Textiles, Textiles,Home Home&&Personal PersonalCare Care
Looking Ahead In its relatively short history, the Belgian family-owned manufacturer of private label personal absorbent hygiene products, Drylock Technologies, has gone from strength to strength. The combination of exceptional customer focus, product innovation and manufacturing excellence has resulted in a dynamic growth, which is set to continue: in January 2017, Drylock completed an acquisition in the United States, extending its footprint beyond Europe. Romana Moares reports.
F
ounded by Bart Van Malderen, the company’s current CEO, in 2011, Drylock Technologies manufactures and supplies three distinct product groups: baby care, adult care and feminine care. From its very beginning, focus has been on innovation – to provide products that are ecologically responsible and performance focused, accommodating customers’ need as well as possible. In 2012 Drylock developed its fluffless Magics diaper, using a revolutionary technology, and this was followed – due to rising demand – by fluffless incontinence products. These are thin, absorbent and comfortable, and sit perfectly in underwear.
Drylock puts a strong emphasis on the environment: the fluffless products use no cellulose, saving million of trees each year. No glue is used in the absorbent core, which means fewer chemicals applied in the manufacturing process. In addition, due to the thinness of the products, space is maximised during transport and in stores, meaning fewer trucks and lower emissions. “Innovation was at the core of our company from the very beginning, and this will continue to be our focus – to show the customers that we are an innovative company. That is what we do,” says Mr Van Malderen. Industry IndustryEurope Europe173 173
