DUAL SUCCESS OJ Electronics is a global leader in the design and manufacture of underfloor heating and HVAC control systems. Philip Yorke spoke to Michael Snerling, the company’s vice-president of sales and marketing, about its latest innovative products and its ambitious plans for future growth.
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J Electronics was established in Denmark in 1964 and today celebrates 50 years of progress in the design and manufacture of electronic systems for underfloor heating and HVAC controls. Over the years this privately owned company has built up an enviable reputation for its experience and know-how in electronic control systems and customised solutions. OJ Electronics is headquartered in Sonderborg, Denmark and today its products are available worldwide through its dedicated network of partners and distributors. The 94 Industry Europe
company also enjoys a strong international presence with affiliates and sales offices throughout the world including subsidiaries in the USA, the UK, Poland and Russia. OJ Electronics is committed to the development of intelligent solutions that ensure maximum user comfort while minimising energy consumption. With a reliable yet flexible supply chain, the company is able to deliver exceptional quality and performance throughout its range of diverse electrical systems. In 2013, OJ Electronics recorded sales of more than DKK 196 million.
New strategy for growth For its HVAC (heating ventilation & air conditioning) business, OJ’s strategy for growth is focussed on its major European markets as well as selected overseas markets. The company plans to strengthen sales in Germany, Benelux and France, where demand is already strong and where it has gained the recognition of many prominent AHU manufacturers. As the demand for ‘high-end’ controls is increasing, OJ plans to maintain its leadership position by offering its customers updated product
