DRIVING THE FARMER FORWARD Agricultural vehicle manufacturer Weidemann GmbH is continually expanding its portfolio to ensure that it offers everything needed for loading, carrying and lifting. Emma-Jane Batey spoke to the export sales manager, Mario Middeke, to find out more.
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stablished in Germany over 50 years ago, agricultural vehicle developer and manufacturer Weidemann GmbH & Co has continued to focus on innovative products and accessories that support the agricultural industry worldwide. With a particular skill in designing loading, carrying and lifting vehicles that perfectly suit the needs of the smaller agricultural business, Weidemann has been able 70 Industry Europe
to establish a company that is widely considered to be a real partner to its customers. Export sales manager, Mario Middeke, told Industry Europe how Weidemann’s dedication to understanding the evolving needs of its agricultural customers worldwide has kept the company moving forward. He said, “Our company was founded on the premise of responding to the actual day-to-day demands and
challenges our customers face. Our pioneering vehicle Hoftrac illustrates this perfectly, as we were the first company to develop a machine that suited smaller farming businesses that needed to reduce or replace manual labour. The Hoftrac has continued to be an important product in our portfolio throughout the past 40 years, even though it has been joined by a series of other solutions.”
