DEPENDING ON VENDING As the world’s largest vending machine operator, Maas International/IVA is committed to staying at the top of its game. Emma-Jane Batey spoke to the global business director / CEO Martijn van den Hazenkamp to learn more about the new products and eco-initiatives that are being introduced.
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nitially established in the Netherlands in 1890 as a cigar producer, Maas International has grown consistently to become the world’s leading vending machine operator, as the founder and leading force behind the IVA (international vending alliance) with more than 640,000 machines in operation worldwide. With its global headquarters in Eindhoven in the Netherlands and a particularly strong hold over the European market, Maas has continued to enjoy positive results during the economic downturn, thanks to its excellent
understanding of the markets in which it operates and its commitment to introducing new, customer-focused products and services. Director Martijn van den Hazenkamp told Industry Europe why he believes the company has continued to flourish during difficult financial conditions. He said, “Since we last spoke to Industry Europe in 2010 we have continued to see very strong results across our active markets worldwide. As a group we are always moving forward and we are growing in multiple areas. Our ambitious growth strategy is
a key part of our dominant role in the market, alongside our reliable, high-quality products, our investment in innovation and our ability to offer and deliver sustainable new products.”
Eco concepts The sustainability issue has certainly seen a big boost in the past 12 months, with Maas introducing a whole raft of eco-responsible products to its primarily municipal and commercial customer base. Many of the company’s 640,000 machines can be found in petrol
