sudden market changes, especially during the volatile financial situation we have experienced in the past two years.”
Growth in numbers Today, Arvedi has an impressive and innovative product portfolio that includes black, pickled and galvanised coils. Production is tailored towards special steels (particularly high strength and dual phase), and thin and ultra-thin gauges, the last being especially profitable. In terms of marketing and communications, the company feels that the best way to successfully communicate with its customers is to let the product do the talking. “A high-quality product and a satisfied customer is the best form of marketing that we have. Also, in an age of
96 Industry Europe
growing depersonalisation, we still believe in the importance of personal relations. We are present at all major trade fairs so as to reinforce our brand. Our most recent appearance was at Made In Steel in Milan in April this year (2013).”
Bright future Having survived the recession through resilience and the support of its excellent reputation, Arvedi’s expansion looks set to continue, both in its traditional European market and also in the Middle East and North Africa. “Currently market trends are still quite volatile which means that we need to react quickly. Therefore, the key to our future lies in sharp decisiveness, product flexibility and competitive technology,” concludes the spokesperson. n
