Industry Europe – Issue 23.1

Page 6

COMMENT

BILLJAMIESON

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Executive Editor of The Scotsman

Eurozone: where ‘recovery’ makes things worse Beware of greeting a troubled old acquaintance with a presumption of better news.

I

caught up with some business contacts recently back from Greece and had hoped to hear whether EU agreement on the latest tranche of the bail-out signified an improvement in conditions on the ground. I was soon disabused. Large parts of the country have been able to maintain an outward appearance of normality. But in daily business, life continues to deteriorate. Far from falling prices helping to bring a better match between desperate seller and apprehensive buyer, the cost of many basic commodities has continued to rise. In dealings with many public services there is still the expectation of the small white envelope or ‘paper flower’ to help facilitate transactions. And dealings with the tax authorities are nasty when not hopelessly labyrinthine. Greece is in the grip of a bureaucracy that would make the former Soviet Union look a model of streamlined efficiency. My contact recounted a recent incident when out of the blue he was sent an unexplained tax demand for a business he did not own. He went to the tax office to explain but found the process inexplicable when not threatening and unpleasant. He took a leaf out of local custom and returned some days later with a Greek ‘friend’, more versed in the ways of Greek administration who acted as a go-between. After a lengthy, at times frenzied, and incomprehensible series of exchanges, a settlement was finally arrived at. There had been an administrative muddle at the tax office. Two quite separate businesses had become confused. The tax demand should never have been sent. The demand would be withdrawn. My contact need worry no more … save for the payment of 60 euros. This being a fraction of the amount originally demanded, my contact was only too ready to pay even though the payment had no legal basis whatever. 6 Industry Europe

The currency trap Meanwhile, daily life in Greece continues its trajectory from desperation to despair. The flow of more reassuring news from the eurozone – it is in recession but the constant rounds of standstill ‘summits’, deferments and postponments give an appearance of progress towards resolution – has brought a strengthening of the euro currency. It recently surged to its highest point since last May against the dollar, strengthening 1.8 per cent in the space of one week.

Greece is in the grip of a bureaucracy that would make the former Soviet Union look a model of streamlined efficiency. To an outsider, good news, it would seem. But it is exactly the opposite of good news in Greece and the eurozone’s other stricken economies. What they desperately need is a sharply lower currency to help their economies off the floor and to encourage a resurgence in their tourist industries. Instead, the vice is squeezed even tighter. Prices continue to rise, Greece loses its competitive attractions as a tourist destination and life gets worse. Greek voters see no way out of their fate, because agreement on further tranches of the rescue bail-out is of course conditional on IMF vetting and a commitment to staying within the single currency. It is a circle of entrapment that seems inconceivable in modern-day Europe. But that is the tragedy behind the euro-mess. Meanwhile the endless round of euro summits carries on with as yet no gamechanging breakthrough. The outcome of the recent meeting of the 27 EU Heads of State

and Government on the future of the monetary union was even weaker than suggested in the draft conclusions that were circulated for press consumption. Instead of approving at the December summit a ‘specific and time-bound roadmap’ for completing EMU, as announced at the June 2012 summit, the EU leaders postponed a decision on the roadmap – until the June 2013 summit. A Franz Kafka novel would struggle to capture the sense of a maze with no exit. The list of items discussed referred only to ‘solidarity mechanisms that can enhance the efforts made by the member states that enter into such contractual arrangements for competitiveness and growth’ – whatever that means. In their statement after the Summit EU Council, President van Rompuy and EU Commission President Barroso stressed that in respect of the future of the euro area all doors remain open. What meaningless vacuity. Elsewhere however, there were flickers of hope. Latest ‘flash’ estimates for the composite eurozone Purchasing Managers Index showed an increase from 46.5 in November to 47.3 in December. This second consecutive gain was above the consensus forecast of 46.9. While the manufacturing PMI declined only slightly by 0.1 points to 46.3, the services PMI was up by 1.1points to 47.8. The available country split for Germany and France shows an increase in the composite PMI in both countries. This is better news. But compared to the pace of recovery in the US it is glacial and suggests that the eurozone will continue to be hard going for UK exporters. Britain’s economic hopes for recovery in the year ahead are pinned on an improvement in net trade, so we have a keen interest in seeing a demand recovery in the eurozone. A stronger euro against the pound may help provide an extra competitive edge. But this looks to be a war that will continue to be won on delivery, reliability – and quality. Plus ca change here. n


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Strong and beautiful Wollsdorf

7min
pages 203-208

Performance-driven technology Lenzing Group

6min
pages 196-202

Injection of success Bavarian Nordic

4min
pages 188-191

Shaping the future of fibre technology FiberVisions

5min
pages 192-195

Casting the future Ormis

6min
pages 184-187

Masters of metal recycling Kuusakoski

5min
pages 180-183

Optimisation at every stage of production Coswig

4min
pages 177-179

Heating up Rettig Heating

5min
pages 170-173

Seaworthy North Sea Shipping

5min
pages 174-176

Revolutionising energy efficiency ClimateWell

5min
pages 166-169

Building the brand Ashok Leyland

7min
pages 145-149

Keeping cool EPTA Group

5min
pages 162-165

Leaders in compressor technology BITZER

5min
pages 158-161

21st century in containers technology ZPUH

7min
pages 154-157

Driving forward Volvo Construction Equipment

6min
pages 150-153

Riding the sky, snow and wind Leitner Group

5min
pages 142-144

Serving up success Beauvais Foods

4min
pages 139-141

Prime cut ZPM Biernacki

6min
pages 136-138

Essential support for power plants

5min
pages 128-131

Award-winning solar experts Savosolar

6min
pages 119-123

Powerhouse for change EWN group

6min
pages 124-127

Masters of pastry perfection Mette Munk

6min
pages 132-135

Providing the technology for tomorrow’s solution

7min
pages 110-118

One-stop printing partner Konica Minolta

4min
pages 105-109

Quality is our business! Panasonic

4min
pages 102-104

Global Footprint Fibox

4min
pages 90-93

Microwave masters Whirlpool Group

4min
pages 98-101

Power behind the power industry

4min
pages 94-97

Toothbrush technology M+C Schiffer

4min
pages 82-85

Ready for new challenges SBA Group

5min
pages 86-89

The future is clear Tenax Group

6min
pages 70-73

Decorative cosmetics - the art of success ARTDECO

6min
pages 74-77

Wall-to-wall style Marburg Wallcoverings

4min
pages 78-81

Leader of architectural lighting ES-SYSTEM

4min
pages 58-61

A colourful history Russian Coatings Corp

5min
pages 66-69

Winning on competence Skanska Group

4min
pages 62-65

VM Motori: Innovation is the key VM Motori

6min
pages 49-53

Defining the art of fine-precision automotive part manufacturing Voit Group

6min
pages 54-57

Power of the pump Danfoss

6min
pages 30-33

Pioneering cool flow technology Tristone Flowtech

7min
pages 40-48

Innovative systems for a global market

5min
pages 34-39

Clearing the air Beko Technologies

4min
pages 26-29

Big pharma under pressure Healthcare spending

8min
pages 8-10

Industry people Appointments

2min
page 21

Linking up Combining strengths

6min
pages 18-19

Prince of onions Breton onions come to Britain

4min
pages 14-15

Focus on France Ian Sparks reports from Paris

4min
page 25

Moving on Relocations and expansions

3min
page 20

Bill Jamieson Eurozone: where ‘recovery’ makes things worse

4min
page 6

Winning business New orders and contracts

7min
pages 16-17
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