GO WITH THE FLOW Technologically-advanced project management company InterApp AG sets high standards with its proprietary valve and fluid technology. Emma-Jane Batey spoke to head of global sales and projects Tom Niessen to find out how the company is utilising its excellent global growth potential.
F
amous for its ‘Fluids under control’ slogan, flow control systems expert InterApp AG develops, manufactures and implements state-of-the-art projects for customers worldwide. With its headquarters in Rotkreuz, Switzerland, the 40-year-old company has steadily built up its reputation for customer-focused technology and project management. InterApp AG has its own dedicated research and development, manufacturing, assembly and testing facilities in both Switzerland and Spain, with additional subsidiaries in Austria, Italy, Spain and Singapore. These wide spread facilities allow it to provide technical flow solutions to customers anywhere in the world, particularly as it has been part of the global AVK Group since 2010. Being customer-focused is described by head of global sales and projects Tom Niessen as a ‘brand cornerstone’. He told
24 Industry Europe
Industry Europe how understanding customer requirements is where every project starts. He said, “It is imperative that we listen carefully to our customers’ needs in order to develop a technologically-driven solution that meets their approval. It’s about behaviour, know-how and technology all working together. We have a very highly skilled team where each and every person is committed to the end goal of delivering a superior solution, so we are always listening carefully.”
Delivering better solutions Mr Niessen admits that InterApp is ‘not the biggest company in the world – we have just 180 employees worldwide’, but he is also clear that it is able to provide what ‘the large conglomerates don’t’. InterApp’s ability to deliver world class technical back up, with complete control over product quality and process quality, means that it reliably
provides a technically innovative solutionsdriven service for flow control systems. He continued, “We have technical back up of the highest level, which really helps to set us apart from the competition. So we have advantages at all levels – from listening to customers at the very start of a project, to ensuring an innovative approach to the project itself and then completing the project on time and on budget. We pride ourselves on being able to solve our customers’ problems in such a way that their costs don’t increase, or may often even decrease, whilst we are providing a far superior product and service. And then of course the technical back up kicks in and we can maintain that superior solution. It’s a winning combination.” A recent example of this is a Flue-gas desulphurisation solution provided to a customer that had not actually considered this process as a possibility but, thanks to careful project
