Based in Cincinnati, and with operations in 80 countries worldwide, Procter & Gamble is the largest consumer packaged goods company in the world. Widely known in Europe for household and healthcare brands like Fairy Liquid and Crest, the company is also a dominant player in the market for beauty products. Joseph Altham reports on Procter & Gamble’s sustainability initiatives and its relationship with the world of European fashion and design.
KEEP YOUNG AND P
BEAUTIFUL
rocter & Gamble is a truly global corporation. The company employs 127,000 people around the world and achieved sales in 2010 of $78.9 billion. In western Europe, a region that represents 21 per cent of overall turnover, the average supermarket is likely to contain dozens of Procter & Gamble products. The company makes its biggest impact on people’s lives through its 23 so-called ‘billion-dollar brands’, each of which generates more than $1 billion in annual sales. By offering a more convenient and effective solution, these brands make a difference to many areas of everyday life, from doing the laundry (Ariel) to changing the baby’s nappies (Pampers). Eighty thousand suppliers serve Procter & Gamble, and all of them have a part to play in helping the company realise its objectives. Industry Europe 101
