National Partnership Prospectus 2024
CEO | President Letter
MGAIB is dedicated to supporting and empowering independent retailers across Australia. We firmly believe that through strategic partnerships with likeminded orgnaisations, we can enhance the growth and sustainability of independent businesses in our community.
By becoming a corporate sponsor of MGAIBA, you will not only gain access to a diverse network of independent retailers in the grocery, liquor and timber and hardware industries but also position your company as a champion of independent retail. Your support will enable us to provide valuable legal resources, advocacy, and educational opportunities to our members, empowering them to thrive in an increasingly competitive market.
Furthermore, as a valued partner, your company will have the opportunity to showcase its products and services to a targeted audience through various marketing and branding channels, including our events, publications, and digital platforms.
We invite you to join us on this journey towards shaping the future of independent retail in Australia. Together, we can unlock new opportunities and drive positive change for independent businesses and the communities they serve.
David Inall
CEO MGAIBA
Lincoln Wymer President MGAIBA
Who are MGAIBA? Core offering
Founded in 1898, MGA Independent Businesses Australia (MGAIBA) supports over 2,600 independent businesses nationwide, whose collective sales exceed $15 billion. Representing grocery, liquor, and timber and hardware retailers, members range from single to multi-store owners incorporating banner brands such as IGA, Cellarbrations, and Dahlsens.
We offer our members access to curated online legal resources, in-house employment law experts, and a collective voice to advocate on behalf of their community.
Mission Support where you need it most.
Our mission is to protect, empower, and enhance the prosperity and survival of independent businesses across Australia.
Core values
At our core, we value quality, integrity, respect, flexibility, and accountability to drive our decisions and actions.
Legal Services
In-house expert Employment Law team offering both online resources and personalised advice.
Member Advocacy
Championing the interests of independent businesses, ensuring one voice for members at all levels of government.
Industry Training
Specialised industry training through nationally accredited training providers.
Social Impact Partners
Boards of Directors
Lincoln Wymer, President (VIC/NSW)
Liquor Retailers Australia Committee
Grant Hinchcliffe, Vice-President (TAS)
Rosario (Ross) Anile (WA)
Donald Jeffrey (Jeff) Harper (VIC)
Ripple Parekh (NSW)
Terry Slaughter (QLD)
Debbie Smith (QLD)
Dimitri Spyrakis (NSW)
Tony Bongiovanni, Independent Retailer, Cellarbrations Gisborne
Ryan Chard, National Business Manager, Liquor Tobacco Foodworks
Nick Cook, Managing Director, Retail Marketing Group
Angelo Giannetta, Independent Retailer, IGA Xpress Strathmore
Jeremy Goodale, Victorian General Manager, Australian Liquor Marketers
Tony Ingpen, IGA Mt Evelyn
George Kovits, MGA Independent Businesses Australia
Tony Leon, Managing Director, Steve’s Liquor
Karl Loh, General Manager, Ritchies Liquor
Michael Reddrop, CEO, Reddrop Group
Adrian Ricci, General Manager, Australian Liquor Marketers
Shane Vella, Steve’s Liquor
Timber
& Hardware
Australia Committee
Peter Alexander, Peuker & Alexander, President
Richard Hill, Hazelwood & Hill, Vice President
Peter Bennett, Britton Timbers Pty. Ltd.
David Caroselli, Davids Timber Pty. Ltd.
Clive Dossetor, Karem Woodcraft Pty. Ltd.
Mike Drew, Bayswood Timber Wholesalers Pty. Ltd.
Marnie Rosenberg, Provens Timber & Hardware
GALA Foundation Committee
David Inall, (President), MGA Independent Businesses Australia
George Kovits, (Vice President), MGA Independent Businesses Australia
Bronwyn Thorpe, (Treasurer), MGA Independent Businesses Australia
Simon Archer, Treasury Wine Estates
Helen Maxwell, Ritchies
Liam Patrick, Pernod Ricard
Michael Potenza, Brown Family Wine Group
Peter Wagner, Australian Liquor Marketers
Advocacy State and
National
Through our advocacy efforts, MGAIBA has successfully influenced both federal and state government policies, engaged with our community, and navigated regulatory landscapes to champion the interests of independent businesses, ensuring member’s voices are heard and considered in key decision-making processes.
RECENT SUBMISSIONS:
March 2024
February 2024
Fair Work Commission Annual Wage Review 2023-2024
January 2024
December 2023
Review of the Food and Grocery Code of Conduct
Reviving concentrated markets with merger reform
making awards easier to use - Modern Awards Review 2023-24 (AM2023/21)
September 2023
Fair Work Legislation Amendment (Closing Loopholes) Bill 2023
May 2023
March 2023
Regulatory Impact Statement Liquor Control Reform Regulations
Fair Work Commission Annual Wage Review 2023
November 2022
August 2022
Fair Work Legislation Amendment (Secure Jobs, Better Pay) Bill 2022
Fair Work Amendment (Paid Family and Domestic Violence Leave) Bill 2022
2022-23 Christmas/New Year Retail
August 2022
July 2022
Trading Extensions - Perth Metropolitan Area
Review of Changes to Casual Employment Laws. Fair Work Amendment (Supporting Australia’s Jobs and Economic Recovery) Act 2021
MGAIBA represents thousands of independent grocery, liquor, and other retail and supply outlets including timber and hardware, in all States and Territories of Australia.
approx 120,000 Employees
approx $18 billion in retail sales,
$15 billion within supermarket and liquor businesses
$3 billion within timber and hardware businesses.
Events
Bespoke Partnership Packages
Opportunities Available:
Event Branding and Promotion: Inclusion of your logos on all event marketing materials including digital and print advertisements, promotional emails, social media posts, and event website. Including verbal acknowledgement by MC during the event
Speaking Opportunity: Dedicated 5-10 minutes presentation slot at the event for you to address the audience.
Exhibition Space: Designated trade table or signage area at the event venue to showcase your offerings and interact with attendees.
VIP Representation: Invitation for representatives to attend as guests, with MGAIBA facilitating networking opportunities and introductions during the event.
Table Sponsor: One table seated at a prominent location with the opportunity to request key MGAIBA Board or Committee members seated at your table where appropriate.
Branded Merchandise: Inclusion of branded or co-branded merchandise in event tote bags or as table gift, providing exposure to attendees beyond the event itself.
Keynote Sponsor: Opportunity to support keynote speakers, enhancing the event program and associating your organisation with thought leadership. Opportunity to introduce the speaker, including additional marketing and acknowledgment as key-note sponsor.
Presentation: Option to deliver presentations on educational topics relevant to the event theme, showcasing your expertise and providing value to attendees.
Food and Beverage Offering: Chance to profile your products through food or beverage tastings, enhancing the event experience and highlighting your offerings.
Competition Prizes: providing products or services as competition prizes throughout the event. Including additional marketing and acknowledgment as prize sponsor.
Networking Sessions: Facilitation of networking sessions or breakout discussions sponsored by partners, fostering meaningful interactions among attendees and partners.
Events Calendar
Member Roadshow
$3,000 +gst per event
Five events
Threeopportunities
Spanning across key locations in NSW, QLD, SA, VIC and WA.
This inaugural event brings together industry leaders and multi-store owners for a half-day development session packed with valuable insights and networking opportunities.
Event Highlights:
Legal Expertise: Access to the latest employment and industrial relations (IR) updates essential for navigating the retail landscape effectively.
Educational Topics: Educational sessions designed to enhance attendee skills and knowledge, covering topics crucial for business success in the retail sector.
Industry Updates: Comprehensive updates on industry trends, market dynamics, and emerging opportunities.
$1,500 +gst per event
Four events
Threeopportunities
Spanning across key locations in QLD, SA, TAS and VIC.
This inaugural event brings together industry leaders and multi-store owners for a half-day development session packed with valuable insights and networking opportunities.
Why Sponsor?
As one of only three corporate partners, you’ll have the exclusive opportunity to showcase your brand and expertise to a highly targeted audience of industry decision-makers and multi-store owners. With direct access to attendees, you can leverage this platform to enhance brand visibility, forge valuable connections, and position your organisation as a leader in the retail sector.
Parliamentary Lunch
Product donation - Eightavailable Brand sponsorship - $1,500 per event, Three available
A brief yet impactful event designed to celebrate and promote independent retailers. Hosted within the grounds of Parliament house in Canberra, this exclusive lunch offers an hour of networking and engagement with key policymakers and industry influencers.
Event Highlights:
Boutique Product Showcase: Experience the diversity and quality of products available exclusively through independent retailers. Attendees will have the opportunity to sample and appreciate these offerings, highlighting the innovation and distinctiveness of independent businesses and suppliers.
Media Exposure: Potential media coverage as independent retailers showcase their unique and boutique products to a captive audience of policymakers. Your brand could feature in press releases, social media posts, and event coverage, ensuring widespread exposure and visibility.
Networking Opportunities: Engage in meaningful networking with influential figures from both the retail and political spheres.
Why Sponsor?
This opportunity offers a platform to showcase your commitment to supporting independent retailers while gaining access to a high-profile audience of policymakers and industry leaders. your organisation as a leader in the retail sector.
National Industry Update Function Event Highlights:
$1,000 +gst, Five available
An evening of celebration and insightful discussions within the dynamic landscape of the liquor retail industry.
Keynote Speakers: Gain valuable insights and perspectives from distinguished keynote speakers.
Networking Opportunities: Forge meaningful connections and strengthen relationships with industry peers, suppliers, sponsors, and members.
Festive Celebration: Celebrate the achievements and milestones of the past year.
Why Sponsor?
This free event provides a unique platform to showcase your commitment to the industry while gaining exposure to a diverse audience of industry leaders, suppliers and members.
Host Board or Committee Meetings
$1,000 + gst and catering costs
Fourcommitees,meetingsixtimesayear
We extend an exclusive invitation to host a Board or Committee meeting at your office or preferred location. This unique opportunity allows you to engage with key decision-makers, showcase your organisation, and facilitate networking in a conducive environment.
Highlights:
Address the Group: Showcase your organisation’s capabilities, services, or products to influential stakeholders in a tailored and engaging manner.
Catering and Networking: Enhance the meeting experience with catering options before or after the session, fostering networking and relationshipbuilding among attendees.
Site Tour (if appropriate): Depending on the nature of your organisation, facilities, or projects.
Available Committees:
Board of Directors
Timber and Hardware Committee
Liquor Committee
Gala Committee
Why Host?
By hosting a Board or Committee meeting, you position your organisation as a valued partner and industry leader. This initiative allows you to showcase your capabilities and strengthen relationships with decision-makers.
Projects Member Research Brand Video
Price on application
In alignment with our commitment to data-driven decision-making, we propose conducting comprehensive member research. This initiative aims to provide a vital pulse check on our members, delving into their key drivers, objectives, communication preferences, and aspirations regarding their membership with MGAIBA.
Through targeted surveys, interviews, and focus groups, we aim to gather insights directly from our members, offering a nuanced understanding of their evolving needs and expectations in the wake of the pandemic.
This research project will not only serve to strengthen member engagement and satisfaction but also empower MGAIBA to tailor our programs, services, and communications to better meet members evolving needs. By fostering a deeper understanding of our members’ preferences and priorities, we can ensure that our association remains a relevant and indispensable resource in their professional lives.
The opportunity:
Collaborating with us on this project offers a strategic pathway to gain invaluable insights into consumer behavior, preferences, and market trends through our extensive member base. By leveraging our platform, you’ll have access to a diverse and engaged audience, allowing for comprehensive data collection and analysis tailored to your specific objectives. This partnership not only provides a robust framework for conducting in-depth research but also facilitates the development of targeted strategies and initiatives to drive growth and innovation within your organisation.
Price on application
As part of our new brand rollout, we aim to produce a brand video to showcase our value proposition and ongoing commitment to our membership base. This video will serve as a powerful tool to profile MGAIBA to audiences at digital and in-person conferences and hosted events, as well as through our social media platforms. It presents an opportunity to highlight key figures within the organisation and include messages from board members, multi-store owners and corporate partners. These testimonials will illustrate the real-life impact MGAIBA has on our members every day and its significant contributions to the industry through our advocacy efforts.
The opportunity:
The brand video offers a platform to profile a corporate partner allowing them to showcase their services/products and highlight their deep connection to the independent retailer industry. By featuring your offerings within the context of our brand video, you can demonstrate your relevance and value to our members. It underscores the ongoing support for our organisation, aligning with our shared commitment to empowering independent retailers. Being prominently featured in the video not only enhances your visibility but also reinforcing our mutual dedication to serving the retail community.
Education Knowledge sharing
MGAIBA is committed to delivering valuable educational resources tailored to meet the evolving needs of our members. Through collaboration with both internal and external experts and the utilisation of data analysis to understand market trends, we can craft resources that our members will find invaluable.
This data-driven approach enables us to develop an education and communication plan that directly addresses the challenges faced by our members, offering strategies to mitigate risks and increase policy awareness moving forward.
Our communication plan will encompass diverse content consumption channels, including opportunities to enhance member engagement through:
webinars: $1,250 +gst per event articles: various opportunities podcasts: $500 +gst and vodcasts: $500 +gst
The Opportunity:
We invite partners to join us in this initiative, sharing their expertise and insights, and collaborating closely to deliver valuable content that resonates with our audience. Partnering with us in knowledge sharing not only contributes to the professional growth of our members but also establishes your organisation as thought leaders within our community, fostering meaningful connections and driving mutually beneficial outcomes.
Expert Speakers
We invite partners to consider utilising our board, executive leadership team, or employment law team as expert speakers or commentators as part of your communication plans.
The Opportunity:
Featuring our key internal stakeholders and expertise, can not only enhance the credibility of your communication efforts but also reinforces your dedication to supporting and understanding the nuances of independent retailers, while strengthening your reputation as industry leaders.
Digital Marketing and Advertising Channels
Social Media
$250 +gst - single channel
$500 +gst - multichannel
As part of our new brand rollout, we’re launching a comprehensive social media communication plan to ensure consistent engagement with our members and industry stakeholders across all our channels. This presents an exciting opportunity to build a dynamic online community and for partners to showcase your brand across various social media platforms including:
Direct Email
$1,500 +gst
Increase visibility and engagement with a diverse audience through sponsored posts and content.
Maximise your outreach by leveraging an email blast to deliver informative and pertinent content directly to MGAIBA members.
Whether you’re introducing your business or product, promoting events, or sharing important news, our direct emails offer a powerful platform to engage with our members.
Tailor your message by targeting specific segments of our mailing list, including breakdowns by state, region, and banner, ensuring effective reach to your desired audience.
Please refer to MGAIBA Media Kit 2024 for specifications.
e-Newsletters mgazine
$500 - $750 +gst
Showcase your brand or contribute articles to our tailored monthly e-newsletters ‘Checkout’ and ‘THA Update’. These newsletters offer timely updates on industrial relations and employment law, policy changes, industry developments, and educational articles, alongside the new opportunity to include exclusive partner promotions.
Your advert, limited to three banner ads in each issue, will receive direct attention, and the opportunity to generate strong click rates. Don’t miss this chance to feature your brand in front of our engaged audience and extend your reach within the independent retail community.
Please refer to MGAIBA Media Kit 2024 for specifications.
Full page $4,500 +gst
Half page $2,500 +gst
Quarter page $1,500 +gst
mgazine is the official magazine of MGA Independent Businesses Australia, reaching over 2,000 leading independent supermarket, liquor, and timber & hardware store members across the country four times per year.
Regarded as a “must-read” publication by our members, corporate partners, suppliers to the trade, and government bodies, mgazine offers valuable insights into the vibrant and growing independent retail business sector.
The opportunity:
Align your brand with the trusted authority in the independent retail community by sponsoring mgazine. Gain unparalleled exposure to a targeted audience of industry leaders, decision-makers, and stakeholders. Choose from a range of sponsorship opportunities, including full-page advertisements, advertorials, and branded content features. Contact us to explore sponsorship opportunities and secure your place in the pages of mgazine.
Please refer to MGAIBA Media Kit 2024 for specifications.
READERSHIP
Audience Store owners, Industry stakeholders, Corporate partners, Suppliers, and Government bodies.
Published Quarterly
Distribution Digital, and hardcopy short print run to key stakeholders.
Display Advertising Full, Half, and Quarter Pages.
Editorial Full and Half Pages.
Website Corporate Partner Branding
Valued $500
As a valued corporate partner, your brand will be prominently showcased on the MGAIBA Corporate Partners Webpage. This includes featuring your logo, company profile, and a direct link to your website, maximizing visibility and engagement with our audience.
Average Monthly Page Reviews:
1,891
Website advertising
Ranging from $500 - $750 +gst
Ave.Monthly Unique Visitors:
1,426
Advertising opportunities on MGAIBA webpages offer rotating title displays, providing visibility for your brand to our audience with titles refreshed every two weeks.
Please refer to MGAIBA Media Kit 2024 for specifications
