A WAVE OF LUXURY
Renowned British boatbuilder Sunseeker International is enjoying a positive period of growth and development, with a new sales office and innovative product launches at the Southampton Boat Show. Emma-Jane Batey spoke to international sales director Sean Robertson to find out more.
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unseeker International has steadily grown from a small shipyard in the 1970s to the 2500-strong boatbuilder it is today, selling its distinctive boats and yachts in 61 countries on five continents. Even though it employs all the resources of its modern shipyard and state-of-the-art technical centre, the company has always prided itself on listening closely to the needs and desires of its customers and building its high-quality boats accordingly.
Founded in Poole, Dorset, where its main operation remains, this British boatbuilder is also proud of its roots, even though it has developed into a global operation. International sales director Sean Robertson told Industry Europe, “We have been able to maintain our impressive upward trajectory by focusing on constant innovation in design, performance, technology and luxury across our range of beautiful boats. We know that Sunseeker has
evolved into an iconic brand, with owning a Sunseeker being an ultimate lifestyle statement, so in order to guarantee that we retain this well-deserved reputation, we make sure that we stay at the top of our game.” Sunseeker achieves this aim via a number of avenues, with all aspects of the business subject to continuous reassessment and development. Mr Robertson continued, “At Sunseeker, only the best will do – both for us