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Precise in their actions Tornos
sudden market changes, especially during the volatile financial situation we have experienced in the past two years.”
Growth in numbers
Today, Arvedi has an impressive and innovative product portfolio that includes black, pickled and galvanised coils. Production is tailored towards special steels (particularly high strength and dual phase), and thin and ultra-thin gauges, the last being especially profitable.
In terms of marketing and communications, the company feels that the best way to successfully communicate with its customers is to let the product do the talking. “A high-quality product and a satisfied customer is the best form of marketing that we have. Also, in an age of growing depersonalisation, we still believe in the importance of personal relations. We are present at all major trade fairs so as to reinforce our brand. Our most recent appearance was at Made In Steel in Milan in April this year (2013).”
Bright future
Having survived the recession through resilience and the support of its excellent reputation, Arvedi’s expansion looks set to continue, both in its traditional European market and also in the Middle East and North Africa. “Currently market trends are still quite volatile which means that we need to react quickly. Therefore, the key to our future lies in sharp decisiveness, product flexibility and competitive technology,” concludes the spokesperson. n
PRECISE IN THEIR ACTIONS
With a new subsidiary in Brazil and strengthened operations at its other bases, Tornos is looking to build its business in Europe and to achieve strong growth in the BRIC countries. This, according to vice-president and head of sales and marketing, Willi Nef, will come through the continued development of innovative machinery.
“There is always a big demand in new markets for our machinery, and with our new equipment, particularly the MultiSwiss, we are seeing a lot of interest,” he says. “Because of this, growth in the future is likely to be organic but we also would not rule out expansion by acquisition if the opportunity was right.”
Innovative new products
Tornos specialises in the manufacture of machines designed to produce parts requiring extreme precision and quality. The company
has a worldwide sales and services network. It primarily manufactures CNC Swiss-type singlespindle turning machines for parts less than 38mm in diameter, multi-spindle machines with numerical or cam control for parts up to 34mm in diameter and machining centres for complex parts of 1 dm3 in volume, requiring high precision.
At the Hanover Fair in September 2011, Tornos launched a range of new products. The Moutier-based company chose it as the arena to unveil no fewer than five world premieres, along with two new completely revolutionary product ranges – the MultiSwiss 6x14 and the Cyklos lines.
“The MultiSwiss is a very compact, high production machine for small parts,” explains Mr Nef. “There has been a very, very high level of interest for these unique machines and so we expect strong demand.”
The MultiSwiss 6x14 machine provides a link between multi-spindle turning machines and Swiss-type single-spindle machines. Based on the ‘fully integrated’ concept and featuring innovative front access, this new machine is designed with three types of customer in mind: users of numerical multi-spindle turning machines; users of cam-operated machines and users of single-spindle turning machines.
User-friendly
The numerically-controlled machine features new technologies and contains all the peripherals required for optimal operation, at a lower price than any other CNC multi-spindle machine. It takes its name from the maximum bar passage diameter (14mm) multiplied by the number of spindles.
The user-friendly MultiSwiss has been designed to offer maximum user comfort and is the first frontal machine available on the market in this size. It is also the first machine not to use Hirth gearing to lock the barrel. This classic system, well known to Tornos, has been successfully replaced with a torque motor.
The quill type spindles are equipped with a hydrostatic bearing to guarantee excellent damping. In addition, the MultiSwiss 6x14 is the first multi-spindle turning machine on the market to offer an integrated peripheral concept.
