THE CLEAN WINNER High-quality bathroom products supplier Gustavsberg is proud of its ability to marry the best of its long heritage with a commitment to fresh Nordic design. Emma-Jane Batey spoke with the marketing manager Katharina Klotz, to learn more about how the company is bringing its ‘modern classic’ style to customers across Europe.
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ustavsberg has certainly earned its reputation for creating high-quality, affordable and accessible bathrooms. Founded in Gustavsberg, Sweden, in 1825, the company has a solid history of producing bathrooms for customers that value both functionality and beauty. A wholly owned subsidiary of the Villeroy & Boch AG Group, Gustavsberg is one of Sweden’s leading brands in the bathroom sector. With its HQ located just 20km outside Stockholm, the company has two produc-
tion facilities, both in Sweden, manufacturing products for customers across Scandinavia and, increasingly, further afield. Offering a combination of traditional quality with modern technology and contemporary design, the Gustavsberg promise is very much in tune with its reputation as a ‘safe choice’.
Brand awareness The marketing manager, Katharina Klotz, spoke to Industry Europe about the Gustavsberg brand and its strengths. She said, “Our
brand awareness is our key strength; we have earned our reputation for excellence over almost two centuries! People across Scandinavia are well-aware of Gustavsberg and what we stand for – attractive, functional bathrooms that make everyday life that bit more pleasing. Gustavsberg has been at Sweden’s side for so many years that we are part of the community. After all, we’ve been making Sweden’s toilets since they were first introduced!” The core values of Gustavsberg rest on the three points of Scandinavian design,
