VM MOTORI: INNOVATION IS THE KEY VM Motori, a successful joint venture of Fiat and General Motors, is today a global leader in the design, manufacture and sale of diesel engines for a variety of uses.
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its 65th year of activity, VM Motori is in a steadly growth with 50,000 engines sold last year and a rise of 20 per cent estimated to be achieved by the end of 2012. The story of VM Motori started when two entrepreneurs, Vancini and Martelli, whose initials were used to name the company, decided to set up a company to design and build diesel engines. The company is still situated in Cento, in the heart of Emilia Romagna, Italy. In 2011 the company became a joint venture shared equally between Fiat and General Motors. “This is a really balanced
situation for VM Motori in that both companies have an active interest in the company’s activities on the markets and they give us managerial freedom,” commented Gianluca Benni, Automotive Sales & PM Director. “Today 80 per cent of our turnover derives from the automotive sector and the rest from off-highway engines. At first production was focused on industrial engines to be used in the marine and agricultural sectors. Starting from 1978, VM Motori developed a new range of turbocharged diesel engines that saw it start to make a name for itself in the automotive sector. Mr Benni
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