GLOBAL BRAND WITH A REGIONAL FLAVOUR Traditional German family biscuit maker, the Lambertz Group, is considered to be one of 250 reasons why we should love Germany. It seems the international confectionary company has become something of a national treasure with a reputation for blending traditional values with continuous, and profitable, innovations in its product line.
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stablished in 1688, Lambertz is not only the oldest brand in the country’s economic history but is also something of a national institution. This traditional family bakery business has also used its expertise to garner international success in the bakery business. In 1820, Mr Henry Lambertz decided to add sugar to the company’s original biscuit mixture and then cut it into rectangular shapes. In doing so he created the company’s first range of ‘Printe’ – a traditional form of German pastry originating from the city of Aachen. Within a few years the Printe were manufactured in a variety of forms that included coating in chocolate, almonds, marzipan and the like. What was a regional seasonal business today employs some 3,450 people and is the world market leader in seasonal baked products, as well as being one of the largest German year-round baked goods manufacturers.
Tradition and innovation
The Lambertz Group may well have cornered the global market for traditional German bakery specialities as the largest manufacturer of seasonal autumn bakery products, but it has also Industry Europe 97
