RETAIL BRAND UPDATE 4 CREATE STORIES THAT SELL Customer Service guru Je Mowatt explains how telling your company’s story will entrech your brand in the mind of existing and potential customers 8 SIX THINGS EVERY OWNER NEEDS TO KNOW ABOUT BRANDING Brand specialist & author Jane Cavalier outlines the six key things every business owner needs to know about branding 14 FIVE PROMOTIONAL PRODUCT TRENDS FOR FALL 2022 20 Make sure these popular items are part of your key o erings NEW PRODUCT SPOTLIGHTS 21 INSIDE THIS ISSUE A Tristan Communications Ltd. Publication Volume 29, Issue 4AUGUST 2022 IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS P2P Engagement, continued on Page 12 Forget B2B or B2C Why Digital Engagement Is Actually P2P By Lisa Apolinski, CMC Are You Losing Ground To Your FiveCompetition?WaystoDeliverAdded Value By Adriano Aldini, Imprint Canada fersten.com INVENTORY DECORATIONAWESOME ON TIMEDEEP DELIVERY FW3021Brighton/FW3023 FW3053Trail / FW3063 FW3107SilverstoneFW3109 FW3122GrenadaFW3124 ACKETS DECORATED BACK TO FALLJ ad jackets banner.indd 1 2022-07-28 11:13 AM e industry is changing - from supply chain disruptions to new technologies - everyone can agree that what may have worked 10, ve or even two years ago doesn’t necessarily work today. Don’t Get Left Behind What does being “le behind” mean in this business? Falling behind means your company needs to race to the bottom with price in order to compete for clients in an oversaturated market. It means that you’re working slower and less strategically than your competitors. When you’re not ahead of the curve, the reality is you’re asking to be le behind most of your competition. In this business, it’s all about what value you bring to your clients. The more unique your value proposition, the more ahead of your competition you are. September 8 & 9, 2022 • Palais des congrès de Montréal September 23 & 24, 2022 • BMO Centre, Calgary, Hall D What worked in the past may no longer apply: The pandemic changed how businesses engage and communicate with their consumers.
e pandemic ushered in many new and surprising changes in how companies do business. One of the most interesting - and most impactful - changes for organizations has been how consumers now engage with brands. ere was a recent survey conducted by Accenture on this very topic and the results were clear: Consumers are rethinking how they interact with others and have reevaluated their priorities in life. is reevaluation includes the types of brands that will get their business in the future. Consumers are much more willing to change brands or service providers if they feel the brand isn’t in alignment with their core values. ey also felt that they would spend more money with brands that they felt supported and understood their needs during challenging times.
FREIGHTFREEVALUEUPTO$50.00
5% OFF! 10% OFF! $60.00 net value$60.00 net value ONE SUBLIMATIONFREESETUP! ONE NEXtNEXtSUBLIMATIONFREESETUP!COLUMNPRICING!COLUMNPRICING! EQP!EQP!Thank YOU! Thank YOU!$1000OVERINNETSAVINGS! TEAR THIS PAGE OUT!! Pick Your Product and Save $1,000.00
Applicable when order value is at least $250.00 net (excluding setups, run charges, freight, and tax). Valid on made in Canada products only. One time use only; one coupon per order. Coupon must be submitted in the same email as your purchase order. Offer expires 31/10/2022.
WWW.MARTINIVISPAK.COM SALES@MARTINIVISPAK.COM SALES@MARTINIVISPAK.COM SALES@MARTINIVISPAK.COM SALES@MARTINIVISPAK.COM SALES@MARTINIVISPAK.COM SALES@MARTINIVISPAK.COM SALES@MARTINIVISPAK.COM SALES@MARTINIVISPAK.COM SALES@MARTINIVISPAK.COM SALES@MARTINIVISPAK.COM IC-TY-5-2022 IC-NCP1-2022 IC-EQP2-2022IC-EQP1-2022IC-NCP2-2022IC-DSSU1-2022IC-TY-10-2022 IC-DSSU2-2022 IC-FF-2022
Applicable when order value is at least $250.00 net (excluding setups, run charges, freight, and tax). Valid on made in Canada products only. One time use only; one coupon per order. Coupon must be submitted in the same email as your purchase order. Offer expires 31/10/2022.
Applicable when order value is at least $250.00 net (excluding setups, run charges, freight, and tax). Valid on made in Canada products only. One time use only; one coupon per order. Coupon must be submitted in the same email as your purchase order. Offer expires 31/10/2022.
Applicable when order value is at least $250.00 net (excluding setups, run charges, freight, and tax). Valid for catalogue quantity on made in Can ada products only. One time use only; one coupon per order. Coupon must be submitted in the same email as your purchase order. Offer expires 31/10/2022.
Applicable when order value is at least $250.00 net (excluding setups, run charges, freight, and tax). Valid on made in Canada products only. One time use only; one coupon per order. Coupon must be submitted in the same email as your purchase order. Offer expires 31/10/2022. Applicable when order value is at least $500.00 net (excluding freight and tax). One time use only; one coupon per order. Coupon must be submitted in the same email as your purchase order. Offer expires 31/10/2022.
Valid for catalogue quantity, made in Canada on select products only. One time use only; one coupon per order. Cannot be combined with any other special offer. Coupon must be submitted in the same email as your purchase order. Offer expires 31/10/2022.
Applicable when order value is at least $250.00 net (excluding setups, run charges, freight, and tax). Valid for catalogue quantity on made in Can ada products only. One time use only; one coupon per order. Coupon must be submitted in the same email as your purchase order. Offer expires 31/10/2022. Applicable when order value is at least $500.00 net (excluding freight and tax). One time use only; one coupon per order. Coupon must be submitted in the same email as your purchase order. Offer expires 31/10/2022.
As another summer zips by and we head into Fall, Imprint Canada is excited to be launching its Le Salon National «Imprint Canada» in Montréal on September 8 & 9, 2022 at the Palais des congrès de Montréal, followed by our return to Calgary at the Western Imprint Canada Show at the BMO Centre on September 23 & 24. Despite the many challenges we’ve been forced to navigate throughout the past two years, there remains a renewed sense of optimism in our industry for what the future will hold. I am happy to report that many promotional product distributors we’ve spoken to were successful in navigating the challenges that the pandemic threw at them, and are now busier and stronger than ever before.
Looking at the workforce in Canada, Stats Canada announced the unemployment rate held steady at 4.9 per cent in July, matching the historic low reached in June. Long-term unemployment also dropped 23,000 (-12.2 per cent) to 162,000 in July, the third consecutive monthly decline.
AUGUST 2022 For our full collection check out: Tollwww.embroiderbuddy.comfree:800.387.8565 We’re social: ®The Embroider Buddy original line of stuffed animals was created to provide a quick and easy way to customize gift and souvenir stuffed animals. September 8-9, 2022 Palais des congrés de Montréal September 23-24, 2022 BMO Centre, Calgary
August 2022 | 3IMPRINT CANADA
The Way Forward is Through
What’s promising is that a er falling by 59,000 (-2.2 per cent) in June, the number of self-employed workers increased by 34,000 (+1.3 per cent) in July. e fact that Canadians are starting new businesses is a leading indicator of consumer con dence. e resilience that our industry and economy has shown is impressive and it gives us great con dence that the second half of the year will be a successful one. seeing you all at the upcoming Shows!
While global macroeconomic uncertainty persists - i.e. supply chain disruptions, in ationary pressures, the ongoing war in Ukraine - there is good reason to believe that Canada is set-up well to circumvent these challenges. Statistics Canada recently released its Retail Commodity Report which showed that retail sales grew a healthy 15.5 per cent to $67.8 billion. e good news is that higher sales were reported in 17 of the 18 commodity classes. Sales of clothing skyrocketed a whopping 88.9 per cent, and this commodity class was the second-highest contributor to the monthly gain. As more people physically return to work, sales increases were recorded in every subclass, the largest of which were for women’s clothing (+81.4 per cent) and men’s clothing (+120.6 per cent). Sales of footwear also continued to increase, rising 77.1 per cent from a year earlier.
I look forward to
DML Inc. has added Tony Mannucci to their sales team as National Sales Manager. Mannucci will work alongside current NSM Christian Juteau to help establish, maintain, and grow sales within the company’s promotional division. In his new position, Mannucci will analyze market statistics to develop sales campaigns and create sales budgets, attend national tradeshows as well as customer visits with sales representatives, and communicate any trends or product needs that the company should be aware of. He will report to President Ron De Moor who states, “Adding Tony to our sales team is very exciting! His many years of experience within the promotional industry will make him a valuable asset to our growing team.” Mannucci has over 21 years of sales experience on the supplier side of the promotional industry. Mannucci states, “I am very excited to join DML. ey are a young and energetic company focused on providing great products and services to their customers. I look forward to being a part of this fastgrowing dynamic company and working with their team to realize our goals.” Tony can be reached via e-mail – tony@dmlcreation.com or 514.862.1315 Tony Mannucci as New National Manager
DML Inc. Appoints
Ralph Lauren’s revenue up 8% in Q1FY23
Sales
GLOBAL RETAIL NEWS
H&M has launched its new brand: H&M Move, which aims to equip the world with stylish and functionable ‘movewear’ that will support active indivduals of all abilities and skills to move comfortably and confidently. H&M Move is launching with a global workout campaign led by fitness icon Jane Fonda, and acclaimed choreographer Jaquel Knight. To reduce environmental impact, H&M group is aiming for 100 per cent of the materials to be either recycled or sourced in a more sustainable way by 2030. The new sports brand H&M Move is almost at 85 per cent, starting with 99 per cent of the polyester sourced for its assortment being recycled and all cotton that is used in its collections is more sustainably sourced.
Source: Fibre2Fashion.com
In the first quarter of fiscal 2023, net revenue of Ralph Lauren increased by 8 per cent to US$1.5 billion on a reported basis and was up 13 per cent, ahead of expectations driven by strong growth across all regions. North America revenue in the first quarter increased 6 per cent to $701 million. In retail, comparable store sales in North America were up 5 per cent, with a 5 per cent increase in brick and mortar stores and a 2 per cent increase in digital commerce.
H&M unveils new sportswear brand
| August 20224 IMPRINT CANADA NEWS1WHY DIGITAL ENGAGEMENT IS P2P CONTʼD PG 12 1 HOW TO DELIVER ADDED VALUE CONTʼD PG 6,14 4 SUPPLIER NEWS / RETAIL BRAND UPDATE 8 CREATE STORIES THAT SELL FOR YOU 14 SIX THINGS EVERY OWNER NEEDS TO KNOW CONTʼD PG 16 20 FIVE PROMO TRENDS FOR FALL 2022 NEW PRODUCT SPOTLIGHTS 21 WEARABLES S HOWCASE 26 A DVERTISING S PECIALTY S HOWCASE 32 SUPPLIES & EQUIPMENT S HOWCASE Imprint Canada is published six times per year by Tristan Communications Ltd. e contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. e views expressed in this publication are not necessarily those of the publisher. Request for missing issues are not accepted a er three months from the date of publication. TRISTAN COMMUNICATIONS LTD. Publications mail agreement no. 40025740 Return undeliverable mail to: 190 Marycro Avenue, Unit 16, Woodbridge, Ontario, L4L 5Y2 Email: shows@imprintcanada.com ISSN: 1480-1884 GST Registration #: RT892913294 IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS PUBLISHER Tony Muccilli : tony@imprintcanada.com PRODUCTION MANAGEMENT Adriano Aldini : news@imprintcanada.com CONTRIBUTORS Adriano Aldini, Jane Cavalier, Lisa Apolinski, Je Mowatt MARKETING COORDINATOR Steve Silva : feedback@imprintcanada.com ADVERTISING S ALES Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667 July/August 2022 - Volume 29, Issue 4 ONLINE EDITION www.imprintcanada.com/magazine CMYCYMYCMYMCK Emblemtek_Imprint_July-August-2022.pdf 1 06-27-2022 3:21 PM Supplier News
When it comes to sharing your style with the world, words can’t always do it justice. That’s why we made the 6750 Adult Tri-Blend T-Shirt and the 6750L Women’s Tri-Blend T-Shirt with the comfort, quality and consistency to bring your vision to life. mygildan.ca T-SHIRTTRI-BLENDADULT6750 DON’T KEEP AYOURSECRET
Adding Value Outside of the uniqueness of the products you sell, how can you add value? Are you a consultant? Do you provide unique insights and suggestions? Do you have the talent of tapping into a brand’s DNA? Or are you the only one around that tracks results of all of your promotional campaigns and programs?
Each of these are unique ways to play up your strengths and to get ahead in the sales race. At the end of the day, it’s about what added value you can bring to your clients. e more unique value you can bring, the more ahead you are.
continued on Page 14
Companies are built on a foundation of trust. While you might be able to attract new customers to make their rst purchase using an e ective marketing campaign, you won’t retain these customers if your products don’t meet their expectations. To build a sustainable business, you must solve customer problems.
If you have faith in your products and services, then you should be willing to stand behind it with a generous guarantee. is gives consumers greater con dence to use your company and this will increase sales with little additional cost. A er all, if your products and services are as good as you say they are, by providing a satisfaction guarantee, you’re giving customers more reason to take that leap and make a purchase with you. It is a highly e ective, relatively low-cost strategy.
3. Give Customers what they want
Ultimately, businesses exist to solve problems for people, and the better you understand the problem your consumer needs solved, the better your company’s solution can be.
2. Provide your customers with a satisfaction guarantee
If your company is facing these problems, then you are likely leaving your organization susceptible to outside forces like competition and supply chain disruption.
News {Business Development} | August 20226 IMPRINT CA NA DA
1. Know your customer Ultimately, businesses exist to solve problems for people, and the better you understand the problem your consumer needs solved, the better your company’s solution can be. e best solutions come from a deep understanding of the consumers you serve. Regardless of industry, the more informed you are about who buys your products and services, the more targeted you can be with your strategy.
Beyond the product or service itself, there may be other things that consumers want that you can integrate into your overall brand strategy. For example, if your audience skews younger, you should consider the fact that Gen Z and millennial audiences are willing to pay a higher price for sustainable products. Younger consumers in particular believe that they can incrementally make change in the world through their consumer behaviour. In other words, they expect businesses to be forces for positive
The reality is you are competing against literally thousands of other promotional distributors, retailers and now online mega-merchants like Amazon and Vistaprint. Adding value for customers comes in many forms, but the bottom line is ensuring the whole is greater than the sum of its parts.
Value Added, continued from 1
How To Differentiate Yourself e promotional product industry requires you to stand out from the crowd - a er all, you sell brand recognition products, so how does your company di erentiate from your competition? ere are two factors to consider when thinking about differentiation:
What You Sell Are your products the same as everyone else’s? Can the client order what you’re selling online? In our industry, there is a lot of repetition and duplication, so it’s important that you stand out in ways far beyond simply just your product o erings. e reality is you are competing against literally thousands of other promotional distributors, retailers and now online megamerchants like Amazon and Vistaprint. So standing out may be easier said than done, but it’s unequivocally critical to do so. One way to stand out is by choosing to source and decorate unique products that aren’t “stock” items. ese are products that are customized to your customers and that your competition can’t readily replicate.
Here are ve simple ways to deliver greater value to your customers:
Page
Your Personal Story
So, in addition to knowing the story behind your products, customers are looking for evidence that what they’re buying will do the job. at’s where personal stories are so powerful. Tell stories about how you personally used the products or services. Or tell a story about how your other customers use the product and share their experience. Be honest – you don’t need to overstate or exaggerate. ese stories gives customers something that no website or brochure will ever provide. It gives them access to a real person who directly or indirectly uses the product or service.
Create Stories That Sell for You
Chances are at some point the founders and visionaries of your company realized there was a better way to do something, and that’s the story your website should be telling customers. It gives your organization a human side and, like any parable, tells about your personality and values.
Customers can search Google and get thousands of pages of information about anything. It’s instant and it’s free; information alone is not really valued.
Your Product Story
Your Organization’s Story Imagine you’re planning to build a home and start searching for a builder by visiting several websites. Each site features photos of nice homes and beautiful interiors. You try to nd out more about the company and click on the tab, ‘About Us.” Most of these pages tell you how much these home builders are committed to customer service and quality.On another builder site, they tell a short story about how the founders were journeymen carpenters working for various builders. ey came to realize how poor the workmanship was and became angry when they were asked to cut corners on quality. ey nally got fed-up, pooled their resources and started building homes the way they thought they should be built. Quite the di erence with the company that told their story isn’t it? How about your company?
Stories have been used to in uence people since before the written word. People still crave stories as evidenced by our endless appetite for movies. When told well, stories are memorable and draw an emotional response. Emotional responses evoke decisions. Perhaps it’s time for customers to hear more of your stories, and in doing so, you’ll boost your bottom line.
By Jeff Mowatt
In my training sessions, I point out that customers don’t really need employees to provide them with information.
I’m referring to the way you share your stories – your organization’s story, your product and service stories, and your personal stories.
About the Author: Je Mowatt is a customer service strategist, Hall of Fame business speaker, and author of the bestselling book, Becoming a Service Icon in 90 Minutes a Month. To obtain your own copy or to inquire about engaging Je for your team, visit www.je mowatt.com
Any product can be described by its features and benets, right? If a competitor’s product or services has the same features or bene ts to yours, then it can be viewed as a commodity and price becomes the di erentiator. However, telling the story behind your product and services will separate you from competitors. Share your product’s history; what did customers use before it came on the market? In other words, what prompted the conception of this product or service? Most importantly, how or why is are you di erent? Stories give your products and services a human element - a persona if you will - that links your customers back to you. Keep in mind, people don’t really have relationships with a product but rather with the brand which seems to understand their needs. Of course you’re still going to describe features and benets. e back-story simply makes its features and bene ts more interesting and more believable.
News {Business Development} | August 20228 IMPRINT CA NA DA ere’s an old saying:“Stats tell and stories sell.” You already know it’s not easy gaining the attention and interest of today’s customer. ey have so many options of where they can do business that your company can be perceived as a mere commodity. Customers naturally assume that everyone’s selling more or less the same thing, so why not just go with the cheapest supplier? In my business building seminars, I share a simple tool that will help customers remember you. It will help you stand out from the competition, and it happens to be free.
NEWFULLPOLAR-FLEECEZIPHOODIE www.augustasportswear.ca 6858 | 6859 | 6860 6858 6860
ADVENTURE Check out www.DezineCorp.com for all your Stanley Gear
For All Your DRINKWARE Needs Ceramic | Metal | Glass | Crystal | Plastic www.dezinecorp.comorders@dezinecorp.com
Prospects and customers want a deeper focus on building the relationship, having a brand reflect today’s current values and providing the type of support and alignment that makes the interaction feel more like an investment in a relationship.
It has been said that consumers are now holding all the cards in the business interaction and have no plans to give themWhenback.organizations look at who is in control of the communication, the power lies with the consumer, not with the company. Organizations need to understand this fundamental shi in power to the person receiving marketing and communication. is will help move communication to a person-to-person level and allow the consumer to drive the engagement, which is what the consumer not only wants but demands in today’s digital paradigm. Taking the opportunity to bring in humanity into any organization’s digital communications can bring accelerated digital growth and engagement. is may feel like a risk to some organizations. However, the new paradigm has shi ed this from novelty to necessity.
No Longer A Nebulous Concept
What are their individual roadblocks? How does s/he de ne success? Always consider the individual sending and the one receiving the communication. Because either way, a person is on each end of that communication.
By switching the focus from B2B or B2C to P2P, digital communication can be realigned to meet the current demands of audiences. With this ever-changing shi in consumer behavior, thinking about how one person communicates with another has become a cornerstone in digital engagement. is is no longer a passing trend but a new way of being, and the organization who embraces this way of being will reap the rewards.
Prospects and customers want a deeper focus on building the relationship, having a brand re ect today’s current values and providing the type of support and alignment that makes the interaction feel more like an investment in a relationship. Instead of looking at organizations as one end of a transaction, companies that wish to grow in the current paradigm must look at the “who” in the interaction. e focus must now move to people-to-people or people-to-person (P2P).
3. Know Where The Power Lies
Taking the opportunity to bring in humanity into any organization’s digital communications can bring accelerated digital growth and engagement.
About the Author: Lisa Apolinski, CMC, is an international speaker, digital strategist, author and founder of 3 Dog Write. She works with companies to develop and share their message using digital assets. Her latest book, Persuade With A Digital Content Story, was named one of the top content marketing books in the world by Book Authority. For information on her agency’s digital services visit www.3DogWrite.com.
It should be obvious that the individual consumer should be a focus. But what about when businesses market to other businesses?ereare individuals that each business brings to the table for the engagement, and each one is important in bringing a di erent viewpoint. When creating content, consider the personality of the key players in the receiving organization.
Consumers are looking for companies that represent and re ect their values, their beliefs and their sense of purpose in the world today. Brands of the PPE (Pre-Pandemic Era) could oat out with no real shape or form. ose types of companies may still try to exist on that plane, but companies that do are missing out in a massive way. ey fail to capitalize on retaining customers as well as attracting new customers. And those new customers may be willing to pay more for the relevancy brought to the business exchange. e antiquated constructs of business-to-business or business-to-consumer (B2B or B2C) do not take into account this new shi in consumer beliefs or wishes.
| August 202212 IMPRINT CA NA DA News {Business Development} Development}
1. Many Voices, One Brand ere was a time where one person was sharing content on behalf of the organization. Smart organizations, however, have moved to sharing several di erent voices and points of view in their digital communications. Not only does this allow di erent viewpoints from a brand perspective, it also keeps content fresh, as many voices make the brand what it is today. Providing di erent styles of content engages more than one type of prospect, which sets up potential growth.
How To Translate Digital Engagement Into P2P Digital engagement and communication are set up to be much more humanistic than many organizations allow. e focus on connection and community is readily available for organizations.
P2P Engagement, continued from Page 1 is new dynamic can translate to a simple construct: the more human the brand, the more business that brand may get. ese consumers looked at factors other than just price and quality; trust and brand reputation factored into their decisions. is trust entailed taking responsibility to live by their values and be more relevant in today’s world.
By allowing the people behind the brand to emerge out of the shadows, companies can move beyond the products and services they sell and provide engagement with the people who create those products and services. Several recommendations can be quickly applied by any organization to move past B2B and B2C and move into a P2P interaction. Here are three ways to help move in that direction.
The antiquated constructs of business-to-business or businessto-consumer (B2B or B2C) do not take into account the new shift in consumer beliefs or wishes.
2. Focus On The Individual In Every Interaction
ICONIC RING-SPUN COLLECTION FEEL GOOD KNOWING THAT OUR ICONIC RING-SPUN COLLECTION IS MADE WITH RESPONSIBLY GROWN AND SUSTAINABLY SOURCED COTTON. OUR COMMITMENTSUSTAINABILITYISREAL 100% OF OUR FRUIT OF THE LOOM ACTIVEWEAR T-SHIRTS ARE MADE IN OUR FACTORIES SO WE CONTROL THE PROCESS FROM START TO FINISH. UnisexEssentialT-Shirt 64STTM0 For Quotes And Product Inquiries, Contact: Tel: 905.607.5500 Email: Canadacustomerservice@fotlinc.com 100% TRANSPARENCY IN SUPPLY CHAIN OUR MISSION IS TO MAKE THE BEST POSSIBLE PRODUCTS WHILE MAKING A POSITIVE IMPACT ON THE PEOPLE THAT MAKE AND USE THEM. PRINTABILITY YOU CAN COUNT ON Iconic® T-Shirts | Sofspun HD SuperCotton™Cotton™Fleece@FruitActivewear UnisexICONICT-Shirt IC47MR/WR
• Made in Canada (or the U.S.A): Over the last several years, consumers have really started waking up to the fact that while we can buy products made overseas for less money, it comes at a social, environmental and geopolitical cost. As a result, more consumers are shi ing to domestic products, especially those produced at a local level.
Branding, continued on Page 16
We live in a rapidly changing world where the old rules no longer apply. Many call it a VUCA world – volatile, uncertain, complex and ambiguous. Mass consumerism has been replaced by a new consumption paradigm as people are driven by new essentialism where things matter less and relationships, experiences and self-being dominate all. In this new world, workers are restless, customers ckle, investors skittish, and the public has an appetite to cancel. In order to rally everyone together to stand behind a company and its path during all the ups and downs, leaders need to draw upon emotions as rationality will not carry the day. ey have one tool at their disposal to do this delicate work – theAlthoughbrand. o en associated with marketing, brands are actually cultural icons that symbolically carry meaning. In just a nano second, they evoke common immediate meaning and emotions across all people. ink BMW, John Deere, Chanel, Apple and American Express. In a world where everything is uncertain, brands can be trusted to stand true.
• Environmentally friendly: Consumers around the globe are increasingly alarmed by the consequences of climate change and want to do their part to lighten their consumer footprint. Integrating initiatives which include using sustainable and recyclable materials, reducing packaging waste and giving consumers the option to o set their purchases with carbon o sets. Consider how you can implement similar practices in your own business.
By Jane Cavalier
Now, if you don’t have a brand, you can build one. Anyone can. It takes commitment to people, in order to tell their story and to represent their brand, not your own. If you create a brand that represents the highest common denominator between your people (customers, employees, investors) and your products and services, then you can forge an enduring powerful partnership that will yield surprising dividends for your business. It all begins with understanding the basics of what a brand really means for a business. Things Every Business Owner Needs to Know About Branding
Six
News {Business Development} | August 202214 IMPRINT CA NA DA change and they align their spending with those companies and brands that they identify with. Here are several current trends that you can consider taking advantage of to appeal to these more conscious consumers in order to create a competitive advantage:
Value Added, continued from Page 6
• Giving back: Consumers today expect businesses to give back to the communities where they do business. Companies should consider what community contributions make sense for them and how those contributions can enhance their brand. Whatever programs you choose to support, they should be aligned with your overall brand mission.
4. Provide personal customer service is may sound “old school” but it’s anything but common. Personalized customer service is perhaps the most notable loss in business with the advent of automation. We can all identify with calling a 1-800 number and getting bounced around from one automated response to another and ultimately not getting the help we need. Highly personalized customer service is an amazing competitive tool. is is the one time when consumers need to talk to a “real person,” so you should be there for them in their time of need! What better way to build brand loyalty than with a personal interaction when consumers need help? Especially as your business grows, it’s important to maintain the level of hands-on customer service; this is arguably the best way to establish customer loyalty.
5. Put customers at the centre of your brand
Back in the “old days,” businesses put consumers at the centre of their businesses. As the world has become more digital and more automated, we sometimes forget that brands exist to serve their consumers; and therefore, consumers should be at the centre of all that you do. Whether you are formulating your product o ering strategy, your sourcing strategy, your customer service strategy, your product guarantee or your customer service model, your rst question should always be, “What would our customers prefer?. When it comes to adding value and thereby setting your brand apart in a crowded marketplace, use the above tips to deliver true value to your target customer. Problem solving, personalization and customer service all go a long way in establishing customer loyalty, and those customers will continue to come back to your business for years to come because of the unique value your organization delivers.
SWF CANADA INC. 300 Trowers Road, Unit 13 Woodbridge, ON, L4L 6A1 Please call 416-889-3598
6. Brands Deliver Business Value Multiple Ways
If you have a vision to build an empire, build a brand to amplify the upside and mitigate the downside. Many corporate executives view the brand as simply a marketing asset. Others like Steve Jobs, Bill Gates, Richard Branson and Elon Musk view it as a corporate asset, part of the business strategy. Once built, a powerful brand can be used to wield in uence in many circumstances from Main Street to Bay Street to Parliament Hill. While products and employees come and go within a company, the brand can endure forever – as long as it is well maintained.Powerful brands nurture; in a world where people are becoming increasingly unmoored and where constant shocks and disruptions seem to prevent ‘normal’ from ever being a reality, brands are a reassuring presence that people can depend on. Business always comes down to connecting with people on a human level. Powerful brands are creative concepts that stimulate the imagination and emotions in ways that many business owners cannot.
In this new world, workers are restless, customers fickle, investors skittish, and the public has an appetite to cancel. Branding, continued from Page 14
About the Author: Jane Cavalier, CEO and Founder of BrightMark Consulting, is a nationally recognized brand strategist, board member, blogger and author of bestselling business book The Enchanted Brand (Amazon). She helps organizations conquer a changing world with powerful brands and reputations. Recognized for creating breakout brands like Snapple and Qwest, Jane has worked with over 100 organizations including American Express, Johnson & Johnson, ExxonMobil and the U.S. Navy. For more information, visit www.brightmarkconsulting.com.
2. Brands Set Meaning Brands give meaning to products. Is an anti-lock braking system (ABS) a breakthrough in performance (BMW) or safety (Volvo)? at depends on the brand. e brand is a mental lens that provides immediate meaning. A Snickers bar is a snack. Ti any means luxury taste and quality. Apple is about unleashing creativity while IBM is about improving productivity.ebrand provides context which tells people why a product is important to them.
Although expressed in a logo and a tagline, a brand is actually a mental construct that gets into the mind and lives in the memory of people.
3. Brands Carry Emotional Power Like great art, brands are designed to elicit a response, both emotional and rational. Like art they can enchant and o en captivate people, which creates desire. Marlboro was the rst lter-tipped cigarette and was initially launched as a woman’s cigarette which failed. e same product was re-branded as the ultimate masculine smoke and with the swagger of the Marlboro man, still remains one of the most powerful brands in the world. Powerful brands are mythologies that evoke emotions that swell to desire.
People forgive and forget product and corporate errors which mitigates losses. People are more willing to try new products, services and experiences from brands they love which accelerates sales.
5. Brands Defy Logic
While products and employees come and go within a company, the brand can endure forever – as long as it is well maintained.
When you have a powerful brand, you’ll be surprised by what it can do. You will see strong conviction and commitment across employees, customers and investors despite challenges.Peopletend to defend the brands they love and stay loyal against all odds – better alternatives, cheaper alternatives, easier alternatives. To achieve that kind of priceless cohesion, you have to build and continually maintain the brand campre - and make it into a bon re for the whole world to see. At John Deere, they say people bleed green because the brand is so deep.
| August 202216 IMPRINT CA NA DA News {Business Development}
1. A Brand Resides in the Mind not in a Logo
Although expressed in a logo and a tagline, a brand is actually a mental construct that gets into the mind and lives in the memory of people. Branding is the process of creating the brand in the minds of people. It is typically done by creating things and experiences that “express” the brand such as marketing materials and product design. Brands also live in the culture. Powerful brands like Nike become social concepts and exist in the culture where they continually give people cues and establish the brand as a part of society.
With a powerful brand, organizations have an amazing tool to open minds, raise hearts, command attention, bring everyone together and protect the business again in a volatile, uncertain, complex and ambiguous world.
Because powerful brands are sticky, they have the ability to build a moat around the business. Customers remain loyal even in the face of superior performing or lower priced competitors.
4. Brands are Fiction Not Fact Branding is poetry not journalism. Messaging matrixes and value propositions belong to marketers and are factbased. Branding is another world that is concept-based. Branding brings out the big gun – an idea. A powerful, transcendent, mind-tweaking idea designed to engage the mind and heart at another level. e idea is what catalyzes new behavior and thinking. When Tide gets clothes clean, it means that Mom and Dad are good parents and conveys that message. e Home Depot is a large hardware store, but the brand makes it a Home Center for any current and aspiring do-it-yourselfer.
KCCAPS.CA KCCAPS.CA ONE STOP SHOP DELIVERY TO YOUR DOOR WITH QUALITY PRODUCTS & EMBROIDERY Toll Free: 1-888-303-0888 Tel: Email:905-470-6088canada@kccaps.com www.kccaps.ca WITH ADDITIONAL SOURCING SOLUTIONS!WITH ADDITIONAL SOURCING SOLUTIONS!
2. Eco-Friendly Items
Astute consumers are searching for more than just quality products and services these days, they are looking for brands that align with their personal values. As a result, there continues to be increasing demand for eco-friendly products.
| August 202220 IMPRINT CA NA DA News {BUSINESS Development}
Make no mistakebrand recognition is more important than it has ever been. One could argue that retail brands are as big as they ever have been in the promotional industry. End users want products that they recognize from brands that they know, like and trust. ey want brands that have a solid reputation and are willing to accept the price point to match. Creating memorable promotional campaigns using revered retail brands makes them more desirable and aligns your brand with a quality product. Brands like Nike, Adidas, Under Armour, Herschel, Carhartt, High Sierra, TravisMathew, ule, e11even (and many more) continue to generate a lot of interest and demand from end users.
Sustainability can no longer be called a trend; it’s a movement that continues to grow and companies that fully adopt this mentality have realized that it’s becoming a strategy for success, while also helping reduce environmental ucts.toespeciallyYoungerimpacts.buyersaredrawnsustainableprod-Astuteconsumers are searching for more than just quality products and services these days, they are looking for brands that align with their personal values. As a result, there continues to be increasing demand for eco-friendly products. Giving eco-friendly and environmentally responsible giveaway items will showcase a company’s responsibility while lending credibility to its brand.
End users want products that they recognize from brands that they know, like and trust. They want brands that have a solid reputation and are willing to accept the price point to match.
5. Wireless / Tech Products
Much like the demand for retail brands, custom branding is becoming more popular.epush towards more customized products has been helped by the advances in decorating technologies which allow for personalization of goods. e desire for enhanced customization continues to become more popular as end users increasingly look to invest more capital in highly customized products that will help set their brand apart from others.
By Adriano Aldini, Imprint Canada
Trends are hard to keep up with, especially when it comes to promotional products. Products that are in high demand one minute can become completely out of style the next. e pandemic has changed the way we live and work. End users are more aware of what they are buying, as well as the impact these items have on daily lifestyle. Marketing a business is tough, but thankfully promotional products are one of the most powerful marketing tools out there. You are literally one your clients’ best weapons when it comes to levelling up their brand awareness. e most popular promotional products are a combination of function, style, recognition and usability. Here are ve promotional product trends that you can leverage to help boost your bottom line for Fall 2022:
4. Distinctive Customization
Five Promotional Product Trends for Fall 2022
Connectivity is a must in today’s world. With home and work life meshed together like never before, wireless products are at unprecedented high demand. e remote o ce has fueled the need for exibility in work spaces, and a decrease in cord clutter. Plus, as our world becomes rmly planted in the digital space, the need for wireless products will continue to proliferate the promotional space.
3. Leisure Products
1. Retail Brands
Over the past handful of years, tness products were among the most popular and trendy items. e pandemic however ushered many changes, one of them was a heightened demand for leisure and relaxation products. In my opinion, the need and demand for relaxation - and products that facilitate relaxing - are only going to continue to grow in popularity in the promotional products space. Lounge wear and casual work attire has seen a boom since work-from-home became normalized due to the pandemic. As such, many consumers are moving away from corporate uniforms and into more casual wear items. Outside of apparel, anything to do with enticing relaxation is very popular; think cozy weighted blankets, spa kits, bath salts and essential oil kits.
This rechargeable battery heated Orange 300 denier polyester traffic safety jacket comes with 3 levels of rechargeable battery powered heat, front and back, that lasts up to 6 hours. It has a front zipper, detachable hood, 3 front pockets, and 4” 3M reflective tape. Style BK145ORG meets WCB and CSA Z96-15 Class 2, Level 2 standards. Available in Sizes: S-3XL Visit www.BigKclothing.ca for more information
Torrent Rain Jacket
Canada Sportswear is showcasing its Torrent Rain Jacket, style #2185. Made from 145 g/m2 – 4.3 oz./ yd2 100% recycled polyester, this jacket features a mechanical stretch and a 5000 mm waterproof rating.
The wind resistant and water repellent finish is fully seam sealed and features an adjustable drawcord in hood and body hem. Also available in a Ladies' style.
Unisex Bogart Eco Packable Half Zip Jacket
The unisex Bogart Eco Lightweight Half Zip Jacket (#12609) is as sustainable as it is versatile. Made with a recycled poly blend, a recycled pinch label and a zipper made from recycled content, it has everything you need to stay comfy and dry. Features like a water-resistant coating, a water-repellent finish and a drawcord in the hood to keep moisture out, plus underarm vents for breathability. And it packs away into in the left pocket, so it's perfect for lightweight weather protection on the go. And through a partnership with 1% For The Planet, one per cent of sales of all Eco products are donated to environmental nonprofits. For more information, please visit www.trimarksportswear.com you vents packs
Made with an innovative spinning process that delivers a surprisingly soft hand and includes multiple silhouettes with contemporary styling details. Softness and style come together in Sofspun® T-Shirts, where you can choose from a men’s or ladies’ fit. The breathable, lightweight fabric delivers a classic fit that is available in a variety of colours. Sofspun delivers fashion that’s on trend and in line with any budget. Please contact FOTL team at CanadaCustomerService@fotlinc.com for information
Fruit of the Loom Sofspun® Tees
UV Sun Protection
The Catskill Anorak (KS-4) features a high performance lightweight waterproof, breathable outer shell designed for maximum mobility. A PFC-Free water repellent finish added to the H2XTREME® waterproof breathable outer shell provides extra wet weather protection. Durability, warmth, and comfort have come together to create a unique solution for variable weather conditions. Visit www.stormtech.ca for more information
Adult Heavy Weight Quarter Zip Jacket Without Pockets
Battery Heated Traffic Safety Jacket
Contemporary styling and classic comfort come together in this hooded sweatshirt. Style SS4500 features a standard fit, a jersey lined hood, splitstitched double-needle sewing on all seams, metal eyelets, a pouch pocket and tear away label for easy branding. For details please visit en-ca.ssactivewear.com
V-Neck Sweater
Milltex Sportswear showcases Style#925, the Adult Heavy Weight Quarter Zip Jacket Without Pockets. Constructed from 3-End Soft Handfeel Fleece, this garment features a great contemporary fit, a YKK Metal Zipper and rib with Lycra Spandex. Available in solid colours (65/35 cotton/ poly); Heather Colours (60/40 cotton/ poly); and Marled Colours (55/45 cotton/ Poly). Visit www.milltex.ca for more information
Men's Catskill Anorak
Please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com
The Stargard (Men’s FW3008 / Women’s FW3005) is a fall layering essential. A modern classic, this fine gauge v-neck sweater is sure to make a great impression. Made from 60% cotton and 40% acrylic, the Stargard is offered in 4 trendy fall colours. Choose from an array of decoration techniques to complete your look. Available in sizes XS3XL. Contact Fersten Worldwide (800) 5657462 or visit www.fersten.com FW3005) techniques
Independent Trading Co. Midweight Hooded Sweatshirt
AJM is adding 0E630M to their extensive line of promotional headwear. What makes this cap unique is the Polyester Pearl Nylon / UPF50+ fabric which provide excellent UV sun protection. In addition, the moisture wicking sweatband will keep your forehead cool and dry. Made in a 6 panel constructed full-fit shape, with an elastic tuck-in velcro closure, it comes available in 4 colourways; black, graphite, navy & white. For more information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com
WEARABLES August 2022 | 21IMPRINT CA NA DA
Midweight Mélange Jacket
Men's Oakland Thermal Shell
Unisex Sponge Fleece Raglan
AJM is adding a new colourway royal/ white to the youth style 8E019B. Made in AJM’s popular constructed ProRound shape, the front panels and peak are made from a Deluxe Chino Twill, while the sides and back consist of a Nylon Mesh with an adjustable plastic back strap. Available now in 7 popular colourways in youth sizing, there is also a matching adult size 8E019M that comes in 17 colourways. For more information, please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com
Crewneck Sweatshirt
New Observer Hybrid Jacket
Cool-weather casual. The Oakland Thermal Shell (BXM-1) features low profile thermal fill panels, adjustable waist with snap closure for Women’s, and a PFC-Free water repellent finish designed to keep you warm and dry. Both Men’s and Women’s styles feature classic flat rib curved collar with rib knit cuff and hem on Men’s. Visit www.stormtech.ca for more information
The stylish and unique Unisex Sponge Fleece Raglan Crewneck Sweatshirt from Bella + Canvas is available in a cotton/poly blend, a triblend, and in an acid washed construction. Available in a range of classic and unique colours, the contemporary retail fit will delight your most discerning clients. Please visit en-ca.ssactivewear.com
Canada Sportswear is showcasing the Observer Hybrid Jacket. Style #4100 is made from 100% polyester dobby pongee and features water repellent finish - trim on front body, shoulders, collar and sleeves, double layer self fabric cuff and body hem, a YKK front zipper and lower front zipper pockets. Also available in Ladies. For more information, please contact Canada Sportswear, Tel: 416740-8020 or visit www.canadasportswear.com
Youth Pro-Round with Mesh
Fruit of the Loom HD Cotton® T-Shirts
Enjoy the functionality of this midweight mélange jacket with 3M™ reflectivity and microfleece lining. The Forli (Men’s FW3180 / Women’s FW3183) is ideal for temperatures between -6°C to -21°C and is equipped with a detachable hood and waterproof fabric. Ideal for a wide selection of decoration techniques. Available in sizes XS-4XL (Men) & XS-3XL (Women). Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com
WEARABLES | August 202222 IMPRINT CA NA DA
Fruit of the Loom's revolutionary HD fabric is knit tighter using finer-gauge yarns that yield a higher-density fabric with an exceptionally smooth print surface for superior printability. With virtually 100% ink coverage and remarkable detail retention, trust HD Cotton® T-shirts for the most intricate designs. For more information, please contact fotl team at canadacustomerservice@fotlinc.com clients.a
Casual just became serious. From sea to sky to summit, life is built upon layers of experience and memories. The Juneau Knit Hoody (FH-2) is the perfect urban or outdoor mid-layer for those days where winter is more than just a hint in the air. Its ultra-soft sweater-knit fleece, scuba hood and low-profile, zippered hand warmer pockets are the perfect combination of comfort, style, and function. Make your life story the one that keeps them talking. Visit www.stormtech.ca for more information
This ultra-heavyweight performance jacket will help you go through the most extreme winter weather days. The Frisco (Men’s FW3226 / Women’s FW3228) is suitable for -10°C to -35°C, features a Shearling lining with Diamond Quilting, a detachable hood, antiRFID technology and waterproof breathable fabric. Available in black and graphite and suitable for a multitude of decoration techniques. Offered in XS4XL (Men) & XS-3XL (Women). Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com
Adult Heavy Weight Deluxe Zipper Jacket
Milltex Sportwear's Adult Heavy Weight Deluxe Zipper Jacket (#750) features YKK Antique Metal Matching Zipper, a 5/8" Flat Matching Drawcord, Double Needle Cover Stitching, Double Layer Fleece Hood and Rib With Lycra Spandex. Available in solid colours (65/35 cotton/poly); Heather Colours (60/40 cotton/poly). Visit www.milltex.ca for more information
SuperSoft Raglan High Collar Hoody
Constructed Poly Serge Flat Bill Cap KC Caps is showcasing style # 6819 - the Constructed Poly Serge Flat Bill Cap. Made from 100% Poly Serge Twill, this cap features a firm buckram, pro-stitching, a poly snap closure, and a flat bill with a trendy snapback closure design. For details, visit www.kccaps.ca or contact 1-888-303-0888
Fine knit beanie
The Pitch Lightweight Jacket
The women's Argus Eco Fleece Full Zip (#98144) combines classic styling with unbelievable comfort. With super-soft fleece made from recycled polyester and sustainable cotton certified by the Better Cotton Initiative (BCI), plus a recycled pinch label and eco knit tape, it's a lightweight layer you can feel good about wearing all year round. It also features a ribknit hem and cuffs for a comfier fit, and the shaped seams and tapered waist make it even more flattering. Available in a coordinating Men's style (#18144). Through a partnership with 1% For The Planet, one percent of sales of all Eco products are donated to environmental nonprofits. For more information, please visit www.trimarksportswear.com
King Athletics is showcasing style KF4085 - SuperSoft Raglan High Collar Hoody. This 100% Made in Canada garment features a 15oz & 55/45 Combed Cotton Ringspun Fleece construction with a trendy high collar neck with centre pull cords & an adjustable toggle. Available in S-XXL, this style also has a hidden accessory pocket which is perfect for your smart phone. This style comes in a wide range of great colours for any promotional campaign.
The stylish, sustainable men's Hardy Eco Jacket (#12720) is the perfect transitional jacket. Its breathable fabric and lining are made from recycled polyester, and its zipper and pinch label are also made from recycled content, making it a comfy, eco-friendly piece you can feel good about wearing. It has a water-resistant coating that provides lightweight weather protection, plus upper patch pockets and lower welt pockets to store valuables. Available in a coordinating women's style (#92720). And through a partnership with 1% For The Planet, one per cent of sales of all Eco products are donated to environmental nonprofits. For more information, please visit www.trimarksportswear.com
The Wrightson Cap from Imperial is constructed from performance fabric made up of a 97/3 polyester/spandex blend. This structured, five-panel, mid-profile cap features a pre-curved visor a retro fit with contrasting braid, a performance sweatband, and a plastic snap closure. Available in five great colour combinations. For details please visit en-ca.ssactivewear.com
This fine knit solid beanie is a fall and winter wardrobe go-to, keeping you warm during outdoor activities. The Lasalle (FP556) is made from 100% acrylic and is available in a wide range of 16 colours. Ideal for embroidered and knitted logos. One size fits most. Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com
For details, please visit www.kingathletics.ca
WEARABLES NA DA
transitional
Lime Green High Vis Poly Mesh Safety Shirt
Canada Sportswear is showcasing the Pitch Lightweight jacket, style #2250. This 100% polyester pongee features a wind resistant and water repellent finish, YKK zipper closure and lower front zipper pockets. Detailing includes elastic binding at sleeve cuff and body hem, and reflective heat transfer on back of sleeves. This unlined jacket folds into the pocket. Also available in a Ladies' style. Please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com
Argus Eco Fleece Full Zip
Hardy Eco Jacket
Stay safe and ensure high visibility in this popular soft mesh polyester safety shirt (style #BK046) which includes a breast pocket, 4” 3M reflective tape and meets CSA Z96-15 Class 2, Level 2 standards. Available in Sizes: S-3XL Visit www.BigKclothing.ca for more information
Men's Juneau Knit Hoody
The Wrightson Cap
Ultra Heavyweight Jacket
| August 202224 IMPRINT CA
Durable Non-Woven Cooler Bag
Windmill Canada is showcasing its Silver Tone Non-Woven Cooler Lunch Bag. The unique silver tone fabric design features a foil lamination and foam polyethylene insulation to keep your stored contents warmer or colder for longer. The front open pocket is handy for storage of utensils, napkins and more. This bag holds up to 9 cans. Recommended weight tolerance is 14 lbs. Add your custom business artwork or logo! For more information, visit www.windmillcanada.ca
| August 202226 IMPRINT CA NA DA WWWW.JOTOIMAGINGSUPPLIES.CA1-800-565-5686
Bringing outdoor camp-ware design into kitchens around the world. The Rosseau mug (CM9001) combines a classic camper style design with a speckled stoneware mug to create this fashion forward drinkware piece that is sure to be a welcome addition to anyone’s kitchen. The large capacity and comfortable “C” shaped handle will make drinking a cup of any hot beverage a delightful experience. Microwave safe and hand wash recommended. For more information, visit www.hpgbrands.com
New Bamboo and Wheat Straw Pens
Ecorite’s Packable Pillow Blanket – B5650 - is the perfect blanket for car trips, campouts and backyard picnics. Easily folds up into the attached pouch and becomes a pillow…adding comfort to any situation whether it’s opened or closed. For details, please visit www.ecorite.com or contact 416.636.2328
Stanley® IceFlow 40oz Flip Straw Water Jug
Recycled PET Backpack
This eco-conscious drawstring backpack is made of 84% post-consumer recycled PET fabric. Item #16167 features a large main compartment, front zippered pocket, drawstring closure. Great for environmentally-focused clients interested in reducing and reusing available materials. For more details, please https://www.kooziegroup.com/CA/visit
The Rosseau 24 oz. Mug
Big-time Hydration, perfect for any season! DezineCorp is highlighting the Stanley ® IceFlow 22oz Flip Straw Water Jug (style M0138). This unique jug provides maximum hydration with major style. Made of 18/8 stainless steel that won’t rust and is also BPA free. This double wall, vacuum insulated jug keeps drinks cold 14hrs, or iced for 2.5 days. Features a built-in straw for clean, fresh sipping. The rugged handle and built-in fence hook also provide portability and convenience. Available in 3 stylish colours. Please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com
Stylish and eco-friendly. Add your logo or inspiring message to the Bamboo barrel of these boho chic pens. The trim and grip are made from wheat straw (not plastic or rubber). MOQ is 5000 with 6 week delivery. Check out the trending styles and colours at www. kustompromos.com/ custom/eco-friendly-pens
Packable Pillow Blanket
www.jay-line.comHerschel
www.ecorite.com
Environ Wireless
The Environ (OR2360) packs a punch with powerful bass, loud sound and clear audio. Play off one charge for up to 8 hours and make calls with a built-in microphone in between listening to your favourite podcasts and playlists. With a wireless design, this speaker can join the party anytime, anywhere. For more information, visit www.hpgbrands.comwww.hpgbrands.com
August 2022 | 27IMPRINT CA NA DA The Official Hotel Headquarters of The Western Imprint Canada Show The Official Hotel Headquarters of The Western Imprint Canada Show The Best Western Plus Calgary Centre Inn offers accommodations that are truly at the centre of it all. Our location is only minutes from The Western Imprint Canada Show as well as downtown businesses & shopping, the world famous Calgary Stampede and countless other attractions. You are the centre of our attention while you enjoy hotel amenities such as oversize rooms, free high speed Internet, free parking, large indoor pool, whirlpool and fitness centre. BEST WESTERN PLUS CALGARY CENTRE INN 3630 Macleod Trail South Calgary, Alberta T2G 2P9 www.bwcalgarycentre.com For reservations, call: 1-877-287-3900 Watch for special rates for: 2022 Western Imprint Canada Show September 23-24, 2022 - BMO Centre, Calgary, AB One stop shop for your CUSTOM socks! Call us now for details or write to us for your FREE design. Your SOCKS... our PASSION! 800-350-4383 promomacaron.camacaron@macaron.ca CYCLINGSPORT PACKAGING CLASSICDTGKNITTEDSUBLIMATION360 SetHolidayCustom-MadeGift NEW for 2022, spread cheer with a turnkey holiday gift that includes: Turkish custommade notebook (choice of 22 colours, 1 location imprint); Metal custom pen (1 location laser engraving or digital imprint); Gift Sleeve featuring a holiday message OR holiday greeting card (branded inner pages, end sheets and tip-in possible). For more info, download the Kustom Promo flyer at www.kustompromos.com/product-flyers or request a quote at anthony@ kustompromos.com
Classic Heather Shoe Bag
Finn, 18oz Double Wall Vacuum Insulated Bottle
Jay-Line’s Adhesive Colour Burst Cubes come in your choice of one of five colours: Lemon Yellow, Vulcan Green, Pulsar Pink, Cosmic Orange, & Cobalt Blue. 8pt minimum standard type size. 10pt minimum reverse type size. Product comes with top sheet black imprint only. Side imprint not available. For details visit Tech Organizer
Keep it together with the Herschel Tech Organizer. From small devices to cables, chargers and other accessories, the Tech Organizer keeps everything protected on the go. Featuring storage pockets and elastic organizers to keep your tech accessories in place, this compact style opens out flat for easy access to the essentials. Visit www.pcna.com for more details
The B5400 is Ecorite’s Classic Heather Shoe Bag – a perfect companion to bring to the course. Contemporary heather construction, double sided venting and piped edges make it functional and fashionable. Visit for full details and pricing Adhesive Colour Burst Cubes
DezineCorp is proud to introduce the newest bottle in their collection of double wall, vacuum insulated stainless steel – the ‘Finn’ (style M6700SSWH). This stylish bottle features a unique detachable, heavy plastic screw off top feature – great for adding ice and/or easy cleaning. The Finn also has a screw off top lid with a wide mouth opening, held on by a comfortable soft handling loop. The matte white finish with light grey accents make a perfect canvas for your logo. Consider the Finn for your next promotional project. Please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com 60W Speaker
3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS : TO ORDER : ”Maximum SIDEADULT300UNISEXPREMIUMSEAMTEE PRESHUNKCOMBEDSIDESEAMNOW AVAILABLE IN 19 COLORS BLACK LIGHT BLUE LIGHT PINK MAROON MINT NATURAL NAVY OLIVE ORANGE ORCHID PURPLE SAGE STEEL GREY YELLOW WHITE CHARCOAL HTR GREY HTR
View Products & Pricing on windmillcanada.ca RESERVE YOUR IRON FLASK NOW ACCEPTING PRE-ORDERS TO AS SEEN ON ASI 97249 | PPAI 387952 | SAGE 67664 | PPPC 980262 Is Now
Trend Setter Mini 360 Mini but mighty, the Trend Setter Mini 360 covers all the angles. An excellent choice for the coffee connoisseur, the 400 ml/13.5 oz insulated stainless steel tumbler features a TrueTaste ceramic-lined interior, which helps preserve the taste of the stored liquid. Its spill-resistant 360 Sip lid is perfect for on-the-go: push down on the plunger to drink from any angle & engage 360 Sip! Decorate the bold metallic colours of the Trend Setter Mini 360 with our default silk screen branding method. Visit www.spectorandco.com for more details
Whiteridge Inc. is showcasing its Lazy Bear Chair. Style #433 offers supreme comfortability and ample space to kick back and relax. The fully padded seating includes a convenient insulated drink holder. Constructed from durable 600D polyester, this chair features a Sturdy 3/4” black tube frame with stabilizer feet. Available in a range of great colours. Visit www.whiteridgeinc.com for more information
October is Healthy Workplace month. This wellness themed notebook features daily selfcare reminders, custom quotes and employee resources customized for each client. Great for health awareness events AND throughout the year; welcome new hires and returning employees, kickoff new projects and appreciate employees. Low MOQs with 6 week shipping. Contact anthony@kustompromos.com for a physical sample and FREE Lazyvirtual Bear Chair
| August 202230 IMPRINT CA NA DA 1-800-565-5686 FOR FULL RANGE OF HEAT PRESSES, VISIT WWW.JOTOIMAGINGSUPPLIES.CA
GlacierPeak Cooler Bag
This 20 oz. Klean Kanteen Eco is an Insulated Classic. The Loop cap is constructed from 90% post-consumer recycled 18/8 food grade stainless steel. It features Climate Lock™ double-wall vacuum insulation, keeping drinks hot for 24 hours and iced for 63 hours! This bottle features a wide mouth that fits ice and makes filling and pouring easy. Includes a loop cap with easy-carry swivel loop. This item is BPA-free. Its slim design fits most standard cup holders. Its electropolished interior does not retain or impart flavors. Recommended hand wash only. Visit www.pcna.com for more details
Climate LockTM Vacuum Insulated Kanteen
The Glacier Peak cooler (CB905) is an adventure essential that’s loaded with features and built to last. Constructed from durable Tarpaulin this cooler is water resistant and has padded PE foam insulation. The main pocket is accessible with a three-side zipper while the top and sides are equipped with carry handles. The front slash pocket and loop stitched straps allow you to secure even more contents on the outside. The included attached bottle opener hangs off the side strapping for easy access. This cooler holds up to 12 cans and is easily transported with the adjustable/removable shoulder strap. For more information, visit www.hpgbrands.com
Wellness at Work Notebook
3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS : TO ORDER : ”Maximum 717 ADULT UNISEX FASHION PULLOVER HOODIE NOW AVAILABLE IN 27 COLORS BLACKFORESTGOLDLIGHT BLUELIGHT PINKMAROONMILITARY GREENMINT NATURALNAVYORANGEORCHIDPURPLERED ROYALSAND LIGHT PINK MAROON MILITARY GREEN MINT NATURAL NAVY SAGEWHITEYELLOWCHARCAOL HTR GRAPHITE HTR GREY HTRGREEN HTRMAROON HTR ORANGE MAROON ORCHID PURPLE RED NAVY HTR OATMEAL HTRROYAL HTR
SmartHead Technology
Barudan Canada is a one-stop embroidery equipment and supplies provider. Featured is the K-series 6-head machine with New SmartHead technology, SmartHead Sewing Head and Servo Motors for Increased Production. Shop for single and multi-head machines, order hoops, framing devices, machine parts, Madeira thread and more for all your embroidery needs. Visit shop.barudan.ca for more information
The Most Complete Embroidery
Screen Printing Job Cart
Letters, numbers, school, colleges and team logos and emblems are the perfect design elements when choosing Emblemtek's Chenille Embroidered Emblems. These badges are manufactured with 100% polyester felt fabrics, and 100% acrylic chenille threads, which give the emblems their unique and identifiable wool-like texture and feel. Chenille Emblems can be formatted into many different shapes and sizes, individual letters and title bars. They are commercial and dry-clean launderable. For more information, please visit www.emblemtek.com/ products/chenille-emblems/
Embroidery Systems Canada now carries the new All-InOne Hooper ProXL. Perfectly place and hoop virtually any garment, for almost any embroidery machine. The All-In-One Hooper is a complete system, with no additional parts required. Order by calling 1-888-805-8631 or visit www.embroiderysystems.com to order online
| August 202232 IMPRINT CA NA DA • • • • • • • •
Threads For all Your Embroidery Needs
Cansew Inc. is offering CR Polyester Metallic from Madeira that is engineered for effortless ease of use. Available in 30 colours, like Frosted Matte which delivers a true matte finish that adds dimension and clarity to your design. Also available is Burmilana – Wool or Cotton – which is a thicker thread for chenille, chain stitch, fringing, seam and other special effects. Contact Cansew Inc., Tel: 1-800-361-7722 or info@cansew.ca. Visit them online at www.cansew.com
Vastex is showcasing its new mobile Screen Printing Job Cart model SR23-JC. Keeps screen, squeegees and supplies readily at hand for increased productivity during set up, printing and clean up. Recessed to contain minor spills, the top shelf is intended for inks, emulsions, degreasers, cleaners and wipes. One side of the cart provides six squeegee rests. A pegboard with hooks on the opposite side allows custom arrangement of T-squares, ink spatulas, scissors, tape and other essentials. Contact sales@vastex.com or visit www.vastex.com
The Ultimate Varsity Emblem
Hooping Station
Make Patches and Crests With Professional Edges
Embroidery Systems Canada is an Authorized dealer of the original Merrow industrial emblem edging machine. If you need to create that perfectly finished edge on a crest or patch, Merrow is the gold standard. If you already own a Merrow machine, we can also provide merrow thread, parts, needles, and oil. Go to www.embroiderysystemscanada.com or call 1-888-8058631 for more K-SeriesinformationFeatures
www.canadasportswear.com YouthLadiesMen’sPuffyLightweighJcket:-L00900-L00901-L0900Y L00903PuffyLightweighLongLadiesJcket:
No Minimum Quantities on Non-Imprint Orders. www.BigKClothing.ca Call Toll Free 1.877.688.3031 Fast Turnaround Brand It All Over 300 Products to Choose From Heat Transfer, Embroidery and Screen Printing Available on Minimum Orders of 12 Items. HoodiesJacketsVests OverallsShirtsPants AccesssoriesChainsawCoveralls LOGGERKING
Men’s 3 in 1 Bomber Jacket www.canadasportswear.com Hi Style:Vis L01277 Solid Style:ColourL01115
