
The Glow 3-in-1 MagClick™ 15W Wireless Charging Stand is designed with dedicated charging spots for smartphones, Apple Watches and Airpods/Airpod Pros. The front foldable phone stand spot can hold iPhone 12 models and above magnetically for up to 15W wireless charging. The back spot supports wireless charging at up to 5W for any enabled devices, while the Apple Watch stand can be lifted up with 2.5W wireless charging for iWatches. It also features lights that make it glow! Works with most plastic phone/airpods cases on and includes 39-inch Type-C to Type-C cable. Packaged in a FSC® -certified premium gift box.
For more information, please visit www.pcna.com.en-ca
Bundle up your crew—both human and canine—with a Canadian Spirit buff! Whether it’s keeping warm walking the dog or hitting the slopes, our Canadian inspired buffs make a versatile, multifunctional gift that fits everyone. Please visit thecsigroup.net or contact orest@thecsigroup.net
DezineCorp is proud to introduce the NEW and EXCLUSIVE 19oz. Lolu Pilsner (T5900CL). Made with nearly indestructible Tritan™ by Eastman material, the Lolu Pilsner looks like glass…until you drop it! Despite its glass-like appearance, the heavy duty plastic material will not shatter, crack or dent if tossed around, making it a perfect fit for your next promotional event
For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com
DML Creation is your one-stop solution for lanyards. Their product range includes Polyester, Cross-Woven, Deluxe Polyester, Nylon, Recycled PET, Flat Polyester, Printed Satin Layer, Woven Upper Layer, Reflective Polyester, Sublimated, Tubular and Woven Lanyards. Choose from a range of attachments for ultimate customization.
For more details, visit www.dmlcreation.com
Make a sustainable style statement with the Cork’d + Recycled Plastic Fashion Tote (NW4515). This eco-friendly tote features a black body made from RPET non-woven material, while stylish cork gussets add a natural touch to its modern design. Strong self-material handles and piped edges ensure durability, making it perfect for carrying everyday essentials in style, and ideal for eco-friendly brand campaigns, corporate green initiatives, or wellness events
For more information, please visit www.hpgbrands.ca
Your new BFF for walks, sports, traveling, camping, runs, the SBV44 features a doublewall, Vacuum-insulated stainless steel construction. The Moisture-free, rubberized exterior delivers an easy-grip texture and Leak-proof unique character lid makes a statement. 100% BPA free, the Bestie Bottle keeps your drinks cold for hours. For more information, please visit www.adnart.com
Sun, Sand, and Your Brand. CSI is showcasing its Custom Beach Chair for 2025. Combine comfort and creativity with a standout portable chair for promotions, events and employee gifts.
Please visit thecsigroup.net or contact orest@ thecsigroup.net for creative client concepts
The 5’’ x 7’’ Vila Recycled Spiral Notebook is part of the sustainable, budget-friendly Vila collection, featuring a 100% rPET hard cover with spiral binding. Includes an elastic closure and 50 sheets of recycled lined paper. By choosing this notebook, you’re making a positive impact on the environment, as one per cent of sales are donated to environmental nonprofits through a partnership with 1% For The Planet. For more information, please visit www.pcna.com.en-ca
With incredible sound thanks to its built-in subwoofer, the pocket-sized Boxanne packs an enormous punch. Style OR9301 includes a looping strap to attach the Boxanne to any bike, backpack, or bag and play the soundtrack to your next adventure. Dual-sided, full-colour printing gives any brand double the exposure. This subwoofer features wireless capability up to 33 feet and a built-in microphone for hands-free calls
For more information, please visit www.hpgbrands.ca
Hydro Flask’s 32oz leakproof Flex Straw Cap—easy to fill, easy to drink. Open it up, add your ice, and flip to sip. TempShield® doublewall vacuum insulation keeps drinks cold up to 24 hours. Insulated Flex Straw Cap is leakproof when closed. Made with 18/8 pro-grade stainless steel for durability, pure taste and no flavour transfer. Wide Mouth opening is ice-cube friendly. Color Last™ powder coat stays clean and bright. BPA-Free. Big enough for a whole day on the river or trails Flex Straw. Cap not intended for use with hot liquids. 32oz. Hand Wash Only.
For more information, please visit www.pcna.com.en-ca
The city commute demands a pack rich in practicality, durability and excellent organizational skills. The Madison Commuter Pack from Stormtech delivers precisely that, as you journey between home and office. Your smaller valuables will find a safe-haven within the thermal moulded compartment, while your computer is protected from hard knocks, courtesy of the built-in suspended laptop sleeve. With generous storage space for all your mobile office essentials, the Madison (BPX-5) is the intelligent commuting solution.
For more details, please visit www.stormtechperformance.com
Magnus Pen is showcasing its Eco Friendly, Mid-Size Two Tone thick Bamboo Cutting Board with rubberized scrap hole and juice grove. Item # CB-011-2 is ideal for Cutting Fruits and Vegetables. Dimensions are 11” W x 11” H x .6” Thick. These are not dishwasher safe. Natural products may have slight variance in colour and as a result when laser engraving, the finish can be inconsistent. For details, please visit www.magnuspen.com
DezineCorp is highlighting its 8-piece Personal Cutlery Set (style M9988SSGY). This practical set offers an ecofriendly alternative to disposable cutlery. Contained within the plastic carrying case is a stylish 8 piece set of stainlesssteel cutlery. Cutlery includes: 1 knife, 1 fork, 1 spoon, 1 set of chopsticks, 1 straight straw, 1 bent straw and a straw cleaning brush. Decorate the case with your printed logo and you are ready to go! Please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com
Spector & Co., is showcasing The Elite Escape 5-Piece Gift Set (BB905). This set includes the ST4213 Vanguard Single Meeting Journal, G540 Vanguard Dual Card Luggage Tag, ST165 Vanguard RFID Passport Holder, G3111 Victor Metal Ballpoint Pen, and the versatile BG212 Vanguard Duffle. Ideal for corporate gifting and executive travel, each item features premium materials and meticulous craftsmanship.*All components of this gift set will be packed in the Vanguard Duffle.
For more information, visit spectorandco.com
DML Creation is offering its Custom Sublimated Petite Loop (PL-C) and Ninja Loop (NS-C). These handy and customizable 1/2” loops are made from 100% polyester and feature a length of 11.8”.
For more information, please contact DML at: info@dmlcreation.com
Cheer on your team this season with CSI’s Game Day Chair. Built for portability and durability, these studio chairs are perfect for promotional events, fan gear, and backyard gatherings.
Please visit thecsigroup.net or contact orest@thecsigroup.net
Dazzle your clients and your footwear with these unique PVC show charms. These 3D charms have a 5/6mm thickness and can be matched to any PMS colour. Visit www.dmlcreation.com for more information
Jay-Line is offering its wide selection of Note Pads and Cubes. Featured is #SN-4x4-25, Jay-Line’s 4” x 4” Adhesive Note Pad which is great for any office, organization or educational institution. The cubes include a full colour print to make your brand message stand out For more details, please visit www.jay-line.com
240 GSM
30/S Fine Ringspun Yarn for Softness
3 END Brushed Fleece
Special Textured Look
Emphasis on Fabric Softness
53% Cotton 47% Poly
Double Needle Cover Stitching
Rib with Lycra Spandex
Sweatpatch for Relabelling
Twill Tape at Neck for Clean Finish
XS to 3XL
240 GSM
30/S Fine Ringspun Yarn for Softness
ADULT UNISEX
MID WEIGHT
VINTAGE
CREWNECK
ADULT UNISEX MID WEIGHT VINTAGE HOODY
3 END Brushed Fleece
Emphasis on Fabric Softness
53% Cotton 47% Poly
Double Needle Cover Stitching
Rib with Lycra Spandex
Sweatpatch for Relabelling
Twill Tape at Neck for Clean Finish
XS to 3XL
Introducing the Mimaki TxF300-75 Direct-ToFilm DTF Printer. The long-awaited solution for those seeking a dependable DTF printing system. This 2-head version builds upon the TxF150-75, delivering enhanced printing speeds of up to 300%, all while maintaining the same exceptional reliability. Experience superior efficiency and savings with its innovative ink technology flowing seamlessly through the damper along with superior nozzle detection. Visit www.rbdigital.ca for more information
Quality Digital Solutions is introducing Mutoh's newest and first Print and Cut Combination Printer. The all-new Mutoh XpertJet C641SR Pro 24” Eco-Solvent printer/Cutter Combo is perfect for a wide range of applications such as stickers, T-shirt transfers, vehicle decals, posters, banners, and more. It is powered by Mutoh’s new genuine VerteLith™ RIP Software, bundled with FlexiDESIGNER MUTOH Edition 21. Contact Quality Digital Solutions, Tel: 888-235-2838; www.qualitydigitalsolutions.ca
American & Efird Canada, Inc. is pleased to announce that it is now the exclusive Canadian distribution agent for Block Binding & Interlinings Ltd. Embroidery backing products. Block Bindings & Interlinings has been a supplier of trims and services since 1924 and features a collection of high-quality specialized products.
Please contact American & Efird at Tel: 800 3610787 or visit Amefird.ca
5 Colours, Compact, efficient, and perfect for small spaces, the KingJet KJ-302B DTF Printer features a 42cm printing width, an EPSON I3200 A1 print head for precision and speed, and a white ink circulation system to prevent clogs. Achieve vibrant, professional results with ease!
Visit www.Eurotex.ca for details
Perfectly blending performance and convenience, the all-new Melco Summit boasts speeds of up to 1,500 stitches per minute. Features include Melco’s patented Acti-Feed system, and many more advanced features, all with an easy-to-use touchscreen.
Contact Embroidery Systems Canada, Tel: 1-888-8058631; info@embroiderysystems.com
xTool laser engravers and cutters are a cutting-edge desktop solution designed for precision and versatility. With multiple models available at RB Digital, they offer dual 16MP smart cameras, allowing flawless engraving on curved surfaces and batch engraving on multiple objects. With a powerful 55W laser and advanced safety features, xTool efficiently handles a wide range of materials.
Visit www.rbdigital.ca for more information
Visit www.Eurotex.ca for more information
Experience precision and creativity with the NEW Fortever HALO X Embroidery Machine. Boasting a 240x320mm area, 10 needles, and a 7-inch touch screen, it’s perfect for caps and finished garments. With speeds up to 1000RPM, auto trimming, self-lubrication, & thread break prevention, it ensures flawless stitching. Compact yet powerful, it’s ideal for a home or studio. Includes versatile frames, cap tools, and steel stand.
Experience hybrid DTF and screen-printed transfers perfect for cotton, blends, stretchy fabrics, and sportswear. With vibrant sevencolour digital printing, eco-friendly inks, and a flexible, crack-free finish, UltraTranz™ ensures seamless application and a quick hot-peel release. Suitable for non-sublimated polyester, it delivers fast production, easy heat sealing, and unmatched durability. Ideal for T-shirts, uniforms, and athletic wear. For more information, please visit www.emblemtek.com
Use the best to produce the best. With the Tajima TMEZ, anyone can be an embroidery specialist as this is the world's first AND ONLY embroidery machine with automatic thread tension adjustment. i-TM (Intelligent Thread Management) technology eliminates the need for manual tension adjustment. Not only does this provide you with a boost in productivity, but it will also allow for finer embroidery detail, less thread breaks on caps, and little to no training of new operators. Visit www.rbdigital.ca for more information
Quality Digital Solutions introduces the new 65" Ginkolam Heat Assist Laminator. This is an entry-level machine ideal for one-off or medium-sized jobs, perfect for finishing your eco-solvent, latex, offset and screen printing. This machine completes the most common lamination requirements in the field of signage, photography and printing: Lamination, Pre-mask, Mounting up to 45 mm. Get impeccable lamination results every time.
For more details, contact Quality Digital Solutions, Tel: 888-235-2838 or visit www.qualitydigitalsolutions.ca
Achieve vibrant, multi-colour prints with 9-colour support, including neon colours. Powered by 4 EPSON I3200 printheads, it delivers blazing speeds up to 30sqm/h. Features a white ink circulation system, automatic cleaning, and an environmental smoke purifier to ensure top-notch efficiency and eco-friendliness. Perfect for personalized T-shirt and hoodie printing with a max width of 680mm. Includes CADlink RIP software for seamless design control. Visit www.Eurotex.ca for more details
Our CBIII Wide Field machine has the largest sewing area of any Barudan single head. With an expansive 360x1200/1200 sewing area, the CBIII Wide Field is perfect for banners, small flags and patches. Frames for finished goods and caps are also available.
Note 1 - The embroidery area indicated above allows for maximum pantograph movement. The frame used may restrict the actual embroidery field size.
Note 2 - Machines and Specifications are subject to change at any time without prior notice
Y O N E
holiday gifts to give to new staff, team
SaratogaTM Satisfy Travel Mug 40 oz. Item #WC400635
as low as $23.05ea. (g)
Setup Fee: $65 (g)
• Made of 18/8 stainless steel with vacuum sealed copper coating
• Keeps drinks cold for up to 11 hours, hot for up to 7 hours
• 40 oz. capacity offers maxium hydration (c)
200 GSM
20/S Fine Ringspun Yarn for Softness
100% Combed Cotton - Solid Colors
Combed Cotton
Side Seamed
Shoulder Taping
Soft Hand Feel
Flat Lock Stitch at Hem and Sleeves
XS to 3XL
ADULT UNISEX
MID WEIGHT
PIGMENT DYED S/S TEE
ADULT UNISEX
MID WEIGHT PIGMENT DYED L/S TEE
200 GSM
20/S Fine Ringspun Yarn for Softness
100% Combed Cotton - Solid Colors
Combed Cotton
Side Seamed
Shoulder Taping
Soft Hand Feel
Flat Lock Stitch at Hem and Sleeves
2.25” Ribbed Cuff at Sleeves
XS to 3XL
